Sendinblue vs HubSpot

Sendinblue vs HubSpot - A Short and Objective Comparison

Sendinblue and HubSpot are two of the best choices you can make if you want to get an email marketing platform for your business. Both platforms offer great automation features and numerous email design options. Discover their main features in this unbiased Sendinblue vs HubSpot comparison.

Written by Ria du Plessis - Digital Marketing Expert

Updated 9/2/2021

 

sendinblue logo

Sendinblue Review

HubSpot logo


HubSpot Review

Score

8.4/10

8.3/10

Summary

Sendinblue is a simple email marketing platform that can help you easily build engaging email campaigns and complex automations.

HubSpot is an advanced all-in-one platform that offers in-depth reports, numerous automation features and integrations. 

 

 Sendinblue vs. HubSpot - Quick Comparison

 

sendinblue logo

HubSpot logo

Pros 

  • Complex automation  
  • Different A/B testing features 
  • Customizable dashboard
  • Easy email-building process 
  • In-depth reporting
  • CRM
  • Intuitive dashboard
  • Lead scoring and segmentation
  • Numerous integrations

Cons 

  • Fewer reports compared to HubSpot
  • Limited options with the free plan 
  • Fewer integrations than other platforms
  • Pricier than most platforms
  • Advanced features - has a learning curve
  • Involves a contract

Key Features

  • Responsive email templates
  • Automation testing
  • Transactional emails
  • Segmentation
  • A/B and spam testing
  • Reporting
  • Automation
  • Split testing
  • CRM
  • Landing pages

Pricing

  • Free plan
  • $25 - Lite plan
  • $39 - Essential plan
  • $66 - Premium plan
  • Free plan
  • $50 - Starter plan
  • $800 Professional plan
  • $3.200 - Enterprise plan

Support

  • Phone
  • Chat
  • Email
  • Help Center
  • Phone
  • Live Chat
  • Email
  • Knowledge base

Ease of Use

  • Customizable interface 
  • Straightforward dashboard  
  • Numerous training resources
  • Knowledge base
  • Straightforward interface
  • Regular updates for interface changes

Best fit for

Beginners, small companies 

      Medium-big companies, current S    Salesforce users

Email Editor

Let’s start by looking at the email design options these platforms offer.

Sendinblue Email Editor

This platform offers around 60 templates. The email-building process is carried out from a straightforward drag-and-drop editor. There are different elements you can customize, such as the email’s content, social buttons, or logo. However, the platform has limited customization options compared to other tools.

Sendinblue Email Editor

HubSpot Email Editor

HubSpot’s email marketing platform also features an intuitive drag-and-drop email editor. You can easily personalize your emails with different images, social buttons, etc., and add various content blocks. If you want to create new templates from scratch, you need to use HTML code. HubSpot features an incredibly vast array of templates that can be customized for different purposes (newsletter, re-engagement emails, sales, etc). 

HubSpot Email Editor

Winner

HubSpot is more flexible and has more templates. 

Landing Pages

Landing pages allow you to promote your business easier and collect valuable leads. Here are the landing page options you get with Sendinblue vs HubSpot. 

Sendinblue Landing Pages

You don’t need any coding or technical skills to easily create landing pages in Sendinblue. All you have to do is select one of the dozens of professional templates and start populating it with content. Alternatively, it’s also possible to build a page from zero from the drag-and-drop editor. Different customization options are available - you can personalize CTAs, form fields, etc.

Sendinblue Landing Pages

HubSpot Landing Pages

With HubSpot, you can create landing pages using the ready-made templates or by building everything from the ground up. The intuitive drag-and-drop editor makes the creation process easy. There are numerous design options: you can customize the page’s layout, content, forms, CTAs or preview the page’s look on different devices. 

Dynamic content is also available, which means you can display different content based on your contacts’ location, device, or source.

HubSpot Landing Pages

Winner 

HubSpot offers more options.

You may also like the following comparison: Pardot vs HubSpot

Forms

Forms allow you to collect leads and get insight into your audience. Here is a quick Sendinblue vs HubSpot form comparison. 

