Best Email Newsletter Software

Best Email Newsletter Software for 2021

If you’re currently a bit disappointed about your email marketing endeavors, you probably haven’t been using the right tools, but we’re glad you’re here because we are going to walk you through some of the best email newsletter software options for your needs. Learn more about the top 10 products on the market.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

#1 Pick - Best Email Newsletter Software for You:

Constant Contact- No.1 for user-friendliness and training resource 

What does a reliable newsletter software look like? Well, this tool should allow you to easily build a beautiful newsletter email that fits your image. The user interface should be intuitive and you should also be able to perform A/B tests and monitor your emails’ performance. All these features were taken into account by our team while putting together this review. Moreover, we also focused on pricing plans, availability, and uniqueness in order to help you make the best choice when purchasing such software.

Short on time? Here Are The Top 5 Email Newsletter Softwares:

  • Mobile responsive email
  • Email marketing tool for a great strategy
  • Marketing Automation
  • Sms marketing tools
  • Creating messages and campaigns

Best Email Newsletter Software- Full Analysis

Our team thoroughly analyzed 10 of the best email marketing services that are perfect for newsletter campaigns. We checked several key aspects such as the templates they provide you, the segmentation features, and deliverability rates. These are currently the best options you can choose from to streamline your newsletter. To help you make up your mind easier, we also included pricing information.

1. Moosend – smart segments and forms for the ultimate personalization

This email marketing automation platform is based in Europe and it operates from several countries including the UK, Greece, and Poland. The company was founded in 2011 by lead developer Yannis Psarras and marketing expert Panos Melissaropoulos. Among Moosend’s reputable clients, we can find SAP, Carrefour, Imperial Tobacco.

Best for

- eCommerce, marketing agencies, bloggers or publishers, small or medium-sized businesses



- Pro plan at $8 per month

- Free Forever plan for max. 1000 subscribers

- Custom plans available


+ User-friendly interface, suitable even for newbies 

+ Wizard for new customers

+ Numerous interactive elements

+ Responsive email templates  

+ API and SMTP integrations

+ Advanced analytic tools and custom reports, A/B split testing, click maps

+ Powerful personalization 

+ Lead generation tools

Editor’s note: We appreciate Moosend for its advanced features, such as the segmentation capabilities, that help you tailor your newsletter based on your customers’ needs.

Bottom Line:

Based on our careful review, Moosend is currently the best tool for email newsletters for several reasons such as its smart segmentation features, lead generation tools, or real-time analytics.

One of the best things about this software is the user-friendly drag-and-drop editor that allows you to easily design your newsletters.

Read Moosend Full Review

2. Benchmark – a wide array of excellent templates

Benchmark was founded by Curt and Debise Keller in 2004. The company’s headquarters are based in Huntington Beach, California. Currently, Benchmark has over 100 employees in 15 countries including Germany, Italy, Japan, India, and Mexico, and offers support in 9 languages.

Best for

- Small or medium-sized businesses and a wide array of industries



- $12 per month for up to 100,000 contacts

- free plan for up to 2,000 contacts


+ Entirely web-based, no need to install a software

+ Highly intuitive, drag-and-drop editor

+ Straightforward reports you can generate fast

+ Anti-spam detection tools

+ Comprehensive array of newsletter templates

+ A/B split testing

Editor’s note: Although Benchmark is less complex than other products in this niche, it is ideal for small businesses and the great advantage is that you can use it for free.

Bottom Line:

Benchmark provides you all the basic email automation features you need to create your newsletter campaigns fuss-free. The software’s drag-and-drop editor requires no technical skills.

There is a comprehensive array of newsletter templates you can pick from the library if you don’t want to start working from scratch.

Other aspects we found very useful are the A/B split testing function that allows you to divide your subscribers according to specific criteria, accurate analytics and fast-loading reports.

Read Benchmark Full Review

3. Constant Contact  - the best tool to manage your contacts list

Constant Contact deserves to be included in our best email newsletter software selection. This is one of the first products in its niche, being around since 1995. The company is headquartered in Waltham, Massachusetts. Other offices are located in New York, Loveland, and Colorado.

