Best Email Marketing Software for eCommerce

Best Email Marketing Software for eCommerce 2021

Well-crafted emails can help you generate leads and easily convert them into customers. Email marketing generates $44 in ROI for every $1 spent and more than 80% of companies rely on it as their main acquisition channel. If this is enough to convince you to leverage email marketing for your eCommerce business, here are 10 reliable email marketing platforms you can use for your email campaigns.

Professionally Reviewed by: Karen McCandless

Written By Henry Walden - Digital Marketing Expert

Updated: 09/01/2021

TL;DR? Here is the Best Email Marketing Software for eCommerce:

GetResponse - the best tool for reports and segmentation features

There are many different factors to consider when choosing the best email marketing platform for eCommerce. We want to make life easier for you and have whittled down the many options on the market to a list of 10 of the best services that can support eCommerce businesses. 

When selecting these tools, we mainly focused on the following functionality:

  • Marketing automation
  • Segmentation
  • Ready-made email templates
  • Analytics
  • Integrations with other platforms
  • Pricing plans

Short on time? Here Are the Top 5 email marketing software for eCommerce:

Software
Features
Price
  • Complete webinar marketing solution
$10.50/m
  • Sms marketing tools
$25/m
  • Mobile responsive email
$20/m
  • Smart designer is for free
$19/m
  • Marketing Automation
$15/m

Best Email Marketing Service for eCommerce for 2021 – Full Analysis

To determine which tool is the best email marketing platform for eCommerce for 2021, our team conducted a thorough review of each solution. Here are the results.  The integration with different marketing platforms was one of the main features we looked for. Automated workflows, segmentation features, and email templates were other key aspects we analyzed and compared

1. GetResponse - Excellent in-depth reports and flexible segmentation 

GetResponse

GetResponse is one of the oldest email marketing platforms on the market. It currently has customers in more than 180 countries.   

Best for

  • Segmentation features, cart abandonment system

Price

  • Starts from $15 per month
  • 30-days free trial 

Comments

  • Customizable automated workflows 
  • Sophisticated analytics 
  • Numerous useful integrations
  • Attractive landing page templates
  • Integrated payment processor 

Editor’s note: We’ve ranked GetRespone the best email marketing software for eCommerce due to its multiple integrations and the useful payment processor that helps you easily collect payments right from your landing pages.

Bottom line

GetResponse has excellent segmentation features that allow you to target your email campaigns towards specific user groups. There are multiple useful integrations with platforms such as Shopify, Magento, WooCommerce, Etsy, and others. 

You can import your product library very easily. The robust reporting features and the abandoned cart system can help you boost your campaigns’ ROI and improve performance. 

Read GetResponse Full Review 

2. Sendinblue - Flexible and intuitive drag-and-drop editor

Sendinblue was founded in 2007 and its international team has been working relentlessly to improve its functionality. Sendinblue has customers in more than 150 countries worldwide.

Best for

  • Flexible email editor, ads, transactional emails 

Price

  • Free for up to 2000 subscribers
  • Prices vary between $25 and $65/month

Comments

  • Send time optimization
  • Personalized funnels
  • Chat module
  • Built-in CRM   
  • Integrations with major eCommerce platforms

Editor’s note: We like Sendinblue’s flu drag-and-drop email builder. There are also more than 60 responsive email templates that can help you quickly create campaigns and make your email content more attractive. 

Bottom line

The best email marketing software for eCommerce should provide integrations with other tools you use for your online shop, and Sendinblue does this through its built-in CRM. The chat module is a useful addition.


You can also send transactional emails from this platform (welcome email, purchase confirmation, or payment confirmation emails) and the segmentation tools, as well as the ability to implement Facebook ads from the dashboard, are other helpful features. 

Read Sendinblue Full Review

3. Constant Contact - seamless integration with any major eCommerce platform  

Constant Contact was founded in 1995 and currently has offices in several cities across the US.

Best for

  • Integrations with other eCommerce websites, easy contact list transfer

Price

  • 60-days trial
  • Prices start from  $20/month 

Comments

  • User-friendly editor
  • Engagement-tracker 
  • Social media integrations
  • Good customer support 
  • Follow-up emails 

Editor’s note: We like how this tool easily integrates with eCommerce platforms and social media channels, which helps you improve marketing performance. 

