ConvertKit Email Marketing Review: Will It Suit Your Business?

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Table of Contents

    ConvertKit in a nutshell

    Free plan:

    Yes

    User accounts:

    Yes, you can create multiple accounts

    Segmentation and geo:

    Yes

    Time-zone-based delivery

    No, but this is a current feature request by ConvertKit customers

    Free trial:

    Yes

    Means of use:

    Desktop and mobile

    Industry:

    More focused on blogging sites and small businesses. You may need more advanced features if you do a lot of online selling

    Key features and workflows

    Creating emails and campaigns

    ConvertKit is a relatively new player to the email marketing scene, having been founded in 2017. It aims to differentiate itself from its competitors by making the email marketing process as simple and streamlined as possible. It has a simple automations builder, and you can have a campaign ready to go in no time.

    Emails sent/opened and links clicked

    ConvertKit used to have fairly limited reporting, but you’re now able to track full stats on all emails opened and how many customers clicked your links. The analytics even go into how many conversions your campaign is getting so you can better direct your marketing efforts.

    Deliverability rates and delivery by time zone

    You can track deliverability rates so you know which of your emails are getting through and which aren’t. You can then purge your contact list of defunct email addresses.

    However, you won’t be able to deliver by time zone. You can manually segment your customers into different time zones, but don’t have timing options. This feature has been requested by the ConvertKit user base, but has yet to be implemented.

    Creating and importing email lists

    You can add individual subscribers to any email list, collect information from customers directly and import contacts in bulk via a CSV file. ConvertKit is a tag-based system, meaning every subscriber you import needs to be tagged to one or multiple email lists. You can even set up tags via links in your emails. For example, any customer who clicks on a link for a new product, will be tagged to that product for future campaigns.

    Split tests and A/B testing

    There are no split or A/B testing options available with ConvertKit. This is a bit of an oversight as this is offered as standard by most email marketing platforms. If you’re running large campaigns that need prior testing, you should look for another product.

    Personalization

    You can create personalized campaigns based on which tags you have saved on your customers. This lets you send targeted content based on their interests.

    Reporting and analysis

    ConvertKit’s analytics are a little basic when compared to competitors like MailChimp. While you can certainly get all of the information you need to know to run a basic campaign, such as open rate and conversion rate, you won’t be able to drill down into great depth.

    Engagement reports

    You’ll get open and click rates for every campaign as well as conversion rates, but your reports won’t get much more detailed than this.

    Heat maps

    You won’t find detailed heat maps with your ConvertKit package, you’ll need to try another provider if you want these sort of detailed stats.

    Campaign comparison report

    You can’t compare different campaigns with ConvertKit, only analyze individual ones. The software is designed for bloggers, freelancers, and small businesses that tend not to have multiple ongoing campaigns.

    Segmentation

    ConvertKit’s tagging system gives you some handy segmentation options. You can create any custom tag you’d like, meaning you can segment your email list into as many topics as you need. However, it might take a bit of manual tweaking to perfect your mailing lists.

    Social media tracking

    Due to the simple interface, you won’t be able to integrate social media into ConvertKit or use similar features you’d find with other email marketing and CRM tools.

    ROI analysis

    While you’ll get statistics on conversion rates of your campaigns, ConvertKit doesn’t tell you what your return on investment is. This is something you’ll have to work out based on your package. 

    Integrations

    They don't have a huge range of integrations, but you’ll find you can easily link your email campaigns to popular eCommerce software, survey plugins, and analytics tools. It has also partnered with several developers where you can get hundreds of different apps at an additional cost.

    Google Analytics

    You’ll need to find a third-party app that can integrate Google Analytics with ConvertKit. For example, automation service, Zapier, allows you to track subscribers and purchases from your email campaigns via Google Analytics. This feature comes at extra cost, though.

    API integrations

    You can link ConvertKit to most websites and website builders quite easily.

    eCommerce tools

    You’ll be able to integrate ConvertKit into the most popular eCommerce tools including PayPal, Shopify, and Stripe. This will give you access to information about product purchases as a result of your email campaigns.

    CRM integrations

    You’re very limited on choice when it comes to CRM integrations, with only one option to be found on the ConvertKit integrations page. With it, you’ll be able to manage sales pipelines and campaigns.

    Social media integrations

    If you want social media integration, you’ll have to pay extra for them via one of ConvertKit’s partners. One of the premium options gives you the ability to connect those clicking on your Facebook ads to your subscriber list.