Best for

- Small or medium-sized companies, PR agencies, or event organizers


- 60-days free trial

- the pricing plans start at $20


+ User-friendly interface

+ Campaigns engagement-tracker 

+ Branded email builder

+ Multi-channel support area

+ Invitation management tool

+ A variety of list segmentation criteria

+ Social media integration

+ Large knowledge base

- The email templates are rather outdated

Editor’s note: While there are other newsletter campaign management tools that surpass Constant Contact in terms of complexity, this option stands out through its incorporated campaign management tracker and branded email builder. 

Bottom Line:

Constant Contact is the ideal tool for online marketers. with a branded email builder that helps you create beautiful branded newsletters from zero and a useful multi-channel support area where you can get help.

The engagement tracking tools offer a clear overview of your open rates or unsubscribe requests. The event invitation management tool is another nice.

Read Constant Contact Full Review

4. ActiveCampaign – great ready-made automation recipes

This cloud software platform was created in 2003 by Jason VandeBoom. Its headquarters are in Chicago, Illinois. ActiveCampaign currently has more than 850 employees in different countries. Approximately 145,000 small companies have used this tool to engage their audience through their newsletter campaigns. ActiveCampaign is one of the most accessible and popular names in its field, serving clients in over 160 countries.

Best for

- Small to mid-sized companies


- Starts at $9 per month and varies based on the number of contacts


+ Over 125 email templates

+ A variety of segmentation criteria

+ Pre-built automation recipes

+ Free implementation and migration

+ Step-by-step guidance and accessible training

+ Sticky help button

+ Customizable sign-up forms

+2-year price lock

+ Easy spam test function

- You must first have a list to be able to create an email newsletter

Editor’s note: This software for email newsletters is suitable both for B2B and B2C campaigns and it can do wonders in the hands of an experienced marketer. It boasts some of the most complex automation and customization capabilities.

Bottom line:

ActiveCampaigns’s comprehensive templates target very specific goals such as asking for feedback or sending a welcome email. This tool also provides reliable testing capabilities, both for mobile and desktop. Their responsive designs make sure that your newsletters will feature the desired format once delivered.

You get a variety of segmentation criteria that help you create the best list for high open rates. When you collect user data from your subscribers, you can add different fields to the signup forms, which automatically help you understand your audience better.

Active Campaign also features useful automated flows, CRM and lead management features, as well as A/B testing.

Read ActiveCampaign Full Review

5. Sendinblue – the best choice to optimize your campaigns

Sendinblue is a French email marketing automation solution headquartered in Paris, France. The company was founded by Armand Thiberge and Kapil Sharma in 2007. It currently has a team of approximately 400 employees of 40 nationalities and additional offices in the US, Germany, and India.  Currently, there are approximately 175,000 Sendinblue users located in 160 countries.

Best for

- eCommerce businesses, bloggers, marketing agencies


- Free plan for up to 300 emails and 2000 subscribers

- Paid plans range between $25 and $65 per month


+  60 attractive email templates you can customize

+ Send time optimization

+ Customized marketing funnels

+ Flexible sign-up forms

+ Various segmentation criteria

+ Live chat box implementation

+ Built-in CRM software   

+ Free email marketing course and reliable support

+ Direct integrations with major platforms

- Limited number of mail templates

Editor’s note: What makes Sendinblue particularly useful for newsletter campaigns are the powerful automation features and the preview tool that allows you to make sure your emails have the right design.

Bottom line:

For many marketers, Sendinblue is the best software for email newsletters. It has a robust set of automation features that allow you to run your email campaigns on autopilot, without interruptions. You get different automation features, for example, welcome emails for new subscribers or promotional codes.

You can also choose to create customized funnels that will boost your engagement rates. Sendinblue’s sign-up forms allow you to add an unlimited number of criteria, to better divide your list. Once you’ve put together a contact list, you can segment it according to demographics, interests, etc.

