Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Email Marketing Software for eCommerce: GetResponse- The best tool for reports and segmentation features |
Well-crafted emails can help you generate leads and easily convert them into customers. Email marketing generates $44 in ROI for every $1 spent and more than 80% of companies rely on it as their main acquisition channel. If this is enough to convince you to leverage email marketing for your eCommerce business, here are 10 reliable email marketing platforms you can use for your email campaigns.
Professionally Reviewed by: Karen McCandless |
Written By Henry Walden - Digital Marketing Expert Updated: 09/01/2021 |
#1 Pick - Best Email Marketing Software for eCommerce: GetResponse- The best tool for reports and segmentation features |
There are many different factors to consider when choosing the best email marketing platform for eCommerce. We want to make life easier for you and have whittled down the many options on the market to a list of 10 of the best services that can support eCommerce businesses.
When selecting these tools, we mainly focused on the following functionality:
To determine which tool is the best email marketing platform for eCommerce for 2021, our team conducted a thorough review of each solution. Here are the results. The integration with different marketing platforms was one of the main features we looked for. Automated workflows, segmentation features, and email templates were other key aspects we analyzed and compared
GetResponse is one of the oldest email marketing platforms on the market. It currently has customers in more than 180 countries.
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Editor’s note: We’ve ranked GetRespone the best email marketing software for eCommerce due to its multiple integrations and the useful payment processor that helps you easily collect payments right from your landing pages.
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GetResponse has excellent segmentation features that allow you to target your email campaigns towards specific user groups. There are multiple useful integrations with platforms such as Shopify, Magento, WooCommerce, Etsy, and others.
You can import your product library very easily. The robust reporting features and the abandoned cart system can help you boost your campaigns’ ROI and improve performance.
Sendinblue was founded in 2007 and its international team has been working relentlessly to improve its functionality. Sendinblue has customers in more than 150 countries worldwide.
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Editor’s note: We like Sendinblue’s flu drag-and-drop email builder. There are also more than 60 responsive email templates that can help you quickly create campaigns and make your email content more attractive.
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The best email marketing software for eCommerce should provide integrations with other tools you use for your online shop, and Sendinblue does this through its built-in CRM. The chat module is a useful addition.
You can also send transactional emails from this platform (welcome email, purchase confirmation, or payment confirmation emails) and the segmentation tools, as well as the ability to implement Facebook ads from the dashboard, are other helpful features.
Constant Contact was founded in 1995 and currently has offices in several cities across the US.
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Editor’s note: We like how this tool easily integrates with eCommerce platforms and social media channels, which helps you improve marketing performance.
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We’ve ranked Constant Contact as one of the best email marketing services for eCommerce due to its user-friendly email builder and easy-to-use prebuilt email templates.
No matter where your online shop is located, you can easily connect it to this platform. You can also quickly import your customer list. The follow-up email feature is very useful in helping you engage customers who failed to read your messages.
Read Constant Contact Full Review
AWeber has been on the market for approximately 2 decades. This robust email marketing platform has supported more than 100,000 businesses in creating engaging email campaigns.
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Editor’s note: We were impressed by AWeber’s wide variety of reports; you can generate more than 26 types of reports to understand your open rates and user behavior.
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This platform’s segmentation features include tagging, which easily allows you to categorize your customers based on their interests or buying behavior. There are several automated trigger-based emails you could use to boost client engagement: abandoned cart, purchase confirmation, failed purchase, etc.
The platform integrates well with major eCommerce websites such as WooCommerce or Shopify and with alternative payment methods such as PayPal. The ready-made templates powered by an A.I. editor will help you set up your email campaigns faster.
ActiveCampaign has been one of the best email marketing software for eCommerce since its launch in 2003. This platform offers a wide variety of email automations and it has helped more than 140,000 companies run email marketing campaigns.
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Editor’s note: We like this platform’s ready-made templates and how easily it allows you to set up an automated workflow.
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ActiveCampaign is another great choice for eCommerce companies; this platform seamlessly integrates with websites such as WooCommerce, Shopify, or BigCommerce. It allows you to send a variety of automated emails (abandoned cart, purchase confirmation, or win-back emails) and track their efficiency with little effort.
Its strong segmentation tool allows you to use different criteria to help you define your audience better. The in-built CRM can help you track your orders, create tasks, keep records, and track your shipment status.
Read ActiveCampaign Full Review
Mailchimp email marketing service provides a wide variety of features for eCommerce businesses. The company also offers a website builder, CRM, and website hosting services.
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Editor’s note: MailChimp provides a lot of different useful features, including their high-quality email templates you can easily use from the drag-and-drop editor even with zero prior experience.
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Compared to other eCommerce email marketing software services, Mailchimp provides some of the most complex and diversified features. It has a live preview viewer that will allow you to carefully craft appealing email campaigns for your customers. You can also synchronize your purchase insights with the platform and create personalized campaigns that boost conversion.
Mailchimp offers you more than 250 integrations with different eCommerce websites and other marketing tools and numerous useful automations (product retargeting emails, abandoned cart emails, etc.).
This email campaign software was developed in 2010 by a company that had been working in the web design field for 5 years before they turned to email marketing automation. Nowadays, Mailerlite’s team counts on more than 100 experts based in more than 30 countries.
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Editor’s note: We love the quality templates you can access from this platform. The embedded forms are easy to implement and allow you to categorize your leads efficiently.
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For eCommerce platforms, this tool can be a great choice thanks to its granular tagging system. This feature helps you segment your contacts list easier in order to create targeted email campaigns.
