Written By Jason Rowse - Digital Marketing Expert
Listrak in a nutshell
|User Accounts:||Multiple accounts optional|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Most devices can access Listrak|
|Industry:||Retail, Technology, eCommerce|
Key features and workflows
Creating Email Campaigns and Managing
These features will streamline the management of your email campaigns.
Emails sent/opened and links clicked
The activity dashboard tracks every sent email’s journey
Deliverability rate and delivery by time zone (spam)
Set the time that you want your customers to receive their mail and it’ll be sent accordingly to each time zone
Creating and importing email lists
An import list wizard supports XLS, XLSX, ZIP, TXT, and CSV files
Split tests and A/B tests
Listrak Conductor can examine performance using any test you can conceive
Customize your campaigns based on contact subsets
Reporting and Analysis
A detailed activity dashboard gives you an overview of pertinent statistics.
Engagement reports (Email open rate and CR tracking)
Every email sent updates the report sheet, with detailed tracking of open rates
Contacts can be split into groups with just a few clicks
Social media tracking
Any of your links can be tracked, including those on your social media webpages
Graphically view your current and past campaigns ROIs
You can tailor your campaign further with the use of add ons.
The Listrak REST API lets developers take further control of their campaigns
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
It’s possible to sync up with any of the above-mentioned platforms
Integrate with common CRM apps such as Pipedrive
Social Media integrations
Twitter, Instagram, and Facebook are currently supported
There’s a vast library of potential apps
Most popular plugins are available
Listrak lets you automate every stage of your campaign, as long as you have the technical expertise. You can automate content creation, segmentation, cross channel orchestration, and use automation to assist with recognizing behavioral triggers and predicting personalization.
Design and Ease of Use
This provider is targeted at online retail, and so it does assume some level of programming expertise for content creation.
Drag and Drop Interface
An intuitive, drag-and-drop responsive email editor takes pressure away from first-time users
Landing page creator
Listrak Composer gives programmers complete control over the appearance of their landing page
No templates are provided, but you can create your own
Sign up forms within newsletter tool (opt in-opt out process)
You can use Listrak Composer to build your envisioned sign-up forms
Listrak makes no mention of it’s pricing structure on the website, other than to suggest contacting its staff for more information. Third-party reviewers state that the price is totally dependent on a large number of optional extras, but that it’s rather pricey for what it offers.
You can email the support team at email@example.com, or call on 877 362 4556.
Listrak has the goods to boost a retail marketer's customer loyalty, with predictive personalization meaning that you can tailor emails targeted to each customer's individual tastes, even if your number of customers is in the thousands. However, it’ll only be useful to larger companies, and if your business is big enough to benefit from Listrak, there are cheaper options out there for you.
For a service that covers more bases, try SendX. It can cater to both large and small companies’ needs and has a transparent and affordable pricing structure.