Devices supported: PC, Mac, iOS and Android mobile devices
- Unlimited emails
- Customize templates
- Branded templates
- List segmentation
- Google Ads
- Social media insight
- Social posting
- Landing page creator
- Tracking & reporting
- A/B testing
- Surveys and polls
- Dynamic content tool
- Event marketing
- Non-opener resend
- Chat support
- Learning resources
- Apps and integration
- Mobile app
- Welcome email series
Third party tools:
- Office 365
Compared to a platform such as MailChimp, Constant Contact is slightly less affordable if you’re a low-volume user.
Although there is a 30-day free trial for new customers, those with 2,500 contacts will have to pay at least $20 per month. That’s not an extortionate amount.
However, MailChimp offers a free service for those with a similar number of subscribers. Having said that, there are just two packages at Constant Contact: Email and Email Plus.
This keeps things nice and simple. Indeed, MailChimp has multiple options which can, sometimes, get confusing for new users.
The other benefit of keeping the number of packages to a minimum is options.
Because there are only two tiers, you actually get more for your money at the lower level.
Perhaps the biggest selling point for them is that there isn’t an email limit. Regardless of the price you pay, you can send as many emails as you like. That’s something few other companies allow.
As well as unlimited emails, Constant Contact allows all users to use stock templates or create their own.
Beyond that, you can import lists, create pop-up forms, segment your emails contacts, create landing pages and add color to your marketing emails with image options.
Finally, there are plenty of reporting insights available. From monitoring social media ads to tracking email response types and times, you can get a complete insight into your campaigns, regardless of the package you purchase.
This, combined with award-winning support, a mobile app and auxiliary marketing options, make Constant Contact a winner. However, what we really like about this product are the tools available for small-time users.
MailChimp may offer a more complete service but that’s only for high-volume users. With Constant Contact, you get a fantastic range of options at all levels.
Which Email Marketing Provider is Best for You?
Overall, MailChimp stands out as the industry leader. Although newer platforms are challenging its dominant position, it still offers some of the most powerful email management tools in the business.
When you combine this with MailChimp’s capacity to provide a full suite of marketing options, it’s certainly the best option for established companies.
However, if you’re a single-person business or you need a simple, cost-effective solution, GetResponse and Constant Contact are fantastic alternatives.
For complete novices, we’d recommend GetResponse due to its easy to use interface.
For growing businesses, Constant Contact is ideal is it allows you to send an unlimited number of emails. Put simply, the latest range of email marketing software is fantastic. All you have to do is select the right product for your needs.