Table of Contents

    Email Marketing For Real Estate Agents

    Email Marketing Automation

    Did you know that 93% of realtors prefer email communication with their leads? In fact, over 94% of agents use it every day. Use email marketing to connect with home buyers and sellers because it helps to increase revenue, heighten engagement, and generate awareness.

    Explore the perks of email marketing and the best practices to help agencies grow. Also included is a list of the key features to help you pick the right software for your realty needs. 

    Our Top 3 Choices for Real Estate

    • Mobile responsive email
    • Feedback with surveys and polls
    • Tracking donations by a custom landing page
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    • Email marketing tool for a great strategy
    • Easy set up of customized emails
    • Live editing option
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    • You can book a demo
    • Unlimited Email Campaigns
    • Responsive Templates
    • Lots of free stock photos
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    Best Real Estate Email Marketing Services 2020

    Email marketing is perfect for real estate brokers and agents because it is a dynamic strategy that adjusts well to the changing trends of brokerage. 

    5 Email Marketing Software Companies for Real Estate Agents


    Brokers will find email marketing from Benchmark ideal for generating buyer and seller leads. With over 300 templates for building newsletters and brochures, realtors will find it easy to create responsive email content with this software. 

    Theyl are best known for its automation based on segmented lists. You can send triggered emails based on subscriber birthdays with the ‘drip email campaign builder'. The vast resources on their website can help beginners get acquainted with real estate email marketing at ease.

    Main Features:
    • Contact List Management
    • Online Surveys 
    • Drag & Drop Email Builder
    • Automation 
    • List Segmentation
    • Analytics Tracking
    • Free
    • Pro: $13.99 per month
    Provider Site
    • Email marketing tool for a great strategy

    Constant contact

    Constant Contact is excellent for sharing vivid pictures and details of your property listings to attract more leads. It is the best service provider if you want to create visually appealing emails.

    Their email builder is intuitive and embed forms are easy-to-use.

    You can also purge contacts that aren’t interested or don’t open emails with a few clicks on this service provider. 

    For realtors, the segmentation and tagging tools on come in handy.

    Brokers can use it to tag contacts by the property they took interest in, or the budget they quoted.

    Another incredible use of Constant Contact is attracting social media shares to your emails. 

    Main Features:
    • Contact Tagging
    • Targeted Segmentation
    • Advanced List Maintenance
    • Automation Based On Triggers
    • Drag & Drop Builder
    • API & CRM Integration
    • Insightful Reporting & Analytics
    • Basic: $20
    • Plus: $45
    Provider Site
    • Mobile responsive email


    Over 90% of businesses on MailerLite are smaller scale given the service provider offers simplified email marketing tools fit for beginners.

    It helps you nurture contact relationships using smart automation and segmentation.

    They are also famous for releasing intuitive solutions and new features for email marketers regularly.

    Novices can use their real estate newsletter template gallery or resource page on best practices by industry to understand more about email marketing best practices.

    The best feature MailerLite is how it can expand your lead generation strategies with SEO landing pages via email.

    Main Features:
    • Behavioral Triggers 
    • Interest Groups  
    • Drag & Drop Editor
    • Automated Workflows 
    • Diverse Segmentation
    • Custom Landing Page & Popups 
    • Analytics & Reports 
    • Search Engine Optimized Landing Pages
    • Free: Up to 1,000 subscribers
    • $10: 1,000 subscribers and unlimited emails
    • $15: Up to 2,500 subscribers
    • $30: Up to 5,000 subscribers
    • $50: Up to 10,000 subscribers
    Provider Site
    • Free plan with multiple features for bloggers


    Featured on Inman, a popular magazine for realtors, Mailify is an open email marketing software solution. If you’re getting started with email marketing for real estate, you can seek the support of Abilify available every step of the way on Mailify. 

    Mailify is one of a kind marketing service that offers customized templates and features exclusively for realtors. From editing email templates and adding photos to new listings or open house events, time-consuming tasks become easier with this software.

    The best advantage for real estate marketing is free storage. You can upload and use thousands of property images on this platform without additional spending.