Read Full Sendinblue Review

ConvertKit – the ideal choice for beautifully designed newsletters

ConvertKit was founded in 2013. The founder and CEO of the company is Nathan Barry. ConvertKit is based in Boise, Idaho. The company currently has a team of almost 70 members across 53 cities.ConvertKit’s powerful email newsletter software boasts a delivery rate of 98% and an average open rate of 30%.

Best for

- Bloggers, YouTubers, or other online content creators


- Free for up to 1,000 contacts

- Basic plan starts at $29 per month

- Pro version costs $ 59 per month


+ Intuitive interface

+ Branded email templates

+ Easy-to-use styling options

+ Drop-down list to customize sign-up forms

+ Filtering system for personalized segmentation

+ Customized funnels and powerful automation features

+ Paid newsletter option

+ 18 Landing page templates

- Only 3 email templates

Editor’s note: The things we appreciate the most when it comes to this software are the straightforward automation builder and the tag-based system that helps you build email lists.

Bottom line:

Although this tool is not the predilect choice of experienced marketers, it does a great job in helping customers carefully segment their audience and manage their list through a simple tag system. The unlimited sign-up forms have responsive and customizable designs.

Personalizing your emails also comes easy; with one click on the Personalize tab. This tool’s marketing automations exceeded our expectations given the price point. Based on your goal, you can set up automated sequences in no time. The tool also offers A/B testing for subject lines.

Read Full ConvertKit Review

MailerLite – best tool to track your newsletter’s performance

Mailerlite was founded in 2005 and, in the beginning, it was a web design agency. The email marketing software was designed in 2010. Currently, the international Mailerlite team has more than 100 members in 35 countries. The company’s office is located in Vilinius, Lithuania.

Best for

- small and medium-sized businesses


- the service is free for up to 1,000 contacts and 12,000 emails per month

- the paid versions range between $10 and $50


+ Beautifully designed email templates

+ Drag-and-drop and custom HTML editor

+ Very intuitive

+ Video tutorials

+ Granular tagging and segmentation features

+ A/B split testing and click maps

+ Surveys and campaign reports

+ Embedded signup forms

+ 24/7 support, including live chat

+ 30-days free trial

- You only get live chat and email templates with the paid plan

Editor’s note: We like this tool because of its ease of use and the rich segmentation capabilities that allow you to personalize successful campaigns.

Bottom line:

You can easily set up your email newsletter campaigns with Mailerlite by choosing between classic email campaigns, RSS or recurring campaigns that are automatically delivered with each new post, Auto-resends, or A/B split tests that help you boost your conversions.

The two separate tabs for Segments and Groups are easy to use and allow you to easily split your subscribers’ list and create personalized newsletters.

Read Full Mailerlite Review

HubSpot Email Marketing – robust integration features

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. This is one of the global leaders in inbound marketing. The company is headquartered in Cambridge, Massachusetts. Today, HubSpot has 4,200 employees and 11 global offices.

Best for

- Businesses of any size and marketers of any level  


- Free tier for up to 2,000 emails

- Paid pricing plans start at $50


+ Great email templates

+ Segmentation options

+ Reliable A/B testing analytics

+ Integration with other tools

+ Lead management analytics

+ Live chat and chatbot

+ Free CRM tool

+ Smart options to customize your content

Editor’s note: What makes HubSpot Email Marketing one of the best email newsletter software choices are the intuitive editor and the simple, straightforward templates.

Bottom line:

There are multiple useful features you can enjoy with HubSpot Email Marketing. The simple drag-and-drop editor allows you to set up your newsletters in a few easy steps and personalize them to fit your company’s image. Moreover, you can customize your emails using personalization tokens.

To make sure your emails are optimized, you can rely on A/B tests and accurate reporting features. All the emails you create with this tool are automatically mobile-friendly. You’ve got three types of workflows: start from scratch, date-centered, and date property-centered.

Read Full HubSpot Email Marketing Review

AWeber – all you need to build your newsletters with ease

AWeber is among the oldest and best email newsletter service options. This company was founded in 1998 and is based in Philadelphia. For the past 20 years, AWeber has supported more than 1,000,000 small businesses and entrepreneurs.

