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    Best Drip Email Campaign Software for 2021 Campaigns

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/01/2021

    best drip email campaign software

    Drip campaigns stem the flow of emails to focus on providing quality instead of quantity and have become popular in a variety of industries, including:

    • Ecommerce
    • Blogging
    • SaaS 
    • Project management 
    • Many more

    Tons of marketers are currently looking for reliable email marketing tools. Why? Because email marketing is still one of the cheapest and most efficient strategies to convert leads. Discover 10 of the best drip email campaign software services on the market and how they can help you send the right message to the right people at the right time.

    #1 Pick Overall - Best Email Marketing Software for Drip Campaign:

    Pabbly Email Marketing- Excellent Automation and Unlimited Access to Features

    Best Drip Email Campaign Service 2021

    We’ve analyzed dozens of drip email software services while putting together this list. The products we selected are some of the best choices currently available. They offer a generous range of features, high deliverability rates, user-friendly dashboards, and a multitude of templates you can use for your drip email campaigns. We’ve also analyzed their price and reputation, making sure we only recommend the best of the best.

    Short on time? Here are the Top 5 Drip Email Campaign Software

    • Free plan available
    • Easy to use
    • Multiple account options
    • Sms marketing tools
    • Facebook ads for finding new clients
    • No limit for sending daily emails
    • Complete webinar marketing solution
    • Flexible terms for clients
    • Different tools for driving traffic
    • Creating messages and campaigns
    • Reporting and analysis
    • Integrations
    • Email automation
    • Design and ease of use
    • Free plan with multiple features for bloggers
    • High quality email templates
    • Great customer support

    Best drip email campaign software - Full Analysis 

    We thoroughly analyzed 10 of the best drip email campagin software services to determine which one delivers the best results. During our analysis, we put emphasis on aspects such as deliverability, automation, segmentation features, and ease of use. Our team concluded that Pabby Email Marketing is the best drip email software in 2021 due to its powerful automation and integration features. Other comparable options include Sendinblue, GetResponse, and Moosend

    1. Pabbly Email Marketing - Seamless automation and segmentation


    Pabbly was created by Pankaj and Neeraj Agarwa. The story started in 2011 when they built and launched their first WordPress theme, ‘Colorway’. The next step was creating a form builder software. In 2014, they set up their first SaaS-based software, MailGet, followed by Pabbly in 2018. 

    Best for

    • Companies of any size, content creators, agencies



    • Free for up to 2000 contacts
    • Pricing plans from $25 to $65 per month


    • More than 500 attractive templates 
    • Clever email customization tools
    • Useful integration with different apps 
    • Powerful automation features
    • Comprehensive list management and cleaning tool
    • Features can be overwhelming for beginners 

    Editor’s note: We’re particularly impressed by the unlimited number of tags Pabbly allows you to add to your list to personalize your drip emails. 

    Bottom line:

    Pabbly is a highly reliable drip email marketing solution. You can automatically deliver welcome, greeting, or follow-up emails with no manual intervention, and rest assured they get to your subscribers. The software guarantees a 100% inbox delivery rate. 

    It also boasts a multitude of nice templates to choose from, as well as list cleaning, integration features, the possibility to perform several tasks simultaneously, and to use multiple SMTP. Plus, there’s unlimited access to all Pabbly features regardless of the pricing plan you get. 

     Read Full Pabbly Review 

    2. Sendinblue - Great automation and customization tools

    Sendinblue was launched in 2007 and is based in France. The Sendinblue team is made up of approximately 400 people and currently serves 175,000 customers worldwide. The company also provides email marketing courses through its academy. 

    Best for

    • eCommerce, content creators, marketing agencies


    • Free plan for 2000 subscribers
    • Paid plans between $25 to $65/month 


    • Excellent send time optimization features
    • Useful and intuitive built-in CRM software 
    • Customizable funnels and sign-up forms
    • Rich segmentation features
    • Pre-built campaigns 
    • Reliable A/B tests 
    • The templates could be better

    Editor’s note: Sendinblue’s CRM system is a great addition, and a time-saver that helps you manage your contacts in one place and share tasks with your team. 

