Written by Ria du Plessis - Digital Marketing Expert Updated 9/2/2021 |
Gist in a nutshell
| Free Plan: | Yes |
| User Accounts: | Options for multiple |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
Means of Use: | Any internet-accessible device |
| Industry: | Marketing, eCommerce, Freelance |
Key features and workflows
Creating Email Campaigns and Managing
You can use the following features to assist you with the overall management of your email marketing campaign.
Emails sent/opened and links clicked
Assess in various ways how your current emails are being responded to
Deliverability rate and delivery by time zone (spam)
Choose when and how your emails will be delivered, so you can send at the optimal time
Creating and importing email lists
You can import user data easily from a CSV file
Split tests and A/B tests
This is an upcoming option that’s not yet available
Personalization
You can personalize email appearance, and how and when they’re sent
Reporting and Analysis
There are various options for assessing your current progress and efficiency.
Engagement reports (Email open rate and CR tracking)
The engagement center has options for viewing your emails’ success rates
Segmentation
You can divide your audience by location, or by any grouping that you choose
Social media tracking
This isn’t available
ROI analysis
The engagement report offers assessment and prediction of your future ROIs
Integrations
You can access a number of included apps and plugins on Gist.
API integrations
Use the Gist API to integrate Gist into other software applications and custom workflows
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Only eCommerce and Woocommerce are available
CRM Integrations
There are dozens of integrated tools for customer management
Social Media integrations
Many options for integrating with social media are available, such as Facebook Custom Audiences
Apps
There are plenty of optional apps; for example, Mailfloss and Bounceless
Plugins
If you don't see an app that you’d like pre-installed, you can choose from a large number of plugins
Automation
Gist allows you to include all in one marketing automation, making your life easier and taking away some of the more repetitive tasks. Allowing this VI to take over can free you up to concentrate on more pressing affairs, such as pursuing new contact leads.
Design and Ease of Use
The free plan only includes a few features, but the more expensive plans have many options for easy design choices.
Drag and Drop Interface
Email construction tools include the ability to drag and drop visuals
Landing page creator
A similar system is used to help you to easily set up your landing page
Email templates
There are some basic email templates options
Sign up forms within newsletter tool (opt in-opt out process)
You can create forms for your website, emails, and newsletter with just a few clicks
Pricing
Free Forever | $0 per month |
Professional | $29 per month |
Premium | $999 per month |
Customer Service
A 24/7 online chat is available.
Summary
Gist has some fairly attractive options for those looking to set up an email marketing campaign or two. There are some decent automation services that can really save you time, and the permanent live chat option is a plus. The ‘Free Forever’ service is a great money saver, but you’ll find that this really only offers the very bare-bones of a service, and to get what you need you’ll most likely have to take the ‘Premium’ service. Even the ‘Premium’ service doesn't have as many options for design and customization as other brands.
Why not instead try Get Response? Its tools are far more comprehensive for analysis and personalizing your campaign. Plus, its prices start from just $10.50 a month.
