These two email marketing platforms are some of the most popular options in the field. They have a lot in common, but also some distinct features. If you're looking to get one of these tools for your business, this GetResponse vs ConvertKit comparison will help you figure out which one is more suitable for your needs.
Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
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Score | 8.4/10 | 8/10 |
Summary | GetResponse offers an abundance of features such as complex automation, conversion funnels, flexible segmentation, or a webinar tool. | ConvertKit is an intuitive platform. It offers good forms and landing pages, dynamic emails, and decent reporting. |
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Cons |
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Key Features |
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Pricing |
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Support |
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Ease of Use |
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Best fit for | Small companies, marketers, content creators | Bloggers, content creators |
Forms help you gather contacts easier and increase your chances of converting more leads into customers. Here is what you can get from GetResponse vs ConvertKit from this point of view.
GetResponse provides a good array of tools that help you create high-converting sign-up forms. This platform offers different types of form templates for the following needs: signing up for free products or services, forms that boost client retention, scroll-down forms popup forms. You get both javascript and HTML forms.
The forms are flexible and easy to manage. You can easily embed them on any page on your website or different websites, which can be particularly useful for bloggers who write for different platforms. After your forms are up and going, it's very easy to share the links on your social profiles.
ConvertKit offers an unlimited number of forms, and they come in a responsive format. You can choose between different options, such as pop-ups or exit intent pop-ups, inline, slide-in, or modal forms. However, in terms of design customization, ConvertKit doesn’t offer many options. You can change the color, but for other changes, you need to use custom CSS. The forms can be embedded anywhere on a website.
GetResponse offers more options in terms of form building so we consider it the winner.
Landing pages are an essential element of a marketing strategy. Here are the landing page options you have with GetResponse vs ConvertKit.
GetResponse provides a good selection of landing page templates that can easily adapt to various marketing news such as new product promotions, events, etc. One of the benefits of this tool is the integration with Shutterstock, which enables you to use beautiful photos that increase conversion rates. Another extra is the ability to customize your pages with gifts from Giphy.
GetResponse features an intuitive drag-and-drop editor that allows you to easily customize and set up your landing pages. Moreover, to track the number of visitors these pages draw, you can use smart tools like Google Tag Manager. To monetize these pages easier, the platform also helps you set up conversion funnels. Free and custom domains can be used while creating landing pages with GetResponse, as well as different call to action buttons.
ConvertKit helps you build a wide range of landing pages for different business needs: newsletters, webinars, events, eBooks, new products, profiles, videos, waitlists. This platform also provides you with a wide selection of professionally designed landing page templates you can easily personalize. Moreover, no matter what template you choose to use, ConvertKit will automatically optimize it for mobile devices as well. To improve your landing pages, you can use the platform's image library which includes more than 100,000 photos.
Furthermore, to meet its lead generation purpose, each page will also be enabled with a lead magnet. To help you track your conversions, ConvertKit provides real-time metrics and the possibility to customize landing page reports. The cherry on top of the cake is the SEO optimization wizard that helps users discover these pages with the help of keywords.
GetResponse takes the lead this time because it offers more customization options, an intuitive builder, and multiple smart tools.
Segmentation tools allow you to divide your audience into different groups based on their interests to increase your chances of conversion. Here is a quick overview of these platforms’ segmentation capabilities.
GetResponse allows you to create different subscriber segments and send emails to several segments at once. Also, you can easily exclude the segments you don’t want to receive your emails. To add or eliminate segments, you only need 1 click.
GetResponse also allows you to create several construct lists and manage them with ease.
You can tag subscribers when you set up your automated workflows and assign specific user actions to each tag. If you’ve just created a new segment, you can also tag contacts manually.
ConvertKit’s primary focus is segmentation. This platform features a tag-based system that allows you to easily categorize your audience and then run automatic campaigns based on the tags assigned to each group.
These tags can be created based on user behavior and actions (such as clicked links). Another advantage is that the tool is flexible and allows you to merge several tags. This way, you can create dynamic emails in which the content will be displayed based on contacts’ tags. Moreover, there is also a WordPress plugin that allows you to track visits and apply tags accordingly.
GetResponse offers a more straightforward and logical segmentation process.
| You may also like the following comparison: GetResponse VS ActiveCampaign |
Split testing should be an integral part of your email marketing strategy. By testing your campaign, you’ll be able to choose the content that is more likely to convert.
