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    Best Email Marketing Software For Affiliate 2021

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/19/2021

    Best Email Marketing Software For Affiliate

    Statistics indicate that affiliate marketing drives over 16% of the total ecommerce orders in the US alone. The true benefits of affiliate marketing come to light when combined with email marketing strategies. Affiliates can build confidence and trust among customers with the help of well-structured emails. Improved conversions and sales add to the commission potential as well. 

    #1 Pick - Best Email Marketing Software For Affiliates:

    Sendinblue - User-friendly interface, and flexible pricing.

    Explore how to pick the right email marketing software for your business.

    Our list of five of the best email marketing software services for affiliates will make these campaigns more efficient and easier than ever. 

    The section on the three best practices for affiliates will also help beginners get started with email marketing right away.

    Short On Time? Here Are The Best Email Marketing Software For Affiliate 2021:

    Provider Site
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Free plan available
    • Good automation options
    • Wide range of third-party applications
    • You can book a demo
    • Unlimited Email Campaigns
    • Responsive Templates
    • Lots of free stock photos
    • Complete webinar marketing solution
    • Flexible terms for clients
    • Different tools for driving traffic
    • Mobile responsive email
    • Feedback with surveys and polls
    • Tracking donations by a custom landing page

    Best email marketing service for affiliate - Full Analysis 

    To avoid search engine penalties and email bans, you need to choose a credible email marketing software.

    Here are the email marketing services designed specifically for affiliates to tap into email marketing:

    1. Sendinblue - the best option for affiliate marketers seeking affordability

    Considered the best option for affiliate marketers seeking affordability, Sendinblue offers a free plan wherein you can send 300 emails per day to unlimited contacts. The best thing about this platform is its free bulk email service. Marketers will also find its unlimited contact storage appealing for building meaningful connections. 

    On top of advanced segmentation tools, this software provider offers advanced templating languages with all plans. It provides dynamic personalization, 70 customizable templates, and device optimization to ensure your messages reach your audience and trigger conversions. 

    The main disadvantage of Sendinblue is its weaker deliverability rate relative to competitors, notching a score of 75.6 when tested by

    • Split testing 
    • SMS Marketing
    • Drag-and-drop editor 
    • No sending limit per day
    • Multi-user access
    • Real-time reporting
    • Marketing automation 
    • Free
    • Lite at $25.00 per month 
    • Premium at $65.00 every month 
    • Enterprise at custom quote each month 

      Editor's Note: Sendinblue is the perfect all-in-one option for aspiring or experienced affiliate marketers. What we like the most is that it’s both mobile-friendly and you can get started right away with the free trial that’s available.

      Bottom Line: A key name in the relationship marketing industry since 2007, Sendinblue has earned a reputation for quality solutions over the years. When it comes to trigger-based emailing, there isn’t much software that can keep up.

      Read Sendinblue Full Review

      2. EmailOctopus - The most economical email marketing options for affiliate marketers

      One of the most economical email marketing options for affiliate marketers, EmailOctopus offers unlimited lists and campaigns. They are widely popular for making the process of sending bulk emails easy and cost-effective. Using Amazon Simple Email Service or SES, this marketer offers free templates for personalizing your campaigns.

      Drip feed emails is another forte of EmailOctopus to explore. Marketers will also find it easy to keep track of campaigns through this email marketing service.

      The only disadvantage for affiliates with EmailOctopus is the lack of segmentation.

      • Drip Feed Automation
      • Drag & Drop Email Builder
      • Bulk Emailing
      • Tracking & Analytics
      • A/B Testing
      • Integration With Amazon Web Services
      • Custom Campaign
      • Connect Starter: Free
      • Connect Pro: $19 per month

      Editor’s Note: For the less creative among us, we like that you can work with so many great-looking existing templates to put together unique designs. We feel that the fact that you can also go 100% your own way makes building emails fun with this software. 

