Let’s start by looking at the email design options these platforms offer.
Sendinblue Email Editor
This platform offers around 60 templates. The email-building process is carried out from a straightforward drag-and-drop editor. There are different elements you can customize, such as the email’s content, social buttons, or logo. However, the platform has limited customization options compared to other tools.
HubSpot Email Editor
HubSpot’s email marketing platform also features an intuitive drag-and-drop email editor. You can easily personalize your emails with different images, social buttons, etc., and add various content blocks. If you want to create new templates from scratch, you need to use HTML code. HubSpot features an incredibly vast array of templates that can be customized for different purposes (newsletter, re-engagement emails, sales, etc).
HubSpot is more flexible and has more templates.
Landing pages allow you to promote your business easier and collect valuable leads. Here are the landing page options you get with Sendinblue vs HubSpot.
Sendinblue Landing Pages
You don’t need any coding or technical skills to easily create landing pages in Sendinblue. All you have to do is select one of the dozens of professional templates and start populating it with content. Alternatively, it’s also possible to build a page from zero from the drag-and-drop editor. Different customization options are available - you can personalize CTAs, form fields, etc.
HubSpot Landing Pages
With HubSpot, you can create landing pages using the ready-made templates or by building everything from the ground up. The intuitive drag-and-drop editor makes the creation process easy. There are numerous design options: you can customize the page’s layout, content, forms, CTAs or preview the page’s look on different devices.
Dynamic content is also available, which means you can display different content based on your contacts’ location, device, or source.
HubSpot offers more options.
Forms allow you to collect leads and get insight into your audience. Here is a quick Sendinblue vs HubSpot form comparison.
Sendinblue helps you build professional sign-up forms in a matter of minutes using an intuitive drag-and-drop editor. The tool is quite flexible, and it allows you to easily change different design elements such as colors, text options, or images. Using embedded HTML code, you can add the forms to your website, link them to social media channels, or use them as a widget from your CMS.
HubSpot also makes it pretty easy to create pop-up forms. This platform features a great range of form customization options. You can use dozens of different field types and more than 1,000 form fields. It is also possible to use progressive content when displaying these forms. The integration with Canva allows you to style the images you add to your forms.
Both platforms offer great options. However, we choose Sendinblue because it feels easier to use.
To measure your campaigns’ engagement and improve your open rates, you can carry out tests with different email versions.
Sendinblue A/B Testing
Sendinblue offers an intuitive A/B testing tool you will be able to find in the campaign section. There are different split rules you can choose from, and you can also choose the time when you want the tests to be carried out. Subject lines and email designs can be tested. With this platform, you can also test individual parts of email sequences or workflow combinations.
HubSpot A/B Testing
There are different elements you can A/B test with HubSpot, including subject lines, images, email sender information, the format and style of your email copy, or the whole email. The platform is flexible and allows you to choose the percentage of contact you want to run the tests on. There is a drop-down menu that offers different winning metric options.
HubSpot offers more flexibility.
Automated workflows are an essential tool you should be using to speed up your email marketing process and communicate with clients easier.
With Sendinblue, you can easily create automated workflows and keep your contacts engaged. You can create automated sequences for different purposes, such as special occasions, welcome messages, or reminders using the platform’s ready-made templates. These flows are based on different conditions your contacts need to fulfill to receive the messages.
HubSpot allows you to create automated workflows of any complexity level by choosing from different triggers such as product page views, a recently filed-in sign-up form, or the last time a contact has interacted with your messages. You can also build automations based on how customers interact with your ads. Designing the automated flows is a flexible process, you can choose when to send them and which goals to set for each flow.
HubSpot is quite complex, however, we choose Sendinblue for its user-friendliness.
Discover how much you would have to pay for Sendinblue vs HubSpot.
Sendinblue can offer you a free plan. Although it has limited features, it will allow you to send 300 emails per day. The price for the paid plans starts at $25 per month with the Lite plan. The next tier is the Essential plan ($39), followed by the Premium plan ($66).
HubSpot is pricier than most email marketing platforms out there. However, this is just due to the fact that it doesn’t offer a separate platform just for the email marketing features. It is a complex, all-in-one marketing tool that also brings additional features such as a CRM. The starting price for HubSpot is $50 per month for a plan that allows 1,000 contacts. The Professional tier costs $800/month and the Enterprise plan is $3,200.
