How To Add Influencers To Your Email Marketing Strategy
Written By Jason Rowse - Digital Marketing Expert
Types Of Influencers
While there are multiple categories for segmenting these individuals such as referrers and mega influencers, here are the most relevant sets for email marketing.
- Micro-Influencer: A popular niche expert with 2,000 to 100,000 followers is considered a micro-influencer.
- Power-Middle Influencer: Called middle tier influencers, these personalities may or may not be topic experts. However, they boast a sizable fan base of up to 250,000.
- Macro-Influencer: Innovative creators with up to 300,000 followers on their social media channels are called macro-influencers and are famous for their high-quality content in a specific fields or markets
5 Ways To Work With Influencers For Your Email Campaigns
With over 30% of consumers relying on blogger testimonials, it is important that you create a reliable strategy.
Read on to find out the five key ways to create innovative marketing ideas for email campaigns with popular personalities.