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    Best Email Marketing Software For Affiliate 2021

    Statistics indicate that affiliate marketing drives over 16% of the total ecommerce orders in the US alone. The true benefits of affiliate marketing come to light when combined with email marketing strategies. Affiliates can build confidence and trust among customers with the help of well-structured emails. Improved conversions and sales add to the commission potential as well. 

    Explore how to pick the right email marketing software for your business.

    Our list of five of the best email marketing software services for affiliates will make these campaigns more efficient and easier than ever. 

    The section on the three best practices for affiliates will also help beginners get started with email marketing right away.

    Best Email Marketing Services For Affiliate Marketers 2021

    Provider Site
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Free plan available
    • Good automation options
    • Wide range of third-party applications
    • You can book a demo
    • Unlimited Email Campaigns
    • Responsive Templates
    • Lots of free stock photos
    • Complete webinar marketing solution
    • Flexible terms for clients
    • Different tools for driving traffic

    To avoid search engine penalties and email bans, you need to choose a credible email marketing software.

    Here are some other email services designed specifically for affiliates to tap into email marketing:



    Considered the best option for affiliate marketers seeking affordability, Sendinblue offers a free plan wherein you can send 300 emails per day to unlimited contacts. The best thing about this platform is its free bulk email service. Marketers will also find its unlimited contact storage appealing for building meaningful connections. 

    On top of advanced segmentation tools, this software provider offers advanced templating languages with all plans. It provides dynamic personalization, 70 customizable templates, and device optimization to ensure your messages reach your audience and trigger conversions. 

    The main disadvantage of Sendinblue is its weaker deliverability rate relative to competitors, notching a score of 75.6 when tested by

    • Split testing 
    • SMS Marketing
    • Drag-and-drop editor 
    • No sending limit per day
    • Multi-user access
    • Real-time reporting
    • Marketing automation 
    • Free
    • Lite at $25.00 per month 
    • Premium at $65.00 every month 
    • Enterprise at custom quote each month 



      One of the most economical email marketing options for affiliate marketers, EmailOctopus offers unlimited lists and campaigns. They are widely popular for making the process of sending bulk emails easy and cost-effective. Using Amazon Simple Email Service or SES, this marketer offers free templates for personalizing your campaigns.

      Drip feed emails is another forte of EmailOctopus to explore. Marketers will also find it easy to keep track of campaigns through this email marketing service.

      The only disadvantage for affiliates with EmailOctopus is the lack of segmentation.

      • Drip Feed Automation
      • Drag & Drop Email Builder
      • Bulk Emailing
      • Tracking & Analytics
      • A/B Testing
      • Integration With Amazon Web Services
      • Custom Campaign
      • Connect Starter: Free
      • Connect Pro: $19 per month



      Known for its exclusive features tailored specifically for affiliate marketing, SendX is one of the best email marketing services for affiliates. It offers a high deliverability rate owing to the unique Opti-Send technology. The Smart Send feature on this software helps marketers create campaigns based on the click-behavior of the lead.

      SendX optimizes your email campaigns based on 30+ parameters like analytics, time zone, and more. If you’re just starting out as an affiliate, free templates on this platform will help you create a responsive campaign for your target audience. Their extensive knowledge base is designed for assisting beginner affiliates.

      • Opti-Send Technology
      • Landing Pages, Pop Up Forms
      • Drag & Drop Editor
      • Audience Segmentation
      • Drip Sequence
      • Advanced Automation Tools
      • Executive ROI Analysis
      • Business: $9.99
      • Enterprise: Custom Quotes

      Omnistar Mailer


      A web-based email marketing software with a PHP mailing list, Omnistar Mailer is just one solution from a range of software services this company offers. The best thing about this service provider is its free templates with advanced tools to add unlimited custom fields.

      Offering over 20 professional templates, you can even import HTML templates that you created into this software. If you find the installation method too complex, the Omnistar team will install it for you. Accordingly, this fully customizable email marketing service is ideal for beginners and professionals. 

      • Pre-Built Form Builder
      • Unlimited Autoresponders
      • Performance Tracking
      • Advanced Target Search
      • Automated Reminders
      • Statistics & Reporting
      • Next-Level Personalization
      • Basic: $47.95
      • Professional: $97.95
      • Premium: $147.95



      This email marketer is popular for its tailored tools for affiliate marketers. GetResponse offers a unique affiliate tracking software that keeps tabs on visitor behavior. Their scoring points for tracking the engagement of your customers is another noteworthy feature. 

      The list builder apps like download box, exit pop up, scroll forms, shake box and signup box on this service are helpful for beginner affiliates. GetResponse offers pre-built workflows for getting started with automation too. You can share affiliate product reviews created by your partner via 30 RSS-to-email templates in your campaigns. Beginners and pros will find the function to create visual hooks for your affiliate programs excellent for boosting conversions. 

