Best Bulk Email Marketing Software

Best Bulk Email Marketing Software for 2021

In this review, we are going to show you 10 of the best bulk email marketing software options. Read on and discover their features, pricing plans, and advantages.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

#1 Pick - Best Bulk Email Marketing Software for You:

SendinblueBest tool to manage your subscribers and track your results

Handling a bulk email campaign isn’t easy. Your message will reach a large number of subscribers, so it has to look impeccable. Moreover, you need reliable analytics and reporting tools to help you evaluate the performance of each email campaign. There are numerous mass email services you can choose from nowadays. We put together this list of 10 products by analyzing key features such as their automation capabilities, intuitiveness, deliverability rates, and pricing plans.

Short on time? Here are the top 5 bulk email marketing software

  • Sms marketing tools
  • Mobile responsive email
  • Creating messages and campaigns
  • Free courses and certifications
  • Free plan with multiple features for bloggers

How to choose the best bulk email marketing software?

There are multiple features you should be looking for while selecting the best bulk email marketing software for your needs. First of all, and especially if you’re a beginner marketer, you need a user-friendly tool. In this review, you’re going to discover some of the most intuitive tools in this niche that can be a good starting point for you.

Secondly, you should be looking for software that has a wide array of features and allows you to customize your emails and target your audience according to their preferences. Good analytic and reporting capabilities are also necessary because you need to understand your open rates and clicks so that you can optimize them.

Speaking of optimization, many mass email sender services boast a variety of personalization features. These are also essential because they allow you to send the right type of content to the right contacts by segmenting your list at the right time.

Finally, because most of these services have different pricing plans, you should also compare them from this perspective and choose the best value for money. Moreover, many of these services offer a free trial, which is great as you get to test their capabilities before making a purchase. 

What makes a bulk email marketing software choice a great one?

The best bulk email marketing software should provide you a wide variety of features that help you tailor an awesome email marketing campaign. To help you make the right decisions, the ideal software will provide you insights into your customers’ behavior. This data should be easy to obtain, without wasting too much time or struggling to understand how to generate reports. The best bulk email services are those that offer straightforward reports that really help you understand what’s working well and what isn’t in your email campaigns.

The testing capabilities and automation features are other must-haves. To optimize your bulk enail campaigns, you need to try out different scenarios to figure out which headline or graphics engage your audience the best. Through automation, you’ll be able to schedule workflows, recurrent emails or autoresponders, so that you’re constantly in contact with your audience.

Last but definitely not least, the best bulk email providers should also offer robust segmentation features that allow you to divide your contacts list according to demographics, preferences, or purchase history. Segmentation is essential for an effective email campaign because your audience won’t open an email they’re genuinely not interested in.

Why is choosing the best bulk email marketing software is important?

Bulk email marketing is one of the fastest, cheapest, and easiest ways to reach out to more people and convert them into customers. Whether you’re a blogger or you have an eCommerce business, you need to be able to send highly tailored and optimized marketing emails to your audience. This is precisely the reason why you need a bulk email tool.

Also, you should keep in mind that the best bulk email marketing software for you is the one that meets your needs, which might not coincide with those of your competitors. Therefore, when selecting a platform, it’s important to establish your priorities and focus on a product that can help you meet your goals.

For example, if you’re a newbie, your main concern might be getting a user-friendly tool you can easily learn how to manage. If you don’t have time or inspiration to build attractive emails, you might want to look for a tool that has a rich portfolio of templates and allows you to make your emails more appealing by adding graphical elements.

The only way to improve your campaign effectiveness and expand your customer base and conversions is to understand what you’re doing right and wrong. The best email service will provide you all the reports you need to truly make the most out of your email marketing efforts. 

What features should I look for in a bulk email marketing tool?

There are different aspects you should consider before purchasing bulk email services. Some of the key points include rich automation and segmentation features, along with real-time reports and A/B tests. Find out more about each. 

  • Integration -Nowadays, there are plenty of tools you’re probably using for your business. To set up effective email marketing campaigns easily, it’s recommended to use an email campaign platform that has different 3rd party integration features and can send or get data from other platforms (eg. social media or eCommerce websites) and marketing tools.

  • Reporting - No matter what mass email sender you choose to use, detailed reporting should be one of your main selection criteria. To figure out how you can optimize your campaigns, you need to know how many people have opened your emails, how many clicked on the links you included, the number of subscribers, and the reason why they chose to opt-out.

