Landing pages are among the key features these two platforms offer. These pages allow you to promote different aspects of your business and collect leads.
AWeber Landing Pages
AWeber offers an excellent landing page builder that can help you create beautiful, well-personalized pages. To create a page, you simply have to drag and drop elements such as images or videos. You don't need any coding skills. This platform offers a plethora of templates you can choose from, as well as integrations with top landing page software options such as LeadPages or Landing Page Cat. A free AWeber webinar is also available on this topic. Moreover, you don't need a server-hosted website for your pages as AWeber is a cloud-based SAAS.
Constant Contact Landing Pages
Constant Contact also offers a wide range of good landing page templates you can choose from. Many are targeted toward online retail businesses. You can personalize your page by adding different elements such as product lists or various payment gateways. You can also manage sales through these pages from your dashboard and track the activity on your landing pages.
AWeber offers more options for different types of businesses.
Both these platforms offer a great selection of ready-made email templates.
AWeber Email Templates
You can create brandable emails by simply uploading your company logo on the platform. The system will automatically adjust and make it match the email template you've selected. Overall, the mail editor is pretty easy to use. It may look a bit outdated, but the possibility to customize templates or create new ones is a really nice feature. Custom emails are also available on-demand if you are willing to pay extra.
Constant Contact Email Templates
Constant Contact features an intuitive drag-and-drop email builder. Their library has over 400 email templates that come in a responsive format. You can also use the platform's search function to find the templates that interest you by choosing from different categories (online store, company updates, etc.).
AWeber offers more template options.
Find out what list management features you can access with AWeber vs. Constant Contact, to import and organize your contacts easier.
AWeber List Management
You can’t use a third-party integration to import your contacts on this platform. Consequently, to import your list from another SAAS, you first have to export your contacts to your computer. Then you enter your contacts on an AWeber spreadsheet, to finally upload them on the platform. However, the platform compensates later with its easy segmentation process.
With AWeber, you will also go through an initial verification process so that the platform makes sure your contacts' consent was obtained legally.
Constant Contact List Management
Constant Contact also has an initial verification process you have to go through before you import contacts. This platform makes it easier to import contacts directly from a Gmail account. Another possibility is to drag and drop contacts from Outlook. You can also upload your contact list in different formats: XLS, TXT, CSV, or XLSX.
Constant Contact makes it easier to bring your contacts to the platform.
Automated workflows help you save time while keeping your contacts constantly engaged and converting new leads into customers.
AWeber's automation builder is straightforward and allows you to create email sequences by choosing different triggers. You can customize drip email campaigns for different audience segments or different purposes, such as sales or engagement campaigns. To create a flow, you just have to drag and drop elements. The process is quite flexible, and thanks to the tagging system, you can send personalized messages to contacts based on their actions and interests.
Constant Contact Automation
Constant Contact features a crafty and intuitive automation builder. You can set up automated workflows for a variety of purposes. For example, once a new subscriber joins your list, you can send them engaging welcome emails. After that, you can start engaging them with other messages based on their interaction. Constant Contact will show you recommended triggers you can use to build workflows. Unopened emails will automatically be re-sent to the respective recipients.
This one is a tie.
To improve your campaign performance, you should experiment with different versions. Here are the split testing features of AWeber vs Constant Contact.
AWeber Split Testing
AWeber's split testing function is only available for paid plans. For users who choose the pro plan, campaigns are tested automatically. You choose the percentage of your audience that will receive your tests, and you can test up to 3 email variations. The elements you can submit to a split test are subject lines, message consent, send times. You can also preview your emails.
Constant Contact Split Testing
Constant Contact offers reliable split testing features. If you want to split test email campaigns, you can use subject lines as a testing criterion. You can compare two email versions at a time. Another possibility is to split-test forms and landing pages.
Constant Contact wins as it also allows you to test forms and landing pages.
Here are the pricing options you get from AWeber vs. Constant Contact.
There is a free plan you can use for up to 500 contacts. The paid plans grant access to the same features. What makes the difference is the number of contacts. The minimum price is $19 per month for 500 contacts.
Constant Contact Pricing
Constant Contact offers paid plans for lists that contain between 500 and 10,000 contacts. For those that exceed 10,000 contacts, you need to get a custom quote. The starting price for 500 contacts is $20 per month. There is also a 60-days free trial.
AWeber wins as it also has a free plan.
Ease of Use
Find out which platform is more intuitive.
