Best Email Marketing Software For Real Estate Agents in 2021

Best Real Estate Email Marketing Services 2021 - Full analysis

Email marketing is perfect for real estate brokers and agents because it is a dynamic strategy that adjusts well to the changing trends of brokerage.

10 Email Marketing Software Companies for Real Estate Agents

1. GetResponse - More features than the average email marketing software

Best For	All-in-one Marketing platform
Average Price	Free 30-Day Trial 1000 Contacts: $15 p/m
Comments	Landing Pages Advanced Automation Lead Generation tools to turn cold leads into happy customers Paid Ads CRM

Bottom Line:

Create automated campaigns that are triggered by actions, location, or link clicks.

Read GetResponse Full Review

2. MailChimp - Best for when you are first starting out

Best For	First starting out and on a tight budget 24/7 Email & Chat Support Customer Journey builder
Average Price	Free plan up to 2000 contacts 100 000 Contacts: $14.99
Comments	Behavioral Targeting Send Time optimization A/B Testing Custom Templates Custom Branding Email Automation, not the greatest. I wouldn’t recommend it if that is your primary focus.

Bottom Line:

Real estate agents can test different campaigns on investors or home buyers using MailChimp's A/B split testing and push forward the campaign that performs the best.

Read MailChimp Full Review

3. SendinBlue - Affordable All-In-One Platform

Best For	Advanced features at an affordable price Advanced segmentation
Average Price	Free, unlimited contacts with up to 300 emails per day 10 000 Emails per day: $25 p/m
Comments	Google analytics integration SMS Marketing Facebook Ads Open & Click through reports Send time optimization

Bottom Line:

Send-in-Blues advanced segmentation allows you to split investors, first-time home buyers, or vacation home buyers into different categories. You can send relevant listings or market updates to specific categories.

Read SendinBlue Full Review

4. MailerLite - Easy-to-use platform with great deliverability rates

Over 90% of businesses on MailerLite are smaller scale given the service provider offers simplified email marketing tools fit for beginners.

It helps you nurture contact relationships using smart automation and segmentation.

They are also famous for releasing intuitive solutions and new features for email marketers regularly.

Novices can use their real estate newsletter template gallery or resource page on best practices by industry to understand more about email marketing best practices.

The best feature MailerLite is how it can expand your lead generation strategies with SEO landing pages via email.

Best For	Create and design a landing page hosted on your domain Marketing automation included in the free plan
Average Price	You can use the free plan forever, including email automation with 1000 contacts and 12000 emails 2500 Contacts: $15 p/m
Comments	Drag and drop editor A/B split testing Subscriber Management Email automation could be better, but it gets the job done.

Bottom Line:

Generate leads, build relationships and send relevant listings at an affordable price with MailerLite.

Read MailerLite Full Review

5. ActiveCampaign - Best Email Marketing Software for Advanced Users

Best For	Real estate agents with a big budget Powerful email automation Users who are experienced in email marketing
Average Price	14 Day Free Trial 1000 Contacts: $25 p/m (Limited Features)
Comments	Send text messages Build landing pages Split test different campaigns Tons of integration options Great CRM

Bottom Line:

The built-in CRM makes it easy to manage relationships with clients.

Read ActiveCampaign Full Review

6. ConstantContact - Best deliverability rates

Constant Contact is excellent for sharing vivid pictures and details of your property listings to attract more leads. It is the best service provider if you want to create visually appealing emails.

Their email builder is intuitive and embed forms are easy-to-use.

You can also purge contacts that aren’t interested or don’t open emails with a few clicks on this service provider.

For realtors, the segmentation and tagging tools on come in handy.

Brokers can use it to tag contacts by the property they took interest in, or the budget they quoted.

Another incredible use of Constant Contact is attracting social media shares to your emails.

Best For	Survey & Social Campaigns Basic users who aren’t looking for over the top features
Average Price	60 Day free trial (US & CAD) 30 Day free trial for the rest of the world 500 Contacts: $20 p/m
Comments	Customizable templates Tracking & Reporting Industry-Specific Templates

Bottom Line:

Constant Contact is basic, yet they offer a 91.5% deliverability rate.

