Written By Jason Rowse - Digital Marketing Expert
Mad Mimi in a nutshell
|User Accounts:||One with the ‘Basic’ plan, unlimited with the ‘Gold’ plan|
|Segmentation and Geo:||Yes|
|Delivery by Time zone:||Yes|
|Means of Use:||Computer, mobile or tablet|
|Industry:||eCommerce, Advertising, IT|
Key features and workflows
Creating Email Campaigns and Managing
Being able to oversee and run your various campaigns is the most important aspect of this service.
Emails sent/opened and links clicked
The engagement statistics tab keeps track of who’s opened what and when
Deliverability rate and delivery by time zone (spam)
You can adjust delivery rates to avoid the bounces and spam folders that often come with a clear pattern of delivery
Creating and importing email lists
If you have a current contact list you can upload this from a CSV, Excel or Vcard file
Split tests and A/B tests
Unfortunately, there’s no option for A/B testing
Personalization tags can be added to users to create tailored communication
Reporting and Analysis
Most aspects of your ongoing and previous campaigns are analyzed and recorded.
Engagement reports (Email open rate and CR tracking)
Graphical engagement statistics give you an overview of your success rates
Manage your contact groups into whatever order you’d like
Social media tracking
If you include social media links in your emails, these will be tracked
The conversions tool allows you to assess prospective ROIs for future campaigns
There’s a decent range of different options for integration.
A variety of API options allow you to fine-tune your service
Integrations with these platforms: Ecommerce, Shopify, Magento, Bigcommerce and Woocommerce
Of the above, only Shopify is available
Many of the available apps are CRM related, such as Nutshell
Social Media integrations
Facebook, Twitter, and Pinterest are supported
There are 66 integrated apps
Zapier can connect you with a number of plugins
The options for automation with this service are slightly lacking when compared with similar providers. However, there’s still plenty that you can take control of, including sending bulk emails to segmented audiences based on their timezone, switching keywords in content based on a user’s subcategory, and syncing with social media accounts.
Design and Ease of Use
There’s no point in utilizing this service if you have to be a master programmer to make it work. But here are some features to make using it more accessible.
Drag and Drop Interface
Drag and drop into your emails; not just visuals and text, but even products and webpage screenshots
Landing page creator
You can customize your landing page using the simple creation tool
An extensive template gallery gets you on the road to making your perfect email
Sign up forms within newsletter tool (opt in-opt out process)
The drag-and-drop feature can even be used to create email and newsletter signup forms
$10 per month
$42 per month
$199 per month
$1,049 per month
Online chat support is available Monday through Friday, 9am to 6pm EST, and you can email email@example.com. There’s no phone number available.
Mad Mimi is a reliable and affordable service that helps you bolster your number of subscribers. The Basic plan is very good value, although it’s rather limited in what it offers. There’s a fair number of options for personalizing your campaigns and syncing with social media, but the lack of automation possibilities and split testing means there are better choices out there.
For example, Get Response offers much of the same service for a similar price. However, it has more comprehensive automation options, offers a variety of A/B tests, and has a larger customer base.