AWeber vs. Constant Contact

AWeber vs Constant Contact (2021) - Discover the Winner

If you are looking for a powerful email marketing platform that can help you create high-converting campaigns, consider AWeber vs Constant Contact. Both these tools offer a considerable array of automation and email design features. Discover them in this up-to-date comparison.

Written by Ria du Plessis - Digital Marketing Expert

Updated 9/2/2021

 

Aweber  logo

AWeber Review

Constant Contact


Constant Contact Review

Score

8.3/10

8.1/10

Summary

This established and reputable software offers great autoresponders and landing pages, as well as reliable customer support. 

Constant Contact offers an intuitive dashboard, good contact management and segmentation features, and different email design opinions. 

 

 AWeber vs Constant Contact- Quick Comparison

 

Aweber  logo

Constant Contact

Pros 

  • 100+ landing pages
  • Great automation features
  • Drag-and-drop editor
  • 24/7 customer support 
  • Intuitive dashboard
  • Good array of templates
  • Flexible forms
  • Various email templates  
  • Easy automation building  

Cons 

  • Duplicate contacts are charged  
  • Deliverability rates could be better
  • Segmentation could be more flexible  
  • Segmentation features could be more complex
  • Pretty expensive
  • No spam testing 

Key Features

  • Automation
  • Forms & landing pages
  • Reporting
  • Various email templates 
  • Email templates
  • Automation builder
  • Social media integrations  
  • Website management and eCommerce features  

Pricing

  • $19/month - 500 contacts
  • $29/month - 2,500 contacts
  • $49/month - 5,000 contacts
  • $69/month - 10,000 contacts
  • $149/month - 25,000 contacts
  • 60-days trial
  • $20 - Email plan
  • $45 - Email Plus plan

Support

  • Knowledge base
  • Live chat
  • Email
  • Phone 
  • User-friendly interface
  • Customizable dashboard
  • Numerous training resources 

Ease of Use

  • Intuitive dashboard
  • Drag-and-drop email and landing pages  builder
  • Reliable customer support 
  • Drag-and-drop email builder
  • Plenty of educational resources
  • Intuitive workflows

Best fit for

Small-medium companies, beginner-medium marketers

Small-medium companies

Landing Pages 

Landing pages are among the key features these two platforms offer. These pages allow you to promote different aspects of your business and collect leads.

AWeber Landing Pages 

AWeber offers an excellent landing page builder that can help you create beautiful, well-personalized pages. To create a page, you simply have to drag and drop elements such as images or videos.  You don't need any coding skills. This platform offers a plethora of templates you can choose from, as well as integrations with top landing page software options such as LeadPages or Landing Page Cat. A free AWeber webinar is also available on this topic. Moreover, you don't need a server-hosted website for your pages as AWeber is a cloud-based SAAS. 

AWeber Landing Pages 

Constant Contact Landing Pages 

Constant Contact also offers a wide range of good landing page templates you can choose from. Many are targeted toward online retail businesses. You can personalize your page by adding different elements such as product lists or various payment gateways. You can also manage sales through these pages from your dashboard and track the activity on your landing pages. 

Constant Contact Landing Pages 

The Winner

AWeber offers more options for different types of businesses. 

Email Templates 

Both these platforms offer a great selection of ready-made email templates. 

AWeber Email Templates 

You can create brandable emails by simply uploading your company logo on the platform. The system will automatically adjust and make it match the email template you've selected. Overall, the mail editor is pretty easy to use. It may look a bit outdated, but the possibility to customize templates or create new ones is a really nice feature. Custom emails are also available on-demand if you are willing to pay extra.

AWeber Email Templates 

Constant Contact Email Templates 

Constant Contact features an intuitive drag-and-drop email builder. Their library has over 400 email templates that come in a responsive format. You can also use the platform's search function to find the templates that interest you by choosing from different categories (online store, company updates, etc.). 

Constant Contact Email Templates 

The Winner

AWeber offers more template options. 

List Management 

Find out what list management features you can access with AWeber vs. Constant Contact, to import and organize your contacts easier.