Read ConstantContact Full Review

7. AWeber - Delivers Great Reports

Best For	A/B Split testing Email Web Analytics Ready-to-send email templates
Average Price	500 Contacts: $19.99
Comments	List management tools Overall Reports 24/7 email & chat support

Bottom Line:

AWeber does a great job at educating beginners on their platform with in-depth articles, videos, and even podcasts.

Read AWeber Full Review

8. BenchMark - Best User-Friendly Software

Brokers will find email marketing from Benchmark ideal for generating buyer and seller leads. With over 300 templates for building newsletters and brochures, realtors will find it easy to create responsive email content with this software.

Theyl are best known for its automation based on segmented lists. You can send triggered emails based on subscriber birthdays with the ‘drip email campaign builder'. The vast resources on their website can help beginners get acquainted with real estate email marketing at ease.

Best For	Easy to navigate the software Online Support, loads of videos to watch Free Spam testing
Average Price	The free plan includes unlimited contacts but only 250 emails per month 1000 Contacts: $23 p/m
Comments	Wide variety of templates available Fast drag-and-drop editor Built-in-image editor Not the best deliverability rates

Bottom Line:

BenchMark allows you to build creative templates that include home listings with their fast drag-and-drop editor.

Read BenchMark Full Review

9. Moosend - Affordable & Basic Email Software

Best For	Affordable Prices Compare client tracking Advanced application programming interface
Average Price	Free forever 1000 contacts with limited features 1000 Contacts: $8 p/m
Comments	SMTP server Landing pages Reporting & Analytics

Bottom Line:

Moosend has all the necessary features at an affordable price to send home buyers successful campaigns.

Read Moosend Full Review

10. HubSpot - Advanced CRM

Best For	Advanced users with a big budget
Average Price	Free CRM 2000 Contacts: $50 p/m
Comments	Contact Management Landing Pages Free CRM Traffic and conversion analytics Automation

Bottom Line: Real estate agents can sell more homes by nurturing their relationships with their clients when using HubSpot’s built-in CRM system.

Read HubSpot Full Review

Why Email Marketing For Real Estate

Want to look professional in front of your clients and prospective customers? You can now quote facts, show reports, and distribute analysis with real-time data using email marketing software. It is faster, affordable, and more effective than snail mail. Another perk is its second-highest open-rate against all the other industries.

Here are the five key benefits of this popular tool for realtors:

High Demand: Over 50% of buyers find their homes online and tapping into this demand translates into new leads.

Improved Conversion & Reach: You can increase monthly closing ratios with email marketing for real estate as it offers 90% deliverability rate, 28.5% opening rate, and higher overall conversion than any other medium.

Save Time: Smart automation complements the busy schedule of realtors by eliminating repetitive tasks.

Increase Revenue: Besides being cheaper, email marketing records 3800% ROI.

Build Trust & Confidence: With personalized email content that connects with your subscriber and helps them, you can establish authority over your real estate niche.

Inspiring Real Estate Newsletter Examples And Ideas

Real estate email marketing isn’t like fashion or ecommerce, where every day presents a new opportunity to sell at an affordable price point. Real estate is a longer-term investment and pricy asset that requires an immense amount of credibility and authority to sell. Accordingly, you need to explore innovative ways to establish trustworthy and meaningful relationships that effectively nurture real estate prospects.

What Should A Good Real Estate Newsletter Include?

Instead of reinventing the wheel, it’s worthwhile to check out the popular techniques used by other real estate marketers.

Statistics: You can compile and share reports about the latest news such as stats on apartments and cost of living of specific locations with your readers
Insights About The Local Market: Marketers pitching real estate properties should also include market updates about local events, such as foreclosures, local events, and news to keep prospects engaged
Client Testimonials: A powerful way to captivate new buyers is by including reviews of past purchases, properties, and deals you’ve closed so that they trust you easily
Listing Alerts: When you’re setting up an open house or webinar, share the details with your contact list based on their preferences and demands
Buyer’s Quizzes: One of the best ways to gain knowledge about prospects. Surveys help in collecting data on contacts that’s resourceful when creating new messages in the future
Video Tours: Instead of sharing pictures of the property, get more realistic and boost engagement by sharing a video of the property
Tips & How-Tos: Add educational material such as ‘Homeowner’s Guides’ or repurpose evergreen content from your blog posts

