Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Email Campaign Software for You:Constant Contact- No.1 for simplicity and customer support |
Read on and discover 10 outstanding email campaign platforms which can help you automatize and customize your email campaigns in no time. One of them might be the best email campaign service for your company.
Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Email Campaign Software for You:Constant Contact- No.1 for simplicity and customer support |
We’ve thoroughly analyzed multiple email campaign software options before putting together this list. Some of the main aspects we focused on while conducting our research were deliverability rates, personalization and automation features, segmentation tools, and integrations with other platforms. Naturally, we also chose services that have good reviews, provide a positive customer experience, flexible pricing plans, and user-friendliness.
There are plenty of things to consider before purchasing email campaign software for your business. To ease your work, we reviewed 10 of the best-rated products on the market. Besides customers’ feedback, we also analyzed these solutions from a technical perspective, taking into account their features and accessibility. We determined that ConstantContact is the best choice for email campaigns due to its integrations, variety of templates, and segmentation tool, followed by Benchmark and Moosend.
Constant Contact was founded in 1995 in Massachusetts. In 2015, Endurance International acquired the company and since 2021, Constant Contact has belonged to ClearLake Investments. This is one of the fastest-growing email campaign software services on the market.
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For many marketers and eCommerce companies, this is the best email campaign service thanks to its great integration with Shopify and social media platforms that facilitate data sharing.
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The multi-channel support area is very useful, especially for beginners. Constant Contact also features powerful segmentation and engagement tracking tools, a handy marketing calendar, and easy contact management options.
The Email Plus account brings additional benefits: surveys, drip campaigns, A/B tests. The platform offers numerous training materials, as well as in-person live seminars.
Read Constant Contact Full Review
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Editor’s note: We are impressed by the wide array of email design options Benchmark offers. You can easily create an original design or choose one of the numerous templates, you can also change the color of each template.
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Benchmark can be the best email campaign tool for you if you are looking for user-friendly software that helps you personalize your email campaigns through images, stickers, or different effects.
The analytics also work well in tracking your campaign’s results. The integrated CRM and the possibility to have one master account and several sub-accounts for your team are great additions, especially for marketing agencies and eCommerce businesses.
This European-based marketing company developed one of the most powerful email platforms that supports global leaders such as SAP, Sephora, Gucci, Wind, and plenty others. Moosend has been on the market for the past 10 years.
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Editor’s note: Moosend is a great solution for email marketing campaigns because it allows you to easily choose and enhance your email design and also offers multiple lead generation features that ensure higher open rates and conversions.
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Moosend helps you create your email campaigns from scratch or by using one of the multiple templates. You can easily add different interactive elements to personalize them, such as videos.
This tool also offers you efficient ready-made workflows, and the possibility to segment your contacts according to different criteria. The lead management tools also help you a lot in boosting your email campaign’s open rates. Moreover, the platform features a lot of measurables.
ActiveCampaign has been around since 2003. Ever since, it has managed to successfully help more than 145,000 businesses manage and optimize their email campaigns. The international team that supports ActiveCampaign has more than 800 members.
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Editor’s note: What we like the most about this software is its intuitive editor. Once you log into your account you get everything at hand and you can schedule a new campaign in as little as 5 minutes.
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No matter what review you read, you’re very likely to find ActiveCampaign mentioned among the best email campaign platforms. This software’s well-deserved popularity is the result of the reliable customer support it offers (including a sticky help button).
The pre-built automation recipes are very easy to leverage and quite effective, as well as the platform’s A/B tests. The CRM integration is another great asset that can speed up your work by helping you transfer your contacts and manage them from the platform and there’s also a generous 2-years price lock.
Read ActiveCampaign Full Review
Sendinblue is a European company with its main offices in Paris. This email campaign software was developed in 2007. At the moment, 400 professionals make up the Sendinblue team, and it has clients in more than 150 countries.
