Email Octopus Review: Features and Pricing 2021

This Email Octopus review provides an in-depth analysis of the software’s feature and function. It also summarizes the pros and cons so you can see where Email Octopus performs the best and where it lacks. This review aims to help you decide if Email Octopus is the right choice for your business.

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Table of Contents

    Written By Ria du Plessis - Digital Marketing Expert

    Professionally Reviewed by:  Alex Gurevich
    Digital Marketing Expert

    Updated: 11/10/2021

    Email Octopus in a nutshell

    Free plan:

    Yes.

    User accounts:

    Multiple accounts and logins.

    Segmentation and geo:

    There’s a segmentation option, but not by geographical region.

    Time-zone-based delivery

    No, but you can set these up manually.

    Free trial:

    No, covered as part of the free plan.

    Means of use:

    Desktop, mobile devices and tablets.

    Industry:

    Good all rounder for any company engaging in email marketing.

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    Email Octopus Video Review

    What is Email Octopus? 

    Email Octopus Introduction

    Email Octopus is a responsive email marketing software that has sent over thirteen billion emails for various industries, including self-published authors, food bloggers, eCommerce stores, and charities. They offer multiple features, including drip campaigns, automated workflows, a drag-and-drop editor, developer API, reporting, and an autoresponder.

    Email Octopus Pros & Cons 

    PROS

    CONS

    • Affordable pricing 
    • Great customer service 
    • Responsive to different devices 
    • Simple Interface 
    • No landing page builder
    • Limited Segmentation
    • Direct integration not available 

    PROS

    • Affordable pricing: Any business on a tight budget looking for a simple email marketing tool can benefit from Email Octopus's inexpensive plans. They offer a generous free plan and an impressive pro plan. You can get 5,000 subscribers at $20 per month, plus all the features you need to run a successful email marketing campaign. Compared to other email marketing software, you are getting a solid deal.

    • Great Customer Service: I have come across many people raving about Email Octopus's support. Even though they don't offer phone support, they have email and live chat. You can also do a quick search on their website that offers many articles on technical support and how to improve your email marketing results. 

    • Responsive to different devices: When sending emails with Email Octopus, you don't have to worry that the emails your subscribers receive on their mobile device will suddenly not show up correctly on the screen. Email Octopus's email campaigns can respond to any device.

    • Simple interface: You can easily create workflows with Email Octopus's simple interface. Having overcomplicated software can take a lot of time to understand, but Email Octopus keeps beginners in mind.

    Email Octopus Simple interface

    CONS

    • No landing page builder:Landing pages give information straight to the point so viewers know what they can expect from your brand. It is also an effective way to capture leads and convert contacts into customers. Unfortunately, Email Octopus does not offer this feature unless you use an external tool. 

    • Limited Segmentation:Email Octopus offers basic segmentation that they have been working on, so we hope to see a bit more advanced segmentation from them in the future. Segmentation is essential since it allows you to send highly targeted emails to a specific audience.

    • Direct integration not available: Integration allows you to make your email campaigns stronger and more effective by adding tools to your email software that help strengthen the software where it is lacking. You can't directly integrate other tools with Email Octopus, but you can use a 3rd party provider that allows integration. 

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    Who is Email Octopus Good for? 

    If you are looking for basic features- Email Octopus is not an over-the-top email marketing software. Still, they are perfect for small business owners looking to stay in contact with their customers. With Email Octopus, you can easily navigate the software and send out simple emails at an affordable price.

    If you are looking for a free trial- Email Octopus offers a generous free plan with up to 2,500 contacts, including 333 emails per day. If you are a small business, you will be able to use their free plan for a long time before having to upgrade to their pro plan, which is just as affordable. 

    If you are looking for a Developer API- Email Octopus allows external applications or websites to interact with the software. API is an excellent feature since it will enable you to work efficiently by creating content for one platform and distributing it simultaneously across other platforms.

    HubSpot is not recommended for:

    If you are looking for a built-in CRM tool- Email Octopus does not have a built-in CRM, but you can integrate one using a 3rd party provider via Zapier. The only downside is that if you want a powerful CRM, you will most likely have to pay for it. CRM allows you to manage relationships with your customers effectively.

