Listrak Reviewed: Can it Improve Your Customer Engagement?

Listrak is targeted at digital retail marketing and is trusted by thousands of leading retail brands to automate their email marketing campaigns, improving customer engagement, and becoming more visible to prospective shoppers.

eCommerce businesses Best for
3 /5
Rating
$ Unknown /mo
Starting Price
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Table of Contents

     Listrak in a nutshell

    Free Plan: No
    User Accounts: Multiple accounts optional
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial: No
    Means of Use: Most devices can access Listrak
    Industry: Retail, Technology, eCommerce

    Key features and workflows

    Creating Email Campaigns and Managing

    These features will streamline the management of your email campaigns.

    Emails sent/opened and links clicked

    The activity dashboard tracks every sent email’s journey

    Deliverability rate and delivery by time zone (spam)

    Set the time that you want your customers to receive their mail and it’ll be sent accordingly to each time zone

    Creating and importing email lists

    An import list wizard supports XLS, XLSX, ZIP, TXT, and CSV files

    Split tests and A/B tests

    Listrak Conductor can examine performance using any test you can conceive

    Personalization

    Customize your campaigns based on contact subsets

    Reporting and Analysis

    A detailed activity dashboard gives you an overview of pertinent statistics.

    Engagement reports (Email open rate and CR tracking)

    Every email sent updates the report sheet, with detailed tracking of open rates

    Segmentation 

    Contacts can be split into groups with just a few clicks

    Social media tracking

    Any of your links can be tracked, including those on your social media webpages

    ROI analysis 

    Graphically view your current and past campaigns ROIs

    Integrations

    You can tailor your campaign further with the use of add ons.

    API integrations

    The Listrak REST API lets developers take further control of their campaigns

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    It’s possible to sync up with any of the above-mentioned platforms

    CRM Integrations

    Integrate with common CRM apps such as Pipedrive

    Social Media integrations

    Twitter, Instagram, and Facebook are currently supported

    Apps 

    There’s a vast library of potential apps

    Plugins

    Most popular plugins are available

    Automation

    Listrak lets you automate every stage of your campaign, as long as you have the technical expertise. You can automate content creation, segmentation, cross channel orchestration, and use automation to assist with recognizing behavioral triggers and predicting personalization. 

    Design and Ease of Use

    This provider is targeted at online retail, and so it does assume some level of programming expertise for content creation.

    Drag and Drop Interface

    An intuitive, drag-and-drop responsive email editor takes pressure away from first-time users

    Landing page creator 

    Listrak Composer gives programmers complete control over the appearance of their landing page

    Email templates 

    No templates are provided, but you can create your own

    Sign up forms within newsletter tool (opt in-opt out process)

    You can use Listrak Composer to build your envisioned sign-up forms

    Pricing

    Listrak makes no mention of it’s pricing structure on the website, other than to suggest contacting its staff for more information. Third-party reviewers state that the price is totally dependent on a large number of optional extras, but that it’s rather pricey for what it offers.

    Customer Service

    You can email the support team at info@listrak.com, or call on 877 362 4556.

    Summary

    Listrak has the goods to boost a retail marketer's customer loyalty, with predictive personalization meaning that you can tailor emails targeted to each customer's individual tastes, even if your number of customers is in the thousands. However, it’ll only be useful to larger companies, and if your business is big enough to benefit from Listrak, there are cheaper options out there for you.

    For a service that covers more bases, try SendX. It can cater to both large and small companies’ needs and has a transparent and affordable pricing structure.