Gist Email Marketing Software Review 2020

Gist is a hands-on marketing suite that’s affordable and comes with a variety of support options.

gist
Mid-sized eCommerce businesses Best for
4 /5
Rating
$ 19 /mo
Starting Price
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Table of Contents

    Gist in a nutshell

    Free Plan: Yes
    User Accounts: Options for multiple 
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: No

    Means of Use

    Any internet-accessible device
    Industry: Marketing, eCommerce, Freelance

    Key features and workflows

    Creating Email Campaigns and Managing

    You can use the following features to assist you with the overall management of your email marketing campaign.

    Emails sent/opened and links clicked

    Assess in various ways how your current emails are being responded to

    Deliverability rate and delivery by time zone (spam)

    Choose when and how your emails will be delivered, so you can send at the optimal time

    Creating and importing email lists

    You can import user data easily from a CSV file

    Split tests and A/B tests

    This is an upcoming option that’s not yet available

    Personalization

    You can personalize email appearance, and how and when they’re sent

    Reporting and Analysis

    There are various options for assessing your current progress and efficiency. 

    Engagement reports (Email open rate and CR tracking)

    The engagement center has options for viewing your emails’ success rates

    Segmentation 

    You can divide your audience by location, or by any grouping that you choose

    Social media tracking

    This isn’t available

    ROI analysis 

    The engagement report offers assessment and prediction of your future ROIs

    Integrations

    You can access a number of included apps and plugins on Gist.

    API integrations

    Use the Gist API to integrate Gist into other software applications and custom workflows

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Only eCommerce and Woocommerce are available

    CRM Integrations

    There are dozens of integrated tools for customer management

    Social Media integrations

    Many options for integrating with social media are available, such as Facebook Custom Audiences

    Apps 

    There are plenty of optional apps; for example, Mailfloss and Bounceless

    Plugins

    If you don't see an app that you’d like pre-installed, you can choose from a large number of plugins

    Automation

    Gist allows you to include all in one marketing automation, making your life easier and taking away some of the more repetitive tasks. Allowing this VI to take over can free you up to concentrate on more pressing affairs, such as pursuing new contact leads.

    Design and Ease of Use

    The free plan only includes a few features, but the more expensive plans have many options for easy design choices. 

    Drag and Drop Interface

    Email construction tools include the ability to drag and drop visuals

    Landing page creator 

    A similar system is used to help you to easily set up your landing page

    Email templates 

    There are some basic email templates options

    Sign up forms within newsletter tool (opt in-opt out process)

    You can create forms for your website, emails, and newsletter with just a few clicks

    Pricing

    Free Forever

    $0 per month

    Professional

    $19 per month

    Premium

    $49 per month (Current sale for $29 during August 2020)

    Customer Service

    A 24/7 online chat is available.

    Summary

    Gist has some fairly attractive options for those looking to set up an email marketing campaign or two. There are some decent automation services that can really save you time, and the permanent live chat option is a plus. The ‘Free Forever’ service is a great money saver, but you’ll find that this really only offers the very bare-bones of a service, and to get what you need you’ll most likely have to take the ‘Premium’ service. Even the ‘Premium’ service doesn't have as many options for design and customization as other brands.

    Why not instead try Get Response? Its tools are far more comprehensive for analysis and personalizing your campaign. Plus, its prices start from just $10.50 a month.