Emma Review: Features and Pricing 2021

Emma is a relatively new, but well-known email marketing software that aims to provide you with all the tools you need to send campaigns that’ll make your prospective customers much more likely to respond.

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3 /5
$ 89 /mo
Starting Price
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Table of Contents

    Written by Ria du Plessis - Digital Marketing Expert

    Updated 9/2/2021

    Emma in a nutshell

    Free Plan: No
    User Accounts: Multiple accounts possible
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Tablet, computer, mobile
    Industry: Marketing, eCommerce, Technology

    Key features and workflows

    Creating Email Campaigns and Managing

    You can comprehensively create and control your campaign using the following.

    Emails sent/opened and links clicked

    There are options to review the number of emails sent vs emails opened

    Deliverability rate and delivery by time zone (spam)

    You can tweak your delivery time and rate based on any number of factors

    Creating and importing email lists

    Import your current audience list from an XLS, XLSX, or CSV file

    Split tests and A/B tests

    Content split testing lets you test emails against each other with a divided audience


    Advanced personalization features let you control every stage of your campaign

    Reporting and Analysis

    You can access a variety of reports with Emma.

    Engagement reports (Email open rate and CR tracking)

     Precise, insightful reporting informs you about your audience’s tastes, and review the success of changes to your campaign


    The list segmentation tool defines and group the best audience for your emails

    Social media tracking

    You can link your marketing to a social media page and track the links

    ROI analysis 

    It’s possible to assess regularly updated email ROI statistics and use these to forecast the success of your next campaign


    There are a fairly limited number of integrations to choose from.

    API integrations

    Emma REST web service interface allows you to build your own integrations.

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    None of the above are available

    CRM Integrations

    Salesforce, Microsoft Dynamics 365, and Venga are available

    Social Media integrations

    YouTube is the only included social media


    Only 13 apps are currently integrated


    While not many apps are available, you can choose to plug in more


    One of the most beneficial uses of Emma’s services is to automate tedious tasks and allow the programming to take over, freeing you up for more pressing work. You can automate your campaigns based on activity, current trends, and in any way you prefer, including being able to input contacts’ personal details automatically.

    Design and Ease of Use

    Emma has a fairly intuitive and simple to understand interface.

    Drag and Drop Interface

    Simple creation of engaging emails is made possible with the drag and drop editor 

    Landing page creator 

    You can quickly design and publish your landing page

    Email templates 

    Over 100 mobile-ready email marketing templates are available

    Sign up forms within newsletter tool (opt in-opt out process)

    You can gain a larger audience with adjustable opt-in and out sign up forms



    $89 per month


    $159 per month

    Emma HQ

    $279 per month

    Customer Service

    If you’d like some support you’ll need to go to the website, enter your query, and contact details, and await a response.


    There are some useful features here for those who are looking to save some time and gain more custom. The automation options are especially attractive, with the possibility to tweak your emails in nearly any way you like. However, it’s quite lacking in integration, with only a handful of apps included.

    A more appealing option for you might be Drip. It also has plenty of flexibility when it comes to automating, but it’s cheaper and has a much larger selection of integration tools.