Address Two Review 2021: Best for Small Businesses?

Address Two in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

Creating and operating your campaigns can be done using these features.

• Emails sent/opened and links clicked

You’re able to analyze which emails were successful, and which were never opened

• Deliverability rate and delivery by time zone (spam)

You can make deliveries automatic, and even set when customers should receive mail relative to their time zone

• Creating and importing email lists

There’s numerous way to upload or input contacts here

• Split tests and A/B tests

Create your own split tests to perfect your messages’ content

• Personalization

You can automate aspects of customization based on customer interactions

Reporting and Analysis

You can review your campaign success rates using these features.

• Engagement reports (Email open rate and CR tracking)

You’re able to follow every single email and assess whether it was opened

• Segmentation 

Upload pre-segmented groups or auto-divide contacts based on their responses or any other factors

• Social media tracking

There’s currently no option for social media tracking

• ROI analysis 

Unfortunately, you aren't able to predict or assess your ROI

Integrations

These applications can be included in your service.

• API integrations

Address Two V2.0 API allows you to take control of your own applications

• Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

All of the above are available

• CRM Integrations

The popular Agile CRM is one of several options

• Social Media integrations

There’s no mention of social media apps

• Apps 

It isn’t clear how many other apps you’re able to integrate with

• Plugins

You’re able to access the useful WordPress plugin

Automation

The automation options here are decent, and should enable a smaller business to save itself a lot of time, provided a staff member has a high enough level of technical knowledge. One great use is to automate personalized messages, so that hundreds or even thousands of your contacts can feel they’re getting a tailored service.

Design and Ease of Use

There’s little prior knowledge needed to design messages and pages here.

• Drag-and-Drop Interface

You're able to drag-and-drop content blocks onto blank messages or templates of your choosing

• Landing page creator 

The same process can be used to make a landing page in minutes

• Email templates 

While there’s plenty of templates to choose from, it’s a simple process to create your own

• Signup forms within newsletter tool (opt in-opt out process)

Signup forms can be auto-generated, and then dropped into place

Pricing

Customer Service

You can call for support on 317 594 9550, or fill out the online contact form.

Summary

Address Two offers a service that’ll be beneficial to smaller businesses with plenty of contacts and leads, that need to automate some of the correspondence side of things. However, it’s a shame that the only options are a cheap, limited service or a rather expensive one.

For a provider that offers some more mid-range options, along with far more integration choices, try Send X, where plans can be tailored to suit your needs.