Email Open Review 2020: The Best Way to Improve Your Email Marketing?

Email Open was formed in 2001, and has grown to become a leader in managing and creating email marketing campaigns, with provable results supplied to thousands of satisfied customers.

Email Open
eCommerce Best for
3 /5
Rating
$ 349 /mo
Starting Price
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Table of Contents

    Email Open in a nutshell

    Free Plan: No
    User Accounts: Options for Multiple
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Mobile, Tablet, Computer
    Industry: Marketing, Communications, Technology

    Key features and workflows

    Creating Email Campaigns and Managing

    Creating and overseeing your campaigns is of utmost importance.

    Emails sent/opened and links clicked

    You’re able to analyze which emails are regularly ignored

    Deliverability rate and delivery by time zone (spam)

    Decide when customers will receive their mail, rather than when you'll send it

    Creating and importing email lists

    You can upload contacts from a CSV file with little effort

    Split tests and A/B tests

    There are endless possibilities for multivariate testing

    Personalization

    You’re able to auto-populate repeat customers emails with gathered data

    Reporting and Analysis

    A report hub gives you a convenient rundown of your gathered figures.

    Engagement reports (Email open rate and CR tracking)

    It’s possible to analyze the success rating of any previous campaigns 

    Segmentation 

    There are some presets that you can choose from, or you can create your own

    Social media tracking

    You’re able to click-track any social media links included in emails 

    ROI analysis 

    There's a handy tool for reviewing your ROIs

    Integrations

    The information in regards to add-ons is, unfortunately, quite limited.

    API integrations

    It's mentioned that there's a local API you can use to program apps

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    It isn't stated whether any of these are supported

    CRM Integrations

    There's no information about these types of integrations

    Social Media integrations

    Most popular social media apps are supported

    Apps 

    There’s also no explanation of available apps

    Plugins

    Plugins aren't spoken of on the website

    Automation

    There are some decent options for automation, and you can even cover the creation of a campaign! After several successful campaigns, the intuitive automation can analyze your performance, and create comparable emails to be reviewed and sent.

    Design and Ease of Use

    You should be able to handle most of the creation without any previous experience.

    Drag and Drop Interface

    Each stage of the creation process supports drag and drop

    Landing page creator 

    Even complex landing pages can be made swiftly

    Email templates 

    There’s a handful of custom-designed emails to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    Inserting forms into any media is a simple task

    Pricing

    Unfortunately, Email Open only mentions costs once on the entire website, when it states that prices start from $349.00 per month. However, there are no details of what this covers, or how much this price might rise, and you'll need to contact this provider directly for more information.

    Customer Service

    There’s an online contact form that you can fill out, and wait to be emailed, or you can call the company on 866 312 3609.

    Summary

    Email Open offers a fairly attractive service, with options to streamline and automate the creation side of things, potentially saving you hundreds of hours of work, freeing you up for more useful endeavors. But with no information on pricing or integrations, you might be better off elsewhere.

    For example, a comparable provider is Send In Blue. It offers similar options for automation, but has a comprehensive pricing section and plenty of information about its integrations upfront.