Keap in a nutshell
|User Accounts:||Option for multiple different logins|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Free Trial:||Yes, 14 days|
|Means of Use:||Tablet, Mobile, Desktop|
|Industry:||eCommerce, healthcare, Legal, Fitness|
Key features and workflows
Creating Email Campaigns and Managing
Ease of making and managing campaigns is important with an email marketing service. Below are some key features of Keap and how it can help.
Emails sent/opened and links clicked
It’s simple to navigate through all relevant statistics related to your email campaigns, and all links clicked and all other activity is tracked automatically
Deliverability rate and delivery by time zone (spam)
You can schedule when your emails are delivered so they’ll be received at a convenient time, regardless of the time zone. There’s an automated process to ensure your emails won't be flagged as spam
Creating and importing email lists
You can easily import email contacts from CSV, xlsx, and xls files, and creating a list from scratch is more than simple
Split tests and A/B tests
There’s an easy to use A/B testing tool that allows you to optimize your email campaign by sending two emails to small groups and assessing which emails were most effective, and which times were best to send them
There’s a variety of customization options, for both aesthetics and content
Reporting and Analysis
It’s important to be able to monitor the ongoing progress of your email campaign. Keap has the following elements to help you track and analyze the development of your campaign.
Engagement reports (Email open rate and CR tracking)
There’s a simple system for assessing the engagement rate of your email campaigns
You can use heat maps to track recipients and subscribers by their geographic location
Campaign comparison report
There’s a tool that lets you compare your current campaign with previous ones to assess which is more effective
You can segment your target audience by time zone, interests, or any category you desire. This means you can optimize who receives what and when
Social media tracking
Automation and management tools are available for social media tracking to help you increase interaction and create metrics for your social media accounts
The return on investment tool helps you evaluate the efficiency of your campaign
For your email campaign to be a success you’ll need to have a variety of services integrated, including software and databases. Keap offers hundreds of integrated services to cover almost anything.
The application programming interface can be used to access streamlined combinations with third-party providers
Integrations with these platforms: eCommerce, Shopify, Magento, Bigcommerce and Woocommerce
You’re able to connect with the above major eCommerce platforms to assist with targeting emails and tracking your campaign’s engagement
Keap offers integration with a range of CRM tools, including Zapier and Parsey
Social Media integrations
You can share your product on most popular social media sites, including Twitter and Facebook
There are hundreds of apps that you can link when using Keap, such as PieSync and AppointmentCore
It’s possible to integrate a large number of plugins to assist with your email marketing, like the Infusionsoft WordPress plugin
It’s important that the email marketing service you use has as many options for automation as possible, cutting down your work hours and making business processes more efficient and streamlined. Keap allows you to automate your marketing, sales, and data entry.
There are automated processes for sending customizable pre-written emails and texts, moving leads up your sales process ladder and essentially any other process you desire. With a flexible marketing campaign builder, you can personalize and create any sales and marketing automated process you like.
Design and Ease of Use
The Keap website has a simple design that even a novice could casually use. The service advertises itself as being for small businesses, so there’s little prior technological knowledge necessary.
Drag and Drop Interface
There are a variety of design choices for emails, or you can start from scratch, and then drag and drop the visuals where you’d like
Landing page creator
Even those without any coding experience can casually use this creator to fine-tune their landing page, starting with a template or a blank canvas
There are 27 email templates to choose from, with options to purchase more ‘packs’ for a reasonable price
Sign up forms within newsletter tool (opt in-opt out process)
It’s possible to add a signup form when sending a newsletter to help to drive customer engagement
With Keap, the first month is always free.
$79 per month
$149 per month
$199 per month
There’s over-the-phone support and online chat support.
Phone number : +1 866 800 0004 Ext. 2
M-F 6AM - 7PM PDT
The provider offers a reasonable service that helps small businesses thrive, and has extra services to assist budding entrepreneurs.
SendinBlue - Best for Startups
SendX - Best for small businesses
Get Response - Best for businesses on a budget
Keap offers some attractive products for small businesses, and could certainly help you see a higher level of engagement to your email marketing than going it alone. However, for the high price you could find a better service, such as SendX, which offers a similar product but at a much lower price.