AWeber Ease of Use
AWeber is undoubtedly easy to use. It features a clean and well-organized interface. It's easy to find each one of the main features, and the integrations run seamlessly. There is also a handy help button you can access at all times.
Constant Contact Ease of Use
Constant Contact focuses on simplicity. The straightforward interface is easy to navigate, even for beginners. The drag-and-drop builders help you create emails and landing pages in minutes.
Both platforms are quite intuitive.
Integrations allow you to connect other third-party apps to your email marketing platform and manage more accounts from one dashboard.
AWeber integrates with approximately 120 useful third-party tools. The integrations are well-divided into categories, such as productivity tools, landing pages, eCommerce, CRM, social platforms, etc. Some of the best integrations of this platform include WordPress, Drupal, Zapier, Facebook, PayPal, LeadPages, Unbounce.
Constant Contact Integrations
This platform features around 480 integrations with the most popular eCommerce, content management, and marketing tools. Shopify, BigCommerce, Eventribe, Google Analytics Zapier are just some of its integrations.
Constant Contact offers more integrations.
Improving your campaigns’ performance also involves tracking their performance and analyzing different reports.
This platform offers a good selection of campaign reports, including open rates, click-throughs, unsubscribes, campaign reports. You can also track the sales each campaign generated or how many new subscribers joined your list, and where they came from. One of the best reports is the revenue per email, which shows you what ROI each campaign generated.
Constant Contact Reports
With Constant Contact, it is easy to get real-time metrics on your campaign’s performance. You can generate different reports such as open rates, click rates, bounces, spam complaints, unsubscribes, heat maps, click trend reports, engagement reports, comparison reports, etc. You can also track the activity on your website with Constant Contact’s more advanced reports. You can easily export these reports as spreadsheets.
Constant Contact offers more in-depth reports.
Discover the support options of each platform.
AWeber Customer Support
AWeber offers email and live chat support 24/7. Phone support is also available from Monday to Friday during business hours. AWeber also features an extensive knowledge base.
Constant Contact Customer Support
Constant Contact offers support via multiple channels, including email, phone, and live chat. You can also reach out to their team via Twitter and use the comprehensive knowledge base available on the official website. You can also join a user community and get help from peers.
When to Use Each
Each one of these platforms is more suitable for a particular audience. Find out where you fit in.
When to Use AWeber
Primarily, AWeber is targeting small companies. It is a powerful, yet affordable platform that can fit the needs and budget of small businesses. The prices grow according to the number of contacts. It means you will only pay more once you start developing your email strategy and get a return on your investment. If your aim is getting powerful autoresponders, AWeber is also a good option.
When to Use Constant Contact
Just like AWeber, Constant Contact’s main target are also small companies in need of a robust email marketing tool. The platform has gradually added some extra features to its portfolio and is now able to meet the needs of a wider audience looking for eCommerce-oriented tools or website management features.
Pros and Cons
Both platforms have their pros and cons. Here’s a quick summary.
AWeber Pros and Cons
AWeber’s pros include a reliable customer support department ready to help you 24/7, plenty of templates, an intuitive dashboard, and great autoresponders. However, this platform’s segmentation could be more flexible, and the free plan is only available for 500 contacts.
Constant Contact Pros vs. Cons
Constant Contact excels in terms of ease of use and navigation. The email design options are excellent, especially if you're looking for branded emails. There are plenty of handy integrations you can choose from. However, the platform doesn't offer a free plan.
Alternatives to Constant Contact or AWeber
If this Constant Contac vs AWeber comparison hasn’t convinced you to purchase one of the tools we focused on, here are two valuable alternatives.
- HubSpot: HubSpot is an excellent choice if you need an email marketing solution that comes with an integrated CRM. This is just one of the perks of using the complex all-in-one HubSpot email marketing platform. Other benefits include reliable analytics, unlimited email customization, and modern and appealing templates.
- Sendinblue: Sendinblue is a great option for those who want to set up a multi-channel marketing strategy. For this purpose, the platform includes useful features such as on-page ads, SMS marketing, email automation options, landing page, and lead generation features.
Both AWeber and Constant Contact are two powerful platforms you can safely rely on. They offer similar functions, and both have pricing plans that fluctuate based on your number of contacts. It’s hard to pick a winner this time as most of the features we analyzed in our comparison are quite similar to both platforms. However, we choose AWeber as it is more affordable, offers a free tier, and all their plans grant access to all of the platform’s features.
Check out our other comparisons