iContact Email Marketing Review 2020

iContact in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

There are many options for creating and controlling your desired marketing campaign.

Emails sent/opened and links clicked

A service for tracking sent email message results is available

Deliverability rate and delivery by time zone (spam)

Smart sending allows you to segment audiences by time zone and other options

Creating and importing email lists

You can import your mailing list from CSV files in three simple steps

Split tests and A/B tests

A/B split testing allows you to test similar emails against small groups, letting you foresee which email copy is best for the larger audience

Personalization

There are mechanisms to personalize scripts, emails, newsletters, and more

Reporting and Analysis

There are various tools on iContact to help businesses assess their marketing campaigns’ progress. 

Engagement reports (Email open rate and CR tracking)

Campaign attribution reports allow you to see your engagement statistics

Segmentation 

Segment your target audience into any group you like, such as by geographical location

Social media tracking

You can get regular report options for your social media integrations

ROI analysis 

There are various tools available to analyze and enhance your return on investment

Integrations

There are hundreds of integration options for furthering the success of your marketing campaign.

API integrations

Powerful API can be used to create applications, experiment and problem solve

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

It has options to integrate all of the above platforms

CRM Integrations

Six CRM tools come as standard, with options to add more tools

Social Media integrations

Most common social media platforms are supported, such as Facebook

Apps 

LeadsBridge and Zapier are just two of the featured apps 

Plugins

A fairly large range of optional plugins are supported

Automation

There are a number of ways in which iContact’s email marketing software can be automated. You can use automation to take greater control of your campaigns, saving you potentially hundreds of hours on repetitive manual tasks.

Design and Ease of Use

While there’s a potentially overwhelming range of options, the ease of use is constant throughout, allowing you to discover and utilize new features easily.

Drag and Drop Interface

Blank emails and templates can be customized with a simple drag and drop feature

Landing page creator 

The landing page editor has simple functionality that can be optimized even by a first time user

Email templates 

There are 153 customizable email templates to choose from

Sign up forms within newsletter tool (opt in-opt out process)

Options are available to add signup forms to your website, email and newsletters

Pricing

Pricing is based on the number of subscribers that you have. Aside from the Base plan, there’s also a ‘Pro’ option, which is double the price of the Base plans, shown below.

Customer Service

Email, phone, live chat, and even snail mail options for contact are available.

Phone support number: 1 (919) 968-3996

Summary

There are many features at iContact that’d help most businesses to streamline their service, automate functions to save time, and fine-tune email campaigns that could eventually lead to a much larger rate of customer engagement. The only downside is that the price is quite prohibitive, with very small businesses still paying a fair sum, and large businesses paying a huge amount. Also, many of the above features are only available on the ‘Pro’ service, doubling the cost.

Why not instead try Get Response? This is an intuitive email marketing service that offers much of the same tools and products but with plans starting at $10.50 per month, a price that’s the same across the board, regardless of your number of subscribers.