Constant Contact Email Marketing Review 2020: Key Features and Pricing

Boasting over 600,000 customers and counting, Constant Contact is considered one of the fastest-growing and largest email marketing software providers in the market. Many have praised it for its versatility, nice selection of attractive templates, and other advanced features.

Tech novices Best for
4 /5
Rating
$ 20 /mo
Starting Price
Visit Site
Table of Contents

    Constant Contact in a NutShell

    Free Plan:No
    User Accounts:Basic and Plus accounts
    Segmentation and Geo:Yes
    Time-zone-based Delivery:Yes
    Free Trial:First Month Free
    Means of Use:Mobile, tablet, social media
    Industry:Advertising, events, eCommerce

    Try Constant Contact Now

    Key Features and Workflows

    Creating Email Campaigns

    Constant Contact’s email creation feature allows you to customize your emails that match your branding.

    The best part is that you can do so by simply entering your website’s URL.

    You also have the option to use their built-in templates alongside the drag-and-drop editor to get started. Even if using a template, you still have a lot of editing options such as adding images, videos, polls, and social sharing.

    • Emails Sent/Opened and Links Clicked – Constant Contact provides statistical reporting which offers deep insights into your campaigns. This includes the number of emails you sent, how many of them are opened, how many have their links clicked, and more. All these are viewable in a graphic display which you can see in your account. You also have the option to export into a spreadsheet based on the data you need.
    • Deliverability Rates and Delivery by Time Zone – Constant Contact has an impressive deliverability rate, even surpassing that of popular brands like MailChimp and AWeber at approximately 89%. It also supports time zone scheduling to allow you to deliver your emails across varying time zones.
    • Creating and Importing Email Lists – You can create your email list at Constant Contact with ease. You can include up to 50,000 subscribers, although it requires signing up for the most expensive plan at $335 per month. You can also import your current email list from Gmail, Microsoft Outlook, and various CRM tools. Alternatively, you can upload a file containing your email list in either XLSX, TXT, CSV, or XLS format.
    • Split Tests and A/B Testing – Unfortunately, I couldn’t find any built-in automatic A/B testing feature in Constant Contact. However, there is a subject line A/B testing function, though you will have to manually create each campaign you wish to test. This can make it somewhat complicated for newer users, although it becomes easier once you’ve familiarized yourself with the process.
    • Personalization – Constant Contact does offer customizable templates that you can modify with unique fonts, colors, and images. However, personalization is largely aesthetic, as it will only allow you to insert your contact details or a simple greeting.

    Reporting and Analysis

    Reporting is one of Constant Contact’s key features as it allows you to see the overall performance of your emails.

    Key analytics like sends, clicks, bounces, opens, and more are shown in a single graph.

    This allows you to easily compare each metric side by side in real-time. With every campaign you have, you will be able to see the more granular details which might affect their performance.

    • Engagement Reports – Constant Contact’s reporting tools give you immediate visibility into your campaign right after sending out your emails. You will be provided with a graphical view of all the important statistics like open rates, click rates, bounce rates, unsubscribes, did-not-opens, and more.
    • Heat Maps – The heat maps are a recent and useful addition to Constant Contact’s reporting and analytics. I find this helpful as it lets you know which parts of your email your subscribers are interacting with and make better decisions for future campaigns to improve your engagement rates.
    • Campaign Comparison Report – Aside from engagement reports and heat maps, you also get campaign comparisons at the left panel of your Constant Contact account. This lets you compare your campaigns to learn which of them are progressing well and which are producing the best results.
    • Segmentation – I’m glad that Constant Contact has a segmentation feature, although it does come with some limitations. Even so, you can segment your list through the use of tags to provide your subscribers with more relevant content.
    • Social Media Tracking – Constant Contact also offers social media tracking which allows you to track social media statistics for your campaigns. Metrics such as the number of Likes, Shares, Tweets, Views, and more for your emails can be viewed in your dashboard.
    • ROI Analysis – There’s no ROI tracking or analysis feature integrated into Constant Contact. This will make it harder for you to track your investment and figure whether you’re getting returns from your campaigns or not.

    Integration

    Constant Contact offers more than 400 apps and integrations that give you added functionality and connect to your existing workflows. As of now, Constant Contact has approximately 482 integrations, both free and paid.

    Additionally, Constant Contact has native integration with various e-commerce solutions, allowing marketers to process cart emails and more.