  • Segmentation - It’s great to have a large list of subscribers, but this alone won’t make your email campaigns successful if you don’t know how to segment your list. Target your audience according to their diversified preferences and demographics through segmentation tools and boost their engagement with tailored content.

  •  Automation - There are multiple automation features you can and should be able to enjoy once you invest in a bulk email software solution. They allow you to connect with your audience in the fastest way possible, once they subscribe to your list, by sending them welcome emails, for example. These platforms allow you to set up workflows triggered by specific conditions to take your audience through the conversion funnel. 

  • A/B testing - Split or A/B tests allow you to choose the best email formats for your audience and track your recipients’ behavior based on different email types. You get to choose which elements of your email you want to change with each variant (subject line, e-mail body etc.) and the criteria that determine what the winning email is (eg. number of opened emails, number of conversions).

  • Customer Service - Customer Service is another important criterion you might want to consider while looking for the best bulk email marketing software. The best platforms will offer you a variety of contact options and 24/7 support. Additionally, many also provide comprehensive educational resources and guides to help you get started.

Best bulk email marketing software - Full Analysis

If you’re looking for the best bulk email software for your company, you might want to consider one of the 10 options below. We scrutinized them by taking into account their features’ diversity, ease of use, customers support options, and cost. These email platforms can help you manage and track your bulk email campaigns efficiently. 

1. Sendinblue – Powerful automation and personalization features

Sendinblue was founded in 2007. The company is based in Europe, with headquarters in France. It has more than 400 employees worldwide and around 175,000 customers in more than 150 countries

Best for

  • eCommerce businesses, publishers, agencies


  • Free for up to 2000 contacts
  • Pricing plans from $25 to $65 per month


  • Send time optimization features
  • Built-in CRM software 
  • Customizable funnels
  • Personalized sign-up forms
  • Rich segmentation features
  • Transactional emails
  • Live chat box
  • Free email marketing educational resources
  • Integrations with multiple platforms

Editor's Note: This tool is a great option for bulk emails because it allows you to automate your emails easily and make sure they reach your audience at the right time.

Bottom Line:

If you’re looking for the best bulk email marketing software, you might stop once you discover Sendinblue. This software allows you to send an unlimited number of emails at the perfect time thanks to its send-time optimization tool.

It also offers a multitude of integrations, flexible sign-in forms, a useful built-in CRM that facilitates client communications, autoresponders, and real-time tracking features. Moreover, the platform’s customer support service is excellent.

Read Full Sendinblue Review

2. Constant Contact – The easiest way to manage and customize your list

Constant Contact has been on the market since 1995 and has its headquarters in Waltham, Massachusetts. Besides email marketing solutions, Constant Contact also provides social media and eCommerce tools.

Best for

  • Small companies, marketing agencies, or event organizers


  • 2-months free trial
  • $20 for the starting plan


  • User-friendly editor
  • Engagement tracking features  
  • Useful invitation management tool
  • Rich list management features
  • Auto-responders
  • Integration with multiple platforms
  • Educational resources  
  • Reliable customer support

Editor's Note: Constant Contact has many strong points, starting with its powerful list-building and segmentation tools that allow you to send the right message to the right people.

Bottom Line:

Constant Contact’s drag-and-drop editor enables you to quickly create and send responsive bulk emails. You can also implement a series of customized email flows based on your contact’s actions. The auto-responders, branded email builder, invitation management tool, and surveys are other nice additional features.

This bulk email software also helps you easily track your campaign’s engagement, implement A/B tests, track unsubscribers to update your list automatically, and resend emails to non-openers.

Read Constant Contact Full Review 

3. Moosend – Easy customization and best value for money

Moosend was founded in 2011 by Yannis Psarras and Panos Melissaropoulos, and has offices in several countries to provide services to world-class companies.

Best for

  • eCommerce business, agencies, small/medium-sized companies, content creators 


  • Free plan for a maximum of 1000 contacts
  • $8 per month
  • Custom plans


  • User-friendly editor 
  • Responsive email templates 
  • Different  API and SMTP integrations
  • Complex  automation and analytic tools
  • Custom reports
  • A/B split testing & click maps
  • Powerful segmentation features
  • Lead generation tools 
  • AI subject line tester for higher open rates 

Editor’s note: Moosend allows you to create well-targeted and appealing bulk emails, this tool delivers a seamless user experience thanks to its intuitive editor. Plus, it has a useful wizard that will help you out if you’re new.  

Bottom Line:

There are plenty of useful features you can access if you choose Moosend. This software boasts some of the most complex automation and reporting tools. You choose what events you want to trigger actions and the software will use the corresponded email sequence.

