Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
#1 Pick Overall - Best Email Marketing Software for B2B:ActiveCampaign- Built-in CRM, advanced automation, and segmentation. |
89% of B2B buyers use the internet to find their vendor, making it worth your while to invest in the best B2B email marketing software, as studies have shown that every $1 spent on email marketing has a $44 return on investment. 59% of B2B businesses don’t yet use email marketing, giving your business a head start to create an effective email marketing strategy.
Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
#1 Pick Overall - Best Email Marketing Software for B2B:ActiveCampaign- Built-in CRM, advanced automation, and segmentation. |
The best email marketing platform for your B2B should include features that focus on CRM to help manage your customer relationships. You should be able to A/B split test your campaigns, create automation workflows, and list segmentation to send relevant content to the right businesses.
This software has the most advanced features on the market.
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Editor’s Note: Best software when it comes to email marketing automation. You can pretty much build anything you could think of.
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This software offers some of the best deliverability rates. Their marketing automation is incredibly advanced, and we can currently say that this is the best B2B email marketing software.
Read ActiveCampaign Full Review
This tool is great for B2B looking for more inbound marketing options.
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Editor’s Note: It offers inbound marketing tools to help promote your B2B.
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GetResponse makes it easy to capture the attention of other businesses with their flexible forms and easy-to-edit templates.
They have everything you need to run a successful B2B at an affordable price.
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Editor’s Note: MailerLite is easy to navigate and offers incredible features at a low cost.
This software offers the option to send abandoned cart emails and helps encourage businesses to continue their purchases.
Their SMS marketing tool makes it easy for other businesses to keep up with current offers.
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Editor’s Note: They offer solid email automation at an affordable price.
This software is great for B2B that utilizes WordPress. Over 80 000 WordPress sites have integrated the SendinBlue plugin on their website.
This software is easy to navigate and offers a powerful editor.
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Editor’s Note: MailChimp offers better free option plans than most email marketing software, including signup forms, a landing page builder, and sending out email broadcasts.
MailChimp offers advanced reporting, making it easy to analyze which campaigns are triggering businesses to subscribe or make a purchase.
AWeber does a great job at educating beginners on their platform with in-depth articles, videos, and even podcasts.
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Editor’s Note: B2B’s can conveniently check their stats, lead captures, and organize emails using AWeber’s mobile apps.
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Create dynamic segments based on tags, opens, clicks, purchases, visits, location, and signup forms.
ConstantContact’s high deliverability rates ensure your emails make it into your prospects' inboxes.
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Editor’s Note: ConstantContact is a basic tool, yet it still offers all you need to run a successful B2B campaign.
You can create visually appealing campaigns that also offer a lot of information.
Read ConstantContact Full Review
Moosend has been bought by Sitecore, a software company that offers powerful CMS.
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Editor’s Note: B2B e-commerce can significantly benefit from their powerful AI tools.
Moosend’s affordable prices are great for any B2B on a budget, and their site is simple and easy to use.
If you need a simple and easy newsletter tool, this is it.
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Editor’s Note: BenchMark offers an extensive library of videos ensuring you never get lost when using their software.
They have all the essential features you need to run a successful B2B campaign.
Plus, they offer high-quality templates with an easy-to-use editor, and their automation does a great job at lead nurturing.
Great tool for maintaining a relationship with your current clients.
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Editor’s Note: B2B can benefit from their advanced CRM and automation at a premium price.
HubSpot is great for B2B looking to capture leads and convert them into clients. B2B can help grow the business by nurturing their relationship with clients using HubSpot’s built-in CRM system.
Look for features that include the following:
CRM: Customer relationship management helps your B2B stay connected with other businesses.
Automation: Create a targeted campaign that sends your clients emails whenever a specific action is triggered.
Segmentation: Divide your clients into different categories based on business type, size, or location. This way, you can send relevant content to the businesses in your contact list.
A/B Split Testing: With these features, you can test different campaigns with various segmented groups and analyze which ones perform best.
Custom Templates: Because you are targeting businesses, you want to modify the templates that relate to a business entity and not a sole customer.
B2B's primary focus is attracting other businesses while still nurturing the relationship with the companies they are currently working with.
To choose the best B2B email marketing tool, you want to look for advanced features at an affordable price. Working with other businesses makes it possible to spend more money on email marketing software. Unfortunately, not all software that charges high fees is offering the best value for money.
Examples include:
We have reviewed 10 different email marketing software best suited for B2B. Some stand out more than others based on features offered and price points.
As a business focused on other companies, you need software that makes automation, segmentation, CRM, and A/B testing easy yet professional.
1. What is B2B Email Marketing? |
It is an email marketing strategy where you target other businesses instead of individuals. |
2. What are the open rates for B2B Email marketing? |
According to the data marketing association, the email open rates for B2B is about 15.1%. |
3. How to grow a B2B Email Marketing list? |
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4. How to use B2B Email Automation to align Sales & Marketing? |
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