| Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Bulk Email Marketing Software for You:Sendinblue– Best tool to manage your subscribers and track your results |
In this review, we are going to show you 10 of the best bulk email marketing software options. Read on and discover their features, pricing plans, and advantages.
| Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Bulk Email Marketing Software for You:Sendinblue– Best tool to manage your subscribers and track your results |
Handling a bulk email campaign isn’t easy. Your message will reach a large number of subscribers, so it has to look impeccable. Moreover, you need reliable analytics and reporting tools to help you evaluate the performance of each email campaign. There are numerous mass email services you can choose from nowadays. We put together this list of 10 products by analyzing key features such as their automation capabilities, intuitiveness, deliverability rates, and pricing plans.
There are multiple features you should be looking for while selecting the best bulk email marketing software for your needs. First of all, and especially if you’re a beginner marketer, you need a user-friendly tool. In this review, you’re going to discover some of the most intuitive tools in this niche that can be a good starting point for you.
Secondly, you should be looking for software that has a wide array of features and allows you to customize your emails and target your audience according to their preferences. Good analytic and reporting capabilities are also necessary because you need to understand your open rates and clicks so that you can optimize them.
Speaking of optimization, many mass email sender services boast a variety of personalization features. These are also essential because they allow you to send the right type of content to the right contacts by segmenting your list at the right time.
Finally, because most of these services have different pricing plans, you should also compare them from this perspective and choose the best value for money. Moreover, many of these services offer a free trial, which is great as you get to test their capabilities before making a purchase.
The best bulk email marketing software should provide you a wide variety of features that help you tailor an awesome email marketing campaign. To help you make the right decisions, the ideal software will provide you insights into your customers’ behavior. This data should be easy to obtain, without wasting too much time or struggling to understand how to generate reports. The best bulk email services are those that offer straightforward reports that really help you understand what’s working well and what isn’t in your email campaigns.
The testing capabilities and automation features are other must-haves. To optimize your bulk enail campaigns, you need to try out different scenarios to figure out which headline or graphics engage your audience the best. Through automation, you’ll be able to schedule workflows, recurrent emails or autoresponders, so that you’re constantly in contact with your audience.
Last but definitely not least, the best bulk email providers should also offer robust segmentation features that allow you to divide your contacts list according to demographics, preferences, or purchase history. Segmentation is essential for an effective email campaign because your audience won’t open an email they’re genuinely not interested in.
Bulk email marketing is one of the fastest, cheapest, and easiest ways to reach out to more people and convert them into customers. Whether you’re a blogger or you have an eCommerce business, you need to be able to send highly tailored and optimized marketing emails to your audience. This is precisely the reason why you need a bulk email tool.
Also, you should keep in mind that the best bulk email marketing software for you is the one that meets your needs, which might not coincide with those of your competitors. Therefore, when selecting a platform, it’s important to establish your priorities and focus on a product that can help you meet your goals.
For example, if you’re a newbie, your main concern might be getting a user-friendly tool you can easily learn how to manage. If you don’t have time or inspiration to build attractive emails, you might want to look for a tool that has a rich portfolio of templates and allows you to make your emails more appealing by adding graphical elements.
The only way to improve your campaign effectiveness and expand your customer base and conversions is to understand what you’re doing right and wrong. The best email service will provide you all the reports you need to truly make the most out of your email marketing efforts.
There are different aspects you should consider before purchasing bulk email services. Some of the key points include rich automation and segmentation features, along with real-time reports and A/B tests. Find out more about each.
If you’re looking for the best bulk email software for your company, you might want to consider one of the 10 options below. We scrutinized them by taking into account their features’ diversity, ease of use, customers support options, and cost. These email platforms can help you manage and track your bulk email campaigns efficiently.
Sendinblue was founded in 2007. The company is based in Europe, with headquarters in France. It has more than 400 employees worldwide and around 175,000 customers in more than 150 countries.
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Editor's Note: This tool is a great option for bulk emails because it allows you to automate your emails easily and make sure they reach your audience at the right time.
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If you’re looking for the best bulk email marketing software, you might stop once you discover Sendinblue. This software allows you to send an unlimited number of emails at the perfect time thanks to its send-time optimization tool.
It also offers a multitude of integrations, flexible sign-in forms, a useful built-in CRM that facilitates client communications, autoresponders, and real-time tracking features. Moreover, the platform’s customer support service is excellent.
Constant Contact has been on the market since 1995 and has its headquarters in Waltham, Massachusetts. Besides email marketing solutions, Constant Contact also provides social media and eCommerce tools.
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Editor's Note: Constant Contact has many strong points, starting with its powerful list-building and segmentation tools that allow you to send the right message to the right people.
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Constant Contact’s drag-and-drop editor enables you to quickly create and send responsive bulk emails. You can also implement a series of customized email flows based on your contact’s actions. The auto-responders, branded email builder, invitation management tool, and surveys are other nice additional features.
This bulk email software also helps you easily track your campaign’s engagement, implement A/B tests, track unsubscribers to update your list automatically, and resend emails to non-openers.
Read Constant Contact Full Review
Moosend was founded in 2011 by Yannis Psarras and Panos Melissaropoulos, and has offices in several countries to provide services to world-class companies.
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Editor’s note: Moosend allows you to create well-targeted and appealing bulk emails, this tool delivers a seamless user experience thanks to its intuitive editor. Plus, it has a useful wizard that will help you out if you’re new.
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There are plenty of useful features you can access if you choose Moosend. This software boasts some of the most complex automation and reporting tools. You choose what events you want to trigger actions and the software will use the corresponded email sequence.
