iContact Email Marketing Review 2020

iContact is one of the oldest email marketing software companies on the market and comes well recommended. Read what it has to offer here.

Small businesses new to email marketing Best for
3 /5
$ 36 /mo
Starting Price
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Table of Contents

    iContact in a nutshell

    Free Plan: No
    User Accounts: Multiple users 
    Segmentation and Geo: Yes, on ‘Pro’ service
    Delivery by Time zone: Yes 
    Free Trial: Yes, 30 days
    Means of UseAccess from any internet device
    Industry: Small businesses, Marketing, Media

    Key features and workflows

    Creating Email Campaigns and Managing

    There are many options for creating and controlling your desired marketing campaign.

    Emails sent/opened and links clicked

    A service for tracking sent email message results is available

    Deliverability rate and delivery by time zone (spam)

    Smart sending allows you to segment audiences by time zone and other options

    Creating and importing email lists

    You can import your mailing list from CSV files in three simple steps

    Split tests and A/B tests

    A/B split testing allows you to test similar emails against small groups, letting you foresee which email copy is best for the larger audience


    There are mechanisms to personalize scripts, emails, newsletters, and more

    Reporting and Analysis

    There are various tools on iContact to help businesses assess their marketing campaigns’ progress. 

    Engagement reports (Email open rate and CR tracking)

    Campaign attribution reports allow you to see your engagement statistics


    Segment your target audience into any group you like, such as by geographical location

    Social media tracking

    You can get regular report options for your social media integrations

    ROI analysis 

    There are various tools available to analyze and enhance your return on investment


    There are hundreds of integration options for furthering the success of your marketing campaign.

    API integrations

    Powerful API can be used to create applications, experiment and problem solve

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    It has options to integrate all of the above platforms

    CRM Integrations

    Six CRM tools come as standard, with options to add more tools

    Social Media integrations

    Most common social media platforms are supported, such as Facebook


    LeadsBridge and Zapier are just two of the featured apps 


    A fairly large range of optional plugins are supported


    There are a number of ways in which iContact’s email marketing software can be automated. You can use automation to take greater control of your campaigns, saving you potentially hundreds of hours on repetitive manual tasks.

    Design and Ease of Use

    While there’s a potentially overwhelming range of options, the ease of use is constant throughout, allowing you to discover and utilize new features easily.

    Drag and Drop Interface

    Blank emails and templates can be customized with a simple drag and drop feature

    Landing page creator 

    The landing page editor has simple functionality that can be optimized even by a first time user

    Email templates 

    There are 153 customizable email templates to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    Options are available to add signup forms to your website, email and newsletters


    Pricing is based on the number of subscribers that you have. Aside from the Base plan, there’s also a ‘Pro’ option, which is double the price of the Base plans, shown below.

    Number of Subscribers

    iContact Base Price


    $36 per month


    $89 per month


    $259 per month


    $349 per month


    $529 per month

    Customer Service

    Email, phone, live chat, and even snail mail options for contact are available.

    Phone support number: 1 (919) 968-3996


    There are many features at iContact that’d help most businesses to streamline their service, automate functions to save time, and fine-tune email campaigns that could eventually lead to a much larger rate of customer engagement. The only downside is that the price is quite prohibitive, with very small businesses still paying a fair sum, and large businesses paying a huge amount. Also, many of the above features are only available on the ‘Pro’ service, doubling the cost.

    Why not instead try Get Response? This is an intuitive email marketing service that offers much of the same tools and products but with plans starting at $10.50 per month, a price that’s the same across the board, regardless of your number of subscribers.