What is an Email Blast and How Do I Send One?
The internet allows us to reach hundreds, thousands and even millions of people with a single strike.
However, just like a boxer, you need to ensure your strikes are well-timed and highly targeted. The same is true for email blasts. Sending out messages to multiple recipients is only positive if you have a plan.
In this guide, we’ll show you how to send mass emails and, importantly, how to create and refine your communications to get the best results.
What is an Email Blast?
An email blast is just that, a blast of emails. Otherwise known as a mass email, blasts allow you to compose a single message and send it out to multiple recipients.
In today’s business world, email blasts must follow certain conventions and standards of practice. Indeed, with the CAN-SPAM Act ensuring people aren’t bothered unnecessarily, you need to know how to send broadcast blasts the right way.
In the following sections, you’ll learn how to do exactly that.
An Easy Guide to Email Blasts
As the world of online communication has evolved, so too has the process of sending bulk emails. It’s no longer acceptable to blast thousands of unsolicited recipients. To ensure you get the right responses and maintain a professional image, you need to target your messages.
The steps below will show you how to create an effective, well-placed email blast.
*Note: for this guide, we’ll be using Constant Contact as an example. Other software packages may have slightly different set-ups.