Written By Jason Rowse - Digital Marketing Expert
DemandForce in a nutshell
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Computers, smartphones, tablets|
Key features and workflows
Creating Email Campaigns and Managing
Beginning and then operating your campaigns can be done with the following.
Emails sent/opened and links clicked
Every email ever sent can be reviewed for success rates
Deliverability rate and delivery by time zone (spam)
You can auto-send emails, and they’ll be delivered by arrival time
Creating and importing email lists
It’s possible to quickly upload current contacts from an XLS or CSV file
Split tests and A/B tests
You can choose from premade split test segmenting, or create your own
Most aspects of personalization can be controlled
Reporting and Analysis
The history of your past campaigns and their success rates is permanently stored.
Engagement reports (Email open rate and CR tracking)
You can review which emails were opened, and even how long it took for the customer to open it
Groups can be divided however you’d like
Social media tracking
Social media widgets within emails can have their clicks tracked
There’s a blog and a calculator to be used for improving your ROI
You’ll have the following options for including applications
Combining with Salesforce allows you to control your own applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above platform, only Magento is unavailable
Salesforce is one of several CRM integration options
Social Media integrations
You can connect with the commonly used social media outlets
Using GetApp puts you in contact with hundreds of potential choices
GetApp can also be used to source a number of plugins
The automation options at DemandForce can streamline customer communications and boost your online reputation. It’s especially useful for improving employer efficiency, taking away the repetitive task of personalizing customer emails through a variety of autofill and auto-generate options.
Design and Ease of Use
Here are some design options and functionality.
Drag and Drop Interface
There’s no option for the drag and drop interface here
Landing page creator
You can create pages using the layout editor, which requires no coding to use
There are a number of pre-made templates, or you can create your own
Sign up forms within newsletter tool (opt in-opt out process)
The layout editor can also be used to create newsletters and signup forms
The pricing here is difficult to get a read on, as the service is entirely customized. You won't be charged a set fee or even an amount per email or subscriber. Instead, you’ll talk with an agent and describe exactly how you’ll be using the service and what you require, and then you’ll be offered a customized quote.
If you need to contact the support team, you can do this by phone on 800 220 1136, or leave your email address and query on the website, and wait for a reply.
If you’re looking to improve your employers’ efficiency by taking away their repetitive tasks, DemandForce has automation options to achieve this. It also allows you to personalize a lot more emails, which should strengthen your customer relations. But, while the quote-based pricing means that you’ll pay for exactly what you get, it's hard to rate such a service with no idea of its costs.
A service with a similar level of automation options, but more clarity when it comes to pricing, is SendX. Here, you can also allow personalization to be taken out of your hands, but at a clear cost, starting at just $7.49 per month.