Autopilot Email Marketing Review 2020: Can it Support Your Campaigns?

A visual email marketing automation software, Autopilot has the potential to increase a business’s traffic with the following features.

Autopilot
eCommerce websites Best for
3 /5
Rating
$ 49 /mo
Starting Price
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Table of Contents

    Autopilot in a nutshell

    Free Plan: No
    User Accounts: Multiple users 
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: Yes, 30 days
    Means of UseMobile, Tablet, Desktop
    Industry: eCommerce, Marketing

    Key features and workflows

    Creating Email Campaigns and Managing

    There are many ways to optimize and oversee your email campaign.

    Emails sent/opened and links clicked

    Tools are available to assess the efficiency and receipt of your emails

    Deliverability rate and delivery by time zone (spam)

    There are automated processes that prevent your emails from ending up in the spam folder by making the content and their delivery times less formulaic. Spam folders often flag emails that come in at the same time each day.

    Creating and importing email lists

     Autopilot accepts CSV, XLS, XLSX and ODS files for importing contacts

    Split tests and A/B tests

    Split testing lets you send two versions of the same email to a percentage of contacts, in order to assess which is the most successful

    Personalization

    Merge tags and personalization variables mean that you can tweak your emails, although the options are slightly limited

    Reporting and Analysis

    Autopilot has a variety of analytical tools for efficiency assessment.

    Engagement reports (Email open rate and CR tracking)

    It’s easy to view an assessment of your email success rates

    Segmentation 

    You can separate your contacts by location or preference

    Social media tracking

    Graphical reviews of your business achievements on social media can be viewed

    ROI analysis 

    Tools and guidance for calculating and optimizing your ROI are available

    Integrations

    A range of options is available, suiting most business needs.

    API integrations

    REST API assists with contact control and email enhancement

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Aside from Magento and Woocommerce, the above platforms can be integrated

    CRM Integrations

    Several pre-integrated apps for CRM including Hubspot can be used

    Social Media integrations

    There are options for incorporating the most commonly used social media networks

    Apps 

    58 apps come as standard with options for more

    Plugins

    There are various options for affiliate marketing plugins

    Automation

    This service allows companies of all sizes to automate their repetitive tasks, such as email creation and delivery, helping to save a lot of wasted man-hours that could be better used working on new campaigns or bolstering existing ones.

    Design and Ease of Use

    Autopilot advertises itself as a visual and easy-to-use marketing automation solution, with many simple and effective options to enhance design and aesthetics.

    Drag and Drop Interface

    The blank drag and drop canvas lets you design the perfect email

    Landing page creator 

    Landing page editor has simple functionality that can be optimized even by a first time user

    Email templates 

    There’s an extensive list of email templates, organized into order of effectiveness

    Sign up forms within newsletter tool (opt in-opt out process)

    It’s simple to control and integrate the sign up forms

    Pricing

    Silver

    $49 per month

    Gold

    $149 per month

    Platinum

    $249 per month

    Customer Service

    There’s a live chat option available 24 hours a day Monday to Friday, and you can also email support@autopilothq.com with your query, but there’s no phone line.

    Summary

    Autopilot comes fairly well recommended and has some useful features to help you optimize your email output, time management, ROI, and customer base. There are optional add-ons to increase your efficiency further, such as Salesforce CRM integration, VIP support, and expert setup and training. There is, however, some limitation in the email builder customization, and the pricing is a little more expensive than with other services.

    A similar service that has better options for email creation and more features in the lower price bracket is Constant Contact. It’s considered one of the fastest-growing email marketing software providers and its versatile solutions start at just $20 per month.