    Main Features:
    • Email Templates For Free
    • Free Cloud Storage Space
    • Analytics & Reports
    • Real Estate Newsletter Templates
    • Premium Deliverability
    • Monthly: $169 
    • Annual: $600


    A cloud-based marketing tool, CleverReach is known for its ease-of-use for realtors new to email marketing. This service is used by 175,000 customers from 152 countries including Shopify to reach their customers. You can create surveys or automated email sequences based on event triggers for your buyers and sellers. A/B testing is another way to create impactful email content around open houses and listings on CleverReach.

    The thing that drew us most is the list of third-party integrations offered by this email marketing provider.

    You can integrate Microsoft Dynamics CRM, Google, Salesforce, Drupal, Magento, Shopware, and Eventbrite with CleverReach.

    Main Features: 
    • Drag & Drop Builder 
    • Third Party Integrations
    • Free Email Templates 
    • Drip Campaign Automation 
    • List Management 
    • Assessment & Reports 
    • Supports Multiple Languages

    Clever Reach plans are based on total contacts.

    For example, the total bill would be $92 for 10,000 contacts.

    Provider Site

    Why Email Marketing For Real Estate

    Want to look professional in front of your clients and prospective customers? You can now quote facts, show reports, and distribute analysis with real-time data using email marketing software. It is faster, affordable, and more effective than snail mail. Another perk is its second-highest open-rate against all the other industries.

    Here are the five key benefits of this popular tool for realtors:  

    High Demand: Over 50% of buyers find their homes online and tapping into this demand translates into new leads. 

    Improved Conversion & Reach: You can increase monthly closing ratios with email marketing for real estate as it offers 90% deliverability rate, 28.5% opening rate, and higher overall conversion than any other medium. 

    Save Time: Smart automation complements the busy schedule of realtors by eliminating repetitive tasks.  

    Increase Revenue: Besides being cheaper, email marketing records 3800% ROI. 

    Build Trust & Confidence: With personalized email content that connects with your subscriber and helps them, you can establish authority over your real estate niche. 

    Inspiring Real Estate Newsletter Examples And Ideas 

    Real estate email marketing isn’t like fashion or ecommerce, where every day presents a new opportunity to sell at an affordable price point. Real estate is a longer-term investment and pricy asset that requires an immense amount of credibility and authority to sell. Accordingly, you need to explore innovative ways to establish trustworthy and meaningful relationships that effectively nurture real estate prospects.

    What Should A Good Real Estate Newsletter Include? 

    Instead of reinventing the wheel, it’s worthwhile to check out the popular techniques used by other real estate marketers. 

    • Statistics: You can compile and share reports about the latest news such as stats on apartments and cost of living of specific locations with your readers 
    • Insights About The Local Market: Marketers pitching real estate properties should also include market updates about local events, such as foreclosures, local events, and news to keep prospects engaged 
    • Client Testimonials: A powerful way to captivate new buyers is by including reviews of past purchases, properties, and deals you’ve closed so that they trust you easily 
    • Listing Alerts: When you’re setting up an open house or webinar, share the details with your contact list based on their preferences and demands 
    • Buyer’s Quizzes: One of the best ways to gain knowledge about prospects. Surveys help in collecting data on contacts that’s resourceful when creating new messages in the future 
    • Video Tours: Instead of sharing pictures of the property, get more realistic and boost engagement by sharing a video of the property 
    • Tips & How-Tos: Add educational material such as ‘Homeowner’s Guides’ or repurpose evergreen content from your blog posts 

    Real Estate Newsletter Template And Design Examples 

    • Personalized messages based on the location of users with local tips can boost engagement with your content 


    • Summarized property details with shareability functions captivate users and increase the reach of your emails 


    • Educational tips based on the preferences of the reader help you build credibility as a knowledgeable authority 


    Real Estate Email Drip Campaigns  

    The definition of drip email marketing includes promotional messages automated and added to workflows based on the triggers activated by prospects. These flows are sent to different prospects to guide them through the sales funnel and grow your relationship. 

    For example, welcome emails are the best way to educate the reader about your brand and highlight its values. 


    Drip email marketing comes with many perks. 