GetResponse allows you to carry out A/B tests with up to five elements per email, as follows: subject line, email content, email from field, date, hour. You can perform the A/B tests at the same time you create your emails, which helps you save time. Moreover, the platform offers various reports on its A/B tests.
ConvertKit also offers A/B testing. However, this tool is more limited as it doesn’t allow you to test with multiple elements. You can A/B test your emails’ subject lines, which is essential. However, you cannot easily carry out split testing for your emails’ content. To do this with ConvertKit, you would need to duplicate your email sequences and use coding.
The winner is clearly GetResponse given its more complex testing capabilities.
Deliverability refers to an autoresponder’s capacity to successfully deliver emails to subscribers’ main inboxes. Both GetResponse and ConvertKit claim they can achieve high deliverability rates.
GetResponse officially states that their platform can ensure a 99% deliverability rate. Of course, to reach such results you also have to put some effort into designing your campaign. This platform is quite transparent about its deliverability. GetResponse provides clear reports on the deliverability rate of each email you send.
ConvertKit also claims that its platform can ensure a deliverability rate of 99%. Based on the company’s data, their tool has managed to send more than a billion messages with a deliverability rate of 99%, which is an impressive result. Moreover, this platform also publishes monthly deliverability reports which show how well the tool is delivering emails to different mailbox providers.
Both platforms emphasize the importance of good delivery and offer transparency, we consider it a tie.
Ease of use is one of the main criteria to watch out for when purchasing email marketing software for your business. Here is how GetResponse vs ConvertKit compare.
ConvertKit provides a custom onboarding and initial configuration process by asking you to answer different questions to set up your dashboard. You also get a checklist that enables you to start familiarizing yourself with its tools.
Numerous useful materials are available for you to browse and get started easier. You also get training videos for each new feature you access. Furthermore, ConvertKit also organizes free courses focused on email marketing topics.
You will have to navigate to each separate section. To start creating a campaign, you have to spend a bit of time navigating the menu until you figure out you have two choices; the sequences or the broadcast options.
Overall, Getresponse is pretty user-friendly. Its dashboard has seen some improvements recently, one of them being the simplified menu. The most important features of the platform are easy to access.
You can carry out basic tasks such as importing your subscriber list, creating and scheduling an email campaign, configuring automatic emails, or generating reports without too much effort.You can segment your audience quite fast and easily with GetResponse. The reporting tool is also easy to use, and the stats and reports you get are logical and straightforward.
However, when it comes to creating forms or landing pages, the platform could be better. These processes are less intuitive and more time-consuming than what you get with its rival.
We picked ConvertKit this time because it is a bit easier to use than GetResponse and has a cleaner interface.
One of the main advantages of using email marketing software is that it enables you to send messages to a large number of contacts, simultaneously, at the right time. This means automation.
GetResponse provides a pretty intuitive drag-and-drop automation builder. To build your workflows, you can start from scratch or use one of the dozens of pre-built templates that are easy to customize.
The building process involves three main categories - actions, conditions, and filters. The visual approach helps you understand and build sequences logically. You have full control over the elements and tracking codes you want to add and you can make the sequences as complex as you want to.
ConvertKit doesn’t lag behind its competitor. It also offers a similar automation-building process. Here, you get different blocks you can put together. The elements you can combine are called actions, conditions, and events. You can also use the built-in templates to ease your work. Moreover, the platform shows you at each step of the process the number of subscribers you are using for your automation.
ConvertKit is the winner this time as it offers a more intuitive automation building process and the possibility to see your subscribers live.
| You may also like the following comparison: AWeber vs Getresponse |
Integrations help you to connect your email marketing tool with different third-party services, which enables you to facilitate different processes and reach your email marketing goals easier.
GetResponse provides a long list of integrations. You can find just about any popular marketing or content management tool in this platform's integrations package. Some of the biggest names we found include WordPress, Magento, Google Analytics, Salesforce, Etsy, or Shopify. GetResponse features more than 120 integrations.
Let's start by saying that ConvertKit offers seamless integration with three essential tools many businesses rely on these days: Shopify, Crowdcast, and Zapier. You can set up the integrations with one click. By connecting Zapier with your ConvertKit account, you can further create other integrations. To add these integrations, you'll need to spend a bit of time learning your way through Zapier. Overall, ConvertKit offers around 70 integrations.