    Apps

    You won’t find as many apps for ConvertKit as you would with some larger email marketing tools like AWeber and MailChimp, but there are some useful options. Some of the best include adding surveys and quizzes to your email campaigns and lead capturing tools.

    Plugins

    You’ll find plugins that link ConvertKit easily to web building platforms like WordPress, Wix, and Squarespace.

    Automation

    ConvertKit has some solid automation options available, and the process is designed to be as streamlined as possible. The interface is set out in a simple ‘Trigger’ and ‘Action’ format. You’ll be given a list of triggers to choose from for each campaign like ‘user clicks a link’ and you can choose what automated action this will instigate, for example ‘Add interested in hiking boots tag’.

    This system is really easy to get to grips with and can really add that extra level of customization to your automation. However, things can start to get complicated once you set up multiple automations and your dashboard can start to look a little messy.

    Design and ease of use

    This is by far one of ConvertKit’s biggest selling points. It’s been designed to be easy to use, so you’ll be able to pick up the basics and get an email campaign started in no time.

    Drag and drop interface

    ConvertKit doesn’t use a drag and drop interface, and the email editor is a very simple text tool. Unlike other email marketing platforms, you won’t be able to choose from multiple templates and styles and are really only limited to editing your text.

    Landing page creator

    VoncertKit has a great landing page converter. You don’t need any coding skills and can set one up in around 10 minutes. They even provide advice on how to optimize your landing page to increase conversions.

    Email templates

    Templates are pretty basic at ConvertKit, and you’ll only get three to choose from; Text Only, Classic and Modern. To be honest, there’s not a huge difference between the three, and your customization options are limited.

    ConvertKit pricing

    Version

    Features

    Free

    • Unlimited email traffic
    • Tag your subscribers
    • Get unlimited landing pages and forms
    • Get up to 1,000 subscribers

    Complete Plan - $29 per month

    • All of the features of the free plan plus;
    • Premium support
    • Access to integrations
    • Automated funnels

    Up to 3,000 subscriber plan - $49 per month

    All of the above features, but with an increased subscriber allowance

    Up to 8,000 subscriber plan - $99 per month

    All of the above features, but with an increased subscriber allowance. If you expect more subscribers, it’s recommended you contact ConvertKit to discuss custom plans.

    Customer service

    On the free plan, you’ll only get access to around 100 help articles and FAQs that cover common issues. On any of the paid plans, you’ll also be able to raise a ticket or schedule a call. ConvertKit promises a response typically within the hour.

    Contact Information

    help@convertkit.com 

    support@convertkit.com

    My verdict

    ConvertKit is an excellent tool for those running blogs as well as small-scale eCommerce marketers looking to sell a small range of products. It’s incredibly easy to set up, manage your contacts and get a campaign up and running. However, it won’t be for you if you’re looking to run complex email marketing campaigns, or run multiple campaigns at once.

    What I liked about ConvertKit

    • It’s very easy to use
    • Useful tagging system to segment your customers into groups
    • Fast customer support
    • Easy to set up landing pages
    • There are some good apps and integrations

    What I didn’t like about ConvertKit

    • Its email templates are very limited
    • Reporting data could be better
    • No A/B testing functionality

    ConvertKit FAQs

    How can I export contacts?

    It’s very easy to export contacts. Simply go to your subscriber page on your dashboard, select ‘All Subscribers’ and click ‘Export’. All of your contacts will be downloaded as a CSV file.

    How can I delete an account?

    You can either delete a contact or unsubscribe them from any of your tags. Unsubscribing is a good way to stop emails going out while you hold onto old campaign data related to that customer. Both options can be done by bulk selecting subscribers, or individually.

    Are there any other payment methods besides credit card and PayPal?

    ConvertKit doesn’t list alternate payment methods; you’ll need to get in touch with ConvertKit directly to check if other options are available.

    Does ConvertKit have discounts for prepayments?

    Yes, you’ll receive around a 10% discount for paying annually. This will vary slightly by the package.

    What happens if I want to send more emails than my current plan?

    You can send unlimited emails on all ConvertKit plans. However, you’ll be limited by the number of subscribers and contacts. You’ll be contacted by ConvertKit before you reach your limit, requesting you to upgrade.

    Does ConvertKit have training materials available?

    Yes, you’ll be able to access video training and blog articles. ConvertKit also occasionally runs live webinars and workshops online that are completely free to attend.

    Does Convertkit accept marketing affiliate links?

    You can use affiliate marketing links in your campaigns.