Sendinblue Forms

Sendinblue helps you build professional sign-up forms in a matter of minutes using an intuitive drag-and-drop editor. The tool is quite flexible, and it allows you to easily change different design elements such as colors, text options, or images. Using embedded HTML code, you can add the forms to your website, link them to social media channels, or use them as a widget from your CMS. 

Sendinblue Forms

HubSpot Forms

HubSpot also makes it pretty easy to create pop-up forms. This platform features a great range of form customization options. You can use dozens of different field types and more than 1,000 form fields. It is also possible to use progressive content when displaying these forms. The integration with Canva allows you to style the images you add to your forms. 

HubSpot Forms

Winner

Both platforms offer great options. However, we choose Sendinblue because it feels easier to use. 

A/B Testing

To measure your campaigns’ engagement and improve your open rates, you can carry out tests with different email versions. 

Sendinblue A/B Testing

Sendinblue offers an intuitive A/B testing tool you will be able to find in the campaign section. There are different split rules you can choose from, and you can also choose the time when you want the tests to be carried out. Subject lines and email designs can be tested. With this platform, you can also test individual parts of email sequences or workflow combinations

Sendinblue A/B Testing

HubSpot A/B Testing

There are different elements you can A/B test with HubSpot, including subject lines, images, email sender information, the format and style of your email copy, or the whole email. The platform is flexible and allows you to choose the percentage of contact you want to run the tests on. There is a drop-down menu that offers different winning metric options. 

HubSpot A/B Testing

Winner

HubSpot offers more flexibility. 

Automation

Automated workflows are an essential tool you should be using to speed up your email marketing process and communicate with clients easier. 

Sendinblue Automation

With Sendinblue, you can easily create automated workflows and keep your contacts engaged. You can create automated sequences for different purposes, such as special occasions, welcome messages, or reminders using the platform’s ready-made templates. These flows are based on different conditions your contacts need to fulfill to receive the messages. 

Sendinblue Automation

HubSpot Automation

HubSpot allows you to create automated workflows of any complexity level by choosing from different triggers such as product page views, a recently filed-in sign-up form, or the last time a contact has interacted with your messages. You can also build automations based on how customers interact with your ads. Designing the automated flows is a flexible process, you can choose when to send them and which goals to set for each flow. 

HubSpot Automation

Winner

HubSpot is quite complex, however, we choose Sendinblue for its user-friendliness. 

You may also like the following comparison: Keap vs HubSpot

Pricing

Discover how much you would have to pay for Sendinblue vs HubSpot. 

Sendinblue Pricing

Sendinblue can offer you a free plan. Although it has limited features, it will allow you to send 300 emails per day. The price for the paid plans starts at $25 per month with the Lite plan. The next tier is the Essential plan ($39), followed by the Premium plan ($66).

Sendinblue Pricing

HubSpot Pricing

HubSpot is pricier than most email marketing platforms out there. However, this is just due to the fact that it doesn’t offer a separate platform just for the email marketing features. It is a complex, all-in-one marketing tool that also brings additional features such as a CRM. The starting price for HubSpot is $50 per month for a plan that allows 1,000 contacts. The Professional tier costs $800/month and the Enterprise plan is $3,200. 

HubSpot Pricing

Winner

Sendinblue is more affordable.

Ease of Use

Let’s see which one of these two tools is easier to use. 

Sendinblue Ease of Use 

Sendinblue stands out through its ease of use. The platform features a drag-and-drop editor that allows you to create campaigns and landing pages within minutes. All the main features are easy to access and use and the dashboard can be personalized

ActiveCampaign Ease of Use 

HubSpot offers numerous options and a plethora of features, therefore, it comes with an unavoidable learning curve. However, the platform is very well-organized so that it doesn’t feel overwhelming, and you can also access numerous useful free resources. 

Winner

Overall, Sendinblue is easier to use. 

Integrations

Integrations are essential as they allow you to streamline your marketing efforts by connecting multiple tools. 