      Bottom Line: With the aim to make email marketing affordable since 2014, anyone looking to grow an audience with fewer costs will be happy with Email Octopus. It’s got reliable and extensive integrations and lets you customize reports as well as your designs.  

      Read EmailOctopus Full Review

      3. SendX-High Deliverability Rate

      Known for its exclusive features tailored specifically for affiliate marketing, SendX is one of the best email marketing services for affiliates. It offers a high deliverability rate owing to the unique Opti-Send technology. The Smart Send feature on this software helps marketers create campaigns based on the click-behavior of the lead.

      SendX optimizes your email campaigns based on 30+ parameters like analytics, time zone, and more. If you’re just starting out as an affiliate, free templates on this platform will help you create a responsive campaign for your target audience. Their extensive knowledge base is designed for assisting beginner affiliates.

      • Opti-Send Technology
      • Landing Pages, Pop Up Forms
      • Drag & Drop Editor
      • Audience Segmentation
      • Drip Sequence
      • Advanced Automation Tools
      • Executive ROI Analysis
      • Business: $9.99
      • Enterprise: Custom Quotes

      Editor’s Note: We think SendX is a popular choice because it’s both affordable and easy to use. What’s more, the drag-and-drop email editing tool ensures that even the least experienced marketers among us can create decent strategies. 

      Bottom Line: Though only approaching its full fifth year in operation, SendX makes good on its promise to deliver intuitive design and growth to small businesses. With more than 10 billion emails sent through its software so far, expect to see even more in the coming years.

      Read SendX Full Review

      4. GetResponse-Unique Affiliate Tracking

      This email marketing service is popular for its tailored tools for affiliate marketers. GetResponse offers a unique affiliate tracking software that keeps tabs on visitor behavior. Their scoring points for tracking the engagement of your customers is another noteworthy feature. 

      The list builder apps like download box, exit pop up, scroll forms, shake box and signup box on this service are helpful for beginner affiliates. GetResponse offers pre-built workflows for getting started with automation too. You can share affiliate product reviews created by your partner via 30 RSS-to-email templates in your campaigns. Beginners and pros will find the function to create visual hooks for your affiliate programs excellent for boosting conversions. 

      • Free Templates
      • Affiliate Tracking Activity 
      • eCommerce Integrations 
      • Automated Email Sequences 
      • Drag & Drop Email Editor 
      • Drip Campaigns
      • List Builder Apps 
      • Basic: $15
      • Plus: $49
      • Professional: $99
      • Enterprise: $1,199 

      Editor’s Note: GetResponse is one of the more popular platforms out there and for good reason. The personalization available when it comes to email templates is excellent for intermediate users; plus, the detail and accuracy in your reports make planning for your next strategies a breeze

      Bottom Line:

      The reputation of a provider like GetResponse is to be expected when you consider that it’s been around for more than 20 years. As the demands of businesses and the needs of their customers change, GetResponse has continually adapted its software to stay ahead.

      Read GetResponse Full Review

      5. Constant Contact - Intuitive and Efficient UI and Flexible on Integrations

      Having been in the email marketing software business for almost 30 years, small businesses around the world trust Constant Contact for its innovative solutions. Between 24/7 support and flexible integrations, you’ll find all you need right here. 

      Best For


      Avg. Price

      500 contacts: $20/mo


      • Interactive Email Campaigns
      • Real-Time Results Tracking
      • Emails Can Be Set Up To Send On Customers’ Actions
      • Effortless Template Creation
      • 24/7 Customer Support

      Editor's Note: Constant Contact is a great choice for eCommerce brands because it’s so easily integrated with your online store. Plus, the 24/7 support means you can get the answers you need at any time. 

      Bottom Line: For a brand that’s been innovating automated affiliate marketing software for 25+ years, it’s good to see the product always improving to meet the changing needs of small businesses. There’s everything you need and more to get a business off the ground. 

      Read Constant Contact’s Full Review

      6. AWeber - Reliable Mobile Support and Decent For Beginners

      If you’re just starting out with email marketing software and need a brand that works great for novices, AWeber is certainly a name you can trust. It offers all the features you need and packages them into an easy-to-use UI. 

