Written By Henry Walden - Digital Marketing Expert
Email Open in a nutshell
|User Accounts:||Options for Multiple|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Mobile, Tablet, Computer|
|Industry:||Marketing, Communications, Technology|
Key features and workflows
Creating Email Campaigns and Managing
Creating and overseeing your campaigns is of utmost importance.
Emails sent/opened and links clicked
You’re able to analyze which emails are regularly ignored
Deliverability rate and delivery by time zone (spam)
Decide when customers will receive their mail, rather than when you'll send it
Creating and importing email lists
You can upload contacts from a CSV file with little effort
Split tests and A/B tests
There are endless possibilities for multivariate testing
You’re able to auto-populate repeat customers emails with gathered data
Reporting and Analysis
A report hub gives you a convenient rundown of your gathered figures.
Engagement reports (Email open rate and CR tracking)
It’s possible to analyze the success rating of any previous campaigns
There are some presets that you can choose from, or you can create your own
Social media tracking
You’re able to click-track any social media links included in emails
There's a handy tool for reviewing your ROIs
The information in regards to add-ons is, unfortunately, quite limited.
It's mentioned that there's a local API you can use to program apps
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It isn't stated whether any of these are supported
There's no information about these types of integrations
Social Media integrations
Most popular social media apps are supported
There’s also no explanation of available apps
Plugins aren't spoken of on the website
There are some decent options for automation, and you can even cover the creation of a campaign! After several successful campaigns, the intuitive automation can analyze your performance, and create comparable emails to be reviewed and sent.
Design and Ease of Use
You should be able to handle most of the creation without any previous experience.
Drag and Drop Interface
Each stage of the creation process supports drag and drop
Landing page creator
Even complex landing pages can be made swiftly
There’s a handful of custom-designed emails to choose from
Sign up forms within newsletter tool (opt in-opt out process)
Inserting forms into any media is a simple task
Unfortunately, Email Open only mentions costs once on the entire website, when it states that prices start from $349.00 per month. However, there are no details of what this covers, or how much this price might rise, and you'll need to contact this provider directly for more information.
There’s an online contact form that you can fill out, and wait to be emailed, or you can call the company on 866 312 3609.
Email Open offers a fairly attractive service, with options to streamline and automate the creation side of things, potentially saving you hundreds of hours of work, freeing you up for more useful endeavors. But with no information on pricing or integrations, you might be better off elsewhere.
For example, a comparable provider is Send In Blue. It offers similar options for automation, but has a comprehensive pricing section and plenty of information about its integrations upfront.