Whether we refer to building email campaigns or landing pages, ready-made templates will ease your work and ensure an engaging and visually appealing result.
GetResponse features an impressive array of templates you can use to create beautiful, highly converting email campaigns. You can choose from more than 500 professionally built email templates.
The email building process is intuitive. You can also create your email campaigns from scratch. GetResponse doesn’t provide many design features, but you’ll find options that will be useful.
AWeber boasts a big selection of templates too. Their library contains more than 700 options. Some of the templates might look slightly outdated. However, given the number of templates, it’s impossible not to find some designs that satisfy you.
Moreover, most of these templates are mobile responsive, and you can also create your own templates by replacing certain elements in the ready-made ones.
Judging by the number of templates, AWeber deserves to be the winner.
The email building features your tool provides you, should fit your skills and expertise. Find out how AWeber vs GetResponse can support you in building email campaigns.
GetResponse Email Builder
GetResponse provides a variety of email templates you can use or the possibility to create your own. If you choose the templates, you can rest assured that they’re mobile responsive and they look great on any device. If you want to build everything from scratch, you can rely on an easy drag-and-drop editor, or you can code your templates using the HTML editor.
You get to choose which part of the templates you want to make visible on mobile devices to optimize your campaigns and boost engagement rates.
AWeber Email Builder
With AWeber, you also get the chance to use ready-made templates or create everything from zero. Once you choose a template, it takes little time and effort to customize it and change its content. Some of the basic email elements you can use to style your campaigns are images, videos, buttons, signature options, products, coupons, social sharing options, headlines, and paragraphs. The email builder also offers an image carousel.
Both tools provide similar email-building options. However, with AWeber, the process might take a bit longer because the image editor is not built-in, therefore, we choose GetResponse.
Landing pages can contribute to your marketing efforts by capturing leads. A good email marketing platform should provide you with sufficient landing page templates.
AWeber Landing Pages
AWeber offers a landing page builder and the ability to customize the content by dragging and dropping different elements such as videos, images, or text boxes. To make them even more engaging, you can add forms to your landing pages.
While configuring these pages, you can personalize and modify the following elements: text, pictures, videos, social media icons, buttons, rows, dividers. You can easily track performance using Google Analytics.
GetResponse Landing Pages
GetResponse allows you to build engaging landing pages by using their gallery of 100+ ready-made templates. Alternatively, you can also create everything from scratch. To build landing pages, you can rely on an intuitive drag-and-drop editor.
Both tools offer similar features and easy landing page creation processes. We call it a tie this time.
Segmentation features are important for an efficient email marketing strategy as they allow you to divide your contact list based on their interests in order to send personalized emails.
AWeber provides an intuitive dashboard where you can manage your contacts and divide them into different groups. It takes little time to segment your audience from this tool based on their specific interests by using tags. These tags will later be applied to your automated email sequences so that you can rest assured that each user receives the most appropriate content.
This platform also tracks users’ real-time activities on your website to help you segment your list automatically.
GetResponse boasts a set of powerful segmentation tools. One of the advantages of this platform is that it allows you to send bulk emails simultaneously to all your segments. If there are segments you no longer want to target, you can easily exclude them.
Some of the common criteria that enable you to create segments include new subscribers joining your list, custom fields data, geolocation, webinar attendance, reactions to autoresponders, buying behavior, etc. For each segment you create, GetResponse automatically tracks your contacts’ activity.
With GetResponse, you can manage your segments easier, while AWeber doesn’t allow you to exclude single segments. Therefore, the point goes to GetResponse.
Automated workflows are email sequences you can send to your audience based on different triggers, such as a new purchase or a clicked link.
AWeber offers different automation possibilities. You can configure email workflows based on user actions, such as new contacts signing up to your email list. You can also configure different types of follow-up emails or schedule autoresponders.
To customize these workflows, you can use different tagging rules based on your customers’ behavior. You can also choose the timeline for your email sequences. It is pretty simple to create workflows, and the drag-and-drop builder speeds up the whole process.
GetResponse boasts numerous advantages, but one that truly stands out is its visual workflow builder. This feature allows you to create automated workflows from a simple drag-and-drop dashboard. The message you send can be triggered by certain actions. You can easily visualize them in the automated flowchart.
