Klaviyo vs HubSpot

Klaviyo vs HubSpot - Tested and Compared for 2021

Both Klaviyo and HubSpot’s email marketing platform are two of the best tools you can rely on for your email campaigns. Discover their features in this comparison.

Written by Ria du Plessis - Digital Marketing Expert

Updated 9/2/2021

 


Klaviyo
Klaviyo Review


HubSpot logo
HubSpot Review

Score

8.5/10

8.3/10

Summary

Klaviyo offers a reliable set of automation and lead management features, along with real-time reporting, and powerful integrations. 

HubSpot is a complex platform that offers real-time reports, powerful automation, and numerous integrations.

 

Klaviyo vs HubSpot - Quick Comparison

 

Klaviyo

HubSpot logo

Pros 

  • Powerful automation  
  • SMS marketing  
  • Robust integrations
  • Detailed segmentation  
  • Complex reporting
  • Advanced automation
  • Powerful segmentation
  • Numerous integrations 

Cons 

  • No phone support
  • Fewer email design options
  • Can be difficult to set up workflows 
  • Expensive
  • Steep learning curve  
  • Involves a contract 

Key Features

  • Automated workflows
  • SMS marketing
  • Integrations
  • Segmentation
  • Reporting 
  • Reports
  • Automated workflows
  • A/B testing
  • CRM
  • Landing pages 

Pricing

  • Free plan
  • $20 - Starting plan, for 500 users
  • $30 - 1,000 users
  • $60 - 2,500 users
  • Free  plan
  • $50 - Starter plan
  • $800 Professional plan
  • $3.200 - Enterprise plan

Support

  • Webinars
  • Chat
  • Email
  • Help center
  • Chat
  • Email
  • Phone
  • Knowledge base

Ease of Use

  • Intuitive Interface
  • Free onboarding webinars  
  • User-friendly email builder 
  • Comprehensive knowledge base
  • Clean and user-friendly interface
  • Intuitive email builder 

Best fit for

Medium, experienced marketers, eCommerce

Medium-big companies

Email Building Options

Learn how you can build email campaigns using Klaviyo vs HubSpot. 

Klaviyo Email Building Options

Klaviyo takes an easy approach to email creation and allows you to simply drag and drop all the elements you want to use such as tables, buttons, social links, text, or images. The email editor is straightforward, and it also allows you to upload colors and fonts. You can also upload your own templates or use the ones you find in the platform’s library. 

Klaviyo Email Building Options

HubSpot Email Building Options

HubSpot offers an intuitive email builder too and it excels when it comes to its email templates. There are dozens of beautiful templates you can rely on, and they are also targeted to specific niches such as sales emails, email templates for marketing or startups. If you want to create 100% original emails, you can start building your campaigns using the platform’s HTML editing functionality. 

HubSpot Email Building Options

The verdict 

HubSpot offers more options and flexibility. 

Automation

Automated workflows help you keep your customers engaged while also saving time. Here is a bit of insight on Klaviyo vs HubSpot’s automation tools. 

Klaviyo Automation

One of the main reasons why you might want to choose Klaviyo is its powerful automation tool. This platform accurately tracks contacts’ behavior on your website to allow you to apply different triggers and conditions in your workflows. The straightforward automaton builder can create a workflow in minutes. All you have to do is choose the triggers and paths you want to implement and enter the message. You can create branches based on your customers’ activity on your website, or how they engage with your campaign. 

Klaviyo Automation

HubSpot Automation

HubSpot offers excellent automation capabilities, allowing you to build workflows of any complexity level. You choose which and how many triggers you want to use to branch off your email sequences. Some of the common triggers include new customers joining your list, email opens, clicked links, or customer purchase behavior. The tool also allows you to be flexible with the send time you choose for each sequence. 

HubSpot Automation

The verdict

Both platforms offer excellent features, but Klaviyo seems more intuitive. 

Landing Pages

Landing pages are excellent tools you can use for your lead generation strategy. Both HubSpot and Klaviyo offer different landing page options. 

