Email Building Options
Learn how you can build email campaigns using Klaviyo vs HubSpot.
Klaviyo Email Building Options
Klaviyo takes an easy approach to email creation and allows you to simply drag and drop all the elements you want to use such as tables, buttons, social links, text, or images. The email editor is straightforward, and it also allows you to upload colors and fonts. You can also upload your own templates or use the ones you find in the platform’s library.
HubSpot Email Building Options
HubSpot offers an intuitive email builder too and it excels when it comes to its email templates. There are dozens of beautiful templates you can rely on, and they are also targeted to specific niches such as sales emails, email templates for marketing or startups. If you want to create 100% original emails, you can start building your campaigns using the platform’s HTML editing functionality.
HubSpot offers more options and flexibility.
Automated workflows help you keep your customers engaged while also saving time. Here is a bit of insight on Klaviyo vs HubSpot’s automation tools.
One of the main reasons why you might want to choose Klaviyo is its powerful automation tool. This platform accurately tracks contacts’ behavior on your website to allow you to apply different triggers and conditions in your workflows. The straightforward automaton builder can create a workflow in minutes. All you have to do is choose the triggers and paths you want to implement and enter the message. You can create branches based on your customers’ activity on your website, or how they engage with your campaign.
HubSpot offers excellent automation capabilities, allowing you to build workflows of any complexity level. You choose which and how many triggers you want to use to branch off your email sequences. Some of the common triggers include new customers joining your list, email opens, clicked links, or customer purchase behavior. The tool also allows you to be flexible with the send time you choose for each sequence.
Both platforms offer excellent features, but Klaviyo seems more intuitive.
Landing pages are excellent tools you can use for your lead generation strategy. Both HubSpot and Klaviyo offer different landing page options.
Klaviyo Landing Pages
Klaviyo allows you to create subscribe pages that are basically forms you use to collect new leads. The platform’s builder is pretty flexible in allowing you to design these pages to fit your brand’s image. One of the highlights is that it offers a suite of more than 300 ready-made templates you can customize.
HubSpot Landing Pages
HubSpot’s landing page builder is easy to use as it features drag-and-drop functionality. You can create landing pages from scratch or use the ready-made templates the platform provides. You can customize these pages in order to target specific groups or fit a campaign’s purpose. To make the pages efficient, HubSpot offers dynamic content functionality, which means it will show the most appropriate content based on customers’ location or other criteria.
HubSpot offers more features.
A/B testing is extremely important because it allows you to experiment with different emails and see what variation engages your audience better.
Klaviyo A/B Testing
This platform provides different split testing options for individual emails. The content, subject lines, send times, sender address are some of the elements you can use as testing criteria. It is only possible to use one criterion at a time. With Klaviyo, you can also test email workflows and preview your emails or use the anti-spam testing option to ensure better open rates.
HubSpot A/B Testing
HubSpot’s A/B testing features are comprehensive. The platform enables you to test your emails’ subject lines, sender information, images, content, format, or style. You get to choose the percentage of audience you want to include in each test and select the criteria that will determine the winning variation.
Klaviyo seems more intuitive.
Segmenting your contacts list enables you to easily write compelling email messages for each audience group and increase your open rates.
Klaviyo’s segmentation process is based on several criteria that include behavioral data and contact information. Some of the most common criteria such as purchase info are specially targeted toward eCommerce. Other criteria include past engagement, viewed pages, location, and other demographics. You have flexibility in choosing how many conditions you want to use to generate a segment.
HubSpot offers advanced segmentation features and enables you to create different contact lists by choosing from a variety of criteria that includes, among others, demographics such as age or location or behavioral criteria, for example, the latest content your customers have downloaded. HubSpot’s powerful CRM tool makes lead segmentation even easier and allows you to select the fields you want to apply to create segments. All the segments are created in real-time and automatically updated.
Both platforms offer great segmentation features.
Here are the different price options of these two platforms.
Klaviyo offers a free plan that works for up to 250 contacts and allows you to send 500 emails. The price for the paid subscription varies based on the number of contacts you’ve got. For 500+ contacts, you would pay $20 per month. The price for the SMS marketing feature is calculated separately and the rate is $0.10 per message.
