Written by Ria du Plessis - Digital Marketing Expert Updated 9/2/2021 |
Emma in a nutshell
| Free Plan: | No |
| User Accounts: | Multiple accounts possible |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Tablet, computer, mobile |
| Industry: | Marketing, eCommerce, Technology |
Key features and workflows
Creating Email Campaigns and Managing
You can comprehensively create and control your campaign using the following.
Emails sent/opened and links clicked
There are options to review the number of emails sent vs emails opened
Deliverability rate and delivery by time zone (spam)
You can tweak your delivery time and rate based on any number of factors
Creating and importing email lists
Import your current audience list from an XLS, XLSX, or CSV file
Split tests and A/B tests
Content split testing lets you test emails against each other with a divided audience
Personalization
Advanced personalization features let you control every stage of your campaign
Reporting and Analysis
You can access a variety of reports with Emma.
Engagement reports (Email open rate and CR tracking)
Precise, insightful reporting informs you about your audience’s tastes, and review the success of changes to your campaign
Segmentation
The list segmentation tool defines and group the best audience for your emails
Social media tracking
You can link your marketing to a social media page and track the links
ROI analysis
It’s possible to assess regularly updated email ROI statistics and use these to forecast the success of your next campaign
Integrations
There are a fairly limited number of integrations to choose from.
API integrations
Emma REST web service interface allows you to build your own integrations.
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
None of the above are available
CRM Integrations
Salesforce, Microsoft Dynamics 365, and Venga are available
Social Media integrations
YouTube is the only included social media
Apps
Only 13 apps are currently integrated
Plugins
While not many apps are available, you can choose to plug in more
Automation
One of the most beneficial uses of Emma’s services is to automate tedious tasks and allow the programming to take over, freeing you up for more pressing work. You can automate your campaigns based on activity, current trends, and in any way you prefer, including being able to input contacts’ personal details automatically.
Design and Ease of Use
Emma has a fairly intuitive and simple to understand interface.
Drag and Drop Interface
Simple creation of engaging emails is made possible with the drag and drop editor
Landing page creator
You can quickly design and publish your landing page
Email templates
Over 100 mobile-ready email marketing templates are available
Sign up forms within newsletter tool (opt in-opt out process)
You can gain a larger audience with adjustable opt-in and out sign up forms
Pricing
Pro | $89 per month |
Plus | $159 per month |
Emma HQ | $279 per month |
Customer Service
If you’d like some support you’ll need to go to the website, enter your query, and contact details, and await a response.
Summary
There are some useful features here for those who are looking to save some time and gain more custom. The automation options are especially attractive, with the possibility to tweak your emails in nearly any way you like. However, it’s quite lacking in integration, with only a handful of apps included.
A more appealing option for you might be Drip. It also has plenty of flexibility when it comes to automating, but it’s cheaper and has a much larger selection of integration tools.
