Best Email Campaign Software

Best Email Campaign Software

Read on and discover 10 outstanding email campaign platforms which can help you automatize and customize your email campaigns in no time. One of them might be the best email campaign service for your company.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

TLDR? Here is The Best Email Campaign Software for you: 

Constant Contact - No.1 for simplicity and customer support

We’ve thoroughly analyzed multiple email campaign software options before putting together this list. Some of the main aspects we focused on while conducting our research were deliverability rates, personalization and automation features, segmentation tools, and integrations with other platforms. Naturally, we also chose services that have good reviews, provide a positive customer experience, flexible pricing plans, and user-friendliness

Short on time? Here are the top 5 Email Campaign Software:

Software
Features
Price
  • Mobile responsive email
$20/m
  • Email marketing tool for a great strategy
$13.99/m
  • Creating messages and campaigns
$8/m
  • Marketing Automation
$15/m
  • Sms marketing tools
$25/m

Best Email Campaign Software - Full Analysis 

There are plenty of things to consider before purchasing email campaign software for your business. To ease your work, we reviewed 10 of the best-rated products on the market. Besides customers’ feedback, we also analyzed these solutions from a technical perspective, taking into account their features and accessibility. We determined that ConstantContact is the best choice for email campaigns due to its integrations, variety of templates, and segmentation tool, followed by Benchmark and Moosend. 

1. Constant Contact  - the best tool to manage your contacts list

Constant Contact was founded in 1995 in Massachusetts. In 2015, Endurance International acquired the company and since 2021, Constant Contact has belonged to ClearLake Investments. This is one of the fastest-growing email campaign software services on the market. 

Best for

  • Small or medium-sized businesses, event organizers

Price

  • 2-months free trial
  • The pricing plans start at $20 and they vary according to the number of contacts

Comments

  • User-friendly dashboard
  • Campaigns engagement and invitation management tools 
  • Branded email builder
  • Social media and multiple other integrations
  • Reliable auto-responders and resend features
  • The email templates are less appealing than others 

Editor’s note

For many marketers and eCommerce companies, this is the best email campaign service thanks to its great integration with Shopify and social media platforms that facilitate data sharing.

Bottom line

The multi-channel support area is very useful, especially for beginners. Constant Contact also features powerful segmentation and engagement tracking tools, a handy marketing calendar, and easy contact management options. 

The Email Plus account brings additional benefits: surveys, drip campaigns, A/B tests. The platform offers numerous training materials, as well as in-person live seminars

Read Constant Contact Full Review

2. Benchmark - endless possibilities to style your emails

 Benchmark is a big name in the email marketing software industry. This powerful platform was launched in 2004 and is a US company headquartered in Huntington Beach, California. Benchmark’s team is currently spread across 15 countries. 

Best for

  • Small or medium-sized companies

Price

  • Free plan for max. 2,000 contacts
  • $12 per month with 100,000 subscribers

Comments

  • Myriad templates
  • Easy-to-use drag-and-drop editor
  • Anti-spam detection tools
  • A/B split testing and anti-spam features
  • Automation
  • Fast tracking tools 
  • Integrations and Gmail CRM
  • Lower deliverability rates 

Editor’s note: We are impressed by the wide array of email design options Benchmark offers. You can easily create an original design or choose one of the numerous templates, you can also change the color of each template

Bottom line

Benchmark can be the best email campaign tool for you if you are looking for user-friendly software that helps you personalize your email campaigns through images, stickers, or different effects. 

The analytics also work well in tracking your campaign’s results. The integrated CRM and the possibility to have one master account and several sub-accounts for your team are great additions, especially for marketing agencies and eCommerce businesses. 

Read Benchmark Full Review 

3. Moosend - the ideal tool to boost conversion rates

This European-based marketing company developed one of the most powerful email platforms that supports global leaders such as SAP, Sephora, Gucci, Wind, and plenty others. Moosend has been on the market for the past 10 years. 

Best for

  • Marketer, bloggers, small or medium-sized businesses

Price

  • Starting price: $8 per month
  • Free Forever plan for 1000 contacts 
  • Custom plans 

Comments

  • User-friendly editor
  • A vast array of interactive elements
  • Responsive emails 
  • SMTP integrations
  • Advanced analytics & AI subject line tester
  • A/B split testing, click maps
  • Segmentation and lead generation tools 
  • You can’t use the platform on your mobile 

Editor’s note: Moosend is a great solution for email marketing campaigns because it allows you to easily choose and enhance your email design and also offers multiple lead generation features that ensure higher open rates and conversions

Bottom line

Moosend helps you create your email campaigns from scratch or by using one of the multiple templates. You can easily add different interactive elements to personalize them, such as videos. 

