Iterable Reviewed: The Best Way to Engage Your Customers?

Iterable allows a user to gather detailed customer interaction data, comprehensively analyzes this data, and then enables users to employ this knowledge through the use of automation, automatically targeting contacts with the most responsive content at the right times in the day.

Increasing customer loyalty Best for
3 /5
$ 500 /mo
Starting Price
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Table of Contents

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/02/2021

     Iterable in a nutshell

    Free Plan: No
    User Accounts: Dependent on price
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Any internet-accessible device
    Industry: IT, eCommerce, Advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    Generating and overseeing your campaigns is the first thing you’ll need to do.

    Emails sent/opened and links clicked

    You can constantly improve your emails by assessing which are ignored

    Deliverability rate and delivery by time zone (spam)

    Choose when customers receive their mail, and pre-send thousands of emails

    Creating and importing email lists

    Migrate subscribers from your current email service by using CSV files

    Split tests and A/B tests

    You can create any test you like, and there are some options for automating this


    Increase individual customer loyalty by auto-filling their emails with personalized data

    Reporting and Analysis

    The Metrics Dashboard gives you a convenient overview of your current statistics.

    Engagement reports (Email open rate and CR tracking)

    For as long as you use the service you can view the open rate history of every campaign


    Choose from segmentation presets or create your own

    Social media tracking

    There’s the option to include ‘like’ widgets in your mail, and these clicks can be tracked

    ROI analysis 

    Use the online calculator to review your ROIs


    There’s a reasonable range of choices for using add ons.

    API integrations

    Use Iterable API to customize your service

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    There’s the option to integrate with all of these applications

    CRM Integrations

    You can sync with FreshSales, Benchmark and more

    Social Media integrations

    Most popular social media apps are supported


    Use LeadsBridge to connect with thousands of applications


    LeadsBridge also supports a variety of plugins


    You can automate every segment of your campaign, even up to the creation of the campaign itself! Once you’ve used this service for some time, the intuitive automation creation tool can even analyze the full lifecycle of a campaign and automatically create a similar one moving forward.

    Design and Ease of Use

    You won’t need to hire a professional programmer to create the basics.

    Drag and Drop Interface

    All of the intuitive creation tools support drag-and-drop building

    Landing page creator 

    Perfect your landing page in just a few clicks

    Email templates 

    There are 82 templates to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    The same intuitive creation tool can be used to make forms for any medium


    Iterable makes no mention of its prices and there isn't even a clear way to apply for the service. It seems that you have to contact the team directly to ask to purchase this service, and the price is a closely guarded secret, although some third-party reviewers state that it starts at $500, which is very steep.

    Customer Service

    It’s strangely hard to apply for Iterable’s services, or even to contact it. A lot of digging reveals just a phone number, as follows: +1 415 723 5230


    Iterable has some options for automation that could save you a huge amount of time. If you’re sending out massive campaigns daily or weekly, the eventual automation of this entire process could potentially save hundreds or even thousands of man-hours over time. However, the total lack of accessibility and pricing information makes it impossible to recommend this service.

    A similar but more trustworthy provider is Constant Contact. This organization comes highly recommended and has an intuitive and comprehensive range of automation options, What’s more, it’s transparent with its prices.