    Bottom line:

    Sendinblue features a powerful segmentation engine alongside reliable AI-powered algorithms that determine the best delivery time for your drip emails. Moreover, it also provides a separate SMTP drip email service that allows you to schedule your emails from a WordPress site. This is a complex yet highly reliable drip software. 

    Read Full Sendinblue Review 

    3. GetResponse - In-depth analysis of your drip email campaigns 

    GetResponse boasts 15 years of experience in the online marketing field. The company operates in various locations worldwide, offers services in 27 languages, and has a team of 300 members. 

    Best for

    • Small to medium-sized companies, bloggers, eCommerce 


    • 30-days free trial
    • Plans between $15 and $1199 based on the number of contacts



    • Powerful & flexible automations
    • Complex segmentation tool
    • Useful calendar interface
    • Integration with different 3rd parties
    • Sophisticated reporting
    • Efficient spam detection tools
    • Easy-to-manage CRM 
    • 500 templates and useful integration with Shutterstock
    • The sign-up forms could be simplified 

    Editor’s note: Among other drip campaign tools, GetResponse stands out through its rich integrations, forms, and templates library.

    Bottom Line:

    GetResponse helps you easily set up your drip email campaigns through its powerful automation. It also integrates with numerous other platforms (Slack, WordPress, Shopify, Paypal, etc.) and offers a calendar interface to manage your drip campaigns and see exactly when you’ll be sending out messages to your contacts. 

    GetResponse also provides an impressive number of images to help you style your drip emails and easy-to-implement A/B tests. The flexible automation builder is the ideal tool to handle your email flows seamlessly.

    Read Full GetResponse Review  

    4. Moosend - Efficient workflows and easy personalization 

    Moosend is a European company that was founded in 2011. The international team supports thousands of businesses worldwide; small to medium-sized enterprises, as well as Fortune 500 companies, rely on this powerful drip email marketing tool. 

    Best for

    • eCommerce, small/medium-sized companies, bloggers 


    • Free plan with max. 1000 contacts
    • Subscription price starts at $8 per month


    • Complex automation tools
    • High-converting workflows
    • Responsive templates 
    • API and SMTP integrations
    • A/B split testing & click maps
    • AI subject line tester
    • Rich segmentation and lead generation features
    • Less complex analytics 


    Editor’s note: Moosend offers some of the highest converting automation workflows that are also easy to implement. 

    Bottom Line:

    This service also includes professional SMTP and integrations with multiple applications. It offers an intuitive segmentation process and different forms that will help you improve your drip campaigns and your ROI. Real-time reports and smart testing tools are also available. 

    This robust tool is suitable for companies of any size, especially for eCommerce businesses that need to easily integrate their CRM and other marketing or social platforms with their drip email software.

    Read Moosend Full Review

    5. MailerLite - Comprehensive reports and monitoring features


    Mailerlite was founded in 2006 in Lithuania. The company built this drip software in 2012 and, up to the present date, it remains one of the most popular services on the market due to its simplicity

    Best for

    • Small to medium-sized companies 


    • Free plan for 1,000 contacts
    • Subscription price starts at $10


    • Easy-to-follow reports and click maps
    • Granular tags and other useful segmentation tools
    • Split testing
    • User-friendly editor
    • Embedded signup forms
    • Guides and support
    • The preview mode could be more accurate 

    Editor’s note: If you need a fast and simple solution for your drip email campaigns, this is a good choice. We appreciate the intuitive editor and the multiple guides and resources you can rely on. 

    Bottom line:

    MailerLite has a wide range of automation tools; you can use the advanced scheduling features, trigger autoresponders, or RSS push emails to contact your lead. 

    The split-testing function is easy to use and the tracking features will allow you to understand the progress of your campaign in real-time. Geolocation tracking, good personalization, and the various segmentation possibilities are other pros. 

    Read Full Mailerlite Review

    6. Constant Contact - Best drip email tool for event organizers 

    Constant Contact is one of the oldest email marketing services providers. The company was established in 1995 and is headquartered in Waltham, Massachusetts, specializing in eCommerce solutions. 