    • Save time with automation: Pre-designed email messages can help you create and automate several promotional messages 
    • Expand open rates: The open rates for drip messages record 80% more than bulk emails or email blasts 
    • Re-engage inactive contacts: Automated promotional campaigns with exciting offers, event calendars, and local news can help you target unengaged contacts
    • Clear their doubts: Using a nurturing strategy for drip messages can help your contacts understand the advantages of signing up with you instead of others by tackling their uncertainties and questions 
    • Reuse your content: One superb idea for sharing relevant content via drip campaigns is a roundup of the blog posts from your real estate website 


    How Do I Pick The Right Software For Real Estate 

    • Customized real estate newsletter templates: Make sure the email service provider (ESP) you select has ready-to-use templates tailored for the real estate industry
    • Segmentation of users: Sorting your contacts based on their characteristics with functions like segment management, subscriber data, contact rating, audience, landing page activity, behavior-targeting, and the location is best for creating exclusive messages
    • List management: To manage contacts effectively and send them precisely-targeted messages, search for valuable tools like tags, custom fields, import contacts, list cleaning, and unlimited storage
    • Personalization: Personalization using merge tags, dynamic content, predicted demographics, time-based sending, tags, and lists is responsible for increasing open rates by 760%, making them a must-have for any aspiring real estate ESPs 
    • A/B testing: You need split testing for areas like subject lines, email content, CTAs, names, and send times besides features like multivariate testing and a staging area to discover the best performing email elements 

    Best Practices 

    When you’re getting started with email marketing, it is recommended you don’t purchase or farm email lists. Make use of landing pages and sign up forms as they are excellent for generating leads. 

    Here are the five best practices 

    Automate Workflows

    Create a workflow that opens with an incentive email (when the user signed up in exchange for a downloadable resource), followed by a welcome email. Don’t forget to add a clear “Call to Action” (CTA) in every email you send too. 

    Announce New Listings 

    Email marketing lets you notify subscribers when you list new properties, offer coupons, or have local open houses. You can also automate a roundup of listings by the week or month. 

    Personalize Emails 

    To nurture your leads and stay in touch with them, personalizing the subject line and the body of the email is vital. Use split testing and personalization tags based on the field data you have on clients to do so.  

    Attract Referrals With Incentives

    Statistics quote that over 40% of home buyers and 38% of home sellers go for realtors referred by their family, friends or neighbors. When you add incentives like ‘10% discount for every referral’ to the email, it increases engagement and sales with former clients. 

    Offer Resourceful Information

    From sharing a video tour of your new listing to a comprehensive analysis of market trends, you can keep a balance between sales and educational content by sending helpful information in their emails.

    Bottom Line

    Email marketing is the right strategy for real estate agencies because it reaches and converts leads better than other available mediums. What’s more, popular email content can even increase social shares, in turn creating a buzz around your agency. 


    1.   What’s the expected ROI of email marketing in the real estate sector?

    Depending on the report you’re looking at, ROI can vary widely by the study. According to Campaign Monitor, the ROI for email marketing is 3800%. When it comes to the numbers reported by a real estate ESP named ActivePipe, the average comes to $42 per $1 spent. 

    2.   Which email platform has the best real estate newsletter templates?

    While there isn’t any ESP that fits all the requirements of every real estate marketer, different service providers rank variably for the services they offer. 

    If you’re looking for the most cost-efficient options, Benchmark and Mailerlite offer starter plans without any fees. On top of that, Benchmark is best for automation, while Mailerlite is the ideal choice for advanced segmentation. However, when you need advanced list management features, Constant Contact is the best buy. 

    Marketers seeking a complete set of premium features will find Mailify best for their requirements. CleverReach comes with a unique pricing plan where you’re only charged according to your contact list’s total size, though.

    3.   How to create a real estate newsletter for free?

    You can create free email newsletters for the real estate industry by using the free responsive newsletters offered by ESPs. 

    Mailify has four fully-customizable templates designed solely for real estate, whereas Mailerlite offers just one. Constant Contact provides a responsive real estate template for realtors too. You can also use the free template builder on CleverReach to build real estate content without any added costs. 

    On the other hand, Benchmark offers over 500 free customizable templates, so you don’t have to build the design from square one. 

    4.   What are the best subject lines for real estate emails?

    • One more day on the market!
    • Don’t miss this open house
    • Last chance for your dream home 
    • I missed you last week
    • I heard you’re looking for a home
    • Why other agents can’t help you 
    • It begins today/ It ends today 
    • Look at these homes
    • X questions to ask your lender 
    • How your home compares to everyone else’s