There are also different reports and surveys you can access to understand your audience and how your campaigns are evolving. Another feature that helps you optimize your campaigns is its efficient A/B testing.
This platform was launched in 2004 and its main office is located in California. A team of more than 100 people supports and constantly innovates this complex email marketing program.
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Editor’s note: We like the fact that this platform has Intuitive user interface that doesn’t require you to be an expert with preivios experience.
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Benchmark is a good option for eCommerce teams because it offers a wide array of features that can help customize and automate email campaigns. Moreover, The platform is also suitable for inexperienced marketers thanks to its user-friendly drag-and-drop editor.
The A/B split testing tool can help you better target customers and the spam detection features ensures messages don’t end up in the junk folder.
This European email marketing services provider has been around since 2011. Moosend is often ranked as one of the best email marketing tools and, to support this claim, they’ve got plenty of clients in the Fortune 500 list.
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Editor’s note: We like this tool’s high-converting workflows. These predefined email sequences are easy to implement and understand, and they do a great job bringing in new leads.
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Apart from its efficient personalized workflows, Moosend offers additional benefits such as real-time analytics that help you track your campaign’s success. The split testing and AI subject line test functions are other useful optimization tools.
When it comes to segmentation, this platform also delivers good results. There are multiple segmentation criteria you can choose from. Moosend also provides easy integ
HubSpot is a big name in the online marketing services industry. The company was founded in 2006 and its headquarters are in Cambridge, Massachusetts. HubSpot Email Marketing provides a robust package of features for companies of different sizes.
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Editor’s note: Hubspot’s CRM can be a great help for sales team.
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This tool allows you to capture, manage and nurture leads. There are different segmentation criteria you can rely on in order to target your campaigns better and boost conversions.
The smart automations help you save time while implementing your email campaigns and the analytic tools also work well in helping you track your emails’ effectiveness. Moreover, this platform helps you understand your users’ behavior by tracking their website activity.
To choose the best email marketing platform for eCommerce, you should look for software that has features that help you run your online shop. This includes the ability to integrate other platforms and tools because this will facilitate information exchange and allow you to manage your contacts more easily.
You should also look for a tool that allows you to integrate with or has a built-in CRM is. With an integrated CRM, you can manage your customers directly from the email platform and save time.
The pricing plan is another significant aspect to consider. If you have a fixed budget, worry not, there are plenty of tools that offer you a wide variety of features for as little as $8-$10 per month.
Finally, you should also look for a product that is user-friendly, especially if you don’t have a lot of experience with marketing tools or time to learn how to manage a complex platform.
The best email marketing software for eCommerce has a large feature set. There are a few key features you should should look for in the tool you choose for your eCommerce business.
These include a robust set of segmentation criteria that will allow you to divide your contacts’ list into different categories. By segmenting your list, you will be able to send targeted emails to your prospects or existing customers, based on their behavior, preferences, or purchase history.
The level of automation your platform offers you is also extremely important. When you run an eCommerce business and deal with a large number of customers, you can’t waste time sending dozens or hundreds of emails. The best email marketing service for eCommerce will take this burden from your shoulders and automate your email campaigns through specific, action-triggered workflows.
Good reporting features are also a must because they will help you analyze your campaigns’ performance and constantly improve them.
To boost sales, which is the main purpose of any marketing strategy for an eCommerce business, you need to work on increasing your website’s traffic. A well-tailored email marketing campaign that has persuasive CTAs can help you achieve this goal.
With an email marketing software solution, you can personalize your emails so that they fit your brand’s image and manage to pass all spam filters while delivering promotional messages to your audience.
There are plenty of reasons why you might want to use eCommerce email marketing software. Automation is one of them. With such a platform, you will be able to easily create a wide array of workflows that will help you handle all your communication needs.
For example, once a new subscriber joins your list, you can send them automated welcome emails to engage them and make them feel special. Once a customer makes a purchase, you can send automated confirmation emails. You can also convince a client to turn back if they gave up in the middle of the purchase process by sending personalized abandoned cart emails.
After you’ve managed to divide your email list into several groups, according to the most relevant division criteria, the eCommerce email marketing software of your choice will help you create a customer journey.
This journey represents the different stages you want to walk your customers through. The typical funnel includes the following stages: awareness, consideration, the purchase phase, client retention and advocacy (which refers to brand promotion). For all these phases, you can use specific workflows and implement them from your email management platform.
There are numerous things to consider when choosing the best email marketing software for your online store. To help you out, we’ve carefully reviewed 10 of the best email marketing platforms that are suitable for this line of business. To learn more about their capabilities, we recommend you read the full reviews or access the free trials.
1. Why should eCommerce businesses use email marketing software? |
This type of tool can support you in multiple ways. It helps you to automatically send promotional emails about your products to all your existing customers, as well as personalizing your emails to convert new leads into customers. |
2. How do I know if I need an email marketing platform for my online store? |
If you feel that, despite your current marketing efforts, you are struglling to convert leads into customers and get them to open your emails, you will find an email marketing platform useful. |
3. Do I need to pay if I want to find good email marketing software? |
Not necessarily. Some email marketing software have free versions, but it depends what capabilities you need. Check out the different pricing plans to see what fits best with your business. |
4. What is the most important feature email platforms for eCommerce should have? |
It is difficult to only choose one feature, as email marketing is a complex process that requires multiple actions. However, powerful segmentation and integration capabilities are a must. |