Email marketing remains one of the most efficient strategies that can increase your ROI. With the number of email users constantly rising, you can only profit from this strategy. However, to achieve great results, you need a powerful email marketing automation platform. Discover two of the best options in this Sendinblue vs. Constant Contact 2021 comparison.
Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
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Score | 8.2/10 | 8.4/10 |
Summary | Sendinblue is ideal for companies that want to expand their email marketing strategy. The platform offers multiple email design, automation, and segmentation options. | Constant Contact offers a good set of email marketing features such as automation, reports, or segmentation, as well as excellent event management tools. |
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Cons |
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Key Features |
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Pricing |
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Support |
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Ease of Use |
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Best fit for | Sendinblue is a good choice for small companies and eCommerce businesses | Small businesses, companies that host events |
Let’s start this Sendinblue vs. Constant Contact comparison by checking out the different email design options each platform features.
Sendinblue offers a simple, step-by-step approach to help you design emails, personalize them, choose the intended audience, and send messages. The drag-and-drop editor allows you to customize your emails without effort. There are approximately 65 templates you can choose from. The templates feature a modern and appealing design and a responsive format.
With Constant Contact, you can enjoy more than 500 email templates divided into different groups according to their purpose: newsletters, marketing templates, etc. The platform's drag-and-drop editor allows you to easily customize these templates by changing their text, colors, images, social share links, buttons, videos, etc. Moreover, you can generate unique templates by using your company's logo and color palette.
Winner
Constant Contact offers more templates.
Autoresponders and automated email flows are a great way to keep your contacts constantly engaged.
With Sendinblue, you can easily create automated flows by adding as many triggers and conditions as you want to. Besides the automation builder’s flexibility, the platform also offers a set of ready-made workflows. If you are a beginner, you can rely on common flows such as the welcome email series or anniversary messages. More advanced marketers can create complex workflows using if/then/else logic.
Constant Contact’s automation features are only available for paying customers. You can set up basic automated workflows using this platform. The automation builder is easy to use. There are a few triggers you can choose from, such as clicked links, the number of emails opened, or a new subscriber joining your list. There are also templates you can use to build sequences.
Winner
Sendinblue offers more options.
Landing pages are necessary if you want to build a robust strategy to generate more leads.
Sendinblue allows you to customize your landing pages from an intuitive drag-and-drop builder. There are several engaging templates you can use to ease your work and a terrific selection of thousands of royalty-free stock photos you can add. However, the landing pages features are not available with all of the platform’s plans.
Constant Contact offers professionally-looking landing page templates. The editor you can use to customize them or create your own templates is reasonably intuitive and relies on drag-and-drop functionality. You get plenty of flexibility in customizing your landing pages, plus they will come out in a responsive format. In addition, the platform also offers landing pages for eCommerce that allow you to carry out the whole sales process directly from those pages as they also integrate a payment system.
Winner
Constant Contact, since it also offers the possibility to sell products using landing pages.
Discover the forms you can use with Sendinblue vs. Constant Contact to collect leads efficiently.
This platform's drag-and-drop form builder allows you to create and personalize embedded or pop-up forms with ease. You can edit different elements such as texts, colors, buttons, or add various images. It's possible to add as many fields as you want to. You can also add captcha verification codes and choose between single or double opt-in.
Constant Contact offers the possibility to create embedded or pop-up or landing page forms. The customization options are limited, so you can't add as many fields as you want. But once subscribers fill out these forms, you can immediately start tracking how many leads you collect through your landing pages. For the embedded forms, the sign-up limit per day is 200 subscribers.
Winner
Sendinblue provides far more options.
| You may also like the following comparison: Sendinblue vs Mailchimp |
Let’s see how these tools allow you to manage your contacts.
To get your contact list in your Sendinblue dashboard, the easiest way is to upload it as a TXT file or CSV. After you finish, you can start the segmentation process, accessible through the filters function. The filters work similarly with what other platforms call segments. You can filter contacts based on their demographics or behavior.
Constant Contact is hard to outplay in this round. The platform allows you to easily upload your contact list in different formats such as excel files. You can also copy-paste your contacts directly, type in new contacts, or import them from CRM systems or Outlook.
Afterward, you can start dividing your contacts into different groups according to their demographics or behavior. You can also apply tags to your contacts.
Winner
Constant Contact offers more comprehensive and intuitive tools.
Discover the pricing options of each one of these two tools.
Sendinblue offers a free plan you can use with an unlimited number of contacts and a limit of 9,000 emails per month. The first pricing plan costs $25 per month and has a limit of 40,000 emails/month. The Essential plan costs $39 per month and has a cap of 60,000 emails, whereas the Premium plan costs $66 per month and allows you to send up to 120,000 emails. There is also an advanced Enterprise plan with custom prices.