      Best For

      Small Online Retailers

      Avg. Price

      500 contacts: $16.15/mo


      • Full Marketing Automation
      • Clever and Responsive Email Design
      • Reliable A/B Testing 
      • A Variety of Analytics Reporting
      • HTML Email Creation For Mobile

      Editor's Note: What we like most about AWeber has to be just how easy and effortless it is to make emails using HTML through mobile devices. Being able to work on campaign creation while on the move is a great feature for any small business

      Bottom Line: AWeber has been supporting small businesses with their email marketing since 1998, and continues to provide quality software with every update. Enjoy key features like A/B testing, the chance to create beautiful designs, and on-the-move mobile editing. 

      Read AWeber’s Full Review

      7. HubSpot Email Marketing - Excellent For The Experienced User

      HubSpot Email Marketing provides the perfect software for small businesses that aren’t on their first rodeo. Starting out in 2006, it offers the full suite of features that beginners may find somewhat overwhelming. 

      Best For

      Creative Agencies/Affiliate Marketers 

      Avg. Price

      1000 contacts: $50.00/mo


      • List Segmentation
      • Email Quality Insights
      • Retargeting Tools
      • Available To The Whole Team 
      • Quick Automation

      Editor’s Note: We wouldn’t recommend a beginner taking on HubSpot for their campaigns. It’s actually really quite pricey and if you struggle to get campaigns off the ground, you may find it to be a waste of money. Newbies should stick with a less expensive option to start.

      Bottom Line: HubSpot is likely the best email service for affiliate marketing as well as most creative-type agencies. It’s as comprehensive as the price suggests and even provides support for SEO optimization, lead scoring, and much more. 

      Read HubSpot Email Marketing’s Full Review

      8. MailerLite - User-Friendly, Generous Free Plan, and More

      Though it hasn’t been in the business as long as many of its competitors, having started out just over a decade ago, MailerLite supports small businesses around the world. With a remarkably generous free plan, many startups turn here for their first campaigns. 

      Best For


      Avg. Price

      1000 contacts: $10.00/mo (Unlimited)


      • Free Up To 1000 Subscribers
      • Online Marketing Tutorials
      • Built-In Photo Editing 
      • Existing Email Templates
      • Quality Tracing and Integration

      Editor’s Note: We don’t know many other brands that come close to MailerLite in terms of both affordability and quality of service. Free online tutorials and 24/7 support ensure even the least computer-savvy out of all of us have the means to create campaigns.

      Bottom Line: If you’re just starting out in the world of email marketing and need a brand that can hold your hand as you learn, MailerLite is for you. The amount of tools on offer here for such a small monthly fee isn’t common; plus, its free version is more than enough for many.

      Read MailerLite’s Full Review

      9. Benchmark - Create Lush Emails With High Response Rates

      Benchmark is a known name in the email marketing industry, having supported small businesses across the world for near-on 20 years. With key features like contact and sequence automation, email personalization, and more, it’s a solid choice for all

      Best For

      Affiliate Marketers/eCommerce

      Avg. Price

      500 contacts: $13.00/mo 


      • Pro Automation
      • Premium Support
      • Advanced Reporting
      • Advanced Lead Generation

      Editor’s Note: If you’re a business with a large subscriber list, you might find that the Enterprise package will work best. That being said, we’d prefer to get a rough estimation on cost, as the site simply states ‘Talk to Sales’ in place of a fee. 

      Bottom Line: Benchmark is a great choice for eCommerce companies and affiliate marketers because it cuts through the noise and offers simple, easy-to-use software that makes it simple to get your campaigns to as many inboxes as you need. 

      Read Benchmark’s Full Review

      10. ConvertKit - Affordable, Easy To Use, and More

      Founded in 2013, ConvertKit is the ideal email marketing tool for young creators, like influencers, bloggers, and just about anyone that sells their goods over email to a large subscriber list. The software is used by more than 30,000 young professionals.  

