Email marketing software is a smart investment for your business, but with so many choices out there, getting the tool that best suits your needs might not be an easy task. This ConvertKit vs Constant Contact comparison will help you out. Read on and discover two powerful platforms.
Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
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Score | 8.3/10 | 8.1/10 |
Summary | ConvertKit is a user-friendly platform that is primarily geared toward bloggers. | Besides an intuitive interface, this platform also offers great list management features and multiple email and form design opinions. |
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Best fit for | Bloggers, content creators | Marketers of any level, small companies |
To easily create email campaigns, you need a user-friendly email builder that allows you to customize your messages. Here is what ConvertKit vs Constant Contact offers.
ConvertKit was created by bloggers for bloggers, not surprisingly, it offers an intuitive editor these people can easily use. There are, however, only 3 email templates you can start from: text only, classic, and modern, all of which have a similar look. You can also create custom email templates by using HTML code.
Constant Contact’s email builder is also easy to use thanks to its drag-and-drop style that allows you to add content blocks to your email. With this platform, you also get around 500 customizable email templates that are nicely divided into different categories according to their purpose (business promotions, informational messages, etc.) and niche. The tool’s advanced editing features also allow you to add any photos and create emails from scratch.
Winner
Constant Contact features more email-building options.
Landing pages are important for lead generation. Find out if you can create them with ConvertKit vs Constant Contact.
ConvertKit uses the same builder both for forms and landing pages. It allows you to customize your landing pages by modifying their colors, font size or weight, and there are also approximately 20 templates you can use. By using the platform’s plugin, you can easily embed the forms on your WordPress website. You get a library of more than 100,000 photos to personalize your pages.
Constant Contact allows you to create landing pages using the same editor you would use for forms. It can take a few minutes to create a landing page since you’ve got pretty limited options. You can, however, rely on real-time reporting to see how many visitors your pages convert.
Winner
ConvertKit is the clear winner this time.
Segmentation allows you to divide your contact list based on common features in order to send targeted emails to each group. Here are ConvertKit vs Constant Contact’s options.
ConvertKit offers you two methods to segment your audience: tags and segments. One segment can contain lots of subscribers you managed to collect from different forms. Tags are the labels you can apply to each contact based on the action they took regarding your campaigns or forms. The tagging system is flexible and efficient.
Constant Contact enables you to choose from different conditions when you start creating segments, such as behavioral data, or opened emails, clicked links, etc. Different other actions that can trigger sequences are based on clients’ purchases - if you choose to integrate your online store with this platform. Overall, the segmentation possibilities are rather limited.
Winner
ConvertKit wins in this round for its flexible tagging.
| You may also like the following comparison: MailChimp vs Constant Contact |
Automated email flows allow you to keep your contacts constantly engaged and spend little time doing it. Here is a quick ConvertKit vs Constant Contacts automation comparison.
ConvertKit offers advanced automation features and an easy-to-use visual automation builder. To start the process, you select your trigger and you can use more than one for a workflow. You can also write your email message directly from the automation builder and save your automation rules.
Constant Contact offers a set of basic automations. You can build automated flows based on different triggers, set up autoresponders, or send abandoned cart reminders. You can choose from typical triggers such as opened emails or clicked links. However, it is hard to combine different conditions or actions.
Winner
ConvertKit’s automations are more complex.
Let’s see what forms you can create with ConvertKit vs Constant Contact to generate more leads.
ConvertKit offers a good selection of form templates that boast a modern and attractive look and are mobile responsive. You can also customize them easily from the form-builder. You can embed the forms anywhere on your website, landing pages, or store. It is also easy to embed these forms using ConvertKit’s WordPress plugin.
Constant Contact offers basic form design options. The form builder is easy to use. You basically get a description box, different field options you can add or eliminate, and lists where your subscribers can join. The forms are dynamic and optimized for mobile devices.
Winner
ConvertKit offers more possibilities.
Price is always a factor that influences your decisions. Here are the different pricing plans of these two platforms.
ConvertKit offers a free plan you can use for up to 1,000 subscribers. The Creator plan costs $29 per month, and you can use it mainly to create email campaigns. The Creator Pro plan costs $59 per month and unlocks all this platform’s features.