Bottom line: 

We’ve ranked Constant Contact as one of the best email marketing services for eCommerce due to its user-friendly email builder and easy-to-use prebuilt email templates.


No matter where your online shop is located, you can easily connect it to this platform. You can also quickly import your customer list. The follow-up email feature is very useful in helping you engage customers who failed to read your messages.

Read Constant Contact Full Review 

4. AWeber - the best choice for reporting and deliverability tracking

aweber

AWeber has been on the market for approximately 2 decades. This robust email marketing platform has supported more than 100,000 businesses in creating engaging email campaigns.  

Best for

  • Email design options and a multitude of reports 

Price

  • 30-days free trial  
  • Pricing plans start from $19/month 

Comments

    • Email automations 
    • Great deliverability
    • Various integrations
    • Ready-made campaigns
    • Subscriber management and segmentation features
    • Follow-up autoresponders 
    • Outdated email editor

    Editor’s note:  We were impressed by AWeber’s wide variety of reports; you can generate more than 26 types of reports to understand your open rates and user behavior. 

    Bottom line

    This platform’s segmentation features include tagging, which easily allows you to categorize your customers based on their interests or buying behavior. There are several automated trigger-based emails you could use to boost client engagement: abandoned cart, purchase confirmation, failed purchase, etc. 

    The platform integrates well with major eCommerce websites such as WooCommerce or Shopify and with alternative payment methods such as PayPal. The ready-made templates powered by an A.I. editor will help you set up your email campaigns faster. 

    Read AWeber Full Review

    5. ActiveCampaign - one of the best platforms with built-in CRM  

    ActiveCampaign

    ActiveCampaign has been one of the best email marketing software for eCommerce since its launch in 2003. This platform offers a wide variety of email automations and it has helped more than 140,000 companies run email marketing campaigns.  

    Best for

    • Built-in CRM, smart automation tools

    Price

    • Pricing starts at $9 

    Comments

      • More than 125 email templates
      • Numerous segmentation criteria
      • Different integrations 
      • Multiple training resources
      • Good customer support
      • You need an existing email list to be able to schedule campaigns

        Editor’s note: We like this platform’s ready-made templates and how easily it allows you to set up an automated workflow.

        Bottom line

        ActiveCampaign is another great choice for eCommerce companies; this platform seamlessly integrates with websites such as WooCommerce, Shopify, or BigCommerce. It allows you to send a variety of automated emails (abandoned cart, purchase confirmation, or win-back emails) and track their efficiency with little effort. 

        Its strong segmentation tool allows you to use different criteria to help you define your audience better. The in-built CRM can help you track your orders, create tasks, keep records, and track your shipment status. 

        Read ActiveCampaign Full Review 

        6. MailChimp - Excellent features set available for free 

        Mailchimp email marketing service provides a wide variety of features for eCommerce businesses. The company also offers a website builder, CRM, and website hosting services. 

        Best for

        • Built-in CRM, smart automation tools 

        Price

        • Free for max. 2000 contacts
        • The essential plan costs only $.99

        Comments

        • Customizable templates
        • Send time optimization
        • Behavioral targeting
        • In-depth analysis and reporting features
        • Advanced segmentation
        • Role-based access for teams 
        • Different testing capabilities 
        • Phone support 
        • The language used to describe the different functions is different compared to other tools

        Editor’s note: MailChimp provides a lot of different useful features, including their high-quality email templates you can easily use from the drag-and-drop editor even with zero prior experience. 

        Bottom line

        Compared to other eCommerce email marketing software services, Mailchimp provides some of the most complex and diversified features. It has a live preview viewer that will allow you to carefully craft appealing email campaigns for your customers. You can also synchronize your purchase insights with the platform and create personalized campaigns that boost conversion.

        Mailchimp offers you more than 250 integrations with different eCommerce websites and other marketing tools and numerous useful automations (product retargeting emails, abandoned cart emails, etc.).