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Editor’s note: Sendinblue offers a generous number of features, even with the basic plan. We like the fact that it offers an unlimited amount of automation workflows.
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Sendinblue helps you easily manage and segment your list and offers you the possibility to customize your email campaigns’ design, delivery times, and use transactional emails. The deliverability rate is high (somewhere around 87%) and most emails sent through this platform will reach subscribers’ primary inbox (more than 81%).
This option can be the best email campaign software for sales teams that need numerous integrations with other platforms. Thanks to Sendinblue’s reliable API integrations, you can seamlessly manage your social accounts through a central console and you can implement Facebook ads.
AWeber is one of the most reputable email marketing automation services. The company has a comprehensive history of 20 years in the online marketing field. It was founded in 1998 in Philadelphia.
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Editor’s note: We appreciate AWeber’s prompt and professional customer service. You can reach out to them via chat, phone or email, and even attend live seminars, or access a multitude of tutorials and other useful resources.
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AWeber is an easy-to-use email builder. You get all the support and instructions you need to master this tool. The platform integrates quite well with other services and it provides accurate and detailed reports.
The tag-based segmentation email is useful in helping you better target your email campaigns. Other strong points include AMP emails, autoresponders, sales tracking, numerous form templates, automatic RSS-to-email.
Mailchimp is a world-renowned US marketing company with headquarters in Atlanta, Georgia. This service was launched in 2011 by founders Ben Chestnut and Mark Armstrong. Currently, the company has more than 800 employees and an annual revenue of $700 million. Mailchimp is an all-in-one marketing platform that provides myriad functionalities.
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Editor’s note: few email campaign platforms allow you to use their service for free, Mailchimp is one of them. We love their forever free plan even if it only provides the basic functions.
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Mailchimp provides a wealth of useful and reliable features: powerful integrations, numerous appealing email templates, analytics and reporting features, CRM, autoresponders, segmentation tool that uses geolocation, and plenty more.
There is also an app that allows you to be more flexible while creating your email campaign and another great advantage of this platform is the high deliverability rate it achieves.
GetResponse is also one of the oldest names in the email campaigns software niche. This software was developed 15 years ago and currently has thousands of enterprises in more than 180 countries using this platform.
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Editor’s note: If you need to integrate lead generation tools such as SalesForce, ZenForce, or even Google Docs with your email campaign software and enjoy seamless functionality, this platform will support you.
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GetResponse is a user-friendly platform that allows you to create and manage your campaigns easily thanks to its clever automation. You can segment your contacts list fast and fuss-free to improve your campaigns’ efficiency.
The analytic and tracking tools are quite efficient and their templates are nicely divided into several categories: newsletters, landing page, emails. The customer support options work very well and GetResponse also offers plenty of useful learning resources: videos, guides, webinars.
This email marketing service was launched in 2010 and it has been continuously improved ever since. Today, the MailerLite team means more than 100 professionals based in 35 countries.
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Editor’s note: MailerLite is a perfect tool for anyone who’s new at email marketing or has very little time to cope with a more complicated platform. We also appreciate this tool because it is constantly updated and improved.
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There are multiple reasons why you would want to use this campaign software, besides its simplicity. Mailerlite enjoys a good reputation for its outstanding customer service and educational resources. It will allow you to automate your workflows easily by choosing specific triggers (new subscriber, anniversary date, clicked links, etc.).
The tracking tools and reports are a bit basic but still excellent for someone who’s not a data geek. The numerous integrations (Shopify, WordPress, Zoho CRM, Paypal etc.) work seamlessly, and the forms (embedded, pop-up, or promotions) are easy to customize.
ConvertKit was created in 2013. The company is headquartered in Boise, Idaho, but has secondary offices in more than 50 cities. The CEO of ConvertKit is Nathan Barry. This powerful platform is being used by thousands of enterprises worldwide.
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Editor’s note: This service stands out from the crowd when it comes to creating personalized forms. The drop-down list helps you easily customize your sign-up forms.