      Best For


      Avg. Price

      1000 contacts: $29.00/mo 


      • Free Migrations
      • Direct Email Broadcasting
      • Automated Funneling 
      • Unlimited Forms & Landing Pages
      • Support Via Email 

      Editor’s Note: We think ConvertKit is a great idea and no doubt provides a great service to anyone looking to grow their audience. That being said, there isn’t much difference between the free and Creator plan, and the $59 for Creator Pro may be too much for startups. 

      Bottom Line: ConverKit is one of the few brands out there supporting professional bloggers and content creators, and while it’s slightly pricier than other options out there, there’s a decent free option on offer to get you started. Enjoy unlimited landing pages, forms, and more.

      Read ConverKit’s Full Review

      What Makes Email Marketing Software For Affiliates Great? 

      If you’re looking to drive new leads and get the most out of your campaigns, having responsive affiliate email marketing software is the right way to do it. This can help you out in more ways than one and the money you put into it will no doubt become an investment that pays for itself. 

      The number of features your software offers should be one of the first things you look for; you need to be sure that all your requirements are covered, from the level of automation you’ll receive down to email templates and creation. What’s more, the number of subscribers and users that you’ll get access to will also play a pivotal role in your campaigns because a successful strategy involves people; that means reaching out to as many people as possible and having a full team collaborating. 

      While how well it suits your budget isn’t necessarily what makes email marketing software great, value for money and the variety of services offered for its price are key. If you’re getting a near-on full suite of analytics, easy-to-understand reports, and a large enough email database - and you can fit it into the budget - you can’t go wrong. 

      Why Choosing The Best Email Marketing for Affiliates is Important

      If you’re stepping into the affiliate marketing business, or you’re in need of some new marketing software, being able to count on it as much as you do your employees is key. Despite how complex the software is to create, it enables you to spread awareness of your affiliates around the world with just a few clicks. What’s more, much of the processes on these programs can be entirely customized and automated, making your job even easier. 

      One of the biggest problems faced with email marketing is actually getting your emails where they need to go. Choosing the best software means your mails don’t get directed to spam folders, so you stand a chance to market to as many people on your subscriber list as possible. 

      Aside from having full and effortless control over your strategies, the best software won’t ban your company from its services. The truth is, many of these services don’t allow for affiliate linking, simply because it’s a type of marketing they don’t create their software for. Choosing the right brand won’t just save you from a banning - it’ll help you produce emails that nurture your affiliate business better than anywhere else.

      3 Reasons Why Email Marketing Is Good For Affiliate Marketing

      Email gives direct access to your customers, and this is why every affiliate marketer should try email marketing at least once. Besides being cost-effective, the ROI of email marketing is one of the highest in the industry.   

      Explore the three main benefits of using email marketing for your affiliate products.

      • Improving Relationships: Email marketing helps affiliates engage the target audience and build a good rapport. 
      • Saving Time: Switch to automation and save time and money for yourself and employees as well.
      • Decoding the Target Audience: Email marketing tools like surveys, A/B testing and analytics can reveal more about the target audience to help you create better campaigns.

      How Do I Pick The Right Software For Affiliate Marketing

      To pick the right email service provider to match your affiliate marketing ambitions, it is important to consider the budget, marketing goals, and other relevant criteria. The following describes the key parameters marketers can use for identifying the right software for their affiliate niche.

      • Total List Capacity: Depending on how big your email list is, look for software offering options to send bulk emails.
      • Email Builder Tool: Personalization is the trigger behind the shopping decisions of 59% of buyers. Moreover, a good interface for creating the email must be a priority for novices.
      • Automated Drip: Creating popups, signup forms, landing pages, and brochures become more effortless with email marketing services, which offer many customizable templates.
      • Tracking and Reporting: Given multiple follow-up emails lead to 69% more orders than one individual mail, it is recommended that marketers keep their email frequency consistent.
      • Segmentation: For sending targeted campaigns, keep an eye out for behavior-based triggers than preferences.