    There’s also integration to several event management tools like EventBrite.

    • Google Analytics – The software’s integration with Google Analytics allows users you to monitor how much traffic you’re getting from your email campaigns. It also details various other metrics that could help you improve your campaigns even further.
    • API Integrations – You can also create your own custom forms via Constant Contact’s API. I really like that it’s easy to use and lets you create your own forms by embedding the code on your own website. You can even customize its input fields and background color.
    • Integrations with eCommerce Tools – Constant Contact has one-click integrations to various major eCommerce tools like Magento, WooCommerce, BigCommerce, and Shopify. There are several hundred others that allow integration with just a single click.
    • CRM Integrations – Constant Contact also has one-click integration to several CRMs such as Zoho, Highrise, and more. This is very useful as it lets your marketing and sales team work collaboratively to create effective campaigns since they have access to relevant customer data.
    • Social Media Integration – You can quickly connect to your business’ social pages via Constant Contact’s social media integration tools. Through this, you can extend your social media reach and send highly targeted emails through various social media platforms.
    • Apps – As mentioned earlier, Constant Contact has a wide selection of app integrations. It even has a mobile application which can be handy if you want to check the performance of your campaigns using a mobile phone.
    • Plugins – Constant Contact also features a selection of plugin integration which increases the scope and abilities of the platform. Some of the well-known and highly useful plugins such as Facebook and Gmail plugins are available for free. However, some come with an additional fee.

    Automation

    Compared to other email marketing software, Constant Contact has automation on a more basic level. This means that its automation capabilities are limited and only have a few trigger options offered including:

    • Click any link
    • Open the email
    • Click a specific link
    • Subscriber joining the list

    I find this quite lacking considering that some email tools also feature options like “unsubscribe from a list” or “make a purchase”.

    There are even some that have the option to add your campaigns to another list, send them via SMS or push notification, or place them in a segment.

    The interface, however, is easy to use and navigate. To start email automation, you simply have to go to the Campaigns tab, select Create, then pick the Email Automation option. Once you’re done naming the campaign then attributing it to a list, you’ll then have to go through the same steps in creating an email campaign.

    Choose which template to use, edit based on your preference, and click Continue so that it will be applied to your sequence. However, you’ll have to create the process several times if you want to build a fully automated series (previously known as autoresponder).

    The simple and basic automation offered by Constant Contact makes it helpful for beginners.

    However, if you need advanced automation, then you’ll have to opt for another email marketing software.

    Design and Ease of Use

    Design-wise, Constant Contact is intuitive enough to make it easier for beginners to use. It’s created with simplicity in mind, featuring a drag-and-drop user interface and providing a wide selection of customizable templates you can use.

    Apart from that, you can also collect important information with ease, analyze real-time data and statistics, manage your email lists, create and monitor campaigns, and integrate with other third-party programs with ease. 

    • Drag-and-drop Interface – I really love Constant Contact’s drag-and-drop interface. It makes it easier to integrate various elements such as images, videos, texts, and buttons. It’s also surprisingly smooth compared to most drag-and-drop editors.
    • Landing Page Creator – You also have the option of creating custom landing pages with the tool’s landing page creator. You can customize them according to your preference and even add background images to represent your brand.
    • Email Templates – It was really surprising to find over 400 templates available for various types of messages. They’re also customizable so you can choose which style or colors you want. There’s also an easy-to-use template editor which lets you create your own template from scratch.
    • Sign Up Forms within Newsletter Tool – There’s also a Form Builder that lets you build your own Sign-Up form without the need for coding. You can choose from either a Pop-up, Inline, or a Landing Page form, each with its own different format.

    Constant Contact Pricing

    Email:

    Starting at $20/month with a free 1-month trial

    (Price will vary based on the total number of contacts)

    • Unlimited emails
    • Customizable templates
    • Pop-up forms
    • List segmentation
    • Tracking and reporting
    • Apps and integrations
    • Google Ads
    • Landing pages
    • Ecommerce Marketing Basic

    Email PLUS:

    Starting at $45/month with a free 1-month trial

    (Price will vary based on the total number of contacts)

    • All features of the basic Email plan
    • Ecommerce Marketing Advanced
    • Customizable pop-up forms
    • Subject line A/B testing
    • Event marketing
    • New customer consultation
    • Dynamic content
    • Automated email welcome series
    • Surveys and polls

    Customer Service

    Constant Contact has a Help option located at the top navigation bar so you can access help whenever you need it. Their Knowledge Base has a wide variety of help articles and tutorials to help you whenever you encounter an issue. The company’s support team is available via telephone, though not 24/7. If you live outside the US, this means you may have to wait sometime to reach a customer support agent.

