Written By Jason Rowse - Digital Marketing Expert
Address Two in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||PR, Advertising, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
Creating and operating your campaigns can be done using these features.
- Emails sent/opened and links clicked
You’re able to analyze which emails were successful, and which were never opened
- Deliverability rate and delivery by time zone (spam)
You can make deliveries automatic, and even set when customers should receive mail relative to their time zone
- Creating and importing email lists
There’s numerous way to upload or input contacts here
- Split tests and A/B tests
Create your own split tests to perfect your messages’ content
You can automate aspects of customization based on customer interactions
Reporting and Analysis
You can review your campaign success rates using these features.
- Engagement reports (Email open rate and CR tracking)
You’re able to follow every single email and assess whether it was opened
Upload pre-segmented groups or auto-divide contacts based on their responses or any other factors
- Social media tracking
There’s currently no option for social media tracking
- ROI analysis
Unfortunately, you aren't able to predict or assess your ROI
These applications can be included in your service.
- API integrations
Address Two V2.0 API allows you to take control of your own applications
- Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the above are available
- CRM Integrations
The popular Agile CRM is one of several options
- Social Media integrations
There’s no mention of social media apps
It isn’t clear how many other apps you’re able to integrate with
You’re able to access the useful WordPress plugin
The automation options here are decent, and should enable a smaller business to save itself a lot of time, provided a staff member has a high enough level of technical knowledge. One great use is to automate personalized messages, so that hundreds or even thousands of your contacts can feel they’re getting a tailored service.
Design and Ease of Use
There’s little prior knowledge needed to design messages and pages here.
- Drag-and-Drop Interface
You're able to drag-and-drop content blocks onto blank messages or templates of your choosing
- Landing page creator
The same process can be used to make a landing page in minutes
- Email templates
While there’s plenty of templates to choose from, it’s a simple process to create your own
- Signup forms within newsletter tool (opt in-opt out process)
Signup forms can be auto-generated, and then dropped into place
CRM & Email Marketing
for Teams and Small Business
$14.95 per month
CRM & Email Marketing
for Growing Enterprise
$149.95 per month
You can call for support on 317 594 9550, or fill out the online contact form.
Address Two offers a service that’ll be beneficial to smaller businesses with plenty of contacts and leads, that need to automate some of the correspondence side of things. However, it’s a shame that the only options are a cheap, limited service or a rather expensive one.
For a provider that offers some more mid-range options, along with far more integration choices, try Send X, where plans can be tailored to suit your needs.