      Best Practices for Affiliate Email Marketing

      Do you know the ideal length of marketing email content is 200 to 300 words? Remember to keep your email neat with sufficient white space instead of building a wall of text.

      The three important tips to help affiliates with email marketing are explained below.

      Trust Building Emails

      From the lead magnet email to the welcome email, there are strategies to build a trustworthy relationship with your lead.

      The easiest way is to offer them unique information that helps them.

      Another pro-tip is to email them every day to get them into the habit of waiting on your emails.

      Be Vulnerable In Your Messages

      To really influence your subscribers, you need to open up about your mistakes and failures in your mails. It is crucial to be genuine if you want to build a good list of loyal followers. Mixing up promotional and educational emails will also help you appear realistic.  

      Invite Subscribers To Interact With You

      Proactively ask your readers to get in touch with you. Share your private or personal email at the end of the mail so that they can do so. This reduces the gap between you and the reader, making your content even more relatable.


      An autoresponder is a script that automates email replies. The script is triggered by user actions either on a site or when a user sends an email directly to another email with an autoresponder in place. Among the email providers who chose as the best email provider for affiliate marketing, GetResponse provides the best Autoresponder services.

      Affiliate marketing services

      The fact is, many email providers provide affiliate marketing services. The question is, which is the best? Like all great email marketing platforms, GetResponse has all the bells and whistles you need to achieve success with your affiliate marketing services.

      Affiliate program email

      An affiliate program email platform can help small businesses, bloggers, and entrepreneurs drive more revenue. 

      Bottom Line

      Email marketing strategies for affiliate programs are ideal because they boost engagement and help affiliates understand more about their target audiences. For an affiliate marketer, successful email campaigns can translate into authoritative and influential presences online too. 


      1.   Which email marketing platform is the best for affiliate marketing?

      There isn’t any universally-perfect email marketing platform that suits all the needs of affiliate marketers. 

      For example, if you want the cheapest option, SendX fits the bill and offers high deliverability rates. However, if you’re looking for affiliate tracking, GetResponse is the way to go.  

      Sendinblue and Email Octopus are ideal for sending bulk emails, while Omnistar Mailer rocks the customization options. The choice is yours. 

      2.   How do affiliate marketers make money through email campaigns?

      While email offers the best ROI, affiliate marketing isn’t dependent on short-term sales but long-term trust. 

      Email is the best platform to help marketers build meaningful relationships with their target audiences. It can also save resources like time and money in the long run by saving you the cost of acquiring new leads and converting them. 

      Moreover, email marketing is the best way to know more about your target customer than you could through other channels. 

      3.   Can you put affiliate links in emails?

      Yes, marketers are allowed to place affiliate links within their promotional messages. However, you should always check with your ESP first to know if they have any regulations regarding the same. For example, Mailchimp will suspend your account if you share any deny listed URLs.

      With that said, also remember not to stuff your message with several affiliate links. The rule of thumb is to share one in the beginning and another towards the end. And when you do so, embed them within the content so that you don’t bother readers.

      4.   How to start affiliate email marketing?

      To start sending promotional emails as part of your affiliate marketing strategy, you need to find a reliable email service provider first. This must be a platform that allows affiliate emails. Moreover, it’s best to directly check-in with the ESP about their affiliate marketing rules before you begin. 

      Next, screen the affiliate links you want to share for credibility, relevancy, and profitability. Once you’re sure of the links, embed them within the email. Alternatively, you can also make them a part of your email sequence.

      Note that the process doesn’t end there. You have to track the analytics for your affiliate campaigns next and tweak the copy based on the results to make sure it works in the long run. 

      5. How to use email marketing for affiliate marketing

      An affiliate marketing email campaign is a small twist to your classic email strategy. How to use email marketing for affiliate marketing? Well, in short,  you take your current automated email sequence and add a few new emails to promote your affiliate links.