How To Use Quiz Funnels To Segment Your Email List
Written By Jason Rowse - Digital Marketing Expert
As marketers, you know better than anyone that getting your prospects to fill out information whether it be a form or even a survey, is a difficult feat.
The problem is that the competition is steep and almost every company out there is trying to get information on their prospects.
As the saying goes, “Data is the new gold”.
That’s why marketers need to come up with creative ways of obtaining this information.
A really neat and less traditional way to accomplish this is by using quiz funnels to capture information.
What Is A Quiz Funnel?
Understanding what a user is interested in and why they prefer one product over another is valuable information.
These types of insights can provide marketers with a wealth of information to come up with the perfect strategy.
Using quiz funnels is a great place to start. By making the process fun and engaging, prospects are more likely to leave their information.
In a positive way, it almost distracts them from the fact that they are giving away their personal data.
So how exactly does it work? Just as the name implies, a quiz funnel uses quiz content to attract potential customers.
They are then shown a series of questions that they need to answer. Once you have these answers, or gold as we call it, you can place them in the right segments and serve them the content they want to see.
When Should You Use One?
Quiz funnels can be used at any time by both B2B and B2C companies. At the end of the day, people are looking for fun ways to engage with brands.
Brands that find these creative ways of communicating are able to streamline their email marketing efforts and increase sales.
Using a generic form that sits on a landing page is simply not engaging and the likelihood of witnessing a conversion is low.
That is why trying out quiz funnels is a good idea as it makes the process engaging and will most likely result in a positive outcome.
Try this out in your next campaign to see the difference in results.
Usually, the quiz should consist of no more than five to ten questions before a reader’s email address is collected.
After you receive the information, you can then put them into different email nurture tracks or drip campaigns.
You will now be able to send them highly relevant content and increase sales per email subscriber.
Are you convinced that you need to use quiz funnels but unsure where to start? A great tool for creating quizzes with GetResponse is LeadQuizzes.
It connects to the specific funnel within GetResponse.
You will need to have a Zapier account to pursue this strategy, which you can create for free.
It will allow you to automate the process and make sure that the two programs, GetResponse and LeadQuizzes, talk to each other and are connected.
When someone completes a quiz, the answers will be recorded in GetResponse.
Then, based on the answers they provide, you can then add them to different segments or email marketing groups and provide them with email cadences they will actually engage with.
Remember, the ultimate goal is to increase sales and engagement.
By personalizing the content they see, the user will automatically feel like the brand “gets them” and this will ultimately improve the likelihood of conversion.
The process of segmenting your users is extremely important.
If you put them into the wrong segment, they will see the wrong content and you could risk losing a potential customer.
That is why spending time on the questions you want to ask is critical for success when using quiz funnels.
Try to ask yourself what the goal of each question is and how the answer to that question will help you place prospects in the right segment.
Knowing this valuable information can make all the difference in terms of the content prospects see and language used in the emails.
These are the types of questions you can ask for your quiz funnels:
- Goal Questions - These questions should aim to help you understand your prospects goals and their KPIs
- Budget Questions - Do your prospects have the budget and authority to purchase your product?
- Background Questions - These questions are aimed at helping you gather extra information on the prospect
- Problem Questions - Ask these questions to better understand the pain points of your prospects
If you are seeing a drop in conversion with regular forms, try quiz funnels.
It is a fun way to engage your audience and capture the valuable information you need to provide them with a better experience.
By optimizing their journey and tailoring it to their needs, you will be able to increase sales and engagement.