Iterable Reviewed: The Best Way to Engage Your Customers?

 Iterable in a nutshell

Key features and workflows

Creating Email Campaigns and Managing

Generating and overseeing your campaigns is the first thing you’ll need to do.

Emails sent/opened and links clicked

You can constantly improve your emails by assessing which are ignored

Deliverability rate and delivery by time zone (spam)

Choose when customers receive their mail, and pre-send thousands of emails

Creating and importing email lists

Migrate subscribers from your current email service by using CSV files

Split tests and A/B tests

You can create any test you like, and there are some options for automating this

Personalization

Increase individual customer loyalty by auto-filling their emails with personalized data

Reporting and Analysis

The Metrics Dashboard gives you a convenient overview of your current statistics.

Engagement reports (Email open rate and CR tracking)

For as long as you use the service you can view the open rate history of every campaign

Segmentation 

Choose from segmentation presets or create your own

Social media tracking

There’s the option to include ‘like’ widgets in your mail, and these clicks can be tracked

ROI analysis 

Use the online calculator to review your ROIs

Integrations

There’s a reasonable range of choices for using add ons.

API integrations

Use Iterable API to customize your service

Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

There’s the option to integrate with all of these applications

CRM Integrations

You can sync with FreshSales, Benchmark and more

Social Media integrations

Most popular social media apps are supported

Apps 

Use LeadsBridge to connect with thousands of applications

Plugins

LeadsBridge also supports a variety of plugins

Automation

You can automate every segment of your campaign, even up to the creation of the campaign itself! Once you’ve used this service for some time, the intuitive automation creation tool can even analyze the full lifecycle of a campaign and automatically create a similar one moving forward.

Design and Ease of Use

You won’t need to hire a professional programmer to create the basics.

Drag and Drop Interface

All of the intuitive creation tools support drag-and-drop building

Landing page creator 

Perfect your landing page in just a few clicks

Email templates 

There are 82 templates to choose from

Sign up forms within newsletter tool (opt in-opt out process)

The same intuitive creation tool can be used to make forms for any medium

Pricing

Iterable makes no mention of its prices and there isn't even a clear way to apply for the service. It seems that you have to contact the team directly to ask to purchase this service, and the price is a closely guarded secret, although some third-party reviewers state that it starts at $500, which is very steep.

Customer Service

It’s strangely hard to apply for Iterable’s services, or even to contact it. A lot of digging reveals just a phone number, as follows: +1 415 723 5230

Summary

Iterable has some options for automation that could save you a huge amount of time. If you’re sending out massive campaigns daily or weekly, the eventual automation of this entire process could potentially save hundreds or even thousands of man-hours over time. However, the total lack of accessibility and pricing information makes it impossible to recommend this service.

A similar but more trustworthy provider is Constant Contact. This organization comes highly recommended and has an intuitive and comprehensive range of automation options, What’s more, it’s transparent with its prices.