Sendinblue is more affordable.
Ease of Use
Let’s see which one of these two tools is easier to use.
Sendinblue Ease of Use
Sendinblue stands out through its ease of use. The platform features a drag-and-drop editor that allows you to create campaigns and landing pages within minutes. All the main features are easy to access and use and the dashboard can be personalized.
ActiveCampaign Ease of Use
HubSpot offers numerous options and a plethora of features, therefore, it comes with an unavoidable learning curve. However, the platform is very well-organized so that it doesn’t feel overwhelming, and you can also access numerous useful free resources.
Overall, Sendinblue is easier to use.
Integrations are essential as they allow you to streamline your marketing efforts by connecting multiple tools.
Sendinblue offers a good array of integrations, although fewer than what you can find in many of its rivals. There are a few dozen integrations you can rely on. Most popular tools such as WooCommerce, WordPress, Shopify, BigCommerce, PrestaShop, Magento, nopCommerce, Elementor, SalesForce, or Google Analytics can integrate with Sendinblue. If you use Zapier, you can further expand the range of integrations.
HubSpot is hard to beat when it comes to its integration range. There are more than 500 integrations you can enjoy with this platform. HubSpot connects to major eCommerce and social platforms, as well as various marketing and content management tools. Facebook, Twitter, Zoom, Zapier, Zendesk, AdRoll, CallHipo, OptinMonster, Survey Monkey, Unbounce are just some of the available integrations.
HubSpot offers plenty more integrations.
Reports allow you to monitor your campaign’s status and gain insights that can help you improve their performance.
Sendinblue offers all the basic email metrics you might need: opens, clicked links, or stats on where your contacts were located when they opened your emails. Some of the additional analytics the platform offers include engagement reports, heat maps, comparison reports.
HubSpot offers a wide variety of reports that go beyond typical email campaign metrics such as unsubscribes, open rates, click-throughs, or spam reports. This platform also allows you to see which links generated more engagement, how many new contacts each campaign generated, or how much time they spent reading your emails. Productivity reports and customizable reports are also available.
HubSpot offers more complex capabilities.
These are the different customer support options each platform provides.
Sendinblue Customer Support
One of the advantages of this platform is that it allows you to access email support with each one of its plans. You can easily communicate with the support department by filling in a form and providing your email address. However, phone support is only available for the upper tiers. Sendinblue also features an extensive knowledge base. Live chat support is also available
HubSpot Customer Support
HubSpot’s complexity makes it necessary to have different support options and the platform doesn’t disappoint its users from this perspective. It offers a practical help button you can see at all times in your dashboard.
Once you click on it, you will be taken to the help center where there are numerous training resources. Another option is to fill in a form and wait to be called by one of their representatives. Email support, as well as a live chat, are also available.
Both platforms offer similar options.
When to Use Each
Discover whether you’re among the targeted audience of one of these platforms.
When to Use Sendinblue
Sendinblue is recommended for small businesses that want to grow their email list. The platform is relatively affordable and straightforward, which makes it a good choice for beginners.
When to Use HubSpot
HubSpot is a complex tool belonging to Salesforce’s marketing suite. It is ideal for companies that are already using other Salesforce software. It is also perfect for big companies that are looking for an all-in-one marketing solution.
Pros and Cons
Here is a quick overview of these platforms’ pros and cons.
Sendinblue Pros vs Cons
Sendinblue excels in terms of usability, and it is pretty affordable too. It features good automation, segmentation, or reporting capabilities, but it lacks HubSpot’s complexity.
HubSpot Pros vs Cons
HubSpot can easily outperform many email marketing platforms thanks to its complex automation, lead management, or reporting features. However, it is also far more expensive than most standalone email marketing platforms.
Alternatives to Sendinblue or HubSpot
Here are two valuable alternatives for these platforms.
GetResponse: is an ideal tool for drip campaigns. It offers excellent automation tools, reasonable prices, and useful extras such as Facebook ads.
Constant Contact: is a great choice for beginners thanks to its intuitive dashboard. This platform features great templates and email customization options, as well as reliable reporting and engagement tracking tools.
The Final Winner
Although HubSpot offers the scalability and complexity many medium and big businesses require, its price point makes it out of reach for smaller companies. Therefore, our final vote goes to Sendinblue, which offers all the basic features you need to create, automate, and track campaigns.
Check out our other comparisons