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ConvertKit can be the best email campaign service for content creators as it has many features targeted to their needs, such as the paid newsletter. The visual automation builder is plain but very efficient.
You can rely on this platform to create beautiful dynamic emails and customize your email campaigns easily through the tags system. ConvertKit also allows you to implement different ‘rules’ to create personalized automation.
If you’re looking for the best email campaign tool, you need to take into account several key aspects. One of them is the level of user-friendliness. If you’re a technical person who loves to discover new software and explore all its features, a complex platform such as Mailchimp might be suitable for you.
However, if you’re barely learning what email marketing is about, you might want to start with a simpler and very intuitive tool. In this case, email software services such as AWeber or MailerLite might be better for you.
You should also look for software that provides a robust package of features that will allow you to customize your email marketing campaigns.
Finally, it’s also important to set a budget before you decide what email marketing campaign software you want to purchase. For the basic plans, prices usually range between $10-$ 20. If you have a large contacts list or you want access to advanced features, the prices will be higher.
An email campaign software is made great through numerous features. The suite of features it offers is very important and you should carefully analyze each email marketing platform’s package before you make a purchase. A service that provides the capabilities you’re looking for and has good customer ratings precisely for those is certainly a good choice for your needs.
Another aspect that always makes a difference is the value you get for the price you pay. If a service exceeds others in terms of price, you might not want to disqualify it. Look into what it has to offer and you’ll surely find myriad advantages.
When you’re looking for campaign software, you’re mostly interested in a service that can allow you to automate a lot of the time-consuming manual tasks you couldn’t handle individually. Good automation features are a must for a great email campaign platform.
The same can be said about the amount of analytics the tool can offer you and the number of subscribers it can support. A great platform has advanced analytics and tracking tools and allows you to send emails to a large database.
You should use one of the best email campaign platforms because this is how you can seamlessly automate your campaigns to increase your ROI and save time while doing so. Email marketing always has been and will continue to be one of the cheapest and most effective online marketing strategies.
It can take very little time to put together an email campaign and launch it, provided that you use the right software. With the automation levels these tools offer nowadays, once your email content is written, the campaign can be personalized and scheduled within minutes, again, if you use a good platform.
This type of software uses different algorithms to help you deliver your message at the best time and makes sure that it avoids spam filters and reaches your subscribers’ inbox. Email marketing campaigns are easy to manage once you learn the basics of your campaign software, and with its help, you can track their progress at any time. Email campaigns are and will remain a great way to establish direct contact with your audience.
There are so many things to consider before you decide which email campaign software is the right one for your company. The email campaign software services we presented in this article will help you make up your mind faster. In terms of features, deliverability rates, and customer support, these are some of the best options you’ll find and many of them offer the possibility to test their services for free.
1. Does email marketing still work? |
Email marketing is still an efficient strategy to engage customers and boost your ROI. This strategy is particularly useful for small companies because it’s relatively inexpensive and easy to manage. If you have someone in your team who’s good at writing, and a reliable email campaign platform, you’ve got all you need to craft engaging email campaigns. |
2. How to get better email open rates? |
First of all, you need to use a professional email marketing tool that clearly tracks your open rates. If they need a boost, you should try one of the following strategies: clean your list by eliminating unsubscribers, perform tests to avoid spam filters, target your audience better through segmentation. |
3. What does email campaign software do? |
Email campaign software services provide a wealth of benefits. They help you improve your email deliverability, track the success of your campaign, offer detailed reports, help you build beautiful emails by using templates, and implement certain workflows that automate your campaigns. |
4. Who should use email campaign software? |
Anyone who has a large list of subscribers can and should use email campaign software. Without these tools, you’d simply send emails to your contacts without really understanding what happened if/when they reach their inbox. Email campaign platforms put you in control of your email campaigns, which is essential for your any company’s marketing strategy. |