    Best for

    • Small or medium companies, event organizers 


    • 60-days free trial 
    • Subscriptions start at $20


    • Reliable engagement tracking and testing features
    •  A great number of templates
    • Event invitation management tool
    • Multiple segmentation capabilities
    • List building and management tools
    • Various integrations
    • Auto-responders 
    • The email builder could be easier to navigate  

    Editor's Note: The integrations provided by Constant Contact are quite useful; for example, you can easily import contacts from a spreadsheet or from other tools such as Outlook and Salesforce. 

    Bottom line:

    If you’re looking for the best drip campaign software, you might stop once you try the demo version of Constant Contact. This tool allows you to easily manage your contacts list and keep it fresh by automatically tracking unsubscribers

    Plenty of useful automatization features such as auto-responders are also available, and the platform accurately tracks your drip email campaign progress. 

    The event invitation management tool is super useful for marketers who organize events and need to constantly track their email campaign progress and contact list. 

    Read Constant Contact Full Review

    7. ActiveCampaign - Advanced automation and useful CRM 

    ActiveCampaign is a very popular marketing automation platform. It was created in 2003 by Jason VandeBoom. Besides email automation, the platform also offers a CRM and live chat function

    Best for

    • Small and mid-sized companies 


    • $9 per month for the basic plan


    • Reliable segmentation tool
    • Inbound & outbound automation
    • Detailed sign-up forms
    • Powerful automation recipes
    • Free implementation and migration
    • Spam testing
    • Multiple integrations 
    • CRM with multiple features (e.g. lead scoring)
    • Basic analytic reports 


    Editor’s note: We like the fact that even the basic ‘Lite’ plan provides you with a large number of features and the tagging system is quite effective. 

    Bottom Line:

    ActiveCampaign is a powerful and intuitive drip email marketing campaigns automation software that has an impressive array of automation, integrations, and segmentation features. Its CRM is also very helpful, especially if you’re in the eCommerce business. 

    The behavioral automation features will help you understand your leads and target them better. Besides these, the platform also provides a vast collection of templates, good support, and training resources. 

    Read ActiveCampaign Full Review

    8. ConvertKit - The ideal list segmentation tools 

    ConvertKit is a very popular choice among content creators. This intuitive platform has been around since 2013 and is headquartered in Boise, Idaho. ConvertKit not only offers a powerful

    drip email platform, but also the possibility to customize landing pages and integrate them with your website. 

    Best for

    • Bloggers and other content creators 


    • Free for a maximum of 1,000 contacts  
    • Prices range from $29 to $ 59 per month



    • Great automation and segmentation features
    • Customized funnels and sign-up forms
    • Autoresponders
    •  A/B tests and statistics
    • Intuitive dashboard
    • Multiple design and customization features
    • Landing page templates
    • Integrations with multiple platforms such as Zapier, WordPress 
    • You can’t send tests for autoresponders

    Editor's Note: ConvertKit is a great choice for content creators thanks to its simplicity, we also like the fact that it is updated constantly and provides 24/7 live chat and email support. 

    Bottom line

    ConvertKit provides you with a rich set of flexible segmentation capabilities based on a tag system. This system helps you create highly targeted drip email campaigns and boost your deliverability. 

    The autoresponder, integrations, and visual automation builder are other strong points that will ease your work. Moreover, there’s no charge for duplicate contacts. 

    Read ConvertKit Full Review 

    9. AWeber - Excellent customizability and user-friendliness 

    AWeber was established in the late 90s. This company’s huge experience in the marketing automation field has led to the creation of one of the most powerful email marketing software solutions that has supported more than 115,000 customers

    Best for

    • Agencies, online marketers, small/medium-sized businesses 


    • 30-days free trial  
    • Subscription prices start at $19/month 


    • Powerful automation tools
    • Comprehensive reports
    • Great deliverability
    • Triggered emails
    • List management features
    • Various integrations
    • Pre-built campaigns
    • No embedded videos 


    Editor’s note: It’s very easy to manage your drip email campaigns from this tool’s dashboard and the user-friendly charts help you understand their performance immediately. 

    Bottom line:

    AWeber’s subscriber management and tracking features, together with the segmentation tool allow you to easily divide your contacts into targeted groups. This tool also boasts an impressive 98% deliverability rate, according to some users. 

    The customizable templates are another nice addition that will help you craft appealing drip email campaigns and the platform also offers reliable customer support and numerous educational resources.