There is no free plan with Constant Contact, but you can use it for 60 days without paying, as part of the platform’s trial period. The first paid plan costs $20 per month and you can use it for up to 500 contacts. The second plan is called Email Plus. Its price starts at $45 per month and grows with your contact list.
Winner
We choose ConvertKit because it also offers a free plan.
Learn which one of these platforms is more intuitive in this short ConvertKit vs Constant Contact ease of use comparison.
ConvertKit stands out among other platforms for its ease of use. This software works seamlessly and each function is easy to access. They offer a fluid approach that allows you to easily figure out which are the next steps you have to take to build a campaign or automation.
Constant Contact also offers a straightforward interface where you can easily build emails, forms, or automated workflows. The dashboard is simple, and you can customize it based on your level of experience. You can easily reach any feature with only a few clicks.
Winner
ConvertKit seems to be more user-friendly.
Integrations allow you to connect your email marketing platform to other services and applications.
ConvertKit offers more than 90 integrations. You can connect this platform to third-party services such as Zapier, Stripe, Shopify, WordPress, Crowdcast, Teachable, Wix, and plenty of other tools.
Constant Contact, on the other hand, allows you to integrate your email marketing tool with approximately 400 third-party services. Moreover, the integration with Zapier allows you to further boost the integrations array and connect Constant Contact to hundreds of apps.
Winner
Constant Contact features more integrations.
Both platforms allow you to gain valuable insights into your campaign. Learn more about their reports.
This platform provides a basic set of reports that can help you easily understand the evolution of your email campaigns such as open rates, clicked links, bounces, new subscribers, etc. The reports are limited but easy to access and understand.
Constant Contact also offers different real-time metrics. Open-rates, click-throughs, unsubscribes, bounces, spam reports are available. Moreover, this platform also allows you to analyze your website’s traffic, generate click trend reports, or click heat maps.
Winner
Constant Contact is more complex.
| You may also like the following comparison: MailerLite vs ConvertKit |
Finally, let’s analyze ConvertKit vs Constant Contact in terms of customer support options.
ConvertKit offers different support options. You can get in touch with one of their staff members via email or live chat, or you can browse through their extensive knowledge base. A community of users and a Slack channel are also available for support.
Constant Contact provides support via email, live chat, phone, community. This platform also offers a knowledge base with multiple useful educational resources. Their support and knowledge base are also available in 4 different languages.
Winner
Both platforms offer similar options. It’s a tie.
Each one of these tools was designed with a particular audience in mind. Learn whom they are mainly targeting.
ConvertKit has a very specific audience. This platform was founded by blogger Nathan Barry with one purpose in mind - helping bloggers, authors, and other content creators reach out to their audience and capture new leads through email marketing. Bloggers or companies using WordPress can greatly benefit from the plugin ConvertKit has for this content management platform.
Constant Contact is mainly geared toward small businesses. They offer a good array of tools that don’t require advanced email marketing or technical skills. Beginners can easily get used to this platform. However, even as a small business, if you have a large contact list, ConvertKit can get pricey.
Each platform has its pros and cons. Here is a quick overview.
MailChimp is an affordable and intuitive platform. It offers advanced segmentation and great email and form design options. Nonetheless, its segmentation is a bit rigid and there is no support for the free plan.
Constant Contact boasts a user-friendly, customizable dashboard. It offers great integrations, especially with eCommerce platforms, different email design options and templates, numerous integrations, and a great selection of reports. However, this tool’s automations and segmentation features are less complex or user-friendly compared to its competitor.
If you are still looking for alternatives for these two tools. Here are two reliable options:
ActiveCampaign: offers advanced automation capabilities, numerous email design options, flexibility in creating landing pages, and different campaign testing options.
GetResponse: offers outstanding tagging and list segmentation capabilities, accurate and diversified A/B testing, ROI tracking, and myriad form-building options.
We’ve carefully analyzed ConvertKit vs Constant Contact in terms of reporting, segmentation, automation, or email design options among others. Our final vote goes to ConvertKit because it outperformed its rival in many categories including landing pages and form-building options, automations, or segmentation.
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