Sendinblue and Mailchimp are currently two of the most reputable email marketing platforms. They are being used worldwide by companies of different sizes, and their features are constantly improving. Discover which one of these tools is the best choice this year in the following Sendinblue vs Mailchimp comparison.
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
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Score | 8/10 | 8.3/10 |
Summary | Sendinblue is an affordable and reliable email marketing tool that offers great email design options. | Mailchimp is a popular and intuitive tool that offers you lots of useful templates, as well as numerous integrations and insightful analytics. |
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Best fit for | Sendinblue is a good choice for beginners who need a clean and simple tool or multinational teams. | Mailchimp is a good option for small or medium companies, beginners or more advanced marketers. |
Forms are an excellent tool you can use to improve your email marketing strategy and generate more leads.
Sendinblue provides multiple form-building possibilities that will help you segment your contacts list with ease. You can build sign-up forms easily using the platform’s drag-and-drop builder. Some of the elements you can customize are the images, colors, or texts. You can also add different buttons to your forms.
You can add as many custom fields as you want to your forms to personalize them and collect the customer information that interests you. The drop-down lists you can implement will help you collect the info easier. Moreover, you can embed these forms wherever you want to on your website or link them to your social media profiles. You can also implement them as a widget.
Mailchimp provides you with unlimited sign-up forms. You can choose between a pop-up or built-in format and easily connect these forms to your CRM to facilitate data sharing. You can customize these forms by adding or removing different fields based on your needs and choose when and where (sidebar, footer, etc.) you want them to appear on your company’s website or other websites. To boost your forms’ efficiency, you can easily share them across different channels to capture more leads.
Both platforms offer similar options, it’s a tie.
These pages can include embedded forms that help you collect valuable customer data. Here are the landing pages you can access with Sendinblue vs Mailchimp.
Sendinblue provides you all the tools you need to build different types of landing pages. You can easily customize your landing pages using the intuitive drag-and-drop editor. The high-converting and responsive templates will help you engage your customers on any type of device.
To make your landing pages more appealing, you can select from different types of royalty-free stock photos. The customizable fields you can use for these pages will be synchronized with your contact list to ease your list segmentation process. The overall landing page building process takes less than 30 minutes. Moreover, the platform’s landing pages are also optimized for speed.
Mailchimp’s landing pages are available for all pricing plans, and there is no limit number. There are multiple templates you can use. The building process is very similar to what you’ll get when you configure email campaigns.
All the landing pages designed with Mailchimp have a unique URL. This enables you to easily share them across different channels, for example, your social media platforms. Moreover, through the platform’s tracking tools, you can also understand how users interact with your landing pages.
Both tools provide a wide range of landing pages and easy customization. It’s a tie.
A good email marketing tool provides numerous ready-made templates that can help you set up campaigns fast and easily.
Sendinblue offers a great set of templates. You can easily access these templates from the drag-and-drop editor. Even the free account gives you more than 60 professional email templates. These read-made emails have a responsive design, which means they will look great on any mobile device or desktop.
If you don’t feel that these templates are suitable for your brand, you can create new ones by using the platform’s WYSIWYG HTML editor. However, this requires some coding skills. You can also check how these emails turn out before sending them to your audience by using the preview feature.
Mailchimp provides you with more than 100 email templates and designs. Mailchimp also lets you customize these templates. To design your campaign, you first need to choose a layout and then start adapting and customizing it according to your needs. The campaign creation process is smooth and simple thanks to the drag-and-drop editor, and you also get plenty of useful resources on this topic in the platform’s knowledge base.
The email templates are responsive, and you can improve their look thanks to the rich photo library, or use the images Mailchimp gets from your store. You can also add images from your camera roll.
Both platforms boast great templates, however, in this round, we choose Mailchimp because of its numerous options.
| You may also like the following comparison: HubSpot vs Mailchimp |
An email marketing platform that comes with an included CRM can be a great advantage for companies that manage large lists of contacts or an online shop.
Sendinblue provides a robust CRM that's packed with plenty of useful features. This tool lets you assign a part of your list to a particular user and also create tasks and specify their due date. For this reason, Sendinblue’s CRM can be great for teams. The CRM system can also integrate with your website to help you collect insights into your users' behavior.