        Read MailChimp Full Review

        7. Mailerlite - excellent campaign performance tracking tools

        This email campaign software was developed in 2010 by a company that had been working in the web design field for 5 years before they turned to email marketing automation. Nowadays, Mailerlite’s team counts on more than 100 experts based in more than 30 countries.

        Best for

        • Granular tagging features and segmentation tools 

        Price

        • Free for max. 1,000 subscribers 
        • Prices range between $10 and $50

        Comments

        • Beautifully designed email templates
        • Drag-and-drop, intuitive editor 
        • Powerful automations and detailed reports 
        • A/B split testing and handy forms
        • 24/7 customer support
        • The email templates are not available with the free plan

          Editor’s note: We love the quality templates you can access from this platform. The embedded forms are easy to implement and allow you to categorize your leads efficiently.    

          Bottom line

          For eCommerce platforms, this tool can be a great choice thanks to its granular tagging system. This feature helps you segment your contacts list easier in order to create targeted email campaigns. 

          There are also different reports and surveys you can access to understand your audience and how your campaigns are evolving. Another feature that helps you optimize your campaigns is its efficient A/B testing.

          Read MailerLite Full Review 

          8. Benchmark - great reporting features 

          This platform was launched in 2004 and its main office is located in California. A team of more than 100 people supports and constantly innovates this complex email marketing program.  

          Best for

          • Intuitive user interface

          Price

          • $12/month 
          • Free for 2,000 subscribers

          Comments

            • Easy-to-use drag-and-drop editor
            • Good split testing capabilities
            • A multitude of templates
            • Anti-spam detection features 
            • Reliable customer support 
            • No preview on mobile devices

              Editor’s note: We like the fact that this platform has Intuitive user interface that doesn’t require you to be an expert with preivios experience.  

              Bottom line

              Benchmark is a good option for eCommerce teams because it offers a wide array of features that can help customize and automate email campaigns. Moreover, The platform is also suitable for inexperienced marketers thanks to its user-friendly drag-and-drop editor

              The A/B split testing tool can help you better target customers and the spam detection features ensures messages don’t end up in the junk folder. 

              Read Benchmark Full Review 

              9. Moosend - effective personalized workflows 

              This European email marketing services provider has been around since 2011. Moosend is often ranked as one of the best email marketing tools and, to support this claim, they’ve got plenty of clients in the Fortune 500 list.  

              Best for

              • SMEs, eCommerce, content creators

              Price

              • Free tier for 1000 contacts 
              • Pricing plans start at $8 per month

              Comments

              • Powerful automation tools
              • Highly converting workflows
              • API / SMTP integration
              • Split testing, AI subject line tester
              • Different reporting features, click maps
              • Segmentation and lead generation tools

              Editor’s note: We like this tool’s high-converting workflows. These predefined email sequences are easy to implement and understand, and they do a great job bringing in new leads. 

              Bottom line: 

              Apart from its efficient personalized workflows, Moosend offers additional benefits such as real-time analytics that help you track your campaign’s success. The split testing and AI subject line test functions are other useful optimization tools. 

              When it comes to segmentation, this platform also delivers good results. There are multiple segmentation criteria you can choose from. Moosend also provides easy integ

              Read Moosend Full Review 

              10. HubSpot Email Marketing - Impeccable integrations with multiple platforms 

              HubSpot is a big name in the online marketing services industry. The company was founded in 2006 and its headquarters are in Cambridge, Massachusetts. HubSpot Email Marketing provides a robust package of features for companies of different sizes.

              Best for

              • Great integrations with dozens of apps, full CRM platform

              Price

              • Free for max. 2,000 emails
              • Subscription price starts at $50 

              Comments

                • Great segmentation options
                • Lead management tools 
                • Different list segmentation criteria 
                • Awesome templates
                • Intelligent customization features 
                • Great testing and analytics 
                • Good customer support through live chat
                • More expensive than similar tools

                Editor’s note: Hubspot’s CRM can be a great help for sales team. 

                Bottom line:

                This tool allows you to capture, manage and nurture leads. There are different segmentation criteria you can rely on in order to target your campaigns better and boost conversions. 