With Moosend’s analytics, you can easily get statistics on clicks, devices, subscribers, etc. The bulk emails you send will be responsive. The smart send-test feature allows you to make sure design is perfect before sending.

Read Moosend Full Review

4. HubSpot Email Marketing – powerful integrations and myriad templates

HubSpot is one of the oldest inbound marketing tools on the market and was launched in 2006. The company’s main office is in Cambridge, Massachusetts and there are 10 additional offices in other countries.

Best for

  • Small too large companies, marketers, publishers  


  • up to 2,000 emails for free
  •  $50 basic plan


  • Great segmentation options 
  • A/B testing and complex analytics
  • Integration with multiple platforms
  • Live chat and chatbot
  • Free CRM
  • Appealing email templates
  • Smart customization
  • Engagement analytics
  • Hundreds of templates

Editor’s note: One of the best things about HubSpot is the level of customization you can enjoy in terms of layout, images, or CTAs. 

Bottom line:

You can create and send engaging bulk emails thanks to this platform’s handy editor and templates. The free CRM tool helps you store and manage your contact list fuzz-free. Here, you can automatically transfer all your leads.

The WordPress plugin and other integration functions are very useful, especially if you use other HubSpot marketing tools. To optimize your campaigns, you can perform A/B tests, analyze your engagement, use the time zone-based sending tool and other features.

Read Full HubSpot Email Marketing Review

5. MailerLite – the best tool for teams

Mailerlite started in 2006 as a web design company. In 2012, its bulk email software was created. The company has an international team based in 35 countries, with headquarters in Vilnius, Lithuania.

Best for

  • Small and medium-sized companies


  • Free for max. 1,000 contacts
  • Paid plans range between $10 and $50


  • Beautiful templates
  • Custom, user-friendly editor
  • Granular tagging, rich segmentation features
  • Detailed reports
  • Embedded signup forms
  • Step-by-step guides
  • 24/7 support

Editor’s note: If you run your bulk email campaigns in a team, you need to assign specific roles to each member. What we like about MailerLite is the set of collaboration and management tools that allow you to do this.

Bottom line:

MailerLite is easy to use and boasts some impressive design capabilities. You can create beautiful bulk emails that convert leads with this soft and rely on its A/B split testing to see which version performs better. The tool also enables you to edit the images you use, and you also get an inbound gallery.

There’s a wide variety of automation features you can rely on: RSS push emails, campaign trigger autoresponders, scheduling feature.

Read Full Mailerlite Review

6. Benchmark – ideal for its simplicity and templates

This company was founded in 2004 and is located in Huntington Beach, California. Currently, it has a team of approximately 100 members based in 15 countries.

Best for

  • Small to medium companies


  • Free plan for 2,000 contacts
  • $12 per month


  • No software installation required
  • Great segmentation features
  • Intuitive drag-and-drop editor
  • Detailed reports
  • Anti-spam detection
  • Numerous newsletter templates
  • Reliable A/B split testing and anti-spam tool

Editor’s note: Benchmark is one of the most intuitive tools for bunk emails and we’re truly impressed with its customization capabilities.

Bottom Line:

Benchmark allows you to implement a series of customized fields that will help you divide your contacts list into several categories. Compared to similar tools that cost more, Benchmark’s detailed and accurate segmentation features are more powerful.

The user-friendly editor with basic and straightforward features is another advantage, together with the useful A/B testing and anti-spam tools.

Read Benchmark Full Review

7. GetResponse – in-depth reports & flexible automation tools

GetResponse is an international team of 300 members. The company has offices in several countries including the US, Russia, Poland, Canada. GetResponse has been helping enterprises improve their online marketing strategy for the past 15 years.

Best for

  • Small to medium-sized companies, online content creators, eCommerce 


  • 30-days free trial
  • Subscription costs between $15 (for 1,000 users) and $1199 (for 100,000 users)


  • Flexible email automation builder
  • Powerful segmentation and testing features
  • Sophisticated reporting
  • Spam detection tools
  • Landing page testing
  • 500 templates
  • Useful integration with Shutterstock
  • Complete webinar solution
  • Live chat function

Editor’s note: What we like about Getresponse, besides its automation capabilities is the impressive number of templates and the ability to connect directly to Shutterstock.

Bottom Line:

You can create beautiful bulk emails with Getresponse by accessing a variety of images and you can easily test your campaigns through A/B tests. 

The autoresponder tool is another nice addition along with the spam testing feature and the flexible automation builder that helps you set up workflows in no time.