Mailchimp is designed with an included CRM functionality. Nonetheless, its features are pretty basic. However, Mailchimp's CRM also has benefits such as the ability to create personalized campaigns based on contacts' social media profiles. This feature is called Social Profiles and, depending on your subscription plan, you might be charged extra to activate it.
Moreover, with Mailchimp's CRM, you can also manage to get an overview of what is happening in your online store. By integrating it with your account, the tool will show you the value of each contact's purchases.
Both platforms provide similar CRMs. We consider it a tie.
When you buy an email marketing platform, you want to test your campaigns to understand what content is more engaging.
This platform provides plain and simple testing tools that can help you understand what email design choices are more suitable for your brand. You can test your content both for mobile and desktop. Moreover, you can also see how your email will appear in different email client inboxes. Sendinblue doesn't charge extra for this basic feature.
Mailchimp also offers a solid array of design testing features. Compared to Sendinblue, Mailchimp offers the possibility to test with more email clients. To access the inbox preview feature the platform provides a tokens system. You can test one individual email client for one token. All in all, the platform's built-in previewer is intuitive and efficient.
Although Sendinblue is more generous with its design testing, we prefer Mailchimp as it allows you to test your emails for more client emails.
If you’re analyzing Sendinblue vs Mailchimp, one of the factors that can help you make up your mind easier is their ease of use.
Although Sendinblue is a complex platform that features numerous tools and options, it is also user-friendly. Overall, this platform’s interface has a clean look, with all the main features clearly displayed. In the main menu, you can find all the basic tools that allow you to create, customize, or track your campaigns: automation, list management, transactional emails, etc. By using the sidebar, you can switch from one section to another in seconds.
To build your email campaigns, you simply have to go to the campaign section, initiate the process and wait for the platform to guide you through a step-by-step journey. The drag-and-drop editor is pretty fast and you can also revert back to a previous email version.
Mailchimp is quite user-friendly, even for someone who has never used similar software. This platform boasts a visual approach that will help you navigate its menu easier. Moreover, their language is playful and easy to follow, both inside the menu and in its training materials.
The drag-and-drop email and landing page builders make it easy to create campaigns and promote your business, and the platform also supports you through a personalized customer journey. When you create an account, you’ll have to answer several questions to help the tool guide you and offer you personalized tips.
Both tools are smart, straightforward, and easy to use. It’s hard to pick a winner, so we consider it a tie once again.
If you are interested in purchasing one of the platforms we compared in this Sendinblue vs Mailchimp comparison, one of the main factors that will probably influence your decision is their price.
Sendinblue seems more affordable than Mailchimp at a quick glance. Their free plan is available for an unlimited number of contacts, and you can use it to send up to 9,000 emails per month, which might be enough for a small business or a content creator. Their paid plans start from $25 per month and the Enterprise plan, which includes all the platform’s premium features, provides custom pricing.
Mailchimp also features a free plan, which is available for up to 2,000 contacts and a maximum of 10,000 emails per month. Their Essential plan starts at $9,99 and also includes customer support options, as well as tests and custom branding. The Standard plan costs $14,99 per month and the Premium plan is $299/month.
This time, we choose Sendinblue for its generous free plan.
By being able to integrate your email marketing platform with other tools, you can easily share data and promote your business across multiple platforms or manage your contacts faster.
Sendinblue is hard to compete with when it comes to integrations. This platform’s integration with Zapier allows you to connect more than 2000 third-party applications to your account. Other common marketing, social and content management tools you can interface with Sendinblue include Facebook, SalesForce, ClickFunnels, Leadpages, PipeDrive, ZohoCRM, Unbounce, Stripe, WooCommerce, different website builders. Moreover, there is also an API you can rely on to build extra integrations.
Mailchimp provides you with more than 200 native integrations. You can connect a plethora of useful tools to this platform, whether we refer to eCommerce, marketing, accounting, content management, payment, or productivity tools. Some of the most popular integrations you can access with Mailchimp include WordPress, Canva, Facebook, Google Analytics, Paypal, Wero, Zapier, WooCommerce, and plenty more. To build any integrations that are not on the list, you can use the platform’s API.
Mailchimp wins this time because it provides more native integrations.
In today’s competitive marketing environment, tracking your email campaigns’ results is essential. To do this, you need a tool that provides you with reliable analytics.