Some of the common triggers you can choose from include opened/unopened emails, new contacts subscribing to your list, abandoned carts, product purchases or upgrades, or other actions users take on your website. The overall process is simple and streamlined, and you can schedule your emails’ delivery time at specific intervals.
Both tools offer the possibility to easily configure automated workflows, however, only GetResponse provides a visual workflow builder. We consider it the winner.
Ease of Use
Especially if you’re new to the email marketing field or you’ve got little time on your hands, you might want to look for a tool that is user-friendly. Here is what you get from AWeber vs GetResponse.
GetResponse Ease of Use
GetResponse is well-known for its intuitive interface. This platform's menu is straightforward, with all the main features displayed and easy to access. Even beginner marketers or business owners can get used to this tool. The autoresponders can be configured within minutes, the same goes for email newsletters.
The landing page editor has drag-and-drop functionality, and the metrics and reports are also easy to access and understand.
AWeber Ease of Use
This platform features a straightforward interface. The dashboard has a fresh and modern look, and all the main sections (messages, forms, reports, list management, etc) are easy to access from separate tabs. You can view several stats on your subscribers or recent campaigns directly on the main page of your menu.
From the header, you can select different features. The Help function is also easy to access and very useful, featuring webinars, guides, infographics, and other resources you can use to learn more about AWeber's tools.
The score is tight this time, however, we choose GetResponse because it has a more user-friendly interface and plenty of customization options.
Price matters when you purchase a marketing tool for your business. Learn more about the different pricing plans you can access with AWeber vs GetResponse.
Let’s start by highlighting the fact that you can enjoy this tool for free for 30 days before you decide which one of its plans you want to purchase. The basic plan costs $15 per month and it grants you full access to the platform’s email marketing solution, as well as the autoresponders and landing page features. There is also an unlimited number of automation templates you can enjoy with this plan and different integrations, for FaceBook Ads for example.
The next tier is the Plus plan. It costs $49 per month and grants you access to extra features such as unlimited landing pages, contact scoring and tagging tool, conversion-oriented sales funnel, webinars for up to 100 attendees. The next level is the Professional plan, which costs $99 per month. Some of the extra benefits included in this pricing plan are the on-demand webinars for 300 attendees, unlimited webinar funnels, 4 user accounts, unlimited sales funnels.
AWeber has several straightforward pricing plans. The features you can access are the same. What makes the difference is the number of contacts you've got. Like most email marketing platforms out there, AWeber charges more for larger contacts lists. Here are the available plans:
• $19/month for 500 contacts
• $29/month for 2,500 contacts
• $49/month for 5,000 contacts
• $69/month for 10,000 contacts
• $149/month for 25,000 contacts
For more than 25,000 subscribers, the platform offers custom prices.
We choose AWeber because it provides unlimited access to all its features and only charges based on the number of contacts.
A powerful and reliable email marketing platform is one that provides data-based, real-time reporting. Let’s see how and if the two services we’re analyzing in this comparison meet this need.
GetResponse offers a good array of qualitative reports. The reporting section is visual and easy to access as there are separate tabs for all the main reports you can generate. In the email analytics section, you get a quick overview of your email campaigns by generating several basic reports and viewing all the data on a single page.
This platform’s reliable tracking tools enable you to see how many people opened your emails, the number of clicked links, how many people unsubscribed from your list, autoresponder statistics, comparison reports based on previous campaigns, or complaints. The bounce rates are also easy to obtain, and you can choose how you want to view your reports (line or bar graphs).
AWeber offers all the basic reporting options you might need to understand your campaigns' performance and what type of content is more engaging for your audience.
Some of the most useful reports you can get with AWeber include new subscribers, subscription methods, percentage of broadcasts, user location reports, opened emails over time, clicked links, etc. This tool also helps you understand what emails generate the highest ROI and your customers' purchase behavior.
GetResponse wins this time as it offers a powerful and diversified reporting tool.
Integrations are important these days. The number of tools and apps we use to manage customers and marketing processes makes it that much more important.
As stated on the official website, GetResponse aims to offer you integrations with your favorite tools and enables you to streamline your work. You can synchronize your CRM and different online stores with this platform. If you’ve got an online shop and you need to manage your inventory easier, you can populate it directly from your GetResponse account.
Different payment processors, content management, and social media tools can also connect with this platform. Some of the most common integrations you can benefit from including Shopify, WooCommerce, WordPress, Magento, PayPal, Zapier, Zendesk.
