Written by Ria du Plessis - Digital Marketing Expert Updated 9/2/2021 |
Klaviyo in a nutshell
| Free Plan: | Yes |
| User Accounts: | Options for multiple accounts |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | No |
| Means of Use: | Computer, mobile or tablet |
| Industry: | Advertising, IT, eCommerce |
Key features and workflows
Creating Email Campaigns and Managing
Using the following you can produce and oversee any number of marketing campaigns.
Emails sent/opened and links clicked
Conversion tracking records who opens emails and how long they take to do so
Deliverability rate and delivery by time zone (spam)
The option for time zone specific delivery means that your international contacts can all receive mail at the same time of day
Creating and importing email lists
If you already have a long list of contacts that’s no problem, as you can import from a CSV file directly
Split tests and A/B tests
A massive list of customizable split tests are available to guide you to the optimal email
Personalization
In-depth personalization tags can be used to generate increasingly targeted messages
Reporting and Analysis
A detailed breakdown of your ongoing campaign statistics means you can effectively analyze customer data.
Engagement reports (Email open rate and CR tracking)
Each stage of a customer’s reaction is noted; when they opened the mail, how long it took them to respond, and if they clicked on any links
Segmentation
Once segmented, group success rates can be compared against one another
Social media tracking
Any social media widgets included in your emails are tracked and recorded
ROI analysis
The eCommerce analytics tab can give you an overview of your ROI, stretching back up to one year
Integrations
As every business has specific individual needs, the following integrations can be used to tailor your experience.
API integrations
The Klaviyo API can integrate any web-based app
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
All of the above are available
CRM Integrations
Popular CRM apps include Dynamo and HubSpot
Social Media integrations
The most popular social media apps are just a few clicks away
Apps
The full directory of apps contains over 1,000 choices
Plugins
Your options are numerous, with many plugins available
Automation
Let your creativity lead the way with Klaviyo’s almost endless automation choices. Use the data you’ve gathered and act accordingly, making automated processes to target customers at their most responsive times with the copy you’ve seen get the best reactions.
Design and Ease of Use
This service isn’t overly demanding to use, and many of these features will enhance your productivity.
Drag and Drop Interface
Drag and drop support takes away the necessity to code your webpages
Landing page creator
See sign up forms below
Email templates
Make your own template, or use the random generator for practically endless options
Sign up forms within newsletter tool (opt in-opt out process)
You can’t make a landing page, but instead have to use a ‘subscribe page’ which is essentially a full-page opt-in signup form
Pricing
The pricing of these services is based on how many contacts you intend to message.
Number of Contacts | Price |
<250 | Free |
250 - 500 | $20 per month |
500 - 1,000 | $30 per month |
1,000 - 1,500 | $45 per month |
1,500 - 2,500 | $60 per month |
2,500 - 5,000 | $100 per month |
5,000 - 10,000 | $150 per month |
Customer Service
You can contact the support team by phone on 800 338 1744, or email at sales@klaviyo.com.
Summary
Through Klaviyo, a business can increase its traffic and the loyalty of customers with the use of analytics to determine the optimum email’s details, and personalization to target customers directly, raising your engagement. It’s especially useful to those undergoing expansion, with options to reach more customers and spread a brand name more successfully.
A comparative service is SendinBlue, which also offers resources for expanding businesses to reach a wider audience. However, the design functionality and analytical center are more comprehensive, and the pricing is divided into plans, rather than your number of contacts.
