1Point Interactive

1Point Interactive Review 2020: Is it the Right Choice for You? H2 - Introduction 1PointMail is an email service that enables users to boost their marketing return on investment and customer engagement. Here you can optimize your campaigns, control your contact lists, and enhance email deliverability.

Smaller Businesses Best for
3 /5
Rating
$ 49 /mo
Starting Price
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Table of Contents

    1Point Interactive in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: eCommerce, Technology, Marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    These options enable you to oversee the running of your campaigns.

    Emails sent/opened and links clicked

    You can access regularly updated email receipt statistics

    Deliverability rate and delivery by time zone (spam)

    Divide contacts by their time zone to auto-send messages

    Creating and importing email lists

    An import wizard lets you upload contacts with ease

    Split tests and A/B tests

    Optimize your messages by sending similar content and comparing the results

    Personalization

    You can automatically customize the subject line and content of messages

    Reporting and Analysis

    The analytics tab lets you assess all your currently collated data.

    Engagement reports (Email open rate and CR tracking)

    You can review statistical analysis of your success rates

    Segmentation 

    Auto-segment contacts based on their responses to previous campaigns

    Social media tracking

    Any link sent within an email can be tracked

    ROI analysis 

    You’re able to review your previous ROIs

    Integrations

    Unfortunately, there's no information on this organization's website about whether you can integrate with other services. It's mentioned that there’s an API you can use and that Google Analytics is supported, but beyond this the options for add ons are unclear.

    Automation

    1Point Interactive’s automation options are a little lacking and could be more comprehensive. You can autofill content to create a personalized touch, but beyond this most of the work will have to be done manually.

    Design and Ease of Use

    These features enable you to control the different design aspects.

    Drag and Drop Interface

    All content can be maneuvered using your mouse 

    Landing page creator 

    Landing pages can also be created visually in minutes

    Email templates 

    There are no premade templates, but there are tutorials for building your own

    Sign up forms within newsletter tool (opt in-opt out process)

    Forms can be created almost instantly, and then placed into messages or webpages

    Pricing

    Plan

    Price

    10,000 emails per month

    $49.00

    50,000 emails per month

    $99.00

    100,000 emails per month

    $149.00

    250,000 emails per month

    $249.00

    Customer Service

    There is a customer support phone number, but it'll only be shared with you once you make a purchase. For all other needs, you can click ‘Contact’ on the website, fill out the simple form, and wait to hear back.

    Summary

    If you have a smaller business that’s just starting to take off, 1Point Interactive could certainly be beneficial. The ability to automatically tweak subject lines to be specific to a contact can save time while better engaging current customers and improving loyalty. However, larger businesses may find that the options here aren’t enough for their needs, while smaller organizations might not need 10,000 emails per month.

    You may be better off trying Get Response. This similar service has more options for automation, is upfront about which integrations and applications can be connected, and has even more affordable plans, with the cheapest starting at $10.50 per month.