AWeber List Management

You can’t use a third-party integration to import your contacts on this platform. Consequently, to import your list from another SAAS, you first have to export your contacts to your computer.  Then you enter your contacts on an AWeber spreadsheet, to finally upload them on the platform. However, the platform compensates later with its easy segmentation process.

With AWeber, you will also go through an initial verification process so that the platform makes sure your contacts' consent was obtained legally.

Constant Contact List Management 

Constant Contact also has an initial verification process you have to go through before you import contacts. This platform makes it easier to import contacts directly from a Gmail account. Another possibility is to drag and drop contacts from Outlook. You can also upload your contact list in different formats: XLS, TXT, CSV, or XLSX. 

The Winner

Constant Contact makes it easier to bring your contacts to the platform. 

Automation

Automated workflows help you save time while keeping your contacts constantly engaged and converting new leads into customers. 

AWeber Automation

AWeber's automation builder is straightforward and allows you to create email sequences by choosing different triggers. You can customize drip email campaigns for different audience segments or different purposes, such as sales or engagement campaigns. To create a flow, you just have to drag and drop elements. The process is quite flexible, and thanks to the tagging system, you can send personalized messages to contacts based on their actions and interests. 

AWeber Automation

Constant Contact Automation

Constant Contact features a crafty and intuitive automation builder. You can set up automated workflows for a variety of purposes. For example, once a new subscriber joins your list, you can send them engaging welcome emails. After that, you can start engaging them with other messages based on their interaction. Constant Contact will show you recommended triggers you can use to build workflows. Unopened emails will automatically be re-sent to the respective recipients. 

Constant Contact Automation

The Winner

This one is a tie. 

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Split Testing 

To improve your campaign performance, you should experiment with different versions. Here are the split testing features of AWeber vs Constant Contact. 

AWeber Split Testing 

AWeber's split testing function is only available for paid plans. For users who choose the pro plan, campaigns are tested automatically. You choose the percentage of your audience that will receive your tests, and you can test up to 3 email variations. The elements you can submit to a split test are subject lines, message consent, send times. You can also preview your emails. 

AWeber Split Testing 

Constant Contact Split Testing 

Constant Contact offers reliable split testing features. If you want to split test email campaigns, you can use subject lines as a testing criterion. You can compare two email versions at a time. Another possibility is to split-test forms and landing pages. 

Constant Contact Split Testing 

The Winner

Constant Contact wins as it also allows you to test forms and landing pages. 

Pricing

Here are the pricing options you get from AWeber vs. Constant Contact. 

AWeber Pricing

There is a free plan you can use for up to 500 contacts. The paid plans grant access to the same features. What makes the difference is the number of contacts. The minimum price is $19 per month for 500 contacts. 

AWeber Pricing

Constant Contact Pricing 

Constant Contact offers paid plans for lists that contain between 500 and 10,000 contacts. For those that exceed 10,000 contacts, you need to get a custom quote. The starting price for 500 contacts is $20 per month. There is also a 60-days free trial. 

Constant Contact Pricing 

The Winner

AWeber wins as it also has a free plan. 

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Ease of Use

Find out which platform is more intuitive.

AWeber Ease of Use

AWeber is undoubtedly easy to use. It features a clean and well-organized interface. It's easy to find each one of the main features, and the integrations run seamlessly. There is also a handy help button you can access at all times. 

Constant Contact Ease of Use

Constant Contact focuses on simplicity. The straightforward interface is easy to navigate, even for beginners. The drag-and-drop builders help you create emails and landing pages in minutes.

The Winner 

Both platforms are quite intuitive. 

Integration

Integrations allow you to connect other third-party apps to your email marketing platform and manage more accounts from one dashboard. 

AWeber Integrations

AWeber integrates with approximately 120 useful third-party tools. The integrations are well-divided into categories, such as productivity tools, landing pages, eCommerce, CRM, social platforms, etc. Some of the best integrations of this platform include WordPress, Drupal, Zapier, Facebook, PayPal, LeadPages, Unbounce.

