Litmus Email Marketing Review 2021

Litmus is advertised as being accessible to newcomers, and you can use it to build, test and analyze, and automate emails for better responses

Startups and beginners Best for
3 /5
$ 99 /mo
Starting Price
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Table of Contents

    Written By Jason Rowse - Digital Marketing Expert

    Updated: 09/05/2021

    Litmus in a nutshell

    Free Plan: No
    User Accounts: Options for multiple accounts
    Segmentation and Geo: Yes
    Delivery by Time zone: Yes
    Free Trial:Yes, 7 days
    Means of Use: Access with mobile or desktop
    Industry: Media, Finance, Advertising

    Key features and workflows

    Creating Email Campaigns and Managing

    Litmus’ services have the following functions for running your campaigns.

    Emails sent/opened and links clicked

    Litmus doesn’t track clicks or links

    Deliverability rate and delivery by time zone (spam)

    You can fine-tune your delivery rates and times however you’d like

    Creating and importing email lists

    It’s a simple process to import a current contact list, and even easier to create a new one

    Split tests and A/B tests

    You can design a split test to whatever specifications you choose, and there are several useful blogs for making the most of these tests


    It’s a simple matter to customize your emails’ designs and deliveries

    Reporting and Analysis

    Litmus proudly states that its analyses will help you to optimize your success.

    Engagement reports (Email open rate and CR tracking)

    Not only are there reports on your contacts’ engagement, but these are then compared with current successful marketing figures


    You can segment audiences into a variety of pomade categories, or create your own group

    Social media tracking

    It’s possible to see an overview of your social media campaigns, but links aren’t tracked

    ROI analysis 

    There’s a variety of advice and forecasting for your potential ROIs


    The website advertises hundreds of integrations.

    API integrations

    Litmus APIs enable you to integrate industry-leading tools into your own products and applications

    Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce 

    Of the above, only Woocommerce is unavailable

    CRM Integrations

    Litmus links to major CRM email service providers such as Salesforce

    Social Media integrations

    There are several strategies for allowing your email campaign and social media to benefit one another


    Shopify is just one of the hundreds of available integrations to suit most needs


    You can use the many plugins to assist your marketing in a number of ways, such as Slack, which assists with sending prompt alerts.


    Litmus’s automation tools allow you to set up consistent communication flows that can save you a massive amount of time in the long run. You can assess customer engagement and automate tasks that are proven to increase this participation.

    Design and Ease of Use

    This organization states on its homepage that the service is intended to be accessible to anyone, even without prior experience.

    Drag and Drop Interface

    The drag and drop support allows you to simply begin your email building project

    Landing page creator 

    There’s a simple creation tool and advice on the most effective designs

    Email templates 

    27 free responsive email templates are available to choose from

    Sign up forms within newsletter tool (opt in-opt out process)

    Signup forms can be included with your newsletter to increase engagement


    Litmus Basic

    $99 per month

    Litmus Plus

    $199 per month

    Litmus Enterprise

    Custom Price

    Customer Service

    You can email Litmus for support at, or call at 866 787 7030 from 9AM – 6PM ET.


    If you're new to email marketing and your needs are fairly small, Litmus could definitely boost your marketing successes. Alongside its useful features for assessing and improving your current emails, there are several resources for educating yourself on how to better your campaign. However, as a beginner, you may find that the service costs more than you make from it.

    A provider with a similar service, including direct assistance to those new to the whole process, and with much more affordable options, is SendX. It comes well-rated by businesses of all sizes, and its prices start from just $7.49 per month.