Autopilot Email Marketing Review 2020: Can it Support Your Campaigns?

Autopilot in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

There are many ways to optimize and oversee your email campaign.

Emails sent/opened and links clicked

Tools are available to assess the efficiency and receipt of your emails

Deliverability rate and delivery by time zone (spam)

There are automated processes that prevent your emails from ending up in the spam folder by making the content and their delivery times less formulaic. Spam folders often flag emails that come in at the same time each day.

Creating and importing email lists

 Autopilot accepts CSV, XLS, XLSX and ODS files for importing contacts

Split tests and A/B tests

Split testing lets you send two versions of the same email to a percentage of contacts, in order to assess which is the most successful

Personalization

Merge tags and personalization variables mean that you can tweak your emails, although the options are slightly limited

Reporting and Analysis

Autopilot has a variety of analytical tools for efficiency assessment.

Engagement reports (Email open rate and CR tracking)

It’s easy to view an assessment of your email success rates

Segmentation 

You can separate your contacts by location or preference

Social media tracking

Graphical reviews of your business achievements on social media can be viewed

ROI analysis 

Tools and guidance for calculating and optimizing your ROI are available

Integrations

A range of options is available, suiting most business needs.

API integrations

REST API assists with contact control and email enhancement

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

Aside from Magento and Woocommerce, the above platforms can be integrated

CRM Integrations

Several pre-integrated apps for CRM including Hubspot can be used

Social Media integrations

There are options for incorporating the most commonly used social media networks

Apps 

58 apps come as standard with options for more

Plugins

There are various options for affiliate marketing plugins

Automation

This service allows companies of all sizes to automate their repetitive tasks, such as email creation and delivery, helping to save a lot of wasted man-hours that could be better used working on new campaigns or bolstering existing ones.

Design and Ease of Use

Autopilot advertises itself as a visual and easy-to-use marketing automation solution, with many simple and effective options to enhance design and aesthetics.

Drag and Drop Interface

The blank drag and drop canvas lets you design the perfect email

Landing page creator 

Landing page editor has simple functionality that can be optimized even by a first time user

Email templates 

There’s an extensive list of email templates, organized into order of effectiveness

Sign up forms within newsletter tool (opt in-opt out process)

It’s simple to control and integrate the sign up forms

Pricing

Customer Service

There’s a live chat option available 24 hours a day Monday to Friday, and you can also email support@autopilothq.com with your query, but there’s no phone line.

Summary

Autopilot comes fairly well recommended and has some useful features to help you optimize your email output, time management, ROI, and customer base. There are optional add-ons to increase your efficiency further, such as Salesforce CRM integration, VIP support, and expert setup and training. There is, however, some limitation in the email builder customization, and the pricing is a little more expensive than with other services.

A similar service that has better options for email creation and more features in the lower price bracket is Constant Contact. It’s considered one of the fastest-growing email marketing software providers and its versatile solutions start at just $20 per month.