Written By Jason Rowse - Digital Marketing Expert Updated: 09/02/2021 |
Bronto in a nutshell
| Free Plan: | No |
| User Accounts: | Options for multiple users |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes |
| Means of Use: | Use from a mobile on the go or a desktop |
| Industry: | Advertising, eCommerce, Enterprise |
Key features and workflows
Creating Email Campaigns and Managing
Controlling your campaign is quite simple with the following features.
Emails sent/opened and links clicked
There are regularly updated graphical reviews of your current success rate
Deliverability rate and delivery by time zone (spam)
You can automate delivery time based on recipient time zones
Creating and importing email lists
Import your existing contacts from CSV, Mailchimp, or Mixpanel
Split tests and A/B tests
A/B testing and a control group feature help you to choose the optimum email based on customer response
Personalization
It’s possible to personalize most aspects of your campaign, including aesthetics and delivery options
Reporting and Analysis
There are various useful functions for analyzing your success rates.
Engagement reports (Email open rate and CR tracking)
Customer Engagement reports let you see how your ongoing messages are performing, and even asses who’s receiving too many emails
Segmentation
You can segment your contacts into recipient groups whatever way you’d like
Social media tracking
The engagement report also views and assesses your social media broadcasts
ROI analysis
A free support team can talk you through your current prospective ROI
Integrations
The most basic Intercom plans still offer many options for integration.
API integrations
Even those with little experience can use API to integrate third-party software
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All the above platforms are supported except Magento
CRM Integrations
The app store has several CRM integrations, such as the well-regarded Pipedrive
Social Media integrations
There are several major social media integrations available, like Facebook
Apps
The app store comes preloaded with dozens of useful apps
Plugins
Aside from API, there are also options for many more integrations to be plugged in, like ChargeBee, which helps to manage your subscriptions
Automation
Intercom offers automation of almost every function that it provides. While some technical knowledge is certainly needed, there are also books, guides, and videos to assist those that are new to this type of programming.
Design and Ease of Use
There are a number of design functions, although not all are easy to use.
Drag and Drop Interface
The email builder helps those who aren’t coders to drag and drop their visuals in an intuitive manner
Landing page creator
Creating your landing page requires a little more expertise here, although there are blog posts to help you
Email templates
There are four default email template styles, but you can create your own as well
Sign up forms within newsletter tool (opt in-opt out process)
Form creation is a simple case of entering your criteria and can be used for inclusion in emails and newsletters
Pricing
Start | $39 per month |
Grow | $99 per month |
Accelerate | $499 per month |
Scale | $999 per month |
Customer Service
There’s a free mobile app where you can get support 24/7 through a messenger feature. You can also email for help at team@intercom.com.
Summary
If you’re looking to streamline your current operation and need to automate some aspects of your approach to email marking, Intercom could definitely provide support. However, you’ll need some IT expertise, and the price is quite high for what you’ll receive.
A cheaper but equally responsive service is SendX. This provides most of the same features and users benefit from even more pre-integrated apps. Plus, the starting cost is just $7.49 per month.