Read Full GetResponse Review  

8. ConvertKit – some of the best segmentation capabilities

Although ConvertKit is a young player, it managed to become some of the most popular tools, especially among bloggers. This platform was created in 2013 and the company’s main office is in Boise, Idaho.

Best for

  • Small companies, online content creators


  • Free plan for max. 1,000 subscribers
  • Subscription plans from $29 to $ 59 per month


  • Powerful automation features
  • Customizable workflows
  • Intuitive dashboard
  • Outstanding design and customization options
  • Flexible sign-up form
  • Segmentation features
  • A/B testing and statistics
  • Landing page templates
  • Free migration

Editor’s note: Just like many of its users, we also appreciate ConvertKit for its rich segmentation tools you’ll learn to use in no time, even if you’re new to bulk email marketing.

Bottom line:

With this tool, you can migrate your contacts for free, thanks to its migration tool, moreover, you can also migrate marketing tools from other platforms. 

The tag system allows you to easily customize your bulk email campaigns by choosing what content you want to deliver to your contacts.

To understand how subscribers react to your bulk emails, you get different tracking features. Another plus is the landing page templates library.

Read Full ConvertKit Review

9. AWeber – outstanding deliverability and intuitiveness

AWeber is one of the most reputable email marketing services. Its history goes back 20 years ago when the company was founded in Philadelphia. AWeber’s fast-growing team currently gathers more than 300 members.

Best for

  • Small companies, online marketers


  • 30-days trial  
  • Paid plans range between $19 per month to $149 per month


  • Powerful reporting and automation tools
  • Image carousels integrator
  • Outstanding deliverability
  • Triggered emails
  • List management tool
  • Generous photos portfolio
  • Integration with other platforms
  • Pre-built campaigns

Editor’s note: We were particularly impressed by this tool’s monitoring features and deliverability.

Bottom line:

If you are looking for an easy, yet reliable tool that’s bound to deliver your emails to your customers’ inbox, you might want to try AWeber. The AWeber team is constantly monitoring their servers to make sure customers’ bulk emails are delivered on time.

Moreover, this tool is simple enough to allow you to segment your email list and set up your bulk emails automatically, even if you’re not an experienced marketer. Their triggered emails are also easy to understand and implement.

Read Full AWeber Review

10. ActiveCampaign – best for templates and automation recipes

ActiveCampaign was developed in 2003 by Jason VandeBoom. The company’s main office is in Chicago and ActiveCampaign’s international team currently has more than 800 members.

Best for

  • Small and mid-sized businesses


  • The minimum subscription costs $9 per month


  • Rich segmentation features
  • Great automation recipes
  • Free implementation and migration
  • Training materials
  • Sticky help button
  • Different fields for sign-up forms
  • 125+ email templates
  • Easy-to-use spam testing
  • Lead management tools

Editor’s note: Although you need to be a bit more technical to enjoy using ActiveCampaign, this software boasts some incredible personalization features.

Bottom line:

ActiveCampaign’s machine learning capabilities allow you to understand who your audience is and target your bulk emails according to their preferences.

This tool also provides you some of the most powerful automation features, as well as lead management tools, CRM, and more than 120 templates to choose from.

Read ActiveCampaign Full Review


The best bulk email marketing software is the one that suits your needs. Whether you’re striving to improve how your emails look, their open rates, or to set up more workflows, you need to choose a tool accordingly.

We consider that all the options listed above are reliable and provide sufficient features to help you manage your bunk email campaigns. In the end, it is up to you, however, to narrow down the list when selecting one of them.

Frequently Asked Questions (FAQ)

1. Why do I need bulk email software?

The purpose of a bulk email tool is to help you create professional email marketing campaigns that look great and convert leads. With these tools, you can manage large lists of contacts and emails, personalize your content and analyze its performance for future improvements.

2. Is it legal to send bulk emails?

It’s legal to send bulk emails to contacts who have given their consent in this regard. Most countries have specific rules when it comes to this type of marketing communications, so you should make sure the contacts in your list have given their permission to receive emails from your company.

3. How do I improve my email delivery rates?

There are several things you can do to improve your delivery rates, such as making sure you use a valid address people can reply to, avoiding words that trigger spam filters, keeping your contacts list fresh, and using catchy subject lines.

4. Do I need to divide my subscriber list?

You can choose to send the same bulk emails to your entire list without dividing it into different segments. However, this will only work if you’ve got a small number of contacts and you’re positive they all share the same interests.