Best for

- Marketers, advertisers, small businesses


- 30-days free trial

- $19 per month


+ Advanced reporting tools

+ Image carousels integrator

+ Triggered emails

+ List management features

+ Powerful automation tools

+ 6,000 royalty-free stock photos

+ Wordpress integration

+ Pre-built campaigns

- The editor seems slightly outdated

Editor’s note: This software’s user-friendly editor is one of our favorites, we also like the useful pre-built campaigns.

Bottom line:

If you’re a beginner, AWeber can be the best software for creating newsletters. This tool is very intuitive and provides a simple editor.

One of the highlights of this tool is its capacity to automate email marketing campaigns through a variety of templates including welcome emails, abandoned cart emails, lead magnets, recent blog post notifications.

Another plus of this tool are the easy-to-read reports that provide you the insights you need to optimize your campaigns. Finally, this software can also connect you to other services such as WordPress, Facebook, or Gravity Forms.

Read Full AWeber Review

GetResponse – sophisticated automation features

GetResponse has been in the market for the past 15 years and is still among the best email newsletter software options. This company offers a variety of online marketing solutions. Today, GetResponse has more than 350,000 customers in more than 183 countries. GetResponse has offices in the US, Poland, Canada, Rusia, and Malaysia and a team of more than 300 members.

Best for

- Small businesses, entrepreneurs, online marketers


- pricing plans start at $15 per month

- 30-days trial


+ Easy-to-use email editor

+ Customizable automation builder

+ Rich segmentation features

+ Sophisticated reporting tools

+ Reliable autoresponders and spam email tools

+ Facebook ads and social media promotions

+Landing page A/B testing

+ Live chat function

- Less performant in terms of deliverability scores

Editor’s note: GetResponse offers a generous set of tools you can use to optimize your newsletters. We’re also impressed by their large array of email templates.

Bottom line:

GetResponse provides you a visual marketing automation editor that helps you customize your email campaigns and save time. You can send automatic emails to your subscribers, use prebuilt workflows for your campaigns, or build customized flows according to your subscribers’ behavior.

You also get a variety of email templates and rely on A/B testing to improve the performance of your newsletters. Moreover, GetResponse boasts some of the best segmentation capabilities and complex reporting tools.

Read Full GetResponse Review 

How To Choose the Best Email Newsletter Software? 

There are numerous aspects to take into account if you want to choose one of the best programs for newsletters. First of all, because you want your newsletters to look great, you might want to search for a tool that offers multiple design options. Here, we refer to the number of graphic elements you could add to your newsletters and also to the templates the platform provides. These ready-made templates will ease your work. All you’ll have to do to get a visually-appealing newsletter is simply copy-paste your text. 

Apart from helping you create attractive newsletters, these tools should also help you track your email newsletters’ results easily. For this reason, the best software for creating newsletters is a user-friendly one that doesn’t require in-depth technical knowledge. By simply clicking on a few buttons, you should be able to generate, view or export reports and statistics on your newsletters’ performance. 

What Makes an Email Newsletter Software Solution a Great One?

An email newsletter software solution is great for you if it suits your particular needs. For this reason, the software of your choices should provide you a wide array of different features you could rely on. Some of the most important ones include segmentation and automation features. These will allow you to divide your contact lists in order to create customized newsletters and automatize your campaigns. 

Naturally, the price is also important but if you’re on a tight budget, you shouldn’t worry. There are plenty of reliable newsletter tools that cost as little as $10 per month. Some of them are present in this review. However, if you want your message to reach out to a large database of customers, you might need to pay more. Many of these platforms charge based on the number of contacts you have. 

Reliable analytics also matter and they certainly make the difference between a good newsletter software choice and an outstanding one. Strong analytics are essential because they track your newsletter’s engagement and help you understand if there’s something you should improve. 

Why Choosing the Best Email Newsletter Software is Important?

