Written By Henry Walden - Digital Marketing Expert
1Point Interactive in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||eCommerce, Technology, Marketing|
Key features and workflows
Creating Email Campaigns and Managing
These options enable you to oversee the running of your campaigns.
Emails sent/opened and links clicked
You can access regularly updated email receipt statistics
Deliverability rate and delivery by time zone (spam)
Divide contacts by their time zone to auto-send messages
Creating and importing email lists
An import wizard lets you upload contacts with ease
Split tests and A/B tests
Optimize your messages by sending similar content and comparing the results
You can automatically customize the subject line and content of messages
Reporting and Analysis
The analytics tab lets you assess all your currently collated data.
Engagement reports (Email open rate and CR tracking)
You can review statistical analysis of your success rates
Auto-segment contacts based on their responses to previous campaigns
Social media tracking
Any link sent within an email can be tracked
You’re able to review your previous ROIs
Unfortunately, there's no information on this organization's website about whether you can integrate with other services. It's mentioned that there’s an API you can use and that Google Analytics is supported, but beyond this the options for add ons are unclear.
1Point Interactive’s automation options are a little lacking and could be more comprehensive. You can autofill content to create a personalized touch, but beyond this most of the work will have to be done manually.
Design and Ease of Use
These features enable you to control the different design aspects.
Drag and Drop Interface
All content can be maneuvered using your mouse
Landing page creator
Landing pages can also be created visually in minutes
There are no premade templates, but there are tutorials for building your own
Sign up forms within newsletter tool (opt in-opt out process)
Forms can be created almost instantly, and then placed into messages or webpages
10,000 emails per month
50,000 emails per month
100,000 emails per month
250,000 emails per month
500,000 emails per month
There is a customer support phone number, but it'll only be shared with you once you make a purchase. For all other needs, you can click ‘Contact’ on the website, fill out the simple form, and wait to hear back.
If you have a smaller business that’s just starting to take off, 1Point Interactive could certainly be beneficial. The ability to automatically tweak subject lines to be specific to a contact can save time while better engaging current customers and improving loyalty. However, larger businesses may find that the options here aren’t enough for their needs, while smaller organizations might not need 10,000 emails per month.
You may be better off trying Get Response. This similar service has more options for automation, is upfront about which integrations and applications can be connected, and has even more affordable plans, with the cheapest starting at $10.50 per month.