This tool also offers you efficient ready-made workflows, and the possibility to segment your contacts according to different criteria. The lead management tools also help you a lot in boosting your email campaign’s open rates. Moreover, the platform features a lot of measurables.

Read Moosend Full Review

4. ActiveCampaign - best for customer support and training resources 

ActiveCampaign has been around since 2003. Ever since, it has managed to successfully help more than 145,000 businesses manage and optimize their email campaigns. The international team that supports ActiveCampaign has more than 800 members. 

Best for

  • Small or medium-sized companies, bloggers 

Price

  • The minimum price is $9/month

Comments

  • Various automation recipes 
  • Sticky help button
  • Flexible sign-up forms, unlimited custom fields 
  • Outstanding segmentation and targeting capabilities 
  • Spam and A/B test function
  • Useful CRM and other integrations 
  • Sometimes, the interface is slow 

Editor’s note: What we like the most about this software is its intuitive editor. Once you log into your account you get everything at hand and you can schedule a new campaign in as little as 5 minutes

Bottom line

No matter what review you read, you’re very likely to find ActiveCampaign mentioned among the best email campaign platforms. This software’s well-deserved popularity is the result of the reliable customer support it offers (including a sticky help button). 

The pre-built automation recipes are very easy to leverage and quite effective, as well as the platform’s A/B tests. The CRM integration is another great asset that can speed up your work by helping you transfer your contacts and manage them from the platform and there’s also a generous 2-years price lock

Read ActiveCampaign Full Review

5. Sendinblue - the perfect choice for beginners

Sendinblue is a European company with its main offices in Paris. This email campaign software was developed in 2007. At the moment, 400 professionals make up the Sendinblue team, and it has clients in more than 150 countries.  

Best for

  • eCommerce, content creators, agencies

Price

  • Send up to 300 emails for free 
  • Subscription price varies between $25 and $65/month 

Comments

  • Send time optimization
  • AI algorithms that boost deliverability 
  • User-friendly editor 
  • Personalized marketing funnels and forms 
  • Transactional emails 
  • Live chat box
  • Advanced reporting   
  • Integration with eCommerce platforms
  • Some integrations are not very effective  

Editor’s note: Sendinblue offers a generous number of features, even with the basic plan. We like the fact that it offers an unlimited amount of automation workflows.

Bottom line

Sendinblue helps you easily manage and segment your list and offers you the possibility to customize your email campaigns’ design, delivery times, and use transactional emails. The deliverability rate is high (somewhere around 87%) and most emails sent through this platform will reach subscribers’ primary inbox (more than 81%). 

This option can be the best email campaign software for sales teams that need numerous integrations with other platforms. Thanks to Sendinblue’s reliable API integrations, you can seamlessly manage your social accounts through a central console and you can implement Facebook ads. 

Read Sendinblue Full Review

6. AWeber - The best choice for integrations and educational resources 

AWeber is one of the most reputable email marketing automation services. The company has a comprehensive history of 20 years in the online marketing field. It was founded in 1998 in Philadelphia. 

Best for

  • Online marketers, bloggers, small companies 

Price

  • Limited free plan (max. 500 contacts)
  • Pricing starts at $19 per month

Comments

  • Advanced reporting and tracking tools 
  • User-friendly email builder
  • Robust integrations 
  • Triggered emails and pre-built campaigns
  • Good list segmentation features
  • Customizable forms 
  • Good support and community 
  • The split-testing function is not very complex  

Editor’s note: We appreciate AWeber’s prompt and professional customer service. You can reach out to them via chat, phone or email, and even attend live seminars, or access a multitude of tutorials and other useful resources. 

Bottom line

AWeber is an easy-to-use email builder. You get all the support and instructions you need to master this tool. The platform integrates quite well with other services and it provides accurate and detailed reports

The tag-based segmentation email is useful in helping you better target your email campaigns. Other strong points include AMP emails, autoresponders, sales tracking, numerous form templates, automatic RSS-to-email. 

Read AWeber Full Review

7. Mailchimp -  Robust tool you can use for free, forever 

Mailchimp is a world-renowned US marketing company with headquarters in Atlanta, Georgia. This service was launched in 2011 by founders Ben Chestnut and Mark Armstrong. Currently, the company has more than 800 employees and an annual revenue of $700 million. Mailchimp is an all-in-one marketing platform that provides myriad functionalities. 

Best for

  • Agencies, content creators, small or medium-sized companies 

Price

  • Free forever plan for up to 2,000 contacts 
  • Subscription price starts at $14.99/month

Comments

  • Easy-to-use editor
  • Simple tracking and analytic tools
  • Personalized delivery times
  • Good segmentation function
  • Multiple integrations 
  • Attractive email templates 
  • Open rates of 96-99% 
  • Less advanced automation compared to other providers 

Editor’s note: few email campaign platforms allow you to use their service for free, Mailchimp is one of them. We love their forever free plan even if it only provides the basic functions. 

