Written By Henry Walden - Digital Marketing Expert
Direct IQ in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Technology, eCommerce, Advertising|
Key features and workflows
Creating Email Campaigns and Managing
You can formulate and oversee marketing campaigns with these features.
Emails sent/opened and links clicked
It’s possible to analyze how many emails weren’t opened
Deliverability rate and delivery by time zone (spam)
If your emails are delivered at the same time too regularly they can end up in the spam folder. Use sporadic sending to avoid this
Creating and importing email lists
They’re a straightforward option to upload your current contact list
Split tests and A/B tests
There are a number of pre-selected choices for testing
The options for customization are lacking, and relate mainly to populating names and titles
Reporting and Analysis
Assessing your client's data is the best way to improve your contact’s experiences, and can be achieved using the following:
Engagement reports (Email open rate and CR tracking)
You can gather and accumulate actionable open rate data
It’s possible to segment contacts manually, in any way you choose
Social media tracking
You can review responses to your social media broadcasts
There’s a simple-to-use ROI calculator
The following third-party programs can be utilized.
Direct IQ supports both REST and SOAP API
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
You can partner with all of these integrations
Nutshell can be connected using this service
Social Media integrations
Almost all common social network apps are available
The apps cover a range of options, but there’s only a handful to choose from
WordPress CMS plugins are available
You can access simple tutorials here that’ll teach you how to use popular automation, which can improve your customer’s satisfaction and engagement, even while making your job easier.
Design and Ease of Use
No prior technical expertise should be needed here at all.
Drag and Drop Interface
Every stage of creation supports drag and drop
Landing page creator
Simply move content blocks with your mouse to make a page in minutes
There’s a massive number of free templates to choose from, an amount the website describes as ‘tons’
Sign up forms within newsletter tool (opt in-opt out process)
Even sign up forms can be created, and then dragged and dropped wherever
|Essential||Starting at $15/month|
|Unlimited||Starting at $25/month|
It’s possible to pay here based on either the size of your contact list, how many emails you plan to send, or a pay as you go system where you buy ‘sending credits’. For a detailed list of all prices please visit the official website.
For customer service, you can call the support line at (800) 852 2602.
Direct IQ has decent options, especially for those who’re new to the world of email marketing, and require a little assistance. You can be walked through every step of each process, even if you're entirely new to the process.
However, the downside to this is that options for more complex functions such as automation are a little lacking. If you don’t need much assistance with the user side of things, you might prefer Get Response. This is a similar service, but with less hand-holding, and many more options for deeper control.