    Read AWeber Full Review 

    10. Benchmark - Excellent reporting features and highly intuitive 

    Benchmark has been on the market since 2004. The company is headquartered in Huntington Beach, California and has a team of more than 100 experts from 15 countries.

    Best for

    • Small or medium-sized companies 



    • Free tier for up to 2,000 subscribers 
    • Basic plan - $12 per month



    • Excellent segmentation features
    • Intuitive drag-and-drop editor
    • In-depth analysis and detailed reports
    • Anti-spam detection
    • A/B testing for subject lines, delivery time 
    • Anti-spam tool
    • Responsive emails 
    • The editor doesn’t have an undo button 

    Editor’s note: One thing that drew our attention from the start is the free plan that works for 2,000 contacts, which is double the number you get with most services. 

    Bottom line

    You can rely on this tool’s automated workflows for your drip email campaigns. It provides a visual approach and is easy to implement. Multiple pre-defined flows are available: welcome series, abandoned cart emails, and follow-up series. 

    The pre-built forms are flexible and available in different formats: popup, signup, polls, or survey. This tool also allows you to easily test different aspects of your drip campaigns and you can also use Benchmark to successfully customize a landing page and boost your conversion. 

    Read Benchmark Full Review 

    What is a Drip Campaign?

    Drip campaigns are a series of pre-written marketing messages that slowly take a lead from the top of the funnel to a conversion point by using measured, valuable information over time.

    Drip campaigns are not necessarily interested in the quick sale, but rather in ensuring that consumers become repeat customers. Today, the most popular way to carry out drip campaigns is via email.

    How To Choose the Best Drip Email Campaign Software 

    If your subscriber list isn’t very big, you can choose just about any drip email marketing software out there and pay for the basic plan or even use the service for free. However, if you need to create campaigns for thousands of active subscribers, you need a platform that can support and segment a large database. 

    Also, you need to consider your budget. The more contacts you have, the more you’ll need to pay. Most drip email software solutions have different pricing plans that vary based on the number of contacts. You will pay around $10 for a basic subscription plan that covers the limited number of 1000-2000 subscribers. 

    The number of features and their diversity is also extremely important. Some services are better at helping you segment your list, while others outperform them in terms of automation or A/B testing functions. All the platforms listed in this article provide a robust set of features, but you should choose the one that excels at the specific task you want to automatize. 

    Finally, it’s also useful to consider the level of user-friendliness, especially if you don’t have a lot of experience with email marketing or time to learn the ins and outs of a new tool. In this case, a simple and intuitive email editor would be better for you. 

    What makes drip email marketing software great?

    As mentioned before, there are several factors you should consider before getting drip email marketing software. There’s a myriad of options currently available, so you should choose one that meets your expectations. This is what will make a certain product great. If everything about drip email marketing is still new to you, here are a few highlights to consider when looking for such a product. 

    The number of features: a reliable tool is one that has plenty of capabilities for putting your email marketing campaign on autopilot. You should also analyze the price of each product based on the suite of tools they offer. Although some services are pricier, they’re usually more complex, therefore efficient. 

    Drip email marketing involves a high level of automation, so you need software with powerful automation capabilities. These tools help you implement specific flows based on customer behavior. A great software solution is one that immediately understands these behaviors and triggers an action accordingly.

    The number of contacts a platform supports is also essential. If you’ve got a large list, you should get an email marketing tool that can handle it. Reliable analytics and reports are additional features a great drip email marketing tool should possess in order to help you optimize your email campaigns. 

    Why is choosing the best drip email campagin software important? 

    Email marketing remains one of the most accessible and cost-effective marketing strategies. You might think that people don’t have time to read emails anymore, but that’s not right. They just don’t have time for boring marketing emails. If you know how to tailor your message based on your contacts’ interests, people will surely take the time to read it. 

    This is precisely what you can do with a reliable drip email campaign software service. This tool will help you divide your contacts list into several groups based on specific criteria, such as demographics. This is important because people of different ages or with different income levels or purchase history should be approached differently. 

    Once these groups are well-defined, you can use the tool to automatically implement workflows. For example, once a contact fills out a form or clicks on a link, they’ll receive a particular email. If the subscriber fails to open the email, the tool will automatically resend it. 