Bottom line

Mailchimp provides a wealth of useful and reliable features: powerful integrations, numerous appealing email templates, analytics and reporting features, CRM, autoresponders, segmentation tool that uses geolocation, and plenty more.

There is also an app that allows you to be more flexible while creating your email campaign and another great advantage of this platform is the high deliverability rate it achieves. 

Read Mailchimp Full Review 

8. GetResponse - Excellent automation features 

GetResponse is also one of the oldest names in the email campaigns software niche. This software was developed 15 years ago and currently has thousands of enterprises in more than 180 countries using this platform. 

Best for

  • Small companies, agencies, marketers 

Price

  • 30-days free trial
  • Subscription pricing starts from $15/month

Comments

  • User-friendly editor
  • Powerful automation builder
  • Good segmentation features
  • In-depth reports 
  • Attractive responsive forms 
  • Integrations with lead generation tools 
  • Numerous learning materials and reliable support 
  • The email templates could have a more modern look 

Editor’s note: If you need to integrate lead generation tools such as SalesForce, ZenForce, or even Google Docs with your email campaign software and enjoy seamless functionality, this platform will support you. 

Bottom line

GetResponse is a user-friendly platform that allows you to create and manage your campaigns easily thanks to its clever automation. You can segment your contacts list fast and fuss-free to improve your campaigns’ efficiency

The analytic and tracking tools are quite efficient and their templates are nicely divided into several categories: newsletters, landing page, emails. The customer support options work very well and GetResponse also offers plenty of useful learning resources: videos, guides, webinars. 

Read GetResponse Full Review 

9. MailerLite - Fast and easy to use email campaign builder 

This email marketing service was launched in 2010 and it has been continuously improved ever since. Today, the MailerLite team means more than 100 professionals based in 35 countries. 

Best for

  • Small and medium-sized companies 

Price

  • Free for max. 1,000 contacts 
  • Pricing varies between $10 and $50

Comments

  • Beautiful templates
  • Fast drag-and-drop editor
  • Signup or pop-up forms
  • Video tutorials
  • Numerous integrations
  • Visual landing page builder with templates 
  • Useful surveys and campaign analytics 
  • 24/7 support
  • The reports could be more complex 

Editor’s note: MailerLite is a perfect tool for anyone who’s new at email marketing or has very little time to cope with a more complicated platform. We also appreciate this tool because it is constantly updated and improved. 

Bottom line

There are multiple reasons why you would want to use this campaign software, besides its simplicity. Mailerlite enjoys a good reputation for its outstanding customer service and educational resources. It will allow you to automate your workflows easily by choosing specific triggers (new subscriber, anniversary date, clicked links, etc.). 

The tracking tools and reports are a bit basic but still excellent for someone who’s not a data geek. The numerous integrations (Shopify, WordPress, Zoho CRM, Paypal etc.) work seamlessly, and the forms (embedded, pop-up, or promotions) are easy to customize

Read Mailerlite Full Review

10. ConvertKit - best for signup form customization  

ConvertKit was created in 2013. The company is headquartered in Boise, Idaho, but has secondary offices in more than 50 cities. The CEO of ConvertKit is Nathan Barry. This powerful platform is being used by thousands of enterprises worldwide. 

Best for

  • Bloggers, publishers, online marketers 

Price

  • Free for max. 1,000 contacts
  • Payment plans between $29- $59 per month

Comments

  • Extremely easy to use 
  • Great forms and branded email templates
  • Easy segmentation
  • Customized funnels 
  • Powerful automation features
  • Extensive knowledge base
  • Numerous landing page templates 
  • Paid newsletters 
  • Limited reporting 

Editor’s note: This service stands out from the crowd when it comes to creating personalized forms. The drop-down list helps you easily customize your sign-up forms. 

Bottom line

ConvertKit can be the best email campaign service for content creators as it has many features targeted to their needs, such as the paid newsletter. The visual automation builder is plain but very efficient. 

You can rely on this platform to create beautiful dynamic emails and customize your email campaigns easily through the tags system. ConvertKit also allows you to implement different ‘rules’ to create personalized automation.

Read ConvertKit Full Review 

How to choose the best email marketing campaign software?

If you’re looking for the best email campaign tool, you need to take into account several key aspects. One of them is the level of user-friendliness. If you’re a technical person who loves to discover new software and explore all its features, a complex platform such as Mailchimp might be suitable for you. 

However, if you’re barely learning what email marketing is about, you might want to start with a simpler and very intuitive tool. In this case, email software services such as AWeber or MailerLite might be better for you. 

You should also look for software that provides a robust package of features that will allow you to customize your email marketing campaigns. 

