Written By Henry Walden - Digital Marketing Expert Updated: 09/02/2021 |
Coherent Path in a nutshell
| Free Plan: | No |
| User Accounts: | Options for Multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Mobile, Tablet, Computer |
| Industry: | Technology, Retail, Marketing |
Key features and workflows
Creating Email Campaigns and Managing
Below are some functions that allow you to create and run your campaigns.
Emails sent/opened and links clicked
Every link that’s delivered can be tracked
Deliverability rate and delivery by time zone (spam)
You can alter your delivery rates in a massive number of ways using the calendar planner
Creating and importing email lists
It takes just minutes to upload your current contact list
Split tests and A/B tests
You can finetune emails by sending two similar ones and comparing the results
Personalization
You’re able to constantly optimize your response by customizing emails
Reporting and Analysis
You can analyze most customer interactions, and act accordingly.
Engagement reports (Email open rate and CR tracking)
Every single email sent is tracked, and the records won't be deleted
Segmentation
You can segment your customers into certain demographics
Social media tracking
Social media widgets included in emails can be tracked
ROI analysis
You’re unable to predict upcoming ROIs
Integrations
There’s a fair range of options for connecting with extra platforms.
API integrations
An API allows you to program your own apps
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Magento is unavailable
CRM Integrations
A range of CRM applications are on offer, such as Streak
Social Media integrations
Yelp, Facebook, and Twitter are supported
Apps
You’re unable to see the full list of available apps until you sign up
Plugins
There’s no information on the website about plugins
Automation
Most of the automation options here are related to your email delivery calendar, and managing who receives what, and when. These systems will be most beneficial to you once you've gathered some data from multivariate testing and engagement reporting.
Design and Ease of Use
It’s mentioned that the design interfaces are accessible.
Drag and Drop Interface
All creative tools allow you to drag and drop
Landing page creator
You can just drag content blocks, rather than having to code
Email templates
Send millions of individually personalized emails every day with dynamic templates
Sign up forms within newsletter tool (opt in-opt out process)
It isn't mentioned whether you can create forms with this provider
Pricing
One great downside to this service is that there’s absolutely no information on pricing whatsoever. So many options for automation and the ability to oversee the delivery of millions of emails suggest that this service is rather expensive, but without beginning your application there’s no way of knowing.
Customer Service
You can contact the team at support@coherentpath.com, but there’s no phone number to call.
Summary
Coherent Path could be of benefit to your email marketing campaigns, especially if you're planning on sending thousands or even millions of emails, and want to plan far ahead. However, there’s no information on the cost, which suggests it could be unaffordable.
You might want to try Get Response instead, where there are more options available, and prices start at just $10.50 per month.
