Best Email Marketing Software for Agencies

The Best Email Marketing Software for Agencies

Any agency looking to grow their business can incorporate email marketing to attract new clients. It is exceptionally profitable with a return on investment of $44 for every $1 spent. Over 80% of businesses rely on email marketing to grow their accounts. That is enough reason to start implementing email marketing into your marketing strategy today. Here are the 10 best email marketing software for agencies.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

#1 Pick Overall - Best Email Marketing Software for Agencies:

ActiveCampaign- Advanced automation and segmentation

The right email marketing software is the one that works best for your business. Agencies looking to attract more clients should look for software that focuses on subscriber growth, segmentation, CRM, integration, A/B testing, reporting, and marketing automation. 

We have gone and put together a list of the best email marketing software for agencies that include all of the above. 

Short on time? Here are the Top 5 Email Marketing Services for Agencies

  • Marketing Automation
  • Complete webinar marketing solution
  • Free plan with multiple features for bloggers
  • Flexible Plans
$9.99 /m
  • Mobile responsive email

Best Email Marketing Services for Agencies For 2021 

We had a look at what features agencies could benefit from most. The list includes segmentation, automation, A/B testing, reporting & analytics, and subscriber growth. 

1. ActiveCampaign - Best Email Marketing Software for Advanced Users


ActiveCampaign is one of the most powerful tools on the market. Agencies can benefit from their advanced automation and built-in CRM

Best For

  • Agencies with a big budget 
  • Powerful email automation 
  • Users who are experienced in email marketing 

Average Price 

  • 14 Day Free Trial 
  • 1000 Contacts: $49 p/m 


  • Send text messages 
  • Build landing pages
  • Split test different campaigns 
  • Tons of integration options 
  • Good CRM 

Editor’s Note: Even though the price of this software is high, you won’t be able to get another tool this advanced

Bottom Line: 

ActiveCampaigns advanced segmentation can categorize contacts into smaller segments based on location, history, interests, and more. This is an excellent benefit for agencies to send more personalized and relevant emails to their clients. 

Read ActiveCampaign Full Review

2. GetResponse - Best for Lead Capturing


As an all-in-one marketing platform, GetReponse software can take it one step further with Paid advertising. 

Best For

  • Advanced lead capturing 
  • Agencies who want both email automation and other forms of marketing 

Average Price 

  • Free 30-Day Trial 
  • 1000 Contacts: $15 p/m


  • Landing Pages 
  • Advanced Automation 
  • Lead Generation tools to turn cold leads into happy customers
  • Paid Ads 
  • CRM 

Editor’s Note: This software offers more than email marketing, giving you access to other forms of marketing that agencies can use. 

Bottom Line: 

GetResponse has an advanced lead capturing feature. Agencies looking to grow their business can do that by utilizing this software's landing page editor and automation features.

Read GetResponse Full Review

3. MailerLite - Affordable & Effective 

MailerLite is a newer software on the market offering newsletter templates, pop-ups, segmentation, automation, and more, all at an affordable price

Best For

  • 24/7 customer service that is reportedly very good
  • Create and design a landing page hosted on your domain
  • Marketing automation included in the free plan
  • Adding Facebook and Twitter directly to your email

Average Price 

  • Free plan you can use forever, including email automation with 1000 contacts and 12000 emails
  • 2500 Contacts: $15 p/m


  • Drag and drop editor 
  • E-commerce Campaigns 
  • A/B split testing 
  • Subscriber Management 
  • Email automation could be better, but it gets the job done.

Editor’s Note: MailerLite is an affordable software packed with great features.

Bottom Line: 

This software is best for agencies starting email marketing, it is affordable, and the system is easy to navigate. 

MailerLite has a unique feature where you can create and design landing pages hosted on either the software domain or your own. 

Read MailerLite Full Review

4. MailChimp - Best for when you are first starting out  

MailChimp can be seen all over the place, and there is a good reason why this software is easy to use for beginners, and the free plan can be used for a long time. 

Best For

  • First starting out and on a tight budget
  • 24/7 Email & Chat Support 
  • Customer Journey builder 

Average Price 

  • Free plan up to 2000 contacts 
  • 100 000 Contacts: $14.99 


  • Behavioral Targeting
  • Send Time optimization  
  • A/B Testing 
  • Custom Templates
  • Custom Branding 
  • Email Automation, not the greatest. I wouldn’t recommend it if that is your primary focus.

Editor’s Note: MailChimp is one of the software that offers better free option plans, including signup forms, landing page builder, and sending out email broadcasts. 

Bottom Line: 

This software is helpful for agencies starting their business with a generous free plan. Mailchimp has a powerful editor making design a breeze, and they offer thorough reporting. 

Read MailChimp Full Review

5. ConstantContact - Best deliverability rates 

ConstantContact is one of the most used email marketing software, with over 650 000 customers. 

Best For

  • Survey & Social Campaigns 
  • Event management 
  • Basic users who aren’t looking for over the top features

Average Price 

  • 60 Day free trial (US & CAD)
  • 30 Day free trial for the rest of the world 
  • 500 Contacts: $20 p/m 


  • Shop-able landing pages
  • Customizable templates
  • Tracking & Reporting 
  • Industry-Specific Templates
  • Not the best for email automation   

Editor’s Note: With a deliverability rate of 91.1%, agencies can be confident that their clients are receiving their emails. 

