Direct IQ Review 2020: The Best Tool for Email Marketing?

Direct IQ is an email marketing platform that can cater to businesses of all sizes. However, its selling point is that it’s very simple to use, with there being no need for prior experience of any kind, and is, therefore, best suited to smaller organizations.

Direct IQ
Tech Novices Best for
3 /5
Rating
$ 12 /mo
Starting Price
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Table of Contents

    Direct IQ in a nutshell

    Free Plan: Yes
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Technology, eCommerce, Advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    You can formulate and oversee marketing campaigns with these features.

    Emails sent/opened and links clicked

    It’s possible to analyze how many emails weren’t opened

    Deliverability rate and delivery by time zone (spam)

    If your emails are delivered at the same time too regularly they can end up in the spam folder. Use sporadic sending to avoid this

    Creating and importing email lists

    They’re a straightforward option to upload your current contact list

    Split tests and A/B tests

    There are a number of pre-selected choices for testing

    Personalization

    The options for customization are lacking, and relate mainly to populating names and titles

    Reporting and Analysis

    Assessing your client's data is the best way to improve your contact’s experiences, and can be achieved using the following:

    Engagement reports (Email open rate and CR tracking)

    You can gather and accumulate actionable open rate data

    Segmentation 

    It’s possible to segment contacts manually, in any way you choose

    Social media tracking

    You can review responses to your social media broadcasts

    ROI analysis 

    There’s a simple-to-use ROI calculator

    Integrations

    The following third-party programs can be utilized.

    API integrations

    Direct IQ supports both REST and SOAP API

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You can partner with all of these integrations

    CRM Integrations

    Nutshell can be connected using this service

    Social Media integrations

    Almost all common social network apps are available

    Apps 

    The apps cover a range of options, but there’s only a handful to choose from

    Plugins

    WordPress CMS plugins are available

    Automation

    You can access simple tutorials here that’ll teach you how to use popular automation, which can improve your customer’s satisfaction and engagement, even while making your job easier.

    Design and Ease of Use

    No prior technical expertise should be needed here at all.

    Drag and Drop Interface

    Every stage of creation supports drag and drop

    Landing page creator 

    Simply move content blocks with your mouse to make a page in minutes

    Email templates 

    There’s a massive number of free templates to choose from, an amount the website describes as ‘tons’

    Sign up forms within newsletter tool (opt in-opt out process)

    Even sign up forms can be created, and then dragged and dropped wherever

    Pricing

    It’s possible to pay here based on either the size of your contact list, how many emails you plan to send, or a pay as you go system where you buy ‘sending credits’. For a detailed list of all prices please visit the official website.

    Customer Service

    For customer service, you can call the support line at (800) 852 2602.

    Summary

    Direct IQ has decent options, especially for those who’re new to the world of email marketing, and require a little assistance. You can be walked through every step of each process, even if you're entirely new to the process. 

    However, the downside to this is that options for more complex functions such as automation are a little lacking. If you don’t need much assistance with the user side of things, you might prefer Get Response. This is a similar service, but with less hand-holding, and many more options for deeper control.