We choose GetResponse this time for its wider array of options.
Pricing might be one of the most important aspects you will look at when choosing an email platform. Both of these platforms offer a free plan, as well as multiple other tiers.
GetResponse provides four pricing plans and a thirty-day free trial period. The first pricing plan is the Basic plan, it is perfect for small companies and it costs $15 per month. Its offering includes sales funnels, unlimited landing pages, autoresponders, Facebook ads, lead funnels, templates, etc and it is available for 1,000 contacts.
The next tier is the Plus plan. It costs $49 per month and some of its extra features include contact scoring and tagging, 5 webinar funnels and access to 5 workflows in the automation builder.
The Pro plan costs $99 and it brings extra features such as unlimited automation, on-demand webinars for up to 300 attendance, 5 user accounts. The Max plan has custom prices based on your requirements and allows you to organize webinars for 500 attendees, includes a dedicated IP, dedicated customer service, and free consultation among others.
ConvertKit offers a pretty convenient free plan and for the paid plan, you also get the chance to enjoy a 2-weeks trial. The paid plans start at $29 per month or $25 if you pay for an entire year. This plan enables you to access the following features: an unlimited number of forms and landing pages, a customizable domain, customer support, integrations package, email broadcasts and tagging features, automation features, and workflows. The more contacts you have on your list, the more you'll have to pay for your ConvertKit subscription.
The platform's Creator plan costs $79 per month and it is available for 5,000 subscribers. The Creator Pro plan is the next tier. It costs $110 and you can use it for up to 10,000 contacts. It includes additional benefits such as customization options, delivery reports, and redirect links.
GetResponse's basic plan is cheaper than ConvertKit's first plan so we consider it the winner.
No matter how tech-savvy you are, it’s always a good idea to purchase a new business tool that also offers reliable customer support.
ConvertKit offers different customer support options and their staff is usually prompt and professional. As soon as you sign up, they will welcome you with a personalized video, which shows their commitment to helping customers. According to the platform, their average response time via email is only 1h and 14 min.
Other support options you can access are live chat, unboarding calls, and an extensive knowledge base with guides and articles. They also offer support via a community of users you can join on Slack.
GetResponse offers all the support options you might expect from reputable software: email, livechat, and phone. However, the latter is now only available with the upper tier. The live chat support is prompt and helpful and you can access it 24/7.
This platform doesn’t lag behind when it comes to its free training resources as it offers plenty of articles and tutorials. Moreover, their email support is available in 8 languages: English, Spanish, German, French, Italian, Portuguese, Polish, and Russian.
Although both tools offer similar options, we prefer ConvertKit because it has a more personalized approach.
ConvertKit is mainly aimed at bloggers and it can also be a great option for eCommerce companies. This email marketing platform is a good choice for companies that are looking for free demos, a good subscription fee if you can pay annually, or reliable customer support. If you are a tech-savvy person, you'll learn to quickly navigate this platform and make the best out of its segmentation and automation features.
To be able to truly enjoy this platform, you need some technical knowledge because coding is required while creating emails. Moreover, this tool is also perfect for anyone who needs complex migrations.
GetResponse allows you to easily create email automations, forms, or landing pages. Moreover, due to its multiple features, it can fit the needs of a vast audience. Whether you are managing an online shop, you’re a content creator or someone who offers courses online, GetResponse can help you. This platform’s webinar tool is a great addition that can help you promote your content and engage your audience.
Both these platforms have their advantages and drawbacks. Here is a quick overview.
ConvertKit is very easy to use. It provides free migration and boasts good deliverability rates. It also allows you to create unlimited emails, landing pages and forms, and it doesn’t charge you for duplicates. One of its drawbacks is the limited number of email design options.
GetResponse is a pretty intuitive tool. Its basic plan offers a good array of features for a good price, advanced marketing automation, good reporting, and a flexible approach in terms of segmentation. Moreover, the tool’s webinar functionality is a great extra feature. Some of the cons include the limited testing capabilities and the lack of phone support for the lower tiers.
If you are looking for alternatives to these platforms, here are two options you should take into consideration:
The overall winner of this GetResponse vs ConvertKit comparison is GetResponse. This tool has managed to perform better in most categories such as automation, landing page and form-building, split testing, integrations. Moreover, besides these basic features, GetResponse also offers a useful webinar tool.
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