Discover the different options you can use while creating email campaigns with Mailjet vs Sendinblue.
Mailjet Email Builder
Mailjet provides a step-by-step approach in helping you create email campaigns, starting with step 1 - creating subject lines. The platform features numerous templates that are suitable for different needs such as transactional or welcome emails. The flexible drag-and-drop editor also allows you to create emails from scratch and customize them with different videos, images, buttons, etc. You can also choose which content blocks to display for each audience segment.
Sendinblue Email Builder
Sendinblue allows you to create stunning email campaigns by using one of its professionally designed email templates. These templates are easy to customize in terms of color, fonts, images, etc. You can create campaigns from a drag-and-drop editor or a rich text editor. Alternatively, you can paste code to build emails from scratch. Dynamic content blocks are also available.
It’s a tie.
Here is a bit of insight on how the interface of each one of these platforms works.
With Mailjet’s user-friendly interface, it is quite easy to create email campaigns or set up automated workflows. The dashboard is clean, all the main functions are easy to access and the drag-and-drop editor makes email-building fast. A nice feature you don’t find in many of Mailjet’s rivals is the collaborative tool. From your dashboard, you can see what changes were carried out by other users and leave comments or suggestions.
Compared to many other email marketing platforms, including Mailjet, Sendinblue is easier to use. This platform also features an intuitive dashboard you can get used to within hours. To create emails, you’ll also count on a user-friendly drag-and-drop editor.
Sendinblue has a fully customizable interface that allows you to choose which features you want to see and hide the ones you’re not using.
Sendinblue features a more intuitive interface.
Segmenting your audience means creating more targeted and efficient email campaigns.
Mailjet’s segmentation tool enables you to create lists. Each list can be correlated with different actions such as opening an email or adding new subscribers. The segmentation criteria you can use are pretty basic; they generally refer to opened emails, clicked links, and demographics such as gender, name, country, state, or city, etc.
Sendinblue, on the other hand, features excellent segmentation capabilities. There are multiple criteria you can rely on while creating segments such as demographics, email opens, clicked links, page views, clicked products, previous purchases, and other behavioral criteria. You can also filter your contacts thanks to the platform’s accurate contact search option and use different criteria to perform the search. To customize email campaigns for each segment, you can apply different rules.
Sendinblue offers more complex segmentation options.
Automated email workflows help you engage your customers or handle different steps of the sales process easier, without having to write custom emails each time.
Mailjet helps you easily set up automated workflows by using ready-made templates for common circumstances such as new subscribers joining your list or updated customer details. Mailjet focuses a lot on transactional emails, which is a great advantage for eCommerce businesses. You can automate common email messages such as order confirmation, delivery details messages, or reminders. There are different templates you can use for transactional emails (eg: declined payment details).
Sendinblue’s flexible automation builder allows you to choose the actions you want to trigger your workflows. There are multiple actions you can use, such as new subscribers joining your list, an opened email, or a clicked link. You also get different workflow templates if you want to make the whole process easier and it is possible to A/B test entire flows to determine which one is more efficient.
Both tools offer good features. Mailjet is great for eCommerce, while Sendinblue is a good option for those who want to test their workflows.
A/B tests are essential tools you should be using if you want to understand which type of content is more engaging and optimize your campaigns accordingly.
Mailjet A/B Testing
One of the highlights of this email marketing platform is its A/B testing functionality. Unlike most platforms that only allow you to test 2 emails at a time, Mailjet enables you to test 10 email versions at once. You can test almost everything your email includes, not only subject lines. Text, CTA buttons, sender names, or images can also be tested.
Sendinblue A/B Testing
You can test your emails on this platform from the ‘campaign’ section. There are different elements you can test, including subject lines and different design elements. Sendinblue also allows you to spam test your campaigns to increase their deliverability.
Mailjet wins in this round for the number of emails you can test.
Let’s look at the different pricing options you get with Mailjet vs Sendinblue.
Mailjet offers a free plan with an email cap of 6,000 emails per month and 200 emails per day. The Essential plan costs $15 per month and allows you to send 15,000 emails. The Premium plan costs $25 per month. The highest plan has custom prices.
Sendinblue’s free plan enables you to send up to 300 emails per day but doesn’t include reports or A/B tests. The Lite plan allows you to send 10,000 emails per day and costs $25/month. The Premium plan allows for 20,000 emails per month and costs $65 and there is also an Enterprise plan with a custom price.