    This is drip email marketing and it’s an automated process that saves you a lot of time and boosts your ROI. 

    What features should I look for in a drip email marketing tool?

    These are the key aspects you should consider when you purchase an email marketing platform subscription: 

    •       Integration: if you use several platforms to keep in touch with your customers or several marketing tools to create campaigns, you should get a drip email campaign software service that can integrate them and facilitate data transfers. 
    •       Reporting: every email marketing software offers some sort of reports and campaign analytics; make sure you choose one that can easily generate and export these reports and help you view data in a logical and easy-to-follow format. 
    •       Segmentation: this is a key element of a successful drip email strategy; you first segment your list into different groups and then send customized emails. A good tool will help you divide your contact list into as many categories as you need. 
    •       Automation: once you get your hands on a reliable drip email tool, you start saving time and let it convert your leads. This software should allow you to easily implement workflows, autoresponders, or choose the best time to deliver an email. 
    •       A/B testing: to make the best decisions for your email marketing campaigns, you need to perform certain tests. These are called A/B tests and they allow you to send several email variants to see which one works better. 
    •     Customer Service: once you pay for a service, you also want to know that someone will be there for you if you’re in doubt. Good drip email tools offer different types of customer support, training materials, and educational resources. 

    What Is the Value of Drip Campaigns?

    Although it’s always risky to invest in new marketing channels, email drip campaigns offer several important advantages that make them worth your time and money: 

    3 key benefits

    • Lead Nurturing: You should never view leads as wasteful just because they don’t purchase the first time you speak. Drip campaigns let you slowly and gently encourage leads to become shoppers without overwhelming them.
    • Brand Awareness: In today’s marketplace, being relevant means being visible. Drip campaigns help build your brand awareness by reminding customers over time of your value and your offerings. 
    • Automation: It’s difficult to maintain correspondence with hundreds of customers manually. Drip campaigns rely heavily on automation to ensure that messages are sent exactly the moment they’ll make the most impact.

    6 Ways to Help Your Strategy with Drip Campaigns 

    Nurture Campaigns

    Building leads that will do more than shop once and abandon your brand is crucial for sustained success.

    Similarly, nurturing early-stage leads and potential leads with valuable information, promotions, and other enticements can help more easily convert potential customers into loyal followers. Instead of a scattershot approach that is wasteful, drip campaigns let you focus each dollar where it will deliver the greatest impact—transforming leads into customers. 

    Brand Marketing

    A constant but small stream of content can do wonders for customers to remember your brand.

    Mixing it up and combining promotions, event updates, news, and product offers can help keep your content fresh and put you squarely in consumers’ minds. Your drip campaign is an ongoing conversation funnel that lets you slowly reinforce your brand’s positives. 


    Email marketing today involves sending correspondence to hundreds, and potentially thousands of consumers at a time.

    Drip campaigns are simply impossible without automation, and most services today help you out with this feat. The ability to automate email marketing means you can be hyper-specific with your campaigns and create better flows that generate a greater impact among consumers. 

    Suitable Content

    One underrated benefit of a drip campaign is that by using conditions to trigger the next email, your strategies will slowly become more precise, giving customers information that is more immediately relevant to them.

    Instead of offers they may not care for, they’ll only see that information you already know they’re receptive to. 

    Push Engagement

    Drip emails, because they’re seen as less intrusive than constant barrages, tend to lead to more engagement.

    Moreover, the relevant content results in higher click rates and more favorable perceptions. According to some studies, drip campaigns can both shorten the sales cycle and lead to almost a fifth more sales opportunities. 

    Timely Information

    Finally, understanding what your leads are and aren’t clicking on, as well as which emails they’re opening can give you a much better way to deliver timely information.

    Instead of having to send out mass emails whenever an event happens, you can provide information that is not just relevant, but immediately so. More important, an open communication channel means easier ways to reach leads.

    When You Should Start a Drip Campaign

    There are multiple reasons why a drip campaign would be a worthwhile solution, including these common needs: 

    • Leads
    • Welcome emails
    • Onboarding
    • Abandoned shopping cards
    • Recommendations
    • Renewals
    • Confirmations
    • Engagement
    • Educational
    • Unsubscribes
    • Events

    Let's have a look at them a little deeper... 