    In addition to that, they also provide their contact details for their billing, customer, and international customer support.

    Contact Info

    Constant Contact has a Help option located at the top navigation bar so you can access help whenever you need it. Their Knowledge Base has a wide variety of help articles and tutorials to help you whenever you encounter an issue.

    The company’s support team is available via telephone, though not 24/7.

    In addition to that, they also provide their contact details for their billing, customer, and international customer support.

    •       Australia – 1-800-290-803
    •       France – 0800-918-694
    •       Germany – 0800-151-6954
    •       India – 000-800-040-2304
    •       Spain – 900-958-714
    •       UK – 0808 234 9315
    •       US & Canada – 1-866-289-2101
    •       International – +1 781-472-8120

    You can also contact them via Twitter @ctcthelp during Saturdays and Sundays.

    My Verdict

    After testing the software, I found that Constant Contact is a valuable tool for small businesses looking to jumpstart their email marketing and online engagement.

    What I Liked about Constant Contact

    If you’re new to using email marketing services, then you’ll like Constant Contact. In fact, it’s my most favorite as far as ease of use and navigation go.

    Apart from that, I really liked its function which automatically scours your website to detect its color scheme and even find your logo as well as social media profiles. This can be really useful for customizing the template you want to use for your campaigns.

    Of course, you have the option of choosing from its over 400 selection of free templates.

    That aside, the availability of various help articles, customer support options, and a wide Knowledge Base makes it really for those who need answers with their questions. Lastly, its 400+ integration alongside native integrations is useful for extending the reach of your brand.

    What I Didn’t Like about Constant Contact

    Despite Constant Contact’s positive features, it’s not without its flaws. Among its many downsides is the lack of automated A/B testing.

    Also, its automation functions are quite limited. It has been designed for most beginners, although some of its plans have a high premium.

    Finally, even though it offers a free 30-day trial, you can find several email marketing programs that come with their own free plan as well.

    Constant Contact FAQs

    How can I export contacts?

    You can easily export your contacts at Constant Contact by heading to the Contacts menu in your dashboard. In the left sidebar, click on your contact or email lists. This will display all of your contacts alongside their email addresses on the right panel.

    Simply check the checkbox in order to export specific contacts.
    After that click:

    • Choose the export option
    • Choose the fields
    • Click at the Export Contacts option.
    • Click the Activity option
    • Choose to download the exported contacts via Excel or CSV.  

    How can I delete an account?

    As of now, there’s no way to delete your account.

    However, you have the option to either Suspend or Cancel it.

    If you choose to Suspend, you can still access your contacts and view your reports, though other important features are not available.

    If you choose to cancel, you’ll no longer be able to use their services. Your monthly payment is stopped as well. However, you will have to contact the Billing Team to process the cancellation.

    Are there any other payment methods other than credit card and PayPal?

    Aside from credit cards and PayPal, you can also pay for the service using an e-check. For now, this service is only available for US bank accounts.

    Do they have discounts for prepayment?

    Prepayment plans will provide you with discounts depending on how advanced you make your payments. For prepayments made 6 months in advance, you are entitled to a 10% discount.

    Meanwhile, for prepayments made 12 months ahead, you can get a 15% discount. For non-profit organizations, they can enjoy 20% and 30% discounts for 6 months and 12 months respectively.

    What happens if I want to send more emails then my current plan?

    Both Email and Email PLUS plans allow you to send unlimited emails to your contacts. However, their basic prices are only limited to a maximum of 500 active contacts.

    If you send emails to more than that number, your monthly charge will increase. Keep in mind, however, that you can add an unlimited number of contacts.

    Only the active contacts are charged. Both plans allow a maximum of up to 50,000.

    Do they have training materials available?

    Constant Contact offers tons of educational video tutorials to help you go through the process of using the platform from creating your account to managing your campaigns and more. You can check these videos on the Knowledge Base page.

    Do they accept marketing affiliate links?

    There’s an affiliate program that rewards you with a one-time commission for each trial account opened via your affiliate link and another one-time commission when your referral subscribes to a monthly paid service.

    There’s not much requirement except that you should have at least one trial referral every six months.