Bottom Line: 

ConstantContact is a basic software great for agencies who aren’t looking for an over-the-top system. 

Read ConstantContact Full Review

6. HubSpot - Advanced CRM

Attracts new clients while still maintaining a relationship with your current clients. 

Best For

  • Advanced users with a big budget 

Average Price 

  • Free CRM 
  • 2000 Contacts: $50 p/m 


  • Contact Management 
  • Landing Pages 
  • Free CRM 
  • Traffic and conversion analytics 
  • Automation 

Editor’s Note: Agencies willing to pay premium prices can benefit from their advanced CRM and automation. 

Bottom Line: HubSpot is great for agencies looking to capture leads and convert them into clients. When using HubSpot's built-in CRM, agencies can help grow their business by nurturing their relationships with their clients.

Read HubSpot Full Review 

7. BenchMark - Easy to Navigate  

Available in 15 different countries with a huge support team that gets back to you quickly.

Best For

  • Easy to navigate the software
  • Online Support, loads of videos to watch

Average Price 

  • Free Plan: Includes 250 email p/m
  • 1000 Contacts: $23 p/m 


  • Wide variety of templates available 
  • Fast drag-and-drop editor 
  • Built-in-image editor 
  • Free spam testing
  • Deliverability rates need improving 

Editor’s Note: Their easy-to-use editor allows your agency to design niche-specific opt-in forms that can help capture more leads. 

Bottom Line: 

Their marketing automation allows you to create behavioral-based campaigns that are great for follow-up campaigns and lead nurturing. 

Read BenchMark Full Review

SendinBlue - Affordable All-In-One Platform 

Grow your agencies with their additional marketing features.

Best For

  • Advanced features at an affordable price 
  • Advanced segmentation 

Average Price 

  • 10 000 Emails per day: $25 p/m 


  • Google analytic integration 
  • SMS Marketing 
  • Facebook Ads 
  • Open & Click through reports 
  • Send time optimization 

Editor’s Note: Their Facebook Ad feature allows you to create targeted Ads that can help find clients interested in the specific services that your agency offers.

Bottom Line:

SendinBlue is a great choice for agencies looking for solid email automation at an affordable price.

Read SendinBlue Full Review

9. AWeber - Delivers Effective Reports 


Their Canva integration makes it easy to create beautifully designed email images. 

Best For

  • Email Web Analytics 
  • 24/7 Email & Chat support

Average Price 

  • 500 Contacts: $19.99


  • List management tools 
  • Overall Reports 
  • A/B Testing 
  • Ready-to-send email templates 

Editor’s Note: Agencies have access to all features from day one and don’t have to keep on upgrading their plan. 

Bottom Line: 

AWeber has effective reporting, list management, and sales tracking. Their mobile apps make it easy to keep an eye on campaigns straight from your phone. 

Read AWeber Full Review

10. Moosend - Great option for beginners 

They have a resource library offering easy-to-follow tutorials

Best For

  • Affordable Prices 
  • Advanced application programming interface 

Average Price 

  • 1000 Contacts: $8 p/m 


  • Segmentation 
  • Landing pages 
  • Reporting & Analytics 
  • Welcome emails 

Editor’s Note: They have all the essential features you need to run a successful marketing campaign for your agency. 

Bottom Line: Moosend is joining forces with Sitecore, a company that offers CMS (Content Management System). Agencies can create, manage and optimize client’s digital experience. 

Read Moosend Full Review

How to Choose the Best Email Marketing Software for Agencies


As an Agency, one of your main priorities with email marketing is finding new leads and converting them into clients. You want to look for features that include. 

  • Automation: Create emails that are automatically sent to your clients when triggered by certain behaviors. 
  • Segmentation: Categorize your clients to receive content relevant to them. 
  • A/B Testing: Split test different campaigns with different audiences to choose the one that performed the best. 
  • Reporting: Get relevant reports on which campaigns, landing pages, and pop-ups performed the best. 

What makes Email Marketing Software for Agencies a great one? 

Features that your agency can benefit from include automation, segmentation, A/B Testing, reporting, and lead capture. 

Pricing can also have a significant impact. Not all software offers the most advanced features at an affordable price. You don’t always have to choose the best software on the market but rather one that suits your agency's needs. 


Email marketing has an average return of 4300%. It’s a no-brainer for agencies to invest in this marketing strategy. 

Agencies can capture new leads and nurture them into paying clients. No time? No problem, with email marketing, you can create an automation workflow once and utilize it for years to come.

Frequently Asked Questions (FAQ)

1. Is email marketing effective for Agencies? 

Yes, it is an effective way to get new clients at an affordable price with more success than you would with traditional marketing. 

2. How do I get better email open rates?

By utilizing segmentation to categorize your audience, and in return, you can create more relevant content. 

3. What are the types of email marketing?

  • Welcome emails
  • Newsletter 
  • Promotional emails 
  • Transactional emails
  • Lead nurturing emails

4. Why get started with email marketing ?

Agencies can target a cold audience that is looking for a service that your agency offers. Automation makes it easy to build a relationship with your clients at a low cost.