    Nurturing Leads – Not every visitor to your website, and not even every visitor who opens a shopping cart, is ready to make a purchase the first time.

    Nurturing campaigns are focused not on the immediate sale, but on the eventual payoff. These campaigns can help you improve your conversion rates by slowly encouraging leads to learn about your brand and products’ value. 

    Welcome Emails – It’s a mistake to believe that registration or a single purchase is the end goal of marketing.

    Welcome emails are the first step in following up with your consumers, making sure that they feel at home and receptive to your brand messaging. These emails will introduce users to your product, show relevant values, and even provide timely promotions and events. 

    Onboarding – Even with the soft sell, you’ll still want to have people signing up for your services or interacting with your company in a meaningful way.

    Onboarding emails aim to get users to join your app, website, or service by offering small “sells” (downloading an app, signing up for a webinar, upgrading your subscription) that are easy enough to complete in a few seconds, but create deeper ties. 

    Abandoned Shopping Carts – Shopping carts are not the end of the shopping experience, and indeed is one of the steps in the sales journey where most consumers drop off (nearly 68% of online sales, according to Shopify).

    These types of drip campaigns encourage users to visit their shopping cart and complete the purchase by offering added benefits, promotions, and similar products. The goal is to rekindle these lapsed sales and boost your revenues. 

    Recommendations – Today’s consumers are heavily reliant on online reviews and recommendations.


    According to brightlocals research 

    Indeed, 91% of consumers aged 18 to 34 years old trust online reviews, and 78% of all customers do as well. Recommendation drips are great ways to build awareness of your products, as well as excellent opportunities for you to upsell products and even cross-sell to create repeat business. 

    Renewals – Even after your customers have been with you for some time, it’s important to keep lines of communication active.

    Renewal drips will start long before your users’ subscriptions expire and will gently remind users why they should renew—including deals, discounts, and more benefits. This ensures that when the time comes, they’ll be much more receptive to renewing. 

    Confirmations – Confirming a user’s email, details, or even purchase is a great opportunity to add in some information about your company and its value to customers.

    This includes introducing your new visitors to the many benefits your website or app provides, highlighting new promotions for users, and presenting your loyalty plans. 

    Engagement – Sometimes, the goal of your drip campaigns is simply to connect and rekindle your leads.

    Engagement campaigns are not looking for immediate sales, but rather for brand awareness and higher levels of interactions. Engagement emails include links to blogs, newsletters, product updates, and simple information about goings-on at your company. 

    Educational – Sometimes, customers are seeking to learn more about your product or service, and a drip campaign can be a great way to leverage that.

    Educational campaigns are great when you want to generate more buzz and awareness around your product, as well as create more receptive consumers. 

    Unsubscribes – Unfortunately, not every user will stay with you forever, and unsubscribers are not uncommon.

    However, an unsubscribe is still an opportunity to hook users back in. Before they leave, ensure that your drip campaign focuses on understanding why they’re leaving, and providing relevant reasons to stay. 

    Events – Planned events are an important way to engage with customers, but they require audiences.

    Event drip campaigns help you drum up interest for upcoming planned meetings and are a great way to hype products, services, or special occasions. 

    >>Check out examples for each email drip campaign options.

    5 Steps to Plan an Email Drip Campaign

    With such a versatile range of uses, it can be hard to know how or where to start planning. However, you can follow these easy steps and get your campaign on the way in no time: 

    • Determine Your Drip Campaign’s Goals – Before writing a single email, you need to understand exactly what you want from your campaign. Knowing your goal will also tell you exactly what to write, and how. 
    • Identify Your Target Audience – Although “everyone” is technically a target audience, going too broad can limit your campaign’s effectiveness. Instead, focus on specific qualifiers to segment your audience, including things such as visit frequency, specific clicks, number of registrations, time as paid subscribers, and more. These will let you know what type of messaging to choose. 
    • Craft Your Message – Here is where you must choose your words carefully. Each type of campaign requires different tones, styles, and even vocabulary. Make sure that the message you’re crafting supports your campaign’s goals. 
    • Plan Your Campaign’s Specifics – The next step is scheduling. You’ll have to decide how frequently, how many emails, when, and in what order they’re being sent. Your message should fit the timeline of an offer or campaign (i.e. it should not go on indefinitely). 
    • Deploy Your Campaign – With the details out of the way, the last step is to click send, and start seeing the results of your hard workflow in. At this stage, you’ll want to measure your success, using analytics to track conversions, clickthroughs, ROI, and other key metrics.  

