Written By Henry Walden - Digital Marketing Expert
Lemlist in a nutshell
|User Accounts:||From one to unlimited|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Any internet-accessible device|
|Industry:||Media, enterprise, advertising|
Key features and workflows
Creating Email Campaigns and Managing
Create and oversee your campaign using the following features.
Emails sent/opened and links clicked
The analytics center will follow any link you flag for tracking
Deliverability rate and delivery by time zone (spam)
There's a fair range of options for automating delivery times so that emails are received at the most responsive time of day
Creating and importing email lists
The data import tab lets you upload any relevant information
Split tests and A/B tests
You can use multivariate tests to see which subject lines and delivery times are most effective
The personalization options are fairly limited
Reporting and Analysis
Your campaign histories will be permanently saved, and you can review these aspects.
Engagement reports (Email open rate and CR tracking)
The engagement report is permanently stored for you to look back on at any moment
You can divide contacts into segmented groups however you’d like
Social media tracking
Flag any link for click tracking
There are currently no options for reviewing your ROI
You can utilize the following integrations.
Lemlist’s custom API lets you program your own apps
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Only Magento isn’t available
Lemlist comes ready-paired with Salesforce
Social Media integrations
You can use most common social media applications
There are a handful of ready-to-use apps, or you can connect with Zapier to access hundreds
The ever-popular WordPress plugins are supported
Designing automation might require some technical expertise, but you’re able to control a fair range of functions. Act on customer data and new contact leads, and set up campaigns to auto-send emails as soon as this information is available.
Design and Ease of Use
Most users shouldn’t struggle to use the design tools.
Drag and Drop Interface
Drag and drop content blocks while building
Landing page creator
Make personalized landing pages in seconds
There’s just a handful of templates to choose from
Sign up forms within newsletter tool (opt in-opt out process)
There’s a handy form wizard for form creation
$29 per month
$59 per month
$99 per month
A 24/7 online chat support function is available, and also a page of frequently asked questions.
Using Lemlist could certainly save you a lot of time, especially if your business is at a stage where you fire out thousands of cold emails regularly. Automating the creation and delivery of these kinds of campaigns is essential, but with this business only focusing on that side, it may not be the best choice for those who want to not just connect with customers, but also remain in contact and improve their loyalty.
If this describes you, why not try SendX? This service has similar options for automating bulk cold emails, but more personalization choices for better engaging with those customers.