With Sendinblue, you can easily access the reporting section from the statistics tab. Here, you can choose to generate some of the main statistics that will help you understand how well your campaigns are working such as your click-through rates, the total number of sent campaigns over a particular period of time, the total number of opened emails, how many people unsubscribe from your list, the number of subscribers who replied, etc.
You can also view how many messages were not delivered to your contacts due to permanent or temporary problems. Another useful report that will help you out is the complaints rate that shows you how many people mark your emails as spam. Moreover, this tool is also flexible; it allows you to easily generate and print reports or send them by email as PDF or excel files.
Mailchimp also provides you numerous metrics. You get real-time statistics on your opened emails, click-through rates, as well as revenue reports, subscribe rates, etc. The user-friendly click maps will help you understand what type of content is more engaging for your audience.
This platform also allows you to easily compare various metrics such as the open or click-through rates against industry standards. The detailed revenue reports will help you easily track your sales and ROI and figure out how much revenue each campaign brings you.
Furthermore, in the Predicted Demographics section, you can generate statistics on your contacts’ demographics in order to segment your audience and send targeted campaigns.
This round goes to Mailchimp as it has more advanced reporting features.
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Whether you're an experienced marketer or a beginner, you want to know you can rely on prompt assistance if you have problems with your email marketing tool.
Sendinblue offers different customer support options you can rely on whether you're a self-taught person who learns easier using guides and training videos or someone who needs to talk to a real person.
Sendinblue offers support via phone, email, live chat, as well as a comprehensive knowledge base. You can enjoy these support options even with the lower plans. Another advantage is the fact that this platform offers support in multiple languages, which is particularly useful for their European audience.
Email support is available with all plans. Phone support is only available for the first two months with the first two plans.
Mailchimp's customer support options are helpful and reliable, however, you have to pay more to be able to reach out to a real agent. If you're using the platform's free plan, you can only gain access to Mailchimp's knowledge base by accessing the “Help” button. Here, you will find plenty of useful articles on any topic related to the platform's functionality.
Their guides are highly detailed and they are filled with useful screenshots that can teach you step-by-step how to navigate the platform. Video tutorials are also available if you have a visual learning style. To send a message to the support team, you can submit a ticket. Phone support is only available with the premium plan.
Sendinblue wins in this round because it offers more support options for the lower tiers.
If you’re not sure which tool to pick, here is a comparison of the main pros and cons of each software.
Sendinblue boasts a rich array of list management and segmentation tools that help you understand your audience better and create targeted email campaigns according to their behavior. The customizable dashboard helps you easily create forms, landing pages, or automated workflows based on your preferences, and there is also multiple analytics you can rely on to understand their performance. Sendinblue also offers excellent customer support options in multiple languages. However, this tool lags behind compared to Mailchimp when it comes to integrations or testing capabilities.
Mailchimp has a very intuitive interface and an easy-to-use drag-and-drop editor. It offers a good selection of well-designed templates, as well as insightful analytics and reporting features. This platform also provides a rich selection of integrations, as well as an API that enables you to add new ones. You can easily track your campaigns’ progress and improve your conversions using Mailchimp. Some of its cons, compared to Sendinblue, include the fact that this platform is pricier and offers fewer customer support options for the lower plans.
You can do a good job with both of these tools, however, there are certain reasons why you might want to pick one over the other.
Sendinblue is a great option for marketers who are looking for multiple personalizations and list segmentation options. This tool also provides reliable automation features and its menu is quite straightforward and enables you to easily customize your emails, landing pages, or forms. Another aspect that might want to make you choose Sendinblue is their reliable customer support that’s also available in multiple languages.
Mailchimp is a complex marketing tool that enables you to create beautiful, high-converting email campaigns. Mailchimp provides you a wide array of email, forms, and landing page templates. This tool is also a good choice for you if you need advanced and diversified analytics. Moreover, Mailchimp also provides lots of integrations that are super useful if you use multiple tools.
If you are looking for alternatives to one of the email marketing platforms we compared in this review. Here are two reliable options.
After carefully analyzing these platforms from multiple perspectives, our team concluded that Mailchimp is a better choice. This platform features lots of tools that help you design attractive and high converting campaigns. Its tracking features and analytics, as well as the integration possibilities, help it outperform Sendinblue.
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