Klaviyo Landing Pages 

Klaviyo allows you to create subscribe pages that are basically forms you use to collect new leads. The platform’s builder is pretty flexible in allowing you to design these pages to fit your brand’s image. One of the highlights is that it offers a suite of more than 300 ready-made templates you can customize. 

HubSpot Landing Pages 

HubSpot’s landing page builder is easy to use as it features drag-and-drop functionality. You can create landing pages from scratch or use the ready-made templates the platform provides. You can customize these pages in order to target specific groups or fit a campaign’s purpose. To make the pages efficient, HubSpot offers dynamic content functionality, which means it will show the most appropriate content based on customers’ location or other criteria.

HubSpot Landing Pages 

The verdict

HubSpot offers more features. 

You may also like the following comparison: Drip vs ConvertKit

A/B Testing

A/B testing is extremely important because it allows you to experiment with different emails and see what variation engages your audience better. 

Klaviyo A/B Testing

This platform provides different split testing options for individual emails. The content, subject lines, send times, sender address are some of the elements you can use as testing criteria. It is only possible to use one criterion at a time. With Klaviyo, you can also test email workflows and preview your emails or use the anti-spam testing option to ensure better open rates. 

Klaviyo A/B Testing

HubSpot A/B Testing

HubSpot’s A/B testing features are comprehensive. The platform enables you to test your emails’ subject lines, sender information, images, content, format, or style. You get to choose the percentage of audience you want to include in each test and select the criteria that will determine the winning variation. 

The verdict

Klaviyo seems more intuitive. 

Segmentation 

Segmenting your contacts list enables you to easily write compelling email messages for each audience group and increase your open rates. 

Klaviyo Segmentation 

Klaviyo’s segmentation process is based on several criteria that include behavioral data and contact information. Some of the most common criteria such as purchase info are specially targeted toward eCommerce. Other criteria include past engagement, viewed pages, location, and other demographics. You have flexibility in choosing how many conditions you want to use to generate a segment. 

Klaviyo Segmentation 

HubSpot Segmentation

HubSpot offers advanced segmentation features and enables you to create different contact lists by choosing from a variety of criteria that includes, among others, demographics such as age or location or behavioral criteria, for example, the latest content your customers have downloaded. HubSpot’s powerful CRM tool makes lead segmentation even easier and allows you to select the fields you want to apply to create segments. All the segments are created in real-time and automatically updated. 

HubSpot Segmentation

The verdict

Both platforms offer great segmentation features. 

Pricing 

Here are the different price options of these two platforms. 

Klaviyo Pricing 

Klaviyo offers a free plan that works for up to 250 contacts and allows you to send 500 emails. The price for the paid subscription varies based on the number of contacts you’ve got. For 500+ contacts, you would pay $20 per month. The price for the SMS marketing feature is calculated separately and the rate is $0.10 per message. 

Klaviyo Pricing 

HubSpot Pricing 

HubSpot doesn’t provide a separate platform just for its email marketing features, which justifies its steep price given that plenty of other marketing tools are included in the package. The lowest plan costs $50 per month and it includes valuable extras such as ad management or conversational bots. 

HubSpot Pricing 

The verdict 

Klaviyo is cheaper. 

Ease of Use 

Let’s see how these platforms perform in terms of usability. 

Klaviyo Ease of Use 

Klaviyo is a pretty straightforward platform you can easily get used to, especially if you have been working with similar tools before. It’s easy to create campaigns from the drag-and-drop editor and the automation builder is also user-friendly.

HubSpot Ease of Use

Since HubSpot offers plenty more features that go beyond email marketing, you might find it harder to get used to it. However, it features a pretty intuitive and well-organized interface and the email and landing page builders are easy to use. Although there are a few questions you will answer during the initial set-up, the platform doesn’t provide in-app recommendations. 

The verdict 

Although it’s not the simplest platform on the market, Klaviyo is easier to use than HubSpot. 

