Best Email Marketing Automation Software - Full Analysis
To optimize your email marketing strategy and boost your ROI as a result, you need a reliable email marketing tool. Read on and discover 10 of the best options you can come across these days. We carefully analyzed their features and key advantages to offer you a quick and useful overview.
1. Constant Contact - intuitive email automation solution
This platform has been around for quite a while. With more than 20 years of experience in the field, the Constant Contact’s team manages to provide excellent automation solutions for successful email campaigns and outstanding customer support.
Best for | - Small companies, marketers, event organizers
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Price | - Free trial for 60 days
- $20 basic plan
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Comments | - Intuitive email editor
- AI-powered website builder
- Engagement tracking
- Invitations management
- Auto-responders
- Integrations
- Training resources
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Editor’s note: We like this tool because, despite its advanced automations and segmentation features, it is easy to use and provides numerous educational resources.
Bottom line:
The emails you can create and easily schedule from this platform are responsive and easy to build thanks to the drag-and-drop editor. It’s also easy to set up custom-made email flows by choosing from the multiple trigger actions.
The event invitation and registration management features and engagement tracking tools are other nice additions. The highlight of this platform is definitely the reliable and intuitive AI-powered website builder, which makes Constant Contact one of the best email marketing automation software services.
Read Constant Contact Full Review
2. Sendinblue - advanced personalization features
This company was founded in 2007 and the email marketing automation platform has been improved ever since. Sendinblue has a team of more than 400 members worldwide.
Best for | - eCommerce, small companies, marketing agencies
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Price | - Free plan for max. 2000 email addresses
- $25 basic plan
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Comments | - Customizable workflows
- Delivery time optimization
- Built-in CRM
- Sign-up forms
- Segmentation tool
- Transactional emails
- Integrations
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Editor’s note: This platform is pretty straightforward when it comes to its automation implementation and, with its paid plans, you don’t have a limit on the number of emails you can send.
Bottom line:
One of the useful features you can easily access with Sendinblue and don’t find in all the other platforms is the send time optimization feature that helps you deliver your emails at the best time to increase their open rates.
The flexible sign-up forms are also quite useful as they are the starting point of your automated email campaigns. This complex marketing platform allows you to engage your customers via SMS marketing as well and the email personalization and segmentation tools will contribute to your campaign engagement too.
Read Sendinblue Full Review
3. AWeber - Awesome subscriber engagement features
AWeber has been on the market for approximately 2 decades. This robust email marketing platform has supported more than 100,000 businesses in creating engaging email campaigns.
Best for | - Small and medium-sized businesses, agencies
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Price | - 30-days trial
- Prices start at $19/month
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Comments | - Powerful automations
- Deliverability tracking
- Numerous integrations
- Ready-made campaigns
- List management and segmentation
- Follow-up autoresponders
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Editor’s note: Aweber boasts strong automations and reliable ready-made campaigns that will help you save a lot of time, especially if you’re barely getting started with your email marketing strategy.
Bottom line:
There are several advantages you can enjoy with this platform. For example, it provides numerous tracking features and analytics to help you understand if your automated emails are efficient. There are more than 25 types of reports you can get.
The tagging system is pretty intuitive and allows you to easily segment your list and send targeted emails. You can also divide your contacts according to their activity on your website by using the tracking tool. One of the best automation features of this platform is the Follow Up function that will help you keep your subscribers engaged.
Read AWeber Full Review
4. GetResponse - easy list management and reliable testing
If you’re looking for an intuitive email marketing automation service, GetResponse is a good starting point. This company, which has more than 15 years of experience in the online marketing field, has developed one of the most intuitive, yet highly performant platforms.
Best for | - Small/medium-sized companies, publisher, eCommerce
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Price | - 30-days trial
- Starting price - $15
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Comments | - Flexible automation
- Detailed segmentation
- Spam detection
- Different integrations/CRM
- Calendar interface
- Numerous ready-made templates
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Editor’s note: One of the features that can simplify your email marketing automation job is the intuitive calendar interface. This system allows you to easily manage your campaigns and keep track of their delivery times.
Bottom line:
The platform calendar is very easy to use, based on drag-and-drop functionality. GetResponse also helps you customize and send autoresponders.
In terms of automation, GetResponse performs quite well. It provides multiple automations, and the possibility to customize your workflows. The spam detection function is another plus, as well as the reliable A/B tests that can help you optimize your campaigns. This tool also provides responsive landing page templates.
Read GetResponse Full Review
This company was founded in 2003 by Jason VandeBoom. Its headquarters are located in Chicago. ActiveCampaign is one of the best email marketing automation software services for intermediate and advanced marketers.
Best for | |
Price | - Subscription price starts at $9 per month
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Comments | - A multitude of segmentation features
- Powerful automation recipes
- Built-in CRM and different integrations
- Spam testing
- 125+ email templates
- Lead management
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Editor’s note: We love how supportive this platform is. Although it’s harder to get used to it, in the beginning, due to its complexity, there are lots of training materials and a useful help button.
Bottom line:
This powerful email marketing platform provides you more than 120 templates you can choose from to build personalized emails. It’s easy to segment your contacts list using ActiveCampaign’s advanced features such as the tag system.