Creating effective marketing campaigns, the kind that bring you the open rates and conversions you are dreaming of is hard. However, if you choose one of the right email newsletter software options, you can achieve the desired results. Whether you decide to purchase an established product or new and innovative software, you will enjoy the power of automation. These tools allow you to make the most out of your email marketing campaigns, which are still an essential element of any marketing strategy.

Today, no matter what business you are in, you need to be present online and use a newsletter to spread the word about your service and engage your audience. Marketing emails are one of the most cost-effective ways to do this.

Email marketing is one of the simplest marketing strategies, one you can manage as you please if you use the right newsletter tool. You choose when and how you want to contact your clients; the software will make sure your message reaches them. Features such as spam filter detection allow you to avoid common mistakes that prevent emails from being delivered.

What Features Should I Look for in an Email Newsletter software?

There are different features you should be looking for when choosing an email newsletter software. Your choice should provide sufficient automation and segmentation capabilities, easy A/B testing, good integration, and reporting features. Additionally, reliable customer support is also a great plus. Here are some essential features:

  • Integration - Your email marketing efforts should leverage the power of a platform that boasts good integration capabilities. This way, you will be able to connect it to other apps you’re using in order to facilitate data exchange. For example, if you’re using an e-commerce platform such as Shopify, it would be great if you could connect your email newsletter software to this site to get the necessary customer data.

  • Reporting - This is one of the main advantages why you might want to consider getting one of these products. With a good email newsletter software solution, you can get real-time reporting to see how many people open your emails, what your click-through rates are, and how well your conversions are going. Monitoring your email metrics will allow you to adjust your email campaigns accordingly.

  • Segmentation - Your email newsletter software should also provide segmentation capabilities. This means that you will be able to use it to create different categories so that you avoid sending the same email to your entire list. By segmenting your subscribers list according to different demographics, their interests, or previous purchase, you will target them better and enhance your campaigns’ efficiency.

  • Automation - The purpose of using an email newsletter tool for your marketing campaigns is to be able to automatize. Besides allowing you to send emails to a large number of contacts and choose the best moment to do this, there are different other advantages you can gain through automation: you can personalize your email workflows, use autoresponders, and plenty more.
  • A/B testing - No matter what email newsletter software you decide to purchase, A/B testing is a must. This feature allows you to experiment with different scenarios to understand how to make your email campaign as efficient as possible. Through A/B testing, you can choose different variants and try different templates until your emails look amazing and bring you the open rates you aim for.

  •  Customer Service - It goes without saying that you also want to be able to get help if anything wrong happens with your newsletter tool or you have questions. For this reason, it’s always better to check the available customer support options of the service you plan on purchasing. If there are multiple contact methods, this is a good sign. Moreover, you might also want to check the available customer reviews to see how helpful and prompt the customer department is.


What are the best programs for newsletters? In the end, it is up to you to decide, the options we’ve reviewed above are some of the most valuable on the market. They offer a comprehensive array of email templates, reliable automation capabilities, and rich segmentation features. To determine the best email newsletter software for your needs, you might want to read the full reviews on each product and try the free trial versions.

Frequently Asked Questions (FAQ)

1. Do newsletters still work?

If carried out correctly, your newsletter campaigns can yield great results given that people are constantly monitoring their inboxes. This is precisely why you need a tool that can help you create appealing emails and test their performance to continuously improve your strategy.

2. How to increase newsletter open rates?

First, you should choose an email newsletter software that does most of the job for you. A few strategies to increase open rates include testing with different delivery times, dividing your contacts into well-defined categories, eliminating words such as ‘free’ or ‘offer’ that make spam filters block an email, or making your emails mobile friendly.

3. What does email newsletter software do?

The primary purpose of this tool is to deliver emails to multiple users, automatically, at the desired time. Moreover, it helps you structure your emails, add interactive elements, and have a clear overview of how many people open your emails and click on the links you include in them.

4. Who should use email newsletter software?

Email newsletter tools can be extremely useful for bloggers or other content creators who have a large list of contacts they want to keep in touch with via email. They are also a must for companies of any size that need to integrate email campaigns into their marketing strategy.