      • Free Templates
      • Affiliate Tracking Activity 
      • eCommerce Integrations 
      • Automated Email Sequences 
      • Drag & Drop Email Editor 
      • Drip Campaigns
      • List Builder Apps 
      • Basic: $15
      • Plus: $49
      • Professional: $99
      • Enterprise: $1,199 

      3 Reasons Why Email Marketing Is Good For Affiliate Marketing

      Email gives direct access to your customers, and this is why every affiliate marketer should try email marketing at least once. Besides being cost-effective, the ROI of email marketing is one of the highest in the industry.   

      Explore the three main benefits of using email marketing for your affiliate products.

      • Improving Relationships: Email marketing helps affiliates engage the target audience and build a good rapport. 
      • Saving Time: Switch to automation and save time and money for yourself and employees as well.
      • Decoding the Target Audience: Email marketing tools like surveys, A/B testing and analytics can reveal more about the target audience to help you create better campaigns.

      How Do I Pick The Right Software For Affiliate Marketers

      To pick the right email service provider to match your affiliate marketing ambitions, it is important to consider the budget, marketing goals, and other relevant criteria. The following describes the key parameters marketers can use for identifying the right software for their affiliate niche.

      • Total List Capacity: Depending on how big your email list is, look for software offering options to send bulk emails.
      • Email Builder Tool: Personalization is the trigger behind the shopping decisions of 59% of buyers. Moreover, a good interface for creating the email must be a priority for novices.
      • Automated Drip: Creating popups, signup forms, landing pages, and brochures become more effortless with email marketing services, which offer many customizable templates.
      • Tracking and Reporting: Given multiple follow-up emails lead to 69% more orders than one individual mail, it is recommended that marketers keep their email frequency consistent.
      • Segmentation: For sending targeted campaigns, keep an eye out for behavior-based triggers than preferences.

      Best Practices

      Do you know the ideal length of marketing email content is 200 to 300 words? Remember to keep your email neat with sufficient white space instead of building a wall of text.

      The three important tips to help affiliates with email marketing are explained below.

      Trust Building Emails

      From the lead magnet email to the welcome email, there are strategies to build a trustworthy relationship with your lead.

      The easiest way is to offer them unique information that helps them.

      Another pro-tip is to email them every day to get them into the habit of waiting on your emails.

      Be Vulnerable In Your Messages

      To really influence your subscribers, you need to open up about your mistakes and failures in your mails. It is crucial to be genuine if you want to build a good list of loyal followers. Mixing up promotional and educational emails will also help you appear realistic.  

      Invite Subscribers To Interact With You

      Proactively ask your readers to get in touch with you. Share your private or personal email at the end of the mail so that they can do so. This reduces the gap between you and the reader, making your content even more relatable.

      Bottom Line

      Email marketing strategies for affiliate programs are ideal because they boost engagement and help affiliates understand more about their target audiences. For an affiliate marketer, successful email campaigns can translate into authoritative and influential presences online too. 


      1.   Which email marketing platform is the best for affiliate marketing?

      There isn’t any universally-perfect email marketing platform that suits all the needs of affiliate marketers. 

      For example, if you want the cheapest option, SendX fits the bill and offers high deliverability rates. However, if you’re looking for affiliate tracking, GetResponse is the way to go.  

      Sendinblue and Email Octopus are ideal for sending bulk emails, while Omnistar Mailer rocks the customization options. The choice is yours. 

      2.   How do affiliate marketers make money through email campaigns?

      While email offers the best ROI, affiliate marketing isn’t dependent on short-term sales but long-term trust. 

      Email is the best platform to help marketers build meaningful relationships with their target audiences. It can also save resources like time and money in the long run by saving you the cost of acquiring new leads and converting them. 

      Moreover, email marketing is the best way to know more about your target customer than you could through other channels. 

      3.   Can you put affiliate links in emails?

      Yes, marketers are allowed to place affiliate links within their promotional messages. However, you should always check with your ESP first to know if they have any regulations regarding the same. For example, Mailchimp will suspend your account if you share any deny listed URLs.

      With that said, also remember not to stuff your message with several affiliate links. The rule of thumb is to share one in the beginning and another towards the end. And when you do so, embed them within the content so that you don’t bother readers.

      4.   How to start affiliate email marketing?

      To start sending promotional emails as part of your affiliate marketing strategy, you need to find a reliable email service provider first. This must be a platform that allows affiliate emails. Moreover, it’s best to directly check-in with the ESP about their affiliate marketing rules before you begin. 

      Next, screen the affiliate links you want to share for credibility, relevancy, and profitability. Once you’re sure of the links, embed them within the email. Alternatively, you can also make them a part of your email sequence.

      Note that the process doesn’t end there. You have to track the analytics for your affiliate campaigns next and tweak the copy based on the results to make sure it works in the long run.