Finally, it’s also important to set a budget before you decide what email marketing campaign software you want to purchase. For the basic plans, prices usually range between $10-$ 20. If you have a large contacts list or you want access to advanced features, the prices will be higher. 

What makes a campaign software choice a great one?

An email campaign software is made great through numerous features. The suite of features it offers is very important and you should carefully analyze each email marketing platform’s package before you make a purchase. A service that provides the capabilities you’re looking for and has good customer ratings precisely for those is certainly a good choice for your needs. 

Another aspect that always makes a difference is the value you get for the price you pay. If a service exceeds others in terms of price, you might not want to disqualify it. Look into what it has to offer and you’ll surely find myriad advantages. 

When you’re looking for campaign software, you’re mostly interested in a service that can allow you to automate a lot of the time-consuming manual tasks you couldn’t handle individually. Good automation features are a must for a great email campaign platform. 

The same can be said about the amount of analytics the tool can offer you and the number of subscribers it can support. A great platform has advanced analytics and tracking tools and allows you to send emails to a large database

Why is choosing the best campaign software important?

You should use one of the best email campaign platforms because this is how you can seamlessly automate your campaigns to increase your ROI and save time while doing so. Email marketing always has been and will continue to be one of the cheapest and most effective online marketing strategies.

 It can take very little time to put together an email campaign and launch it, provided that you use the right software. With the automation levels these tools offer nowadays, once your email content is written, the campaign can be personalized and scheduled within minutes, again, if you use a good platform. 

This type of software uses different algorithms to help you deliver your message at the best time and makes sure that it avoids spam filters and reaches your subscribers’ inbox. Email marketing campaigns are easy to manage once you learn the basics of your campaign software, and with its help, you can track their progress at any time. Email campaigns are and will remain a great way to establish direct contact with your audience. 

What features should I look for in an email campaign tool?

  • Integration: if you’re using multiple marketing tools for your email campaigns, you might want to choose an email campaign platform that can integrate with them. This way, you can easily connect your tools, transfer data, or manage other accounts directly from your email platform. 
  • Reporting: you can’t know for sure if your campaigns are working well or not unless you have access to reports and analytics. Most email campaign platforms out there offer analytics and reports to allow you to see how many people have opened your emails or to resend them to those who haven’t. 
  • Segmentation: if you haven’t used email marketing software before, segmentation refers to splitting your contacts list into several categories. The division is made based on demographics, user behavior, and several other criteria and the aim is to improve your campaign by helping you target each group differently. 
  • Automation: if you’re looking for this type of software you’re basically looking for automation. The primary purpose of these platforms is to allow you to send a large number of emails automatically, at chosen intervals, without interference, in order to save time. 
  • A/B testing: these tests are very common. They basically help you experiment with different types of emails to see which one works better for your audience. Split-testing means changing some elements of your emails to create different similar variants for the same purpose. 
  • Customer Service: if you decide to pay for a marketing email platform, or even if you use a demo version, you still want to be able to get help when in need. A great email campaign tool will offer you professional support through various channels. 
  • Templates & Forms: to craft beautiful email campaigns, it’s very useful to have different types of templates at hand and the best email campaign platforms offer a wide variety of them. The forms are also important because once a subscriber is ready to join your list, you can automatically include them in a certain category as per the pre-defined form they fill out. These types of forms can be personalized and implemented with the help of an email campaign service. 

Summary

There are so many things to consider before you decide which email campaign software is the right one for your company. The email campaign software services we presented in this article will help you make up your mind faster. In terms of features, deliverability rates, and customer support, these are some of the best options you’ll find and many of them offer the possibility to test their services for free.  

Frequently Asked Questions (FAQ)

1. Does email marketing still work?

Email marketing is still an efficient strategy to engage customers and boost your ROI. This strategy is particularly useful for small companies because it’s relatively inexpensive and easy to manage. If you have someone in your team who’s good at writing, and a reliable email campaign platform, you’ve got all you need to craft engaging email campaigns.

2. How to get better email open rates?

First of all, you need to use a professional email marketing tool that clearly tracks your open rates. If they need a boost, you should try one of the following strategies: clean your list by eliminating unsubscribers, perform tests to avoid spam filters, target your audience better through segmentation.

3. What does email campaign software do?

Email campaign software services provide a wealth of benefits. They help you improve your email deliverability, track the success of your campaign, offer detailed reports, help you build beautiful emails by using templates, and implement certain workflows that automate your campaigns.

4. Who should use email campaign software?

Anyone who has a large list of subscribers can and should use email campaign software. Without these tools, you’d simply send emails to your contacts without really understanding what happened if/when they reach their inbox. Email campaign platforms put you in control of your email campaigns, which is essential for your any company’s marketing strategy.