iContact in a nutshell
|User Accounts:||Multiple users|
|Segmentation and Geo:||Yes, on ‘Pro’ service|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, 30 days|
|Means of Use:||Access from any internet device|
|Industry:||Small businesses, Marketing, Media|
Key features and workflows
Creating Email Campaigns and Managing
There are many options for creating and controlling your desired marketing campaign.
Emails sent/opened and links clicked
A service for tracking sent email message results is available
Deliverability rate and delivery by time zone (spam)
Smart sending allows you to segment audiences by time zone and other options
Creating and importing email lists
You can import your mailing list from CSV files in three simple steps
Split tests and A/B tests
A/B split testing allows you to test similar emails against small groups, letting you foresee which email copy is best for the larger audience
There are mechanisms to personalize scripts, emails, newsletters, and more
Reporting and Analysis
There are various tools on iContact to help businesses assess their marketing campaigns’ progress.
Engagement reports (Email open rate and CR tracking)
Campaign attribution reports allow you to see your engagement statistics
Segment your target audience into any group you like, such as by geographical location
Social media tracking
You can get regular report options for your social media integrations
There are various tools available to analyze and enhance your return on investment
There are hundreds of integration options for furthering the success of your marketing campaign.
Powerful API can be used to create applications, experiment and problem solve
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It has options to integrate all of the above platforms
Six CRM tools come as standard, with options to add more tools
Social Media integrations
Most common social media platforms are supported, such as Facebook
LeadsBridge and Zapier are just two of the featured apps
A fairly large range of optional plugins are supported
There are a number of ways in which iContact’s email marketing software can be automated. You can use automation to take greater control of your campaigns, saving you potentially hundreds of hours on repetitive manual tasks.
Design and Ease of Use
While there’s a potentially overwhelming range of options, the ease of use is constant throughout, allowing you to discover and utilize new features easily.
Drag and Drop Interface
Blank emails and templates can be customized with a simple drag and drop feature
Landing page creator
The landing page editor has simple functionality that can be optimized even by a first time user
There are 153 customizable email templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
Options are available to add signup forms to your website, email and newsletters
Pricing is based on the number of subscribers that you have. Aside from the Base plan, there’s also a ‘Pro’ option, which is double the price of the Base plans, shown below.
Number of Subscribers
iContact Base Price
$36 per month
$89 per month
$259 per month
$349 per month
$529 per month
Email, phone, live chat, and even snail mail options for contact are available.
Phone support number: 1 (919) 968-3996
There are many features at iContact that’d help most businesses to streamline their service, automate functions to save time, and fine-tune email campaigns that could eventually lead to a much larger rate of customer engagement. The only downside is that the price is quite prohibitive, with very small businesses still paying a fair sum, and large businesses paying a huge amount. Also, many of the above features are only available on the ‘Pro’ service, doubling the cost.
Why not instead try Get Response? This is an intuitive email marketing service that offers much of the same tools and products but with plans starting at $10.50 per month, a price that’s the same across the board, regardless of your number of subscribers.