Direct IQ Review 2021: The Best Tool for Email Marketing?

Direct IQ in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

You can formulate and oversee marketing campaigns with these features.

Emails sent/opened and links clicked

It’s possible to analyze how many emails weren’t opened

Deliverability rate and delivery by time zone (spam)

If your emails are delivered at the same time too regularly they can end up in the spam folder. Use sporadic sending to avoid this

Creating and importing email lists

They’re a straightforward option to upload your current contact list

Split tests and A/B tests

There are a number of pre-selected choices for testing

Personalization

The options for customization are lacking, and relate mainly to populating names and titles

Reporting and Analysis

Assessing your client's data is the best way to improve your contact’s experiences, and can be achieved using the following:

Engagement reports (Email open rate and CR tracking)

You can gather and accumulate actionable open rate data

Segmentation 

It’s possible to segment contacts manually, in any way you choose

Social media tracking

You can review responses to your social media broadcasts

ROI analysis 

There’s a simple-to-use ROI calculator

Integrations

The following third-party programs can be utilized.

API integrations

Direct IQ supports both REST and SOAP API

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

You can partner with all of these integrations

CRM Integrations

Nutshell can be connected using this service

Social Media integrations

Almost all common social network apps are available

Apps 

The apps cover a range of options, but there’s only a handful to choose from

Plugins

WordPress CMS plugins are available

Automation

You can access simple tutorials here that’ll teach you how to use popular automation, which can improve your customer’s satisfaction and engagement, even while making your job easier.

Design and Ease of Use

No prior technical expertise should be needed here at all.

Drag and Drop Interface

Every stage of creation supports drag and drop

Landing page creator 

Simply move content blocks with your mouse to make a page in minutes

Email templates 

There’s a massive number of free templates to choose from, an amount the website describes as ‘tons’

Sign up forms within newsletter tool (opt in-opt out process)

Even sign up forms can be created, and then dragged and dropped wherever

Pricing

It’s possible to pay here based on either the size of your contact list, how many emails you plan to send, or a pay as you go system where you buy ‘sending credits’. For a detailed list of all prices please visit the official website.

Customer Service

For customer service, you can call the support line at (800) 852 2602.

Summary

Direct IQ has decent options, especially for those who’re new to the world of email marketing, and require a little assistance. You can be walked through every step of each process, even if you're entirely new to the process. 

However, the downside to this is that options for more complex functions such as automation are a little lacking. If you don’t need much assistance with the user side of things, you might prefer Get Response. This is a similar service, but with less hand-holding, and many more options for deeper control.