Table of Contents

    Choosing The Right Email Sender Name For Your Brand

    Your brand recognition and reputation depend on the ‘from’ email address you use to send business communications to subscribers. That’s why it’s not a decision to make in under-five minutes. 

    Read on to find out the accurate definition of sender name in the industry and why experts advise small enterprises to pick an appropriate email sender name for their businesses. 

    What Is A Sender Name?

    Do you know over 42% of American email users look at your mailer name first before opening the mail? The subject line comes second at 34% and 24% skim through the preview first. 

    Sender name in email marketing refers to the name that shows up in the ‘from email address’ when you send an email to the subscriber.

    Accordingly, it needs to be professional and recognizable. 

    Unless you’re a celebrity, person-led brand, owner, or the CEO of the company, it’s best not to use person-names for the sender address on behalf of your business email.

    Use the brand name or brand plus campaign name instead. 

    How Do You Choose The Right Name For Your Brand?

    It takes a few seconds for the customer to determine whether or not to open your email or even unsubscribe right away.

    In such a case, it’s important that you choose the right sender’s address for your official emails.

    Here’s how to create a mailer email name for businesses: 

    • Choose a webmail
    • Personalize
    • Test
    • Importance
    • Building Trust
    • Getting recognized

    Step 1: Choose A Webmail

    Picking a good webmail service that’s not free so that the subscribers can see your brand name as opposed to the email service providers’ name. 

    Step 2: Personalize

    Choosing a recognizable sender name is vital too. Try to match the ‘from name’ to the official email address of your business. For example, use ‘Kirk’ if your email is ‘www.KirksBoutique.com’. 

    Step 3: Test

    You need to check if you have sufficient room to display your sender-name. Given Yahoo is restricted to 14 characters and Gmail to 20, you need to A/B test the sender name so that it shows up for the majority of your mailers. 

    Why It Is Important 

    When it comes to email marketing, the first step towards reaching subscribers is your business  sender name. The following explains the two top benefits of the sender-address.

    Building Trust 

    Email users take less than a few seconds to conclude whether your email is spam. The filters will determine whether your email shows up in the updates, promotions, main inbox, or spam.

    A genuine sending-name gives you the leeway with the recipient to sound credible and trustworthy in seconds. 

    Marketing emails are best sent from the brand directly or as the owner/CEO of the company.

    It needs to help the recipients open the email proactively. Small businesses can A/B test to achieve this with any of the business email providers such as SendX, AWeber, or HubSpot. 

    Getting Recognized

    Given a consumer receives 20 to 25 business emails daily, the right sender-name will help them discern your email from a sea of others.

    Your custom domain address is the first step towards demonstrating that you’re a reputable online business that the recipient knows about.

    When it’s a memorable name, the second step where the client anticipates the email based on your brand reputation is complete. 

    You can personalize the email addresses such as ‘Kim@Kirksboutiqe.com or Michael@Kirksboutique.com’ to ensure brand recognition.

    Make sure to condense the sender-name to under-30-characters as mailbox service providers may otherwise shorten it. 

    Sender Name Best Practices

    When sender names were surveyed across different campaigns, usage of recognizable unique names in the mailer-address was found to increase the click-through-rate by 35% and upwards.

    However, that doesn’t mean it is the right formula for your business. 

    Find out how you can adopt the industry-wide practices for creating your professional sender name below. Brand Name 

    The best way to address users is by sticking to the name of your business.

    If you’re a new business, this is the best practice to establish trust with the new signees. It will help them get acquainted with your brand name easily. 

    Full Name 

    While the full name is good for marketing emails from ‘Mark Zuckerberg’ or ‘Oprah Winfrey’, it might not be the right option for unrecognizable people.

    Simply put, celebrities, influencers, popular personas, and industry experts, CEOs, or entrepreneurs/owners of your brands can and must place their full name or popular handle address to the mailer name.  

    First Name 

    Popular in B2B selling, specifying the first name of the marketing director or team member that the client is acquainted with can be the right step to interact better with the clients.

    Your staff name@ company or brand name is a good choice. In addition, it’s best not to try pulling off a difficult surname.

    Message Type 

    You can also include the service type or department in the mailer such as ‘legal@Kirksboutique.com or help@Kirksboutique.com’ so that the user takes it as an important email so as to open immediately.

    Bottom Line 

    Choosing the right sender name can help you increase the deliverability rate of your email besides building brand recognition and trust.

    You can do so by choosing a webmail service, personalizing the name, and testing multiple names before finalizing one. 

    Remember to stick to your brand name, first name, full name, or service type to let the sender know more about the email before opening it.