Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick Overall - Best Email Marketing Software for Agencies:ActiveCampaign- Advanced automation and segmentation |
Any agency looking to grow their business can incorporate email marketing to attract new clients. It is exceptionally profitable with a return on investment of $44 for every $1 spent. Over 80% of businesses rely on email marketing to grow their accounts. That is enough reason to start implementing email marketing into your marketing strategy today. Here are the 10 best email marketing software for agencies.
Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick Overall - Best Email Marketing Software for Agencies:ActiveCampaign- Advanced automation and segmentation |
The right email marketing software is the one that works best for your business. Agencies looking to attract more clients should look for software that focuses on subscriber growth, segmentation, CRM, integration, A/B testing, reporting, and marketing automation.
We have gone and put together a list of the best email marketing software for agencies that include all of the above.
We had a look at what features agencies could benefit from most. The list includes segmentation, automation, A/B testing, reporting & analytics, and subscriber growth.
ActiveCampaign is one of the most powerful tools on the market. Agencies can benefit from their advanced automation and built-in CRM.
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Editor’s Note: Even though the price of this software is high, you won’t be able to get another tool this advanced.
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ActiveCampaigns advanced segmentation can categorize contacts into smaller segments based on location, history, interests, and more. This is an excellent benefit for agencies to send more personalized and relevant emails to their clients.
Read ActiveCampaign Full Review
As an all-in-one marketing platform, GetReponse software can take it one step further with Paid advertising.
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Editor’s Note: This software offers more than email marketing, giving you access to other forms of marketing that agencies can use.
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GetResponse has an advanced lead capturing feature. Agencies looking to grow their business can do that by utilizing this software's landing page editor and automation features.
MailerLite is a newer software on the market offering newsletter templates, pop-ups, segmentation, automation, and more, all at an affordable price.
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Editor’s Note: MailerLite is an affordable software packed with great features.
This software is best for agencies starting email marketing, it is affordable, and the system is easy to navigate.
MailerLite has a unique feature where you can create and design landing pages hosted on either the software domain or your own.
MailChimp can be seen all over the place, and there is a good reason why this software is easy to use for beginners, and the free plan can be used for a long time.
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Editor’s Note: MailChimp is one of the software that offers better free option plans, including signup forms, landing page builder, and sending out email broadcasts.
This software is helpful for agencies starting their business with a generous free plan. Mailchimp has a powerful editor making design a breeze, and they offer thorough reporting.
ConstantContact is one of the most used email marketing software, with over 650 000 customers.
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Editor’s Note: With a deliverability rate of 91.1%, agencies can be confident that their clients are receiving their emails.
ConstantContact is a basic software great for agencies who aren’t looking for an over-the-top system.
Read ConstantContact Full Review
Attracts new clients while still maintaining a relationship with your current clients.
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Editor’s Note: Agencies willing to pay premium prices can benefit from their advanced CRM and automation.
Bottom Line: HubSpot is great for agencies looking to capture leads and convert them into clients. When using HubSpot's built-in CRM, agencies can help grow their business by nurturing their relationships with their clients.
Available in 15 different countries with a huge support team that gets back to you quickly.
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Editor’s Note: Their easy-to-use editor allows your agency to design niche-specific opt-in forms that can help capture more leads.
Their marketing automation allows you to create behavioral-based campaigns that are great for follow-up campaigns and lead nurturing.
Grow your agencies with their additional marketing features.
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Editor’s Note: Their Facebook Ad feature allows you to create targeted Ads that can help find clients interested in the specific services that your agency offers.
SendinBlue is a great choice for agencies looking for solid email automation at an affordable price.
Their Canva integration makes it easy to create beautifully designed email images.
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Editor’s Note: Agencies have access to all features from day one and don’t have to keep on upgrading their plan.
AWeber has effective reporting, list management, and sales tracking. Their mobile apps make it easy to keep an eye on campaigns straight from your phone.
They have a resource library offering easy-to-follow tutorials.
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Editor’s Note: They have all the essential features you need to run a successful marketing campaign for your agency.
Bottom Line: Moosend is joining forces with Sitecore, a company that offers CMS (Content Management System). Agencies can create, manage and optimize client’s digital experience.
As an Agency, one of your main priorities with email marketing is finding new leads and converting them into clients. You want to look for features that include.
Features that your agency can benefit from include automation, segmentation, A/B Testing, reporting, and lead capture.
Pricing can also have a significant impact. Not all software offers the most advanced features at an affordable price. You don’t always have to choose the best software on the market but rather one that suits your agency's needs.
Email marketing has an average return of 4300%. It’s a no-brainer for agencies to invest in this marketing strategy.
Agencies can capture new leads and nurture them into paying clients. No time? No problem, with email marketing, you can create an automation workflow once and utilize it for years to come.
1. Is email marketing effective for Agencies? |
Yes, it is an effective way to get new clients at an affordable price with more success than you would with traditional marketing. |
2. How do I get better email open rates? |
By utilizing segmentation to categorize your audience, and in return, you can create more relevant content. |
3. What are the types of email marketing? |
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4. Why get started with email marketing ? |
Agencies can target a cold audience that is looking for a service that your agency offers. Automation makes it easy to build a relationship with your clients at a low cost. |