Sendinblue Integrations 

Sendinblue offers a good array of integrations, although fewer than what you can find in many of its rivals. There are a few dozen integrations you can rely on. Most popular tools such as WooCommerce, WordPress, Shopify, BigCommerce, PrestaShop, Magento, nopCommerce, Elementor, SalesForce, or Google Analytics can integrate with Sendinblue. If you use Zapier, you can further expand the range of integrations. 

Sendinblue Integrations 

HubSpot Integrations 

HubSpot is hard to beat when it comes to its integration range. There are more than 500 integrations you can enjoy with this platform. HubSpot connects to major eCommerce and social platforms, as well as various marketing and content management tools. Facebook, Twitter, Zoom, Zapier, Zendesk, AdRoll, CallHipo, OptinMonster, Survey Monkey, Unbounce are just some of the available integrations. 

HubSpot Integrations 

Winner

HubSpot offers plenty more integrations. 

Reporting 

Reports allow you to monitor your campaign’s status and gain insights that can help you improve their performance. 

Sendinblue Reporting

Sendinblue offers all the basic email metrics you might need: opens, clicked links, or stats on where your contacts were located when they opened your emails. Some of the additional analytics the platform offers include engagement reports, heat maps, comparison reports. 

HubSpot Reporting

HubSpot offers a wide variety of reports that go beyond typical email campaign metrics such as unsubscribes, open rates, click-throughs, or spam reports. This platform also allows you to see which links generated more engagement, how many new contacts each campaign generated, or how much time they spent reading your emails. Productivity reports and customizable reports are also available. 

HubSpot Reporting

Winner

HubSpot offers more complex capabilities. 

You may also like the following comparison: Klaviyo vs Drip

Customer Support 

These are the different customer support options each platform provides. 

Sendinblue Customer Support 

One of the advantages of this platform is that it allows you to access email support with each one of its plans. You can easily communicate with the support department by filling in a form and providing your email address. However, phone support is only available for the upper tiers. Sendinblue also features an extensive knowledge base. Live chat support is also available  

Sendinblue Customer Support 

HubSpot Customer Support

HubSpot’s complexity makes it necessary to have different support options and the platform doesn’t disappoint its users from this perspective. It offers a practical help button you can see at all times in your dashboard. 

Once you click on it, you will be taken to the help center where there are numerous training resources. Another option is to fill in a form and wait to be called by one of their representatives. Email support, as well as a live chat, are also available.

Winner

Both platforms offer similar options.

When to Use Each 

Discover whether you’re among the targeted audience of one of these platforms. 

When to Use Sendinblue 

Sendinblue is recommended for small businesses that want to grow their email list. The platform is relatively affordable and straightforward, which makes it a good choice for beginners. 

When to Use HubSpot 

HubSpot is a complex tool belonging to Salesforce’s marketing suite. It is ideal for companies that are already using other Salesforce software. It is also perfect for big companies that are looking for an all-in-one marketing solution. 

Pros and Cons 

Here is a quick overview of these platforms’ pros and cons. 

Sendinblue Pros vs Cons

Sendinblue excels in terms of usability, and it is pretty affordable too. It features good automation, segmentation, or reporting capabilities, but it lacks HubSpot’s complexity. 

HubSpot Pros vs Cons

HubSpot can easily outperform many email marketing platforms thanks to its complex automation, lead management, or reporting features. However, it is also far more expensive than most standalone email marketing platforms. 

Alternatives to Sendinblue or HubSpot

Here are two valuable alternatives for these platforms. 

GetResponse: is an ideal tool for drip campaigns. It offers excellent automation tools, reasonable prices, and useful extras such as Facebook ads.

Constant Contact: is a great choice for beginners thanks to its intuitive dashboard. This platform features great templates and email customization options, as well as reliable reporting and engagement tracking tools.

The Final Winner

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Although HubSpot offers the scalability and complexity many medium and big businesses require, its price point makes it out of reach for smaller companies. Therefore, our final vote goes to Sendinblue, which offers all the basic features you need to create, automate, and track campaigns. 

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