    If you are looking for a wide variety of email templates- Email Octopus has five email templates to choose from. There is other email marketing software at the same price point as Email Octopus that offers more variety with their email templates. Even though there aren't many to choose from, you can still edit them to your liking by using the drag-and-drop editor.

    Try Email Octopus Now

    Email Octopus Cancellation/Refund Policy

    You can cancel your Email Octopus subscription in the software dashboard or send them an email via contact@emailoctopus.com. Unfortunately, they do not offer a refund, but the software will continue to work until the end of your current billing period. 

    Key features and workflows

    Creating emails and campaigns

    Automation and template options are made clear at the outset, and you’ll find a good quality set of reporting tools at your disposal.

    Emails sent/opened and links clicked

    The software uses real-time analytics to give you open rates and click rates as they happen. You’ll also be able to see how many customers are unsubscribing and track your bounce rate. All of these metrics provide valuable insights on how well your campaign is going.

    Deliverability rates and delivery by time zone

    Email Octopus doesn’t disclose its average deliverability rates, but you’ll be able to track this statistic across your campaigns. It also provides a how-to article on improving your deliverability rates, and making sure your emails don’t end up in the spam folder. 

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    Creating and importing email lists

    You can import your contacts via a CSV file, add members manually, or collect subscribers via sign up forms. You can store email addresses and custom data on each contact; just make sure you create the fields in the right format for import. You’ll find instructions on how to do this via the help center.

    Split tests and A/B testing

    Email Octopus doesn’t offer any A/B testing options; instead, you’ll have to review your own campaign report analytics to figure out what’s gone well and what hasn’t. 

    Personalization

    You’ll find a decent range of customization options here. You can add customer names to emails, insert images and make personalized offers based on buying habits.

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    Reporting and analysis (Rated: 4/5)

    The analytics offered are not as detailed as some of Email Octopus’ competitors, but still offer enough information for you to analyze your campaigns effectively. I give them a score of 4.

    Email Octopus Reporting

    Engagement reports

    You’ll get access to real-time engagement statistics, as well as an end-of-campaign summary. These reports cover opened emails, clicked links, who unsubscribed, who marked your mail as spam, those who didn’t open and those who opened but didn't click. 

    The reports don’t have as much detail as some of Email Octopus’s competitors, but you get enough information to see the strengths and weaknesses in your campaign. You’ll also find a number of helpful articles on the website that detail how you might improve your engagement and get more opens and clicks in the future.

    Heat maps

    There are no heat maps in the main reporting tool, but you can link Email Octopus to Google Analytics via a third party app. This will give you an idea of which areas and regions are engaging with your marketing campaign.

    Campaign comparison report

    There’s no campaign comparison feature with the software, but you’ll get an individual summary report at the end of each campaign. It’s not difficult to download the data on the different campaigns you want to compare and then compare manually.

    Segmentation

    Segmentation options are fully customizable, and you can create any custom field you’d like. You can divide your subscriber list into categories like gender, age, location, how long they've been subscribed, as well as by personal preferences. The segments all depend on the type of data you collect when someone subscribes. If you’d like to add new segments, you can issue surveys and questionnaires at any time to get even more information on specific product preferences.

    Social media tracking

    While Email Octopus doesn’t have native integration with social media, you can connect to platforms like Facebook via a third party app. You can track and add subscribers who engage with your campaign through Facebook and target ads to users.

    ROI analysis

    You won’t find a return on investment analysis tool here; this is something you’ll have to calculate for yourself based on the plan you’re on and how many campaigns you’ve issued.

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    Email Octopus Integrations (Rated: 2/5)

    Email Octopus earns a score of 2 for their integration offering. They do not offer any integrations themselves, which forces you to incur extra costs through the use of a third-party app, Zapier, if you would like to add integrations.

