Iterable in a nutshell
|User Accounts:||Dependent on price|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Any internet-accessible device|
|Industry:||IT, eCommerce, Advertising|
Key features and workflows
Creating Email Campaigns and Managing
Generating and overseeing your campaigns is the first thing you’ll need to do.
Emails sent/opened and links clicked
You can constantly improve your emails by assessing which are ignored
Deliverability rate and delivery by time zone (spam)
Choose when customers receive their mail, and pre-send thousands of emails
Creating and importing email lists
Migrate subscribers from your current email service by using CSV files
Split tests and A/B tests
You can create any test you like, and there are some options for automating this
Increase individual customer loyalty by auto-filling their emails with personalized data
Reporting and Analysis
The Metrics Dashboard gives you a convenient overview of your current statistics.
Engagement reports (Email open rate and CR tracking)
For as long as you use the service you can view the open rate history of every campaign
Choose from segmentation presets or create your own
Social media tracking
There’s the option to include ‘like’ widgets in your mail, and these clicks can be tracked
Use the online calculator to review your ROIs
There’s a reasonable range of choices for using add ons.
Use Iterable API to customize your service
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
There’s the option to integrate with all of these applications
You can sync with FreshSales, Benchmark and more
Social Media integrations
Most popular social media apps are supported
Use LeadsBridge to connect with thousands of applications
LeadsBridge also supports a variety of plugins
You can automate every segment of your campaign, even up to the creation of the campaign itself! Once you’ve used this service for some time, the intuitive automation creation tool can even analyze the full lifecycle of a campaign and automatically create a similar one moving forward.
Design and Ease of Use
You won’t need to hire a professional programmer to create the basics.
Drag and Drop Interface
All of the intuitive creation tools support drag-and-drop building
Landing page creator
Perfect your landing page in just a few clicks
There are 82 templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
The same intuitive creation tool can be used to make forms for any medium
Iterable makes no mention of its prices and there isn't even a clear way to apply for the service. It seems that you have to contact the team directly to ask to purchase this service, and the price is a closely guarded secret, although some third-party reviewers state that it starts at $500, which is very steep.
It’s strangely hard to apply for Iterable’s services, or even to contact it. A lot of digging reveals just a phone number, as follows: +1 415 723 5230
Iterable has some options for automation that could save you a huge amount of time. If you’re sending out massive campaigns daily or weekly, the eventual automation of this entire process could potentially save hundreds or even thousands of man-hours over time. However, the total lack of accessibility and pricing information makes it impossible to recommend this service.
A similar but more trustworthy provider is Constant Contact. This organization comes highly recommended and has an intuitive and comprehensive range of automation options, What’s more, it’s transparent with its prices.