How To Add Influencers To Your Email Marketing Strategy
Types Of Influencers
While there are multiple categories for segmenting these individuals such as referrers and mega influencers, here are the most relevant sets for email marketing.
- Micro-Influencer: A popular niche expert with 2,000 to 100,000 followers is considered a micro-influencer.
- Power-Middle Influencer: Called middle tier influencers, these personalities may or may not be topic experts. However, they boast a sizable fan base of up to 250,000.
- Macro-Influencer: Innovative creators with up to 300,000 followers on their social media channels are called macro-influencers and are famous for their high-quality content in a specific fields or markets
5 Ways To Work With Influencers For Your Email Campaigns
With over 30% of consumers relying on blogger testimonials, it is important that you create a reliable strategy.
Read on to find out the five key ways to create innovative marketing ideas for email campaigns with popular personalities.