Best Email Marketing Software For Bloggers

If you don’t know which email marketing platform to choose, start by looking into the options below. These are some of the best services currently available. Discover their features, pricing plans, and the advantages they can provide you. 

Short on time? Here are the Top 5 Email Marketing Services for Bloggers

Best Email Marketing Services For bloggers For 2021 - Full analysis

We tried to identify the best email marketing software for bloggers by analyzing several key areas of 10 of the most popular services: their distinct features, the level of intuitiveness, the customer support options they offer, and the pricing plans. Here is a short overview. 

1. GetResponse - beautiful templates and tracking tools 

GetResponse is one of the oldest and most renowned players in the email marketing software field. The company was founded in 1997.

Editor’s Note: This can be the best email marketing service for bloggers who have little time to create their email campaigns from scratch. With this platform, you get numerous attractive templates to speed up your work.

Bottom Line: 

GetResponse provides all the basic tools you need to successfully implement your email campaigns: numerous design options, automated workflows, and A/B tests. 

The platform also boasts an easy tag system that helps segmenting your contacts list. Moreover, it has a useful website event tracking feature that allows you to understand your readers’ behavior and craft email campaigns accordingly. 

Read GetResponse Full Review 

2. Sendinblue - great choice for reporting and large subscriber lists

This company was founded in 2011 and has delivered excellent email marketing automation services to more than 100,000 clients ever since. 

Editor’s Note: We like this platform's reliable integration with WordPress. You can also install a plugin to manage and customize your email campaigns directly from WordPress. 

Bottom Line: Sendinblue boasts a generous offer even with its Lite plan that allows you to send unlimited emails, carry out A/B tests, access advanced statistics, and benefit from email support. 

This platform also has some useful and user-friendly segmentation options, and the auto-responder function is another plus. 

Read Sendinblue Full Review 

3. ConvertKit - effective automations and great design options

This tool was specially designed for bloggers and other content creators. This is a relatively new platform that soon grabbed the attention of influential professionals such as Pat Flynn. 

Editor’s Note: This simple editor can be the best email marketing software for bloggers who want to put their email campaigns on autopilot fast and easily.

Bottom Line: 

The automation features you get with ConvertKit are quite reliable and easy to access. Overall, the platform provides a visual, user-friendly approach. You can easily use the tag-based system to customize your campaigns. 

The landing page builder is a useful addition and another plus is the ability to resend your broadcast to non-openers.

Read ConvertKit Full Review

4. MailChimp - outstanding templates and tons of integrations

MailChimp has been around since 2001. This is one of the most popular email marketing platforms, with more than 15 million users worldwide. 

Editor’s Note: we love this platform’s free plan, it can be more than enough for a bloggers’ needs. The integrations with multiple 3rd party apps are another advantage.

Bottom Line: 

MailChimp is a good choice for bloggers regardless of their technical skills. The user-friendly interface helps you easily customize and schedule email campaigns. You can also send Facebook ads to your list using this tool. 

It’s easy to use the testing features, and the email templates you can access look quite professional. You can also integrate ad banners in your email with MailChimp. 

Read MailChimp Full Review

5. ActiveCampaign - excellent testing and tracking tool 

ActiveCampaign is another old and reliable email marketing platform for bloggers and marketers. This service has been on the market since 2001 and it is one of the most complex and powerful tools you can get at an affordable price. 

Editor’s Note: ActiveCampaign offers some of the most advanced automations and great tracking and reporting tools for a decent price.

Bottom Line: 

ActiveCampaign might not be the most user-friendly interface, but you’ve got plenty of training guides to learn how to use it. Moreover, you can also use the help button at any time. 

You can easily test your email’s effectiveness through split-testing and make sure they pass spam filters using the spam check function. The templates are also pretty good. 

Read ActiveCampaign Full Review

6. AWeber- Reliable customer support & great templates

AWeber is one of the oldest players in the email marketing field. The company started in 1980. It currently has more than 1 million clients worldwide.