    Email Octopus Integrations

    Email Octopus doesn’t have any integrations of its own. Instead, you’ll need to go via Zapier, a third-party app provider, if you want to use any add-ons. Luckily, Zapier has about 500 integrations you can use with the platform, so you’re sure to find something useful. Bear in mind, though, that this might incur an additional cost to your core plan. 

    Google Analytics

    You can connect Google Analytics to Email Octopus very easily, and with no prior coding knowledge. You’ll be able to track who’s visiting your web pages and get additional statistics and reports on user activity.

    API integrations

    The application programming interface (API) at Email Octopus allows external websites and applications to interact with your account. If you have the coding skills, you can also develop your own integrations using the API.

    eCommerce tools

    It’s possible to connect your Email Octopus account to quite a few different eCommerce tools like Shopify, Amazon Seller Central, and PayPal. The tools let you set up triggers that will update your subscriber list whenever you make a sale through these platforms. You’ll also get additional analytics to see which platforms are bringing the most traffic.

    CRM integrations

    Easily connect to a number of popular CRM platforms like Redtail, Microsoft Dynamics and Agile. Any change made as a result of your email campaign, e.g. new subscribers or sales, will automatically be updated in your CRM tool, helping you manage your sales pipelines.

    Social media integrations

    You’re able to integrate most popular social media platforms and set triggers as a result of your campaigns. For example, if someone likes one of your marketing tweets, you can automatically add that user to a list of customers to target in the future.

    Apps

    There are plugins to integrate Email Octopus into just about any type of website, including those developed using WordPress, Squarespace, WooCommerce, Wix, and Shopify.

    Plugins

    There are plugins to integrate Email Octopus into just about any type of website, including those developed using WordPress, Squarespace, WooCommerce, Wix, and Shopify.

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    Email Octopus Automation (Rated: 4/5)

    The automation options are decent, covering the basic automation features you would be looking to utilize in your campaigns, which earns Email Octopus a score of 4.

    Email Octopus Automation

    The automation tool is easy to use, and you can set time based triggers or drip sequences to automate campaigns. Drip campaigns work on simple yes/no triggers, and you can pre-set all of these commands before your campaign starts. For example, you can set auto responses if someone opens your mail but doesn’t click a link, and have a different email template ready to go for those that do click links.

    Design and ease of use (Rated: 5/5)

    The system is easy and attractive, giving you easy access to great looking, customizable campaigns that don’t need too much time and effort on your part. I give them a score of 5.

    The platform has 11 email templates to choose from, and each one can be easily amended using the drag and drop editor. Everything is made as easy as possible, and there are some great looking designs on offer.

    Drag and drop interface

    Email Octopus Builder

    The editor is simple to use and you can add in images, amend text, and drop in your logo. If you’re not happy with the interface, you can develop your own templates outside of the platform and upload them to the platform yourself.

    Landing page creator

    The only way to build landing pages is to sign up to a partner service offered by Carrd. It costs an extra $9 per month and has 20 landing page templates to choose from. These also use a drag and drop interface and are easy to edit.

    Email templates

    The 11 templates on offer are sleek and modern-looking. Each one can be edited using the drag and drop interface and, if you have the coding skills, you can make more advanced changes directly via HTML.

    Email Octopus Deliverability (Rated: 3/5)

    While you would be able to analyze deliverability rates from campaign to campaign, Email Octopus does not disclose their overall deliverability rates, which in turn earns them a 3.

    The average deliverability rate is not disclosed by Email Octopus, but there is the capability to measure your own rates within the reporting suite. There is no time-zone scheduling offered, but it is possible to set this up manually. Segmentation is possible; however, geographic segmentation is not offered.

    Email Octopus pricing (Rated: 4/5)

    Email Octopus is very affordable, with a free plan that offers most of the features you would need to drive successful email campaigns, earning them a score of 5.

