Data Axle Review 2021: The Most Flexible Email Marketing Platform?

Data Axle is a well-known digital agency that offers services to businesses in order to streamline their processes and improve their customer outreach. While there’s a pretty huge list of available options, this review will focus only on the email marketing platform, known as ‘Genie’.

Data Axle Review
Larger Businesses Best for
3 /5
$ 149 /mo
Starting Price
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Table of Contents

    Written By Henry Walden - Digital Marketing Expert

    Updated: 09/02/2021

    Data Axle in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: Yes
    Means of Use: Mobile, Tablet, Computer
    Industry: Advertising, eCommerce, IT

    Key features and workflows

    Creating Email Campaigns and Managing

    You’re able to use the following to oversee and manage your campaigns.

    Emails sent/opened and links clicked

    Every single sent link clicked is tracked

    Deliverability rate and delivery by time zone (spam)

    You can preset delivery times so you needn’t send every email

    Creating and importing email lists

    It takes just two steps to import lists from excel

    Split tests and A/B tests

    There’s a number of multivariate options


    Intuitive customization can help to raise customer loyalty 

    Reporting and Analysis

    Comprehensively analyze your current and past campaigns with the following:

    Engagement reports (Email open rate and CR tracking)

    You can track hundreds of thousands of emails 


    Manually segment groups into any way that you’d like

    Social media tracking

    You’re able to track common social media broadcasts

    ROI analysis 

    You can calculate your potential return on investment


    Many available add ons can enhance the performance of your campaigns.

    API integrations

    Data Axle API allow you to channel data from here directly into your own products and applications

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    All of the above platforms are available 

    CRM Integrations

    There are many pre-built integrations such as Salesforce or Microsoft Dynamics 

    Social Media integrations

    Cross-channel connections are possible with most social media


    Hundreds of applications can be synced


    There are several optional WordPress plugins


    Data Axle gives users a massive amount of control when it comes to automation, but managing these will require some technical expertise. Almost any function of your campaigns can be ordered to be automated.

    Design and Ease of Use

    Using the creation functions is fairly intuitive, but might require a little prior knowledge.

    Drag and Drop Interface

    Editing emails using the drag-and-drop feature saves time

    Landing page creator 

    The drag and drop feature can also be used to create landing pages

    Email templates 

    There are hundreds of premade templates to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    There’s a form creation wizard that makes signup forms simple


    The business packages come under the following prices. For more information about what each one contains, please visit the official website.





    360 Marketing




    Customer Service

    You can get in touch with the team by leaving your details in the online contact form and waiting to hear back, or by calling on 877 249 7191.


    Data Axle is great for large companies, and could certainly be used to reach more contacts and engage them better, especially with the large range of options for automation. 

    If your needs are less than this, and you’d prefer a little more help along the way, you might want somewhere like HubSpot. This provider has plans to suit smaller businesses, starting at just $50.00.