Keap Email Marketing Review 2020: Can it Help Your Business?

When looking for email marketing software for your business you may be overwhelmed by the choice. Check out this review of Keap to help you narrow down your search options.

Keap
Small businesses Best for
4 /5
Rating
$ 79 /mo
Starting Price
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Table of Contents

    Keap in a nutshell

    Free Plan: No
    User Accounts: Option for multiple different logins 
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes 
    Free Trial: Yes, 14 days
    Means of UseTablet, Mobile, Desktop
    Industry: eCommerce, healthcare, Legal, Fitness

    Key features and workflows

    Creating Email Campaigns and Managing 

    Ease of making and managing campaigns is important with an email marketing service. Below are some key features of Keap and how it can help.

    Emails sent/opened and links clicked

    It’s simple to navigate through all relevant statistics related to your email campaigns, and all links clicked and all other activity is tracked automatically

    Deliverability rate and delivery by time zone (spam)

    You can schedule when your emails are delivered so they’ll be received at a convenient time, regardless of the time zone. There’s an automated process to ensure your emails won't be flagged as spam

    Creating and importing email lists

    You can easily import email contacts from CSV, xlsx, and xls files, and creating a list from scratch is more than simple

    Split tests and A/B tests

    There’s an easy to use A/B testing tool that allows you to optimize your email campaign by sending two emails to small groups and assessing which emails were most effective, and which times were best to send them

    Personalization

    There’s a variety of customization options, for both aesthetics and content

    Reporting and Analysis

    It’s important to be able to monitor the ongoing progress of your email campaign. Keap has the following elements to help you track and analyze the development of your campaign.

    Engagement reports (Email open rate and CR tracking)

    There’s a simple system for assessing the engagement rate of your email campaigns

    Heat maps

    You can use heat maps to track recipients and subscribers by their geographic location

    Campaign comparison report

    There’s a tool that lets you compare your current campaign with previous ones to assess which is more effective

    Segmentation 

    You can segment your target audience by time zone, interests, or any category you desire. This means you can optimize who receives what and when

    Social media tracking

    Automation and management tools are available for social media tracking to help you increase interaction and create metrics for your social media accounts

    ROI analysis 

    The return on investment tool helps you evaluate the efficiency of your campaign

    Integrations

    For your email campaign to be a success you’ll need to have a variety of services integrated, including software and databases. Keap offers hundreds of integrated services to cover almost anything.

    API integrations

    The application programming interface can be used to access streamlined combinations with third-party providers

    Integrations with these platforms: eCommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    You’re able to connect with the above major eCommerce platforms to assist with targeting emails and tracking your campaign’s engagement

    CRM Integrations

    Keap offers integration with a range of CRM tools, including Zapier and Parsey

    Social Media integrations

    You can share your product on most popular social media sites, including Twitter and Facebook

    Apps 

    There are hundreds of apps that you can link when using Keap, such as PieSync and AppointmentCore

    Plugins

    It’s possible to integrate a large number of plugins to assist with your email marketing, like the Infusionsoft WordPress plugin

    Automation

    It’s important that the email marketing service you use has as many options for automation as possible, cutting down your work hours and making business processes more efficient and streamlined. Keap allows you to automate your marketing, sales, and data entry. 

    There are automated processes for sending customizable pre-written emails and texts, moving leads up your sales process ladder and essentially any other process you desire. With a flexible marketing campaign builder, you can personalize and create any sales and marketing automated process you like. 

    Design and Ease of Use

    The Keap website has a simple design that even a novice could casually use. The service advertises itself as being for small businesses, so there’s little prior technological knowledge necessary.

    Drag and Drop Interface

    There are a variety of design choices for emails, or you can start from scratch, and then drag and drop the visuals where you’d like

    Landing page creator 

    Even those without any coding experience can casually use this creator to fine-tune their landing page, starting with a template or a blank canvas

    Email templates 

    There are 27 email templates to choose from, with options to purchase more ‘packs’ for a reasonable price

    Sign up forms within newsletter tool (opt in-opt out process)

    It’s possible to add a signup form when sending a newsletter to help to drive customer engagement

    Pricing

    With Keap, the first month is always free.

    Keap Grow

    $79 per month

    Keap Pro

    $149 per month

    Infusionsoft

    $199 per month

    Customer Service

    There’s over-the-phone support and online chat support.

    Phone number : +1 866 800 0004 Ext. 2

    M-F  6AM - 7PM PDT

    My Verdict 

    The provider offers a reasonable service that helps small businesses thrive, and has extra services to assist budding entrepreneurs.

    Alternatives  

    SendinBlue - Best for Startups

    SendX - Best for small businesses

    Get Response - Best for businesses on a budget

    Summary 

    Keap offers some attractive products for small businesses, and could certainly help you see a higher level of engagement to your email marketing than going it alone. However, for the high price you could find a better service, such as SendX, which offers a similar product but at a much lower price.