Editor’s Note: We like this platform’s generous selection of email and form templates.

Bottom Line: 

You can easily add tags to customize your email campaigns. This platform helps you monitor your deliverability rates, use autoresponders, integrate WordPress or other apps effortlessly. 

It also provides myriad useful resources and outstanding customer support, which makes it one of the best email marketing software for bloggers. 

Read AWeber Full Review

7. Benchmark - excellent list management features

Benchmark has been around since 2004. This tool is a great option for bloggers, especially those who are barely getting started with their email campaigns and want a free platform. 

Editor’s Note: You can edit and enhance your emails’ look quite easily with this drag-and-drop editor. You can also add social media buttons. 

Bottom Line: 

Benchmark is an excellent tool for bloggers due to its ease of use. You can send up to 14,000 emails for free each month. 

There are more than 400 quality email templates you can use. There is also a useful anti-spam function, as well as an A/B testing feature.  

Read Benchmark Full Review

8. MailerLite - the best choice for web forms

Mailerlite has been on the market since 2010. It is one of the most intuitive email marketing platforms and it offers a variety of useful tools at an affordable price.

Editor’s Note: We appreciate this tool for its good-looking email templates and the 12,000 emails you can send for free each month.  

Bottom Line: 

You can easily create your campaigns from the drag-and-drop editor using modern templates or designing your own. 

The platform also provides landing page tools and autoresponders, as well as A/B testing and reliable customer support options. 

Read Mailerlite Full Review

9. Constant Contact - Multiple integrations and plenty of templates

Constant Contact is among the oldest players in the field. The company was founded in 1995. Other products they own are HostGator and Bluehost. 

Editor’s Note: We like most of the templates you get with Constant Contact and the intuitive email editor.  

Bottom Line: 

Constant Contact offers all the basic tools you need to send well-targeted email campaigns. There is an intuitive tags-based system that enables you to classify your subscribers. 

The reporting options are ok and you can also benefit from multiple useful 3rd party integrations. 

Read Constant Contact Full Review

10. HubSpot Email Marketing - outstanding automations and flexible pricing

HubSpot Email Marketing was created by a team of online marketing experts who have been developing marketing tools since 2005. This team means more than 4,500 people and 11 global offices. 

Editor’s Note: We love this platform's multitude of templates you can use to create emails, landing pages or even for your blog posts. You can also access a template marketplace through HubSpot.  

Bottom Line: 

This is an all-in-one marketing system. Due to its complexity and the fact that it can also be used as a complex contacts management tool, it is not as intuitive as other services.

However, HubSpot Email Marketing provides lots of training materials to get you started and good customer service. The integrations with multiple other tools like WordPress or Slack are another great asset.

Read HubSpot Full Review

How To Choose the Best Email Marketing Software For Bloggers

There are different aspects you should be taking into account if you’re a blogger and you want to gain more popularity through email marketing campaigns, or you simply want to keep in touch with your subscribers easily.

A good email marketing platform for your needs is one that allows you to access all its main features easily. We can only imagine that you prefer focusing on your writing rather than spending hours figuring out how to use your email marketing tool. Therefore, choose an option that's got a user-friendly interface, multiple training resources, and offers good customer support.

What makes an email marketing software solution for bloggers a great one? 

The best email marketing software for bloggers is one that’s not hard to use and offers a variety of different features. Some of them are called segmentation features and they are important because they allow you to divide your subscribers into different categories and send them personalized emails that boost engagement.

Another must-have is the email templates library. To set up your email campaigns with ease, you should be able to access high-quality, good-looking email templates.  Finally, to understand if your email campaigns are successful, this tool should also provide you sufficient statistics and reporting options.

Summary 

The best email marketing service for bloggers can be one of the 10 services we reviewed in this post. The selection was made based on several key criteria including the available email templates, training resources, and the level of user-friendliness each platform offers. 

Frequently Asked Questions (FAQ)