AWeber offers plenty of useful Integrations you can rely on whether you want to connect your account with eCommerce platforms, social media channels, or content management tools. Some of the most popular and useful third-party apps and tools you can integrate with AWeber include WordPress, WooCommerce, Shopify, Zapier. Drupal can also be integrated with this platform, which enables you to set up an email signup on your website easily. Another useful Integration is PayPal, which is quite useful for online shops.
Both platforms offer similar integrations, so we consider it a tie.
Customer support shouldn’t be overlooked when you decide to opt for an email marketing service. Let’s see what customer support options you get from GetResponse vs Aweber.
GetResponse offers reliable 24/7 live chat support. Their service is available in 7 different languages including Spanish, German, French, Italian, which is a great advantage if you work with an international team. It doesn’t offer phone support, but you can reach out to their team by email and there is also a vast and incredibly useful help center with videos and articles that will teach you everything you need to know about the platform.
This platform offers support via email, live chat, and phone. The great advantage is that you can access these options with all its plans. The phone support is available from Monday to Friday during business hours. If you need help in any other time interval, you can access email and live chat 24/7.
AWeber also offers a comprehensive knowledge base with plenty of useful resources such as videos and webinars that will teach you how to use the platform. Moreover, on Capterra, AWeber boasts a rating of 4.4 stars out of 5 for its excellent customer support.
This time, we opt for AWeber because it offers all the necessary support options for all its plans.
When to Use Each
Each one of these two tools is more suitable for certain exigencies. Find out when it’s better to use them.
When to Use AWeber
AWeber is a great option for small companies or individuals who need a powerful yet affordable email marketing platform. The comprehensive array of tools you get with this software are available with all their pricing plans, and you pay more or less depending on how many subscribers you’ve got. AWeber is pretty easy to use and provides a robust package of templates and integrations.
When to Use GetResponse
GetResponse stands out through its intuitive platform. This service is ideal for busy marketers who want to gain access to relevant and highly detailed reports at a glance. The automated workflows are easy to configure and personalize. Overall, the entire user experience is streamlined thanks to the platform’s design. This tool’s plans are more expensive, but they also enable you to access more advanced features.
Pros and Cons
Any email marketing tool comes with a set of pros and some drawbacks. Here is a short overview of the main advantages and disadvantages of AWeber vs GetResponse.
AWeber Pros and Cons
AWeber is a beginner-friendly platform with a modern and pretty straightforward interface. It offers numerous features that allow you to create engaging email campaigns. You get different options to create landing pages and lots of useful integrations.
This platform is praised for its prompt and professional customer support, and the payment plans are pretty affordable. However, the number of contacts is pretty limited for the first tiers, and you can only use the free plan for 500 contacts. It is also harder to create workflows or segments in this tool compared to GetResponse.
GetResponse Pros and Cons
GetResponse is a powerful email marketing platform that boasts an outstanding array of automation, and thanks to its visual workflow approach, it helps you easily configure and use these sequences. The simple drag-and-drop editor makes it easy to use this platform even if you’re a newbie. The segmentation process is flexible and intuitive, and there are numerous email and landing page templates you can choose from.
Compared to AWeber, some of this platform’s cons are the higher prices and the fact that it offers fewer customer support options.
Alternatives to GetResponse or AWeber
If what you’ve learned about AWeber vs GetResponse in this comparison doesn’t convince you to try out one of these tools. Here are two alternatives:
- Sendinblue: this platform has been around since 2011 and is one of the best choices in terms of deliverability rates and customizable funnels. Sendinblue provides all the tools you need to build engaging email campaigns. You can access advanced reports and reliable A/B tests with Sendinblue and benefit from the fact that there is no daily sending limit.
- ConvertKit: This software provides excellent templates and customization options. The email builder is user-friendly, and you can also create landing pages with this platform. It has an easy-to-use filtering personalization tool, a free plan for 1,000 subscribers, and outstanding customer support.
Both AWeber and GetResponse offer a generous suite of tools. You can use both platforms pretty easily even if you’re not an expert in the field of email marketing. The array of templates and landing page options these tools provide are quite good, and the pricing plans are affordable. However, in terms of automation, segmentation, and ease of use, GetResponse outperforms AWeber. Therefore, we consider it the final winner.