The Key To Running A Successful Business - An interview with Benchmark
Written By Jason Rowse - Digital Marketing Expert
In this interview with Benchmark Email, we once again confirm that email marketing promises to deliver the highest ROI of all marketing channels. Read on to know more about it
Benchmark Email is a company that provides email marketing solutions to businesses of all sizes. In Today's interview, we are speaking to Mr. Jose Hernan Hernandez, the director of International Operations, and Mr. Allie Wolff, the product marketing manager from Benchmark Email.
We are going to find out a little more about the company, its products and what it has to offer.
- So, we are interested to learn more about the history of Benchmark Email? How did it all start?
Curt and Denise Keller started Benchmark in 2004 with hard work and a dream to create an easy-to-use email marketing platform for all types of businesses. The dream expanded, and Benchmark has grown into an international organization that impacts businesses and marketers around the globe.
- Where did the idea for an automated email marketing solution come from?
We saw a need in the SMB market for a simple, effective tool without cumbersome enterprise-level features. Our goal is to provide sales and marketing tools to small businesses at a price that makes sense.
Automation can feel scary for small businesses, and we never want Benchmark Email users to feel that way. The scariest part of automation is often figuring out where to begin. Giving SMBs the ability to send personalized outreach at scale is paramount.
- What were the challenges that you had to face along the way?
Growing the Benchmark Email brand internationally and breaking into new markets requires hard work. We strive to provide the same great experience for users across nine languages, both in the platform and through our stellar customer support team.
- What are the products and services that Benchmark Email offers?
Benchmark Email comes with a robust set of features that includes, an HTML and drag & drop email builder, pre-built and from scratch marketing automation workflows, forms, landing pages, robust reporting, and a fantastic library of partner integrations.
We also have an all-in-one CRM and marketing automation platform, BenchmarkONE, that is a great fit for users looking for deep contact management features.
Our third product, Contacts+, is a simple mobile and desktop app for power networkers looking to sync their address book across multiple email accounts and devices.
- The structure and look of an email are important when you are sending an email to thousands of people. We noticed that Benchmark Email has an email builder. Can you tell us a bit more about this feature and how it works?
We are on a constant mission to provide the best tools to our users, and our email builder is at the forefront of that offering. With options to build from scratch, drag-and-drop, or use one of our professionally designed templates, users can easily build beautiful emails in under five minutes. You also get the option to integrate with Litmus, to test the quality of your emails across all providers and improve deliverability.
- What are the top 5 things that make Benchmark Email different from its competition?
- The powerful but easy-to-use feature set
- Integrated lead generation and marketing automation
- Affordable price
- Platform in nine languages
- 24/7 support
- There are so many email marketing platforms out there. For a company that provides email marketing solutions, integration is important. What sites and platforms can Benchmark Email integrate with?
Benchmark Email offers thousands of integrations through Zapier and direct integrations with tools such as Stripe, Facebook, Survey Monkey, and more. At Benchmark, we are on a constant search for new integration partners to continue helping users connect Benchmark Email to other tools they love.
- There are steps needed when building an email campaign, and some customers find it hard to manage those steps. How is Benchmark Email handling these customers? What tools do you have at their disposal that can help them solve these obstacles and set up their email campaigns?
Our customer support team is available 24/7 via in-app chat, email, and phone. We also offer a robust knowledge base (in nine languages) with thousands of help articles, webinars, and how-to videos.
- One of the hot subjects lately is payment options with cryptocurrencies. What is your opinion about this? Is this something that Benchmark Email is looking to pursue?
Our main focus is building sales and marketing features to help our customers connect with their customers. Cryptocurrency may be an avenue we pursue in the future.
- There are new features in email marketing that are helping customers send their emails easily every day. What new products, services, and features are you planning to introduce soon?
We have several great features coming up. A major focus is helping our users’ emails land in the inbox more successfully by targeting the most engaged contacts. We’re also pursuing several eCommerce-focused improvements to help our users better sell their products.
- Reporting is one of the most important features that an email marketing software solution should have. What are the reporting features that Benchmark Email is offering to its customers?
We offer comprehensive engagement reporting for all features, including email, landing pages, forms, automation, A/B testing, and more.
- What are Benchmark Email's plans for the next two years? Where do you see the company going?
Our vision is to simplify sales and marketing for SMBs around the globe and help businesses reach their full potential. We will relentlessly work to improve the customer experience in all areas of the software, along with helping our customers to better connect to the data and integrations they need to power their marketing efforts.
Benchmark Email is laser-focused on providing email marketing software that is really quick and easy to set up and use, without having to spend hours reading training manuals or customizing the options to suit your needs. Today, we learned so much about this amazing email marketing solution. Benchmark Email might just be the email marketing solution that will bring success to your business.