Real Estate Newsletter Template And Design Examples

Personalized messages based on the location of users with local tips can boost engagement with your content

Real Estate Newsletter Template

Summarized property details with shareability functions captivate users and increase the reach of your emails

House Sell list

Educational tips based on the preferences of the reader help you build credibility as a knowledgeable authority

Educational tips

Real Estate Email Drip Campaigns

The definition of drip email marketing includes promotional messages automated and added to workflows based on the triggers activated by prospects. These flows are sent to different prospects to guide them through the sales funnel and grow your relationship.

For example, welcome emails are the best way to educate the reader about your brand and highlight its values.

welcome email

Drip email marketing comes with many perks.

Save time with automation: Pre-designed email messages can help you create and automate several promotional messages
Expand open rates: The open rates for drip messages record 80% more than bulk emails or email blasts
Re-engage inactive contacts: Automated promotional campaigns with exciting offers, event calendars, and local news can help you target unengaged contacts
Clear their doubts: Using a nurturing strategy for drip messages can help your contacts understand the advantages of signing up with you instead of others by tackling their uncertainties and questions
Reuse your content: One superb idea for sharing relevant content via drip campaigns is a roundup of the blog posts from your real estate website

Handpicked listing

How Do I Pick The Right Software For Real Estate

Customized real estate newsletter templates: Make sure the email service provider (ESP) you select has ready-to-use templates tailored for the real estate industry
Segmentation of users: Sorting your contacts based on their characteristics with functions like segment management, subscriber data, contact rating, audience, landing page activity, behavior-targeting, and the location is best for creating exclusive messages
List management: To manage contacts effectively and send them precisely-targeted messages, search for valuable tools like tags, custom fields, import contacts, list cleaning, and unlimited storage
Personalization: Personalization using merge tags, dynamic content, predicted demographics, time-based sending, tags, and lists is responsible for increasing open rates by 760%, making them a must-have for any aspiring real estate ESPs
A/B testing: You need split testing for areas like subject lines, email content, CTAs, names, and send times besides features like multivariate testing and a staging area to discover the best performing email elements

Best Practices

When you’re getting started with email marketing, it is recommended you don’t purchase or farm email lists. Make use of landing pages and sign up forms as they are excellent for generating leads.

Here are the five best practices

Automate Workflows

Create a workflow that opens with an incentive email (when the user signed up in exchange for a downloadable resource), followed by a welcome email. Don’t forget to add a clear “Call to Action” (CTA) in every email you send too.

Announce New Listings

Email marketing lets you notify subscribers when you list new properties, offer coupons, or have local open houses. You can also automate a roundup of listings by the week or month.

Personalize Emails

To nurture your leads and stay in touch with them, personalizing the subject line and the body of the email is vital. Use split testing and personalization tags based on the field data you have on clients to do so.

Attract Referrals With Incentives

Statistics quote that over 40% of home buyers and 38% of home sellers go for realtors referred by their family, friends or neighbors. When you add incentives like ‘10% discount for every referral’ to the email, it increases engagement and sales with former clients.

Offer Resourceful Information

From sharing a video tour of your new listing to a comprehensive analysis of market trends, you can keep a balance between sales and educational content by sending helpful information in their emails.

Bottom Line

Email marketing is the right strategy for real estate agencies because it reaches and converts leads better than other available mediums. What’s more, popular email content can even increase social shares, in turn creating a buzz around your agency.

Best Email Marketing Software For Real Estate Agents 2021

#1 Pick Overall - Best Email Marketing Software for Real Estate:

Our Top 5 Choices for Email Marketing Service for Real Estate

Best Real Estate Email Marketing Services 2021 - Full analysis

1. GetResponse - More features than the average email marketing software

2. MailChimp - Best for when you are first starting out

3. SendinBlue - Affordable All-In-One Platform

4. MailerLite - Easy-to-use platform with great deliverability rates

5. ActiveCampaign - Best Email Marketing Software for Advanced Users