AWeber Integrations

Constant Contact Integrations

This platform features around 480 integrations with the most popular eCommerce, content management, and marketing tools. Shopify, BigCommerce, Eventribe, Google Analytics Zapier are just some of its integrations. 

Constant Contact Integrations

The Winner

Constant Contact offers more integrations. 

Reporting

Improving your campaigns’ performance also involves tracking their performance and analyzing different reports. 

AWeber Reports

This platform offers a good selection of campaign reports, including open rates, click-throughs, unsubscribes, campaign reports. You can also track the sales each campaign generated or how many new subscribers joined your list, and where they came from. One of the best reports is the revenue per email, which shows you what ROI each campaign generated. 

AWeber Reports

Constant Contact Reports

With Constant Contact, it is easy to get real-time metrics on your campaign’s performance. You can generate different reports such as open rates, click rates, bounces, spam complaints, unsubscribes, heat maps, click trend reports, engagement reports, comparison reports, etc. You can also track the activity on your website with Constant Contact’s more advanced reports. You can easily export these reports as spreadsheets. 

Constant Contact Reports

The Winner

Constant Contact offers more in-depth reports. 

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Customer Support 

Discover the support options of each platform. 

AWeber Customer Support

AWeber offers email and live chat support 24/7. Phone support is also available from Monday to Friday during business hours. AWeber also features an extensive knowledge base. 

AWeber Customer Support

Constant Contact Customer Support

Constant Contact offers support via multiple channels, including email, phone, and live chat. You can also reach out to their team via Twitter and use the comprehensive knowledge base available on the official website. You can also join a user community and get help from peers. 

Constant Contact Customer Support

When to Use Each

Each one of these platforms is more suitable for a particular audience. Find out where you fit in.

When to Use AWeber

Primarily, AWeber is targeting small companies. It is a powerful, yet affordable platform that can fit the needs and budget of small businesses. The prices grow according to the number of contacts. It means you will only pay more once you start developing your email strategy and get a return on your investment. If your aim is getting powerful autoresponders, AWeber is also a good option. 

When to Use Constant Contact

Just like AWeber, Constant Contact’s main target are also small companies in need of a robust email marketing tool. The platform has gradually added some extra features to its portfolio and is now able to meet the needs of a wider audience looking for eCommerce-oriented tools or website management features. 

Pros and Cons

Both platforms have their pros and cons. Here’s a quick summary. 

AWeber Pros and Cons

AWeber’s pros include a reliable customer support department ready to help you 24/7, plenty of templates, an intuitive dashboard, and great autoresponders. However, this platform’s segmentation could be more flexible, and the free plan is only available for 500 contacts. 

Constant Contact Pros vs. Cons 

Constant Contact excels in terms of ease of use and navigation. The email design options are excellent, especially if you're looking for branded emails. There are plenty of handy integrations you can choose from. However, the platform doesn't offer a free plan. 

Alternatives to Constant Contact or AWeber 

If this Constant Contac vs AWeber comparison hasn’t convinced you to purchase one of the tools we focused on, here are two valuable alternatives. 

  • HubSpot: HubSpot is an excellent choice if you need an email marketing solution that comes with an integrated CRM. This is just one of the perks of using the complex all-in-one HubSpot email marketing platform. Other benefits include reliable analytics, unlimited email customization, and modern and appealing templates.
  • Sendinblue: Sendinblue is a great option for those who want to set up a multi-channel marketing strategy. For this purpose, the platform includes useful features such as on-page ads, SMS marketing, email automation options, landing page, and lead generation features. 

Final Winner: 

Both AWeber and Constant Contact are two powerful platforms you can safely rely on. They offer similar functions, and both have pricing plans that fluctuate based on your number of contacts. It’s hard to pick a winner this time as most of the features we analyzed in our comparison are quite similar to both platforms. However, we choose AWeber as it is more affordable, offers a free tier, and all their plans grant access to all of the platform’s features. 

Check out our other comparisons

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