The platform can track user behavior on your website and provide you different statistics to help you automate your workflows accordingly. The entire life cycle of your subscribers can be automated through ActiveCampaign and the integrated CRM helps you manage your contacts easier and supports multi-marketing strategies.
Read ActiveCampaign Full Review
6. MailerLite - outstanding monitoring tools
This platform was developed in 2012. The company’s main office is located in Lithuania, but MailerLite’s team has members in more than 30 countries.
Best for | - Small and medium-sized business
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Price | - Free for 1,000 subscribers
- Plans between $10 and $50
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Comments | - In-depth reports
- Granular tagging
- Rich segmentation tools
- Embedded personalized signup forms
- Different automations
- Split-testing
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Editor’s note: MailerLite is a user-friendly platform and a great choice for teams as it allows you to grant different permissions to each member.
Bottom line:
There are plenty of useful automations you can benefit from with MailerLite; the platform allows you to choose between different types of action triggers, use RSS push emails, and discover the best delivery times.
MailerLite is also very intuitive and helps you design beautiful emails by using the existing templates. The embedded signup forms can be easily personalized according to your subscribers' behavior. Moreover, MailerLite also provides good optimization features that boost open rates.
Read MailerLite Full Review
HubSpot has been on the market since 2006. The company’s main office is located in Cambridge, Massachusetts. HubSpot usually ranks as one of the best email marketing automation software services. The company provides a wide spectrum of online marketing tools.
Best for | - Marketing agencies, small and medium-sized companies
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Price | - Free tier for max. 2,000 emails
- $50 basic plan
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Comments | - Robust segmentation options
- Automated workflows
- Different integrations and CRM
- Engagement analytics
- A/B testing
- Numerous templates
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Editor’s note: We appreciate this tool’s numerous personalization options. To improve your automated emails, you can optimize them with personalized CTA’s, different images or layout choices.
Bottom line:
HubSpot Email Marketing is a robust email automation solution. The intuitive interface allows you to easily experiment with different workflows and the personalization features are very handy.
The integrated CRM is a great asset especially for sales teams or large contacts lists that can easily be managed from this tool. The engagement analytics and time zone sending options are other features you can leverage to streamline your email campaigns.
Read HubSpot Email Marketing Full Review
8. Benchmark - great testing tools
This California-based company developed its email marketing platform in 2004. Nowadays, Benchmark means a team of more than 100 people based in 15 countries.
Best for | |
Price | - Free for up to 2,000 contacts
- $12 per month for the first tier
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Comments | - Good segmentation features
- Drag-and-drop editor
- In-depth reports
- Anti-spam features
- Different testing options
- Numerous integrations
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Editor’s note: Benchmark provides a great set of personalization options. We like how efficient and easy-to-use the tags are.
Bottom line:
With the help of this platform, you can easily tailor your emails to your audience based on their interests or the stage of the conversion funnel they’re in. There are various segmentation options you can rely on and the platform is pretty intuitive too.
Benchmark also boasts a series of useful smart automations that can help you speed up your email marketing and increase your conversions. The A/B testing for subject lines or delivery time is another significant asset.
Read Benchmark Full Review
9. ConvertKit - Robust CRM and tags segmentation
ConvertKit is another powerful email marketing automation tool you can safely rely on. This platform was developed in 2013. The headquarters are located in Boise, Idaho.
Best for | - Content creators, marketers
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Price | - Free tier for 1,000 subscribers
- Prices start at $29
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Comments | - Powerful automations
- Good segmentation features
- Sign-up forms
- Autoresponders and analytics
- A/B testing
- Landing page templates
- Integrations
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Editor’s note: We like this tool’s powerful automation features and the targeted autoresponders.
Bottom line:
ConvertKit is one of the best-performing email marketing tools in terms of automation. You can rely on multiple rules to streamline your workflows. Based on how your contacts behave after each email, the tool will trigger personalized autoresponders. You can create different types of autoresponder sequences using ConvertKit’s blueprints.
The segmentation features are also efficient and easy to access and the integrations with numerous popular platforms such as Zapier or WordPress are also helpful.
Read ConvertKit Full Review
10. Moosend - effective personalized workflows
This European email marketing services provider has been around since 2011. Moosend is often ranked as one of the best email marketing tools and, to support this claim, let’s just say they’ve got plenty of clients in the Fortune 500 list.
Best for | - SMEs, eCommerce, content creators
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Price | - Free tier for 1000 contacts
- Pricing plans start at $8 per month
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Comments | - Powerful automation tools
- Highly converting workflows
- API / SMTP integration
- Split testing, AI subject line tester
- Different reporting features, click maps
- Segmentation & lead generation tools
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Editor’s note: We appreciate this tool for various reasons starting from its high-converting workflows. These predefined email sequences are easy to implement and understand, and they do a great job bringing in new leads.
Bottom line:
Apart from its efficient personalized workflows, Moosend offers additional benefits such as real-time analytics that help you track your campaign’s success. The split testing and AI subject line test functions are other useful optimization tools.
When it comes to segmentation, this platform also delivers good results. There are multiple segmentation criteria you can choose from. Moosend also provides easy integrations with different platforms and CRM.
Read Moosend Full Review