    Best Practices for your Email Drip Campaign

    Best Practices

    Even with the perfect plan in place, there are some things you should keep in mind as you launch a drip marketing campaign. Accordingly, here are some best practices to follow: 

    Focus on Segmentation – Aiming for everyone is a surefire way to not get anyone to bite. Focus your efforts on specific groups and tailor your messages so that each segment of your audience will receive a personal message that will make consumers more receptive.

    Prioritize User Experience – Give your users the ability to call the shots about how often they hear from you. Even at a drip, not everyone enjoys being bombarded by messages. By giving them the choice, you can ensure those who are listening are already willing to hear you out. 

    Test Constantly – No campaign is fully perfect at launch, and you shouldn’t expect yours to be the first. See what works and monitor your results with analytics, and make smart decisions based on facts to improve your campaigns’ reach and each dollar’s ROI. 

    Take Advantage of Your Toolkit – Don’t feel compelled to do everything yourself. Take advantage of automation and AI tools that reduce your workload by streamlining large portions of the project. Use your CRM integrations to feed better data into your campaigns and get better results. 

    Drip Campaign Template Examples

    If you’re ready to start planning your next drip marketing campaign, look at some examples for inspiration and ideas: 


    Hi [NAME]! 

    I want to be the first to welcome you to [Company Name] and I’m happy to say that we’re thrilled to have you with us. 

    Our company is designed to help you make the most out of [problem], and I think we could do great things together. Check out our services page and download our app here to get started. We’ll even give you a [trial period] on us! 

    Remember, we’re here for you, 



    Hi [client], 

    We’ve got plenty of exciting news for you, and a few deals you won’t be able to pass up! Check out our newest posts on social media and our blog, and let us know what you think by sending us a message.

    If you’ve read enough, keep scrolling to see our new deals, and join our community to get the most out of your experience! 




    Hi [name], 

    We’re sorry to see you go! If you change your mind, we’ll still be here, waiting for you! 
    See you soon!


    Top Trends for Email Drip Marketing in 2021

    A bigger emphasis on data privacy – As consumers become more security conscious, it’s important to consider data privacy and safety when you’re planning out campaigns to avoid violating regulations such as GDPR.

    Automation, but better – As AI and automation tools improve, you’ll likely get more out of your tools than ever before. This includes deeper insights, faster response times, and much greater customizability for your campaigns. 

    Design Goes social – Social media is designed to keep users hooked, and email is following suit. There will be a greater emphasis on visual, flashy designs that are both relevant and personalized to each user.


    There are numerous excellent drip email software choices out there. To choose the best one for your needs, we recommend you start by setting your priorities. Understand what interests you the most. It could be simplicity, a comprehensive set of automation features, or numerous integrations. Once you know your main requirements, you can start looking into the 10 platforms above and you will definitely find the right match for your needs. 

    Frequently Asked Questions (FAQ)

    1. What are the benefits of drip emails?

    These email campaigns help you build a connection with your audience. They allow you to do this progressively, by sending a series of targeted pre-scheduled emails to your list at specific intervals. This way, the potential client doesn’t feel overwhelmed and is less likely to unsubscribe.

    2. How to optimize your drip email campaigns?

    To make the most out of your drip emails, you should apply different optimization strategies, such as conducting customer surveys, using split tests, making your emails more personal, and segmenting your contacts list thoroughly.

    3. Should I analyze my drip email campaign’s results?

    Once you implement an email flow to convert your audience it’s essential to track campaign performance, monitor how many people have opened the emails, and how many have clicked on the links. You’ll then understand what needs to be improved to get better results.

    4. How frequently can I send drip emails?

    The whole purpose of drip email campaigns is to avoid overwhelming your audience with too many emails. You need to send these messages at regular intervals (maybe once a week or once a fortnight) so that you keep your audience connected to your brand without being pushy.