Integrations

Here is more info on the integrations each platform offers. 

Klaviyo Integrations 

Klaviyo allows you to integrate 200+ apps with your account. Some of the best integrations it offers are those with eCommerce platforms such as Shopify or BigCommerce. Social media platforms, as well as many other marketing tools, can integrate with Klaviyo. 

Klaviyo Integrations 

HubSpot Integrations 

HubSpot also offers a generous array of integrations. More than 500 third-part services can integrate with it. HubSpot’s email marketing platform works seamlessly in conjunction with many eCommerce, marketing, and content management tools. 

HubSpot Integrations 

The verdict 

HubSpot offers more integrations. 

Reporting

You can significantly improve your campaigns’ results by tracking their performance using different reporting tools. 

Klaviyo Reporting

Klaviyo offers advanced analytics that go beyond regular email campaign metrics. You can monitor common aspects such as click or open rates, spam complaints, or bounces with Klaviyo but also generate reports that show how engaging your campaigns are or how much they support your business growth. Klaviyo also helps you predict your customers’ buyer behavior, and the reports can be displayed according to your preferences. 

Klaviyo Reporting

HubSpot Reporting 

This software provides comprehensive email campaign tracking features. For example, you can generate comparative reports and see which campaign engaged more customers or the channels that were more efficient. Performance metrics such as click rates, open rates, bounces, or unsubscribes are also available, as well as click maps

The verdict 

It’s a tie once again. 

You may also like the following comparison: AWeber vs Constant Contact

Customer Support 

Discover the support options each platform offers.

Klaviyo Customer Support 

Klaviyo doesn’t offer as many customer support options as other platforms. There is a live chat option you can access during regular work hours from Monday to Friday and within a limited time frame at weekends. Email support is also available during the same schedule. Klaviyo also offers a virtual product expert and free webinars, along with other educational resources. 

Klaviyo Customer Support 

HubSpot Customer Support 

HubSpot offers a practical sticky help button that takes you to the platform’s extensive knowledge base. If you can’t find your answer here, you can get in touch with a representative by email or live chat. An online community is also available, as well as live or on-demand webinars. Phone support is another available option. 

HubSpot Customer Support 

The verdict 

HubSpot offers more support channels. 

When to Use Each

Here are the main reasons why you would choose one of these two platforms. 

When to Use Klaviyo 

This is a good choice if you are looking for a robust email marketing platform that can offer advanced reporting and automation or detailed segmentation features. Klaviyo is ideal for online businesses such as eCommerce companies. 

When to Use HubSpot 

HubSpot is a complex all-in-one email marketing platform powered by Salesforce. It is a great addition for companies that are already using other Salesforce’s tools. Due to its price and complexity, it is suitable for medium and large companies.  

Pros and Cons

Here is a quick overview of these platforms’ pros and cons. 

Klaviyo Pros vs Cons 

Klaviyo helps you build campaigns and automated workflows easily. It provides great reporting features, as well as other useful extras such as forms or SMS marketing. This platform lags behind others in terms of template flexibility, integrations, and support. 

HubSpot Pros vs Cons 

HubSpot is an advanced platform that features myriad options. For this reason, it involves a steeper learning curve. Since it is packed with lots of other marketing tools, it is pricier than many standalone email marketing platforms. 

Alternatives to Klaviyo or HubSpot

Here are two alternatives you might also want to consider:

  • MailChimp: this is a great choice if you are looking for multiple email design options and good reporting features or powerful integrations with social media platforms. 

  • GetResponse: this is a relatively affordable tool that allows you to easily build email campaigns and customize them and offers good reporting, automation, and segmentation features.

Final Winner: 

 Klaviyo

Picking a winner after this comparison doesn’t come easily as both tools offer excellent reports, automation, and segmentation features. However, given the price difference between their plans, we consider Klaviyo a better option, especially for small businesses. 

Check out our other comparisons

Drip vs ConvertKitAWeber vs Constant ContactKlaviyo vs Mailchimp