A Lemlist Review: The Ideal Choice for Automating Cold Emails?

As an email marketing service with a focus on cold emails, Lemlist can save you and your team massive amounts of time. It can do this by automating the delivery of cold email campaigns, auto-filling content, and cutting hours of work into seconds.

Lemlist
Automating cold emails Best for
3 /5
Rating
$ 29 /mo
Starting Price
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Table of Contents

    Lemlist in a nutshell

    Free Plan: No
    User Accounts: From one to unlimited
    Segmentation and Geo:Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Any internet-accessible device
    Industry: Media, enterprise, advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    Create and oversee your campaign using the following features.

    Emails sent/opened and links clicked

    The analytics center will follow any link you flag for tracking

    Deliverability rate and delivery by time zone (spam)

    There's a fair range of options for automating delivery times so that emails are received at the most responsive time of day

    Creating and importing email lists

    The data import tab lets you upload any relevant information

    Split tests and A/B tests

    You can use multivariate tests to see which subject lines and delivery times are most effective

    Personalization

    The personalization options are fairly limited

    Reporting and Analysis

    Your campaign histories will be permanently saved, and you can review these aspects.

    Engagement reports (Email open rate and CR tracking)

    The engagement report is permanently stored for you to look back on at any moment

    Segmentation 

    You can divide contacts into segmented groups however you’d like

    Social media tracking

    Flag any link for click tracking

    ROI analysis 

    There are currently no options for reviewing your ROI

    Integrations

    You can utilize the following integrations.

    API integrations

    Lemlist’s custom API lets you program your own apps

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Only Magento isn’t available

    CRM Integrations

    Lemlist comes ready-paired with Salesforce

    Social Media integrations

    You can use most common social media applications

    Apps 

    There are a handful of ready-to-use apps, or you can connect with Zapier to access hundreds

    Plugins

    The ever-popular WordPress plugins are supported

    Automation

    Designing automation might require some technical expertise, but you’re able to control a fair range of functions. Act on customer data and new contact leads, and set up campaigns to auto-send emails as soon as this information is available.

    Design and Ease of Use

    Most users shouldn’t struggle to use the design tools.

    Drag and Drop Interface

    Drag and drop content blocks while building

    Landing page creator 

    Make personalized landing pages in seconds

    Email templates 

    There’s just a handful of templates to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    There’s a handy form wizard for form creation

    Pricing

    Silver

    $29 per month

    Gold

    $49 per month

    Platinum

    $99 per month

    Customer Service

    A 24/7 online chat support function is available, and also a page of frequently asked questions.

    Summary

    Using Lemlist could certainly save you a lot of time, especially if your business is at a stage where you fire out thousands of cold emails regularly. Automating the creation and delivery of these kinds of campaigns is essential, but with this business only focusing on that side, it may not be the best choice for those who want to not just connect with customers, but also remain in contact and improve their loyalty.

    If this describes you, why not try SendX? This service has similar options for automating bulk cold emails, but more personalization choices for better engaging with those customers.