Written by Ria du Plessis - Digital Marketing Expert Updated 9/2/2021 |
Cheetah Messaging in a nutshell
| Free Plan: | No |
| User Accounts: | Dependent on price |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Most devices can use Cheetah Messaging |
| Industry: | Media, Marketing, Technology |
Key features and workflows
Creating Email Campaigns and Managing
These features allow users to form and oversee marketing campaigns.
Emails sent/opened and links clicked
You can review how many emails were simply ignored
Deliverability rate and delivery by time zone (spam)
Changing your delivery rate can avoid your emails getting marked as spam, which can happen if they’re repeatedly delivered at the same time too regularly
Creating and importing email lists
There’s a simple system for manually inputting your current contacts
Split tests and A/B tests
Split testing is supported, but you’ll have to dictate the groups yourself
Personalization
The options for personalization are limited, mainly concerning names and job titles
Reporting and Analysis
Analyzing contact data is the best way to enhance the customer experience, and can be done with the following.
Engagement reports (Email open rate and CR tracking)
The Customer Engagement Suite enables you to collect actionable open rate data
Segmentation
You can segment contacts manually, any way you’d like
Social media tracking
Cross-channel messaging reviews engagement on several social media platforms
ROI analysis
The reporting and analytics center has an intuitive ROI calculator
Integrations
There are numerous options for adding third party programs.
API integrations
Cheetah Messaging currently uses Optimove API
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
None of the above are partnered
CRM Integrations
CRMNEXT can be synced with this service
Social Media integrations
Most popular social network apps are supported
Apps
There’s a rather limited number of partnered apps
Plugins
WordPress marketing plugins are optional
Automation
Step-by-step guides to commonly used automation can enhance your customers’ experiences and more effectively encourage new sales, while taking work off your hands - a win-win for everyone.
Design and Ease of Use
The use of these services requires some level of technical expertise, although this could be learned quite quickly.
Drag and Drop Interface
Drag and drop only applies to segmenting customers, although it certainly saves time in this regard
Landing page creator
You’ll have to use third-party software to create a landing page
Email templates
While you can create your own templates, there are none available as standard
Sign up forms within newsletter tool (opt in-opt out process)
Again, you’ll have to rely on third-party software to create signup forms
Pricing
There’s no indication of the pricing structure anywhere on the internet, and to have any idea you’ll need to apply for a plan, armed with your relevant business details.
Customer Service
For customer service, call the support line on 1 844 655 5466.
Summary
Cheetah Messaging has a decent range of choices for automation, saving you time and making possible some tasks that might previously have been very difficult, such as sending emails 24/7. It’s sorely lacking, however, in the design department, essentially leaving you to fend for yourself when it comes to drafting emails, web pages, and newsletters, and the total silence in regards to pricing is suspect.
SendX is a transparent email marketing tool that offers an equal abundance of choice for automation, but with much more scope to design and tweak your emails. You can even auto-edit outgoing emails based on your latest reports.