                The smart automations help you save time while implementing your email campaigns and the analytic tools also work well in helping you track your emails’ effectiveness. Moreover, this platform helps you understand your users’ behavior by tracking their website activity. 

                Read Full HubSpot Email Marketing Review

                How To Choose the Best Email Marketing Software For Ecommerce 

                To choose the best email marketing platform for eCommerce, you should look for software that has features that help you run your online shop. This includes the ability to integrate other platforms and tools because this will facilitate information exchange and allow you to manage your contacts more easily.

                You should also look for a tool that allows you to integrate with or has a built-in CRM is. With an integrated CRM, you can manage your customers directly from the email platform and save time.

                The pricing plan is another significant aspect to consider. If you have a fixed budget, worry not, there are plenty of tools that offer you a wide variety of features for as little as $8-$10 per month. 

                Finally, you should also look for a product that is user-friendly, especially if you don’t have a lot of experience with marketing tools or time to learn how to manage a complex platform. 

                What makes a great email marketing software solution for eCommerce? 

                The best email marketing software for eCommerce has a large feature set. There are a few key features you should should look for in the tool you choose for your eCommerce business. 

                These include a robust set of segmentation criteria that will allow you to divide your contacts’ list into different categories. By segmenting your list, you will be able to send targeted emails to your prospects or existing customers, based on their behavior, preferences, or purchase history.

                The level of automation your platform offers you is also extremely important. When you run an eCommerce business and deal with a large number of customers, you can’t waste time sending dozens or hundreds of emails. The best email marketing service for eCommerce will take this burden from your shoulders and automate your email campaigns through specific, action-triggered workflows.

                Good reporting features are also a must because they will help you analyze your campaigns’ performance and constantly improve them. 

                Other key advantages of using email marketing platforms for eCommerce:

                1. Increasing your traffic  

                To boost sales, which is the main purpose of any marketing strategy for an eCommerce business, you need to work on increasing your website’s traffic. A well-tailored email marketing campaign that has persuasive CTAs can help you achieve this goal. 

                With an email marketing software solution, you can personalize your emails so that they fit your brand’s image and manage to pass all spam filters while delivering promotional messages to your audience. 

                2. Leveraging the power of automation to save time 

                There are plenty of reasons why you might want to use eCommerce email marketing software. Automation is one of them. With such a platform, you will be able to easily create a wide array of workflows that will help you handle all your communication needs.

                For example, once a new subscriber joins your list, you can send them automated welcome emails to engage them and make them feel special. Once a customer makes a purchase, you can send automated confirmation emails. You can also convince a client to turn back if they gave up in the middle of the purchase process by sending personalized abandoned cart emails.

                3. Building a personalized customer journey

                After you’ve managed to divide your email list into several groups, according to the most relevant division criteria, the eCommerce email marketing software of your choice will help you create a customer journey

                This journey represents the different stages you want to walk your customers through. The typical funnel includes the following stages: awareness, consideration, the purchase phase, client retention and advocacy (which refers to brand promotion). For all these phases, you can use specific workflows and implement them from your email management platform. 

                Summary

                There are numerous things to consider when choosing the best email marketing software for your online store. To help you out, we’ve carefully reviewed 10 of the best email marketing platforms that are suitable for this line of business. To learn more about their capabilities, we recommend you read the full reviews or access the free trials. 

                Frequently Asked Questions (FAQ)

                1. Why should eCommerce businesses use email marketing software?

                This type of tool can support you in multiple ways. It helps you to automatically send promotional emails about your products to all your existing customers, as well as personalizing your emails to convert new leads into customers.

                2. How do I know if I need an email marketing platform for my online store?

                If you feel that, despite your current marketing efforts, you are struglling to convert leads into customers and get them to open your emails, you will find an email marketing platform useful.

                3. Do I need to pay if I want to find good email marketing software?

                Not necessarily. Some email marketing software have free versions, but it depends what capabilities you need. Check out the different pricing plans to see what fits best with your business.

                4. What is the most important feature email platforms for eCommerce should have?

                It is difficult to only choose one feature, as email marketing is a complex process that requires multiple actions. However, powerful segmentation and integration capabilities are a must.