With Moosend’s analytics, you can easily get statistics on clicks, devices, subscribers, etc. The bulk emails you send will be responsive. The smart send-test feature allows you to make sure design is perfect before sending.
HubSpot is one of the oldest inbound marketing tools on the market and was launched in 2006. The company’s main office is in Cambridge, Massachusetts and there are 10 additional offices in other countries.
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Editor’s note: One of the best things about HubSpot is the level of customization you can enjoy in terms of layout, images, or CTAs.
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You can create and send engaging bulk emails thanks to this platform’s handy editor and templates. The free CRM tool helps you store and manage your contact list fuzz-free. Here, you can automatically transfer all your leads.
The WordPress plugin and other integration functions are very useful, especially if you use other HubSpot marketing tools. To optimize your campaigns, you can perform A/B tests, analyze your engagement, use the time zone-based sending tool and other features.
Read Full HubSpot Email Marketing Review
Mailerlite started in 2006 as a web design company. In 2012, its bulk email software was created. The company has an international team based in 35 countries, with headquarters in Vilnius, Lithuania.
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Editor’s note: If you run your bulk email campaigns in a team, you need to assign specific roles to each member. What we like about MailerLite is the set of collaboration and management tools that allow you to do this.
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MailerLite is easy to use and boasts some impressive design capabilities. You can create beautiful bulk emails that convert leads with this soft and rely on its A/B split testing to see which version performs better. The tool also enables you to edit the images you use, and you also get an inbound gallery.
There’s a wide variety of automation features you can rely on: RSS push emails, campaign trigger autoresponders, scheduling feature.
This company was founded in 2004 and is located in Huntington Beach, California. Currently, it has a team of approximately 100 members based in 15 countries.
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Editor’s note: Benchmark is one of the most intuitive tools for bunk emails and we’re truly impressed with its customization capabilities.
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Benchmark allows you to implement a series of customized fields that will help you divide your contacts list into several categories. Compared to similar tools that cost more, Benchmark’s detailed and accurate segmentation features are more powerful.
The user-friendly editor with basic and straightforward features is another advantage, together with the useful A/B testing and anti-spam tools.
GetResponse is an international team of 300 members. The company has offices in several countries including the US, Russia, Poland, Canada. GetResponse has been helping enterprises improve their online marketing strategy for the past 15 years.
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Editor’s note: What we like about Getresponse, besides its automation capabilities is the impressive number of templates and the ability to connect directly to Shutterstock.
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You can create beautiful bulk emails with Getresponse by accessing a variety of images and you can easily test your campaigns through A/B tests.
The autoresponder tool is another nice addition along with the spam testing feature and the flexible automation builder that helps you set up workflows in no time.
Although ConvertKit is a young player, it managed to become some of the most popular tools, especially among bloggers. This platform was created in 2013 and the company’s main office is in Boise, Idaho.
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Editor’s note: Just like many of its users, we also appreciate ConvertKit for its rich segmentation tools you’ll learn to use in no time, even if you’re new to bulk email marketing.
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With this tool, you can migrate your contacts for free, thanks to its migration tool, moreover, you can also migrate marketing tools from other platforms.
The tag system allows you to easily customize your bulk email campaigns by choosing what content you want to deliver to your contacts.
To understand how subscribers react to your bulk emails, you get different tracking features. Another plus is the landing page templates library.
AWeber is one of the most reputable email marketing services. Its history goes back 20 years ago when the company was founded in Philadelphia. AWeber’s fast-growing team currently gathers more than 300 members.
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Editor’s note: We were particularly impressed by this tool’s monitoring features and deliverability.
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If you are looking for an easy, yet reliable tool that’s bound to deliver your emails to your customers’ inbox, you might want to try AWeber. The AWeber team is constantly monitoring their servers to make sure customers’ bulk emails are delivered on time.
Moreover, this tool is simple enough to allow you to segment your email list and set up your bulk emails automatically, even if you’re not an experienced marketer. Their triggered emails are also easy to understand and implement.
ActiveCampaign was developed in 2003 by Jason VandeBoom. The company’s main office is in Chicago and ActiveCampaign’s international team currently has more than 800 members.
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Editor’s note: Although you need to be a bit more technical to enjoy using ActiveCampaign, this software boasts some incredible personalization features.
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ActiveCampaign’s machine learning capabilities allow you to understand who your audience is and target your bulk emails according to their preferences.
This tool also provides you some of the most powerful automation features, as well as lead management tools, CRM, and more than 120 templates to choose from.
Read ActiveCampaign Full Review
The best bulk email marketing software is the one that suits your needs. Whether you’re striving to improve how your emails look, their open rates, or to set up more workflows, you need to choose a tool accordingly.
We consider that all the options listed above are reliable and provide sufficient features to help you manage your bunk email campaigns. In the end, it is up to you, however, to narrow down the list when selecting one of them.
1. Why do I need bulk email software? |
| The purpose of a bulk email tool is to help you create professional email marketing campaigns that look great and convert leads. With these tools, you can manage large lists of contacts and emails, personalize your content and analyze its performance for future improvements. |
2. Is it legal to send bulk emails? |
| It’s legal to send bulk emails to contacts who have given their consent in this regard. Most countries have specific rules when it comes to this type of marketing communications, so you should make sure the contacts in your list have given their permission to receive emails from your company. |
3. How do I improve my email delivery rates? |
| There are several things you can do to improve your delivery rates, such as making sure you use a valid address people can reply to, avoiding words that trigger spam filters, keeping your contacts list fresh, and using catchy subject lines. |
4. Do I need to divide my subscriber list? |
| You can choose to send the same bulk emails to your entire list without dividing it into different segments. However, this will only work if you’ve got a small number of contacts and you’re positive they all share the same interests. |