Constant Contact doesn't offer a free plan, but it does have a free trial you can benefit from for 60 days. The subscription prices vary depending on how many contacts you have. The minimum fee is $20 per month for 500 subscribers with the Email plan. The next tier is the Email Plus price. It costs $45 and brings additional features such as advanced Ecommerce marketing features, subject line testing, event marketing, dynamic content, etc.
Winner
Sendinblue, as it also offers a free plan.
Both platforms are intuitive, so let's delve deeper into their usability.
Sendinblue features an intuitive design that makes navigation easy. The main functions are located in the top menu and are easy to access. The drag-and-drop email editor contributes to the platform's usability, along with its numerous email templates. Landing pages are also easy to create, even if you have no HTML experience. To make it easy to switch between the sections, Sendinblue has a handy sidebar.
Constant Contact is user-friendly enough to successfully help beginners get started with their email marketing strategy. The interface is based on drag-and-drop functionality. It makes it easy to customize the ready-made templates you'll find in the library. Managing your lists also comes easily, and the reports are displayed logically.
Winner
Both platforms are intuitive, so it's a tight round. However, we choose Constant Contact because of its handy list management.
Sendinblue offers a wide array of integrations with WordPress; this enables you, for example, to effortlessly add opt-in forms to your page. Multiple CRMs, social media, and marketing tools also integrate with Sendinblue. Zoho, SugarCRM, Everwin CXM, Facebook, Linkedin, Twitter, PayPal, Magento, WooCommerce, Stripe, and many other tools integrate with Sendinblue. Overall, the platform provides dozens of integrations, and the list is constantly expanding.
With this platform, you can enjoy more than 400 third-party integrations. The powerful integrations with social media platforms such as Facebook, Instagram, Twitter, or Linkedin allow you to create and post content for these websites without difficulty. Different online stores such as WooCommerce, Shopify, or BigCommerce also integrate with Constant Contact.
Winner
Constant Contact provides a vast array of integrations and seamless integration with Shopify and WooCommerce.
Reporting is an important feature you should be using if you purchase an email marketing platform, as it allows you to monitor and improve your campaign's performance.
Basic statistics such as open rates, click rates, bounces, unsubscribes, total clicks are available. With the premium plan, you can access more advanced real-time engagement reports such as heat maps, location reports, or stats on what devices your contacts use when they read your emails. If you integrate your social accounts with Sendinblue, you can also get reports on your ads or posts. The platform also offers reports on the ROI each campaign generated.
Constant Contact provides fine reporting features. All the basic email campaign metrics such as open rates, bounces, unsubscribes, click rates are available. More advanced reports include heat maps, comparison reports, and engagement reports. You can also get useful social media statistics and website traffic reports.
Winner
Both platforms offer numerous reports. It’s a tie.
| You may also like the following comparison: Constant Contact vs HubSpot |
Let's see the different customer support options provided by Sendinblue vs. Constant Contact.
Sendinblue provides different customer support options that include phone, email, and live chat. One of the highlights of their service is that they provide multilingual customer support. An extensive knowledge base is also available. Email support is available with all the plans. Phone support and live chat support are only available for the upper tiers.
If you need help while using Constant Contact, you can use their extensive knowledge base to learn how to navigate it. A user community where you can get tips from peers is also available. For human support, you can use the live chat, email, or phone number the platform provides.
Winner
Both platforms offer similar options. However, Constant Contact is more efficient.
Let’s see when it’s better to use each one of these platforms.
This software is an excellent choice for small businesses that need a basic set of email marketing features. Beginners will love this platform's usability, as well as their generous library of template sites.
This platform is also suitable for small companies. If you are looking for complex automation features and transactional emails, Sendinblue is a good choice.
Each platform has its pros and cons. Let’s summarize them.
Sendinblue offers excellent landing page and form options, a proficient automation builder providing a lot of flexibility, a free plan, and competitive pricing. However, it lags behind its competitor in terms of list segmentation and integrations.
Constant Contact offers an easy contact list migration process and great segmentation and list management features. The selection of templates and integrations is impressive, and you get numerous reports. Constant Contact could improve its automation features and forms.
Here are two alternatives you might also want to consider.
ActiveCampaign: offers advanced automation capabilities, numerous email design options, flexibility in creating landing pages, and different campaign testing options.
MailerLite: this beginner-friendly platform offers advanced segmentation features, good automation, and a generous free plan.
This competition was tight as both platforms offer impressive features. Our final vote goes to Constant Contact for its list management features, robust reporting, and reliable customer support.
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