HubSpot doesn’t provide a separate platform just for its email marketing features, which justifies its steep price given that plenty of other marketing tools are included in the package. The lowest plan costs $50 per month and it includes valuable extras such as ad management or conversational bots.
Klaviyo is cheaper.
Ease of Use
Let’s see how these platforms perform in terms of usability.
Klaviyo Ease of Use
Klaviyo is a pretty straightforward platform you can easily get used to, especially if you have been working with similar tools before. It’s easy to create campaigns from the drag-and-drop editor and the automation builder is also user-friendly.
HubSpot Ease of Use
Since HubSpot offers plenty more features that go beyond email marketing, you might find it harder to get used to it. However, it features a pretty intuitive and well-organized interface and the email and landing page builders are easy to use. Although there are a few questions you will answer during the initial set-up, the platform doesn’t provide in-app recommendations.
Although it’s not the simplest platform on the market, Klaviyo is easier to use than HubSpot.
Here is more info on the integrations each platform offers.
Klaviyo allows you to integrate 200+ apps with your account. Some of the best integrations it offers are those with eCommerce platforms such as Shopify or BigCommerce. Social media platforms, as well as many other marketing tools, can integrate with Klaviyo.
HubSpot also offers a generous array of integrations. More than 500 third-part services can integrate with it. HubSpot’s email marketing platform works seamlessly in conjunction with many eCommerce, marketing, and content management tools.
HubSpot offers more integrations.
You can significantly improve your campaigns’ results by tracking their performance using different reporting tools.
Klaviyo offers advanced analytics that go beyond regular email campaign metrics. You can monitor common aspects such as click or open rates, spam complaints, or bounces with Klaviyo but also generate reports that show how engaging your campaigns are or how much they support your business growth. Klaviyo also helps you predict your customers’ buyer behavior, and the reports can be displayed according to your preferences.
This software provides comprehensive email campaign tracking features. For example, you can generate comparative reports and see which campaign engaged more customers or the channels that were more efficient. Performance metrics such as click rates, open rates, bounces, or unsubscribes are also available, as well as click maps.
It’s a tie once again.
Discover the support options each platform offers.
Klaviyo Customer Support
Klaviyo doesn’t offer as many customer support options as other platforms. There is a live chat option you can access during regular work hours from Monday to Friday and within a limited time frame at weekends. Email support is also available during the same schedule. Klaviyo also offers a virtual product expert and free webinars, along with other educational resources.
HubSpot Customer Support
HubSpot offers a practical sticky help button that takes you to the platform’s extensive knowledge base. If you can’t find your answer here, you can get in touch with a representative by email or live chat. An online community is also available, as well as live or on-demand webinars. Phone support is another available option.
HubSpot offers more support channels.
When to Use Each
Here are the main reasons why you would choose one of these two platforms.
When to Use Klaviyo
This is a good choice if you are looking for a robust email marketing platform that can offer advanced reporting and automation or detailed segmentation features. Klaviyo is ideal for online businesses such as eCommerce companies.
When to Use HubSpot
HubSpot is a complex all-in-one email marketing platform powered by Salesforce. It is a great addition for companies that are already using other Salesforce’s tools. Due to its price and complexity, it is suitable for medium and large companies.
Pros and Cons
Here is a quick overview of these platforms’ pros and cons.
Klaviyo Pros vs Cons
Klaviyo helps you build campaigns and automated workflows easily. It provides great reporting features, as well as other useful extras such as forms or SMS marketing. This platform lags behind others in terms of template flexibility, integrations, and support.
HubSpot Pros vs Cons
HubSpot is an advanced platform that features myriad options. For this reason, it involves a steeper learning curve. Since it is packed with lots of other marketing tools, it is pricier than many standalone email marketing platforms.
Alternatives to Klaviyo or HubSpot
Here are two alternatives you might also want to consider:
MailChimp: this is a great choice if you are looking for multiple email design options and good reporting features or powerful integrations with social media platforms.
GetResponse: this is a relatively affordable tool that allows you to easily build email campaigns and customize them and offers good reporting, automation, and segmentation features.
Picking a winner after this comparison doesn’t come easily as both tools offer excellent reports, automation, and segmentation features. However, given the price difference between their plans, we consider Klaviyo a better option, especially for small businesses.
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