How to Boost Your Email Marketing Campaign Open Rates Today
Open rates are an important way to judge the success of your email marketing campaigns and in this article we are going to look at the key basics around the issue, as well as approaches you could take as you look to improve your performance.
What is a Good Email Open Rate?
In an ideal world, every email marketing message that a business sends would be enthusiastically opened and read by their target audience. However, in reality, the issue is much more complicated than that. Open rates can be affected by a range of factors and this means that the idea of achieving a 100% success rate is simply not feasible.
In fact, according to figures released by Constant Contact in December 2019, the overall average open rate across all industries stood at 13.94%.
However, it should be noted that the figure fluctuates by sector, with primary and secondary education emails, for instance, achieving an open rate of 21.82% across the same period.
|Business Type||Open Rate (Total)||Click-Through Rate||Bounce Rate||Unsubscribe Rate|
|All industries – Overall Average||13.94%||6.86%||8.85%||0.01%|
How to Calculate Email Open Rate
While the information above is handy when trying to consider the success of an email marketing campaign, how do you figure out the email open rate achieved by your own business?
Well, the process of determining an open rate revolves around the following formula:
|Unique Opens/(Number of Emails Sent – Bounces)|
This means that your open rate can simply be calculated by dividing the number of opens you achieved by the number of emails sent – although you should also subtract any bounces to get an accurate outcome.
Tips on How to Increase Your Email Marketing Open Rate
So now you know the basics about email marketing open rates, how can you go about improving the performance of your upcoming campaigns? Here we take a look at seven key tips that could come in handy.