Mailjet seems to be the cheaper option.
Ease of Use
Let’s see how intuitive these email marketing tools are.
Mailjet Ease of Use
Mailjet offers a comprehensive online boarding process where you can test all the main features of the platform before you start using them. Brief product tours are available and you have a useful back button if you want to return to previous steps. As you start using the tool, you’ll often see in-app pop-ups that will offer you useful tips.
Sendinblue Ease of Use
Sendinblue features a clean and straightforward dashboard where all the important functions are easy to access. The drag-and-drop editor allows you to easily create email campaigns or forms, and there are also plenty of useful training resources you can use.
Both platforms are very intuitive.
Email marketing platforms can help you generate different campaign metrics, which allows you to improve your result. Discover Mailjet vs Sendinblue’s reports.
Mailjet offers reliable reporting capabilities, however, you only get basic reports with this platform. Some of the insights you can generate include email opens, email opens per provider, clicks, unsubscribes, bounces, spam reports, or contact reports, which allow you to see how many emails a contact has interacted with.
Sendinblue provides all the basic campaign metrics such as email opens, clicked links, bounces, emails sent, or transactional email reports. You can also track your email deliverability or other email campaign metrics according to geo-location.
Overall, Mailjet seems to offer more options.
Integrations refer to your email marketing platform’s capacity to connect to other tools and facilitate data sharing.
Mailjet offers approximately 100 integrations with popular eCommerce platforms, social platforms, CRMs, and plenty of marketing and management tools. WordPress, GoogleCloud, Magento, Zapier, PrestaShop, HubSpot, Keap, Microsoft Azure, Poptin are just some of the existing integrations.
Sendinblue provides integrations with the most important and popular marketing, content management, or eCommerce tools currently available. It features around 60 different integrations, and it can also connect to Zapier to help you link more apps to your account. WordPress, Shopware, Shopify, BigCommerce, WooCommerce, Elementor, Magento, PrestaShop, Google Analytics are some of Sendinblue’s integrations.
Mailjet offers more integrations.
Both platforms offer different support options and numerous educational resources.
Mailjet Customer Support
One of the downsides of this platform is that you can only benefit from ‘human’ support by email and only if you’re on a paid subscription. Phone and live chat support are not available, but the platform offers numerous training resources in its help center and in-app tips. You can get support in multiple languages (English, Spanish, French, and German).
Sendinblue Customer Support
Sendinblue provides a useful help button that takes you directly to the platform’s help center where you’ll find a plethora of useful information. To reach out to an agent, you can fill in a form or use the phone number that’s only available for the paid subscriptions.
Sendinblue, as it also offers phone support.
When to Use Each
Learn which one of these tools is more suitable for your needs.
When to Use Mailjet
Mailjet is a good choice for beginners who need an intuitive dashboard and a guided onboarding journey. It is also a good choice if you’re looking for a free plan or you’re running a small company and you’ve recently started growing your contacts list. eCommerce businesses can also find plenty of useful features in Mailjet
When to Use Sendinblue
Sendinblue offers all the basic tools you need to create efficient and engaging campaigns. It is excellent both for beginners and more experienced marketers who need advanced automation or segmentation features. Small to medium companies can rely on this platform as it is pretty affordable and scalable.
Pros and Cons
Both platforms have their pros and cons. Here’s a quick overview.
Mailjet Pros and Cons
Mailjet is an intuitive platform that offers great email personalization options, numerous integrations, and excellent collaborative features. However, this platform’s reports and segmentation features are limited compared to other tools.
Sendinblue Pros and Cons
Sendinblue offers excellent automation and segmentation features. Its email builder is intuitive, and you can easily customize your campaigns and track their results. However, the reporting features and support options could be improved.
Here are two alternatives you should also consider:
ActiveCampaign: is a powerful email marketing platform that provides affordable pricing. You can create complex workflows with it and access a wide array of reports and templates.
MailerLite: features an excellent suite of email design tools. The templates are also good, and you can use two email editors to build campaigns. This platform is pretty affordable too.
Sendinblue is our final winner. This platform is intuitive enough for any marketer to be able to navigate it but also provides some advanced features that allow you to create well-targeted campaigns.
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