Written By Henry Walden - Digital Marketing Expert
Data Axle in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Advertising, eCommerce, IT|
Key features and workflows
Creating Email Campaigns and Managing
You’re able to use the following to oversee and manage your campaigns.
Emails sent/opened and links clicked
Every single sent link clicked is tracked
Deliverability rate and delivery by time zone (spam)
You can preset delivery times so you needn’t send every email
Creating and importing email lists
It takes just two steps to import lists from excel
Split tests and A/B tests
There’s a number of multivariate options
Intuitive customization can help to raise customer loyalty
Reporting and Analysis
Comprehensively analyze your current and past campaigns with the following:
Engagement reports (Email open rate and CR tracking)
You can track hundreds of thousands of emails
Manually segment groups into any way that you’d like
Social media tracking
You’re able to track common social media broadcasts
You can calculate your potential return on investment
Many available add ons can enhance the performance of your campaigns.
Data Axle API allow you to channel data from here directly into your own products and applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the above platforms are available
There are many pre-built integrations such as Salesforce or Microsoft Dynamics
Social Media integrations
Cross-channel connections are possible with most social media
Hundreds of applications can be synced
There are several optional WordPress plugins
Data Axle gives users a massive amount of control when it comes to automation, but managing these will require some technical expertise. Almost any function of your campaigns can be ordered to be automated.
Design and Ease of Use
Using the creation functions is fairly intuitive, but might require a little prior knowledge.
Drag and Drop Interface
Editing emails using the drag-and-drop feature saves time
Landing page creator
The drag and drop feature can also be used to create landing pages
There are hundreds of premade templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
There’s a form creation wizard that makes signup forms simple
The business packages come under the following prices. For more information about what each one contains, please visit the official website.
You can get in touch with the team by leaving your details in the online contact form and waiting to hear back, or by calling on 877 249 7191.
Data Axle is great for large companies, and could certainly be used to reach more contacts and engage them better, especially with the large range of options for automation.
If your needs are less than this, and you’d prefer a little more help along the way, you might want somewhere like HubSpot. This provider has plans to suit smaller businesses, starting at just $50.00.