Bronto Review 2020: See if It’s Right for You!

Bronto Marketing Platform has options to automate the delivery of mass emails and to easily oversee this process.

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Beginners Best for
3 /5
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Table of Contents

    Bronto in a nutshell

    Free Plan: No
    User Accounts: Options for multiple users
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: Yes
    Means of Use: Use from a mobile on the go or a desktop
    Industry: Advertising, eCommerce, Enterprise

    Key features and workflows

    Creating Email Campaigns and Managing

    Controlling your campaign is quite simple with the following features.

    Emails sent/opened and links clicked

    There are regularly updated graphical reviews of your current success rate

    Deliverability rate and delivery by time zone (spam)

    You can automate delivery time based on recipient time zones

    Creating and importing email lists

    Import your existing contacts from CSV, Mailchimp, or Mixpanel

    Split tests and A/B tests

    A/B testing and a control group feature help you to choose the optimum email based on customer response

    Personalization

    It’s possible to personalize most aspects of your campaign, including aesthetics and delivery options

    Reporting and Analysis

    There are various useful functions for analyzing your success rates.

    Engagement reports (Email open rate and CR tracking)

    Customer Engagement reports let you see how your ongoing messages are performing, and even asses who’s receiving too many emails

    Segmentation 

    You can segment your contacts into recipient groups whatever way you’d like 

    Social media tracking

    The engagement report also views and assesses your social media broadcasts

    ROI analysis 

    A free support team can talk you through your current prospective ROI

    Integrations

    The most basic Intercom plans still offer many options for integration.

    API integrations

    Even those with little experience can use API to integrate third-party software

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All the above platforms are supported except Magento

    CRM Integrations

    The app store has several CRM integrations, such as the well-regarded Pipedrive

    Social Media integrations

    There are several major social media integrations available, like Facebook

    Apps 

    The app store comes preloaded with dozens of useful apps

    Plugins

    Aside from API, there are also options for many more integrations to be plugged in, like ChargeBee, which helps to manage your subscriptions

    Automation

    Intercom offers automation of almost every function that it provides. While some technical knowledge is certainly needed, there are also books, guides, and videos to assist those that are new to this type of programming. 

    Design and Ease of Use

    There are a number of design functions, although not all are easy to use.

    Drag and Drop Interface

    The email builder helps those who aren’t coders to drag and drop their visuals in an intuitive manner

    Landing page creator 

    Creating your landing page requires a little more expertise here, although there are blog posts to help you 

    Email templates 

    There are four default email template styles, but you can create your own as well

    Sign up forms within newsletter tool (opt in-opt out process)

    Form creation is a simple case of entering your criteria and can be used for inclusion in emails and newsletters

    Pricing

    Start

    $39 per month

    Grow 

    $99 per month 

    Accelerate

    $499 per month

    Scale

    $999 per month

    Customer Service

    There’s a free mobile app where you can get support 24/7 through a messenger feature. You can also email for help at team@intercom.com.

    Summary

    If you’re looking to streamline your current operation and need to automate some aspects of your approach to email marking, Intercom could definitely provide support. However, you’ll need some IT expertise, and the price is quite high for what you’ll receive.

    A cheaper but equally responsive service is SendX. This provides most of the same features and users benefit from even more pre-integrated apps. Plus, the starting cost is just $7.49 per month.