Written By Jason Rowse - Digital Marketing Expert Updated: 09/05/2021 |
Litmus in a nutshell
| Free Plan: | No |
| User Accounts: | Options for multiple accounts |
| Segmentation and Geo: | Yes |
| Delivery by Time zone: | Yes |
| Free Trial: | Yes, 7 days |
| Means of Use: | Access with mobile or desktop |
| Industry: | Media, Finance, Advertising |
Key features and workflows
Creating Email Campaigns and Managing
Litmus’ services have the following functions for running your campaigns.
Emails sent/opened and links clicked
Litmus doesn’t track clicks or links
Deliverability rate and delivery by time zone (spam)
You can fine-tune your delivery rates and times however you’d like
Creating and importing email lists
It’s a simple process to import a current contact list, and even easier to create a new one
Split tests and A/B tests
You can design a split test to whatever specifications you choose, and there are several useful blogs for making the most of these tests
Personalization
It’s a simple matter to customize your emails’ designs and deliveries
Reporting and Analysis
Litmus proudly states that its analyses will help you to optimize your success.
Engagement reports (Email open rate and CR tracking)
Not only are there reports on your contacts’ engagement, but these are then compared with current successful marketing figures
Segmentation
You can segment audiences into a variety of pomade categories, or create your own group
Social media tracking
It’s possible to see an overview of your social media campaigns, but links aren’t tracked
ROI analysis
There’s a variety of advice and forecasting for your potential ROIs
Integrations
The website advertises hundreds of integrations.
API integrations
Litmus APIs enable you to integrate industry-leading tools into your own products and applications
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Woocommerce is unavailable
CRM Integrations
Litmus links to major CRM email service providers such as Salesforce
Social Media integrations
There are several strategies for allowing your email campaign and social media to benefit one another
Apps
Shopify is just one of the hundreds of available integrations to suit most needs
Plugins
You can use the many plugins to assist your marketing in a number of ways, such as Slack, which assists with sending prompt alerts.
Automation
Litmus’s automation tools allow you to set up consistent communication flows that can save you a massive amount of time in the long run. You can assess customer engagement and automate tasks that are proven to increase this participation.
Design and Ease of Use
This organization states on its homepage that the service is intended to be accessible to anyone, even without prior experience.
Drag and Drop Interface
The drag and drop support allows you to simply begin your email building project
Landing page creator
There’s a simple creation tool and advice on the most effective designs
Email templates
27 free responsive email templates are available to choose from
Sign up forms within newsletter tool (opt in-opt out process)
Signup forms can be included with your newsletter to increase engagement
Pricing
Litmus Basic | $99 per month |
Litmus Plus | $199 per month |
Litmus Enterprise | Custom Price |
Customer Service
You can email Litmus for support at hello@litmus.com, or call at 866 787 7030 from 9AM – 6PM ET.
Summary
If you're new to email marketing and your needs are fairly small, Litmus could definitely boost your marketing successes. Alongside its useful features for assessing and improving your current emails, there are several resources for educating yourself on how to better your campaign. However, as a beginner, you may find that the service costs more than you make from it.
A provider with a similar service, including direct assistance to those new to the whole process, and with much more affordable options, is SendX. It comes well-rated by businesses of all sizes, and its prices start from just $7.49 per month.
