Autopilot in a nutshell
|User Accounts:||Multiple users|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, 30 days|
|Means of Use:||Mobile, Tablet, Desktop|
Key features and workflows
Creating Email Campaigns and Managing
There are many ways to optimize and oversee your email campaign.
Emails sent/opened and links clicked
Tools are available to assess the efficiency and receipt of your emails
Deliverability rate and delivery by time zone (spam)
There are automated processes that prevent your emails from ending up in the spam folder by making the content and their delivery times less formulaic. Spam folders often flag emails that come in at the same time each day.
Creating and importing email lists
Autopilot accepts CSV, XLS, XLSX and ODS files for importing contacts
Split tests and A/B tests
Split testing lets you send two versions of the same email to a percentage of contacts, in order to assess which is the most successful
Merge tags and personalization variables mean that you can tweak your emails, although the options are slightly limited
Reporting and Analysis
Autopilot has a variety of analytical tools for efficiency assessment.
Engagement reports (Email open rate and CR tracking)
It’s easy to view an assessment of your email success rates
You can separate your contacts by location or preference
Social media tracking
Graphical reviews of your business achievements on social media can be viewed
Tools and guidance for calculating and optimizing your ROI are available
A range of options is available, suiting most business needs.
REST API assists with contact control and email enhancement
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Aside from Magento and Woocommerce, the above platforms can be integrated
Several pre-integrated apps for CRM including Hubspot can be used
Social Media integrations
There are options for incorporating the most commonly used social media networks
58 apps come as standard with options for more
There are various options for affiliate marketing plugins
This service allows companies of all sizes to automate their repetitive tasks, such as email creation and delivery, helping to save a lot of wasted man-hours that could be better used working on new campaigns or bolstering existing ones.
Design and Ease of Use
Autopilot advertises itself as a visual and easy-to-use marketing automation solution, with many simple and effective options to enhance design and aesthetics.
Drag and Drop Interface
The blank drag and drop canvas lets you design the perfect email
Landing page creator
Landing page editor has simple functionality that can be optimized even by a first time user
There’s an extensive list of email templates, organized into order of effectiveness
Sign up forms within newsletter tool (opt in-opt out process)
It’s simple to control and integrate the sign up forms
$49 per month
$149 per month
$249 per month
There’s a live chat option available 24 hours a day Monday to Friday, and you can also email email@example.com with your query, but there’s no phone line.
Autopilot comes fairly well recommended and has some useful features to help you optimize your email output, time management, ROI, and customer base. There are optional add-ons to increase your efficiency further, such as Salesforce CRM integration, VIP support, and expert setup and training. There is, however, some limitation in the email builder customization, and the pricing is a little more expensive than with other services.
A similar service that has better options for email creation and more features in the lower price bracket is Constant Contact. It’s considered one of the fastest-growing email marketing software providers and its versatile solutions start at just $20 per month.