Address Two Review 2020: Best for Small Businesses?

Address Two is an online service that enables small businesses to automate some of their more time-consuming processes, freeing staff up for more useful endeavors. It combines contact management software (which allows you to group and segment customers with ease) with email marketing design and automation.

eCommerce Best for
3 /5
Rating
$ 14.95 /mo
Starting Price
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Table of Contents

    Address Two in a nutshell

    Free Plan: 

    No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes
    Means of Use: Mobile, Tablet, Computer
    Industry:PR, Advertising, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    Creating and operating your campaigns can be done using these features.

    • Emails sent/opened and links clicked

    You’re able to analyze which emails were successful, and which were never opened

    • Deliverability rate and delivery by time zone (spam)

    You can make deliveries automatic, and even set when customers should receive mail relative to their time zone

    • Creating and importing email lists

    There’s numerous way to upload or input contacts here

    • Split tests and A/B tests

    Create your own split tests to perfect your messages’ content

    • Personalization

    You can automate aspects of customization based on customer interactions

    Reporting and Analysis

    You can review your campaign success rates using these features.

    • Engagement reports (Email open rate and CR tracking)

    You’re able to follow every single email and assess whether it was opened

    • Segmentation 

    Upload pre-segmented groups or auto-divide contacts based on their responses or any other factors

    • Social media tracking

    There’s currently no option for social media tracking

    • ROI analysis 

    Unfortunately, you aren't able to predict or assess your ROI

    Integrations

    These applications can be included in your service.

    • API integrations

    Address Two V2.0 API allows you to take control of your own applications

    • Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All of the above are available

    • CRM Integrations

    The popular Agile CRM is one of several options

    • Social Media integrations

    There’s no mention of social media apps

    • Apps 

    It isn’t clear how many other apps you’re able to integrate with

    • Plugins

    You’re able to access the useful WordPress plugin

    Automation

    The automation options here are decent, and should enable a smaller business to save itself a lot of time, provided a staff member has a high enough level of technical knowledge. One great use is to automate personalized messages, so that hundreds or even thousands of your contacts can feel they’re getting a tailored service.

    Design and Ease of Use

    There’s little prior knowledge needed to design messages and pages here.

    • Drag-and-Drop Interface

    You're able to drag-and-drop content blocks onto blank messages or templates of your choosing

    • Landing page creator 

    The same process can be used to make a landing page in minutes

    • Email templates 

    While there’s plenty of templates to choose from, it’s a simple process to create your own

    • Signup forms within newsletter tool (opt in-opt out process)

    Signup forms can be auto-generated, and then dropped into place

    Pricing

    Plan

    Price

    CRM & Email Marketing

    for Teams and Small Business

    $14.95 per month

    CRM & Email Marketing

    for Growing Enterprise

    $149.95 per month

    Customer Service

    You can call for support on 317 594 9550, or fill out the online contact form.

    Summary

    Address Two offers a service that’ll be beneficial to smaller businesses with plenty of contacts and leads, that need to automate some of the correspondence side of things. However, it’s a shame that the only options are a cheap, limited service or a rather expensive one.

    For a provider that offers some more mid-range options, along with far more integration choices, try Send X, where plans can be tailored to suit your needs.