    Version

    Features

    Starter - Free

    • Store up to 2,500 subscribers
    • Send up to 10,000 emails per month
    • Reports will be stored for up to 30 days
    • Email Octopus branding will be on your emails
    • Basic email support

    Pro - $24 per month

    • Store up to 5,000 subscribers
    • Send up to 50,000 emails per month
    • Statistics and reports are stored forever
    • Full access to all email editing tools
    • Priority support

    The service is provided in a sliding scale format above the $20 per month option. All of the features will remain the same, but you’ll pay an extra $10 to $15 per month for each additional block of 5,000 subscribers. The number of monthly emails will also scale accordingly; you’ll always be allowed to send 10 times the number of emails as you have subscribers.

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    Email Octopus Customer service (Rated: 5/5)

    Email Octopus has a reputation for having amazing support. While it is limited to email and live chat, they are quick and able to respond to your queries, earning them a score of 5.

    You’ll find dozens of support articles and blogs via the help center that cover most major issues you might encounter with the platform. If you can’t find an answer to your question, you can also get in touch via live chat and email. Customers on the Pro plan will receive a priority response.

    Contact Information

    contact@emailoctopus.com.

    Email Octopus Alternatives 

    Mailerlite: If Email Octopus isn't living up to your expectations, you can choose an easy-to-use and affordable software like Mailerlite. Their free plan includes 1000 contacts with up to 12,000 emails per month. What makes them great is that they offer a landing page editor so you can easily capture leads and convert them into paying customers. 

    Sendinblue: This software is an affordable all-in-one solution that allows you to send email campaigns and SMS. Their automation is quite advanced for an inexpensive tool, and you can send triggered emails based on email engagement, web behavior, and lead scores.

    GetResponse: This tool is more expensive than Email Octopus, but it is well worth the price as it offers the ability to set up Facebook and Google Ads directly from your account. Other features include over 180 landing pages, CRM, advanced list segmentation, and automation.

    My verdict

    Email Octopus is affordable, reliable and has all of the features any small and medium sized business needs to run an effective email marketing campaign. The interface is easy to get to grips with, you’ll find decent automation options, and the templates are stylish and easy to edit.

    Where the platform struggles is its lack of additional features. Other platforms offer more detailed reports, full A/B testing, and more complex segmentation. However, this shouldn’t put off most small business owners from trying it out.

    What I liked about Email Octopus

    • It’s inexpensive
    • Good automation options
    • Easy-to-use email editor
    • Free plan available
    • Wide range of third-party applications

    What I didn’t like about Email Octopus

    • Lacks A/B testing
    • Segmentation is a little more limited than other platforms

    Try Email Octopus Now

    My Experience with Email Octopus - Step by Step Guides

    if you need special guide for how to do certain things on the software we prepared for you step by step guide for the main features. here you go:

    1. HOW TO CREATE AN AUTOMATION

     Step 1 - In the top navigation bar, click on “Lists” 

    Lists button



    Step 2 - Click on “Create a List”

    Create a List

    Step 3 - Name your list and select “Import Contact From A File” and click “Create”

    Import Contact From A File

    Step 4 - Upload or drag and drop your contacts and keep the default selection “Subscribed” 

    Upload contacts

    Step 5 - Click “Next”

    Next button

    Step 6 - Add a field to your contacts and click “Import”

    Add a field to your contacts and click “Import”

    CREATE A LIST WITHOUT EXISTING CONTACTS

     Step 1 - In the top navigation bar, click on “Lists”

    Lists button


    Step 2 - Click on “Create List” 

    Click on “Create List”

    Step 3 - Name your list and select “Add a Single Contact” and click “Create”

    Add a Single Contact

    Step 4 - Add in your email and your full name and click “Add”

    Add in your info and click "add"

    You now have a list created using your email as the first contact on the list and you can add other contacts in the future. 

    2. HOW TO BUILD A LANDING PAGE

     Step 1 - In the top navigation bar, click on “Landing Pages and Forms”

    click on Landing Pages and Forms

    Step 2 - Click “Create”

    Click "Create"

    Step 3 - Click “Create” a landing page

    Click “Create” a landing page

    BUILD YOUR LANDING PAGE

     Step 1 - Select your list you want to add new subscribers to and click “Save and Next”

    Select a list

    Step 2 - Select a template by clicking on it. For this example, we are are going to use the “Hanner” template

    Select a template

    Step 3 - To change the image on your template, select the “Styles” toggle and “Change the Image”

    select the “Styles” toggle and “Change the Image"

    Step 4 - Add more content to your landing page by dragging and dropping the blocks into your template

    Add more content to your landing page

    BUILD YOUR LANDING PAGE

     Step 1 - Select “Publish” or “Save as Draft” to edit later

    Select “Publish” or “Save as Draft” to edit later

    3. HOW TO CREATE A REGULAR CAMPAIGN

     Step 1 - In the top navigation bar, click on “Campaigns”

    In the top navigation bar, click on “Campaigns”

    Step 2 - Click “Create a Campaign”

    Click “Create a Campaign”

    Step 3 - Click “Create” a regular campaign

    Click “Create” a regular campaign

    Step 4 - Add in the settings for your email and click “Save and Next”

    Add in the settings for your email and click “Save and Next”

    CUSTOMIZE YOUR EMAIL

    Step 1 - Select a template and click on it. For this example, we chose “Traveller: Simple”

    Select a template and click on it

    Step 2 - Edit your template. To add in more elements, drag and drop content from the left hand side onto your template

    Edit your template

    Step 3 - To edit a block, select it and it will become highlighted in purple. You can start typing and edit other details on the left side

    To edit a block, select it and it will become highlighted in purple

    Step 4 - Add the required tag onto your email

    *Note: This is required for all emails sent out on the free plan. Click on “Learn How” to learn more within EmailOctopus

    Add the required tag onto your email

    Step 5 - Click Save and Next

    Click Save and Next

    SEND OR SCHEDULE YOUR EMAIL

    Step 1 - Select your delivery and either send now or schedule for later

    elect your delivery and either send now or schedule for later

    3. HOW TO CREATE AN AUTOMATED CAMPAIGN

    Step 1 - In the top navigation bar, click on “Campaigns”

    click on “Campaigns”

    Step 2 - Click “Create”

    Click “Create”

    Step 3 - Click “Create” an automated campaign

    Click “Create” an automated campaign

    Step 4 - Set up the settings for your email including workflow, subject line, from name and email address, and the wait condition

    Set up the settings for your email

    Step 5 - Click “Save and Next”

    Click “Save and Next”

    CREATE YOUR EMAIL CONTENT

    Step 1 - Select a template. For this example, we are going to select “Announce” and click “Save and Next”

    Select a template

    Step 2 - To change the an image, click on the desired block and on the left hand side, select change image

    select change image

    Step 3 - Adjust the text as necessary by click on the block and typing

     Adjust the text

    Step 4 - Click “Save and Next”

    Click “Save and Next”

    CONTINUE BUILDING YOUR AUTOMATION

    Step 1 - Review your email details and click “Save for later”

    Review your email details and save

    Step 2 - Click “Add email” and continue adding emails to your automation

    Click “Add email”

    Step 3 - Once you automated workflow is set up, enable your emails

    enable your emails

    Email Octopus FAQ

    1. How Can I Export Contacts?

    Exporting contacts can be done in just two clicks. Just select the list of contacts you want to export, and click the ‘Export’ button. You’ll get your list in CSV format.

    2. How Can I Delete an Account?

    You can close your account any time via your dashboard. You won’t be locked into any contracts and won’t face any cancellation charges.

    3. Are there any other payment methods other than credit cards and PayPal?

    No, you can only pay via credit or debit card at the moment and PayPal isn’t an accepted form of payment.

    4. Do They Have Discounts for Prepayments?

    No, but you’ll get a 20% discount if you run a non-profit organization.

    5. What Happens If I Want to Send More Emails Than My Current Plan?

    You’ll be offered the chance to upgrade your plan. You may need to discuss a tailored option depending on how many emails you send each month.

    6. Do They Have Training Materials Available?

    Yes, you’ll find dozens of articles and how-to guides via the help center. 

    7. Do they accept marketing affiliate